Leads consulting engagements for university partners, diagnosing marketing and enrollment challenges and developing prioritized, data-informed strategies. Facilitates workshops, presents recommendations to senior academic leaders, scopes engagements, conducts market and competitive research, analyzes funnel performance, maps student journeys, and coordinates internal teams for implementation. Requires deep higher education enrollment expertise, strong consulting and communication skills, and experience across digital marketing channels.

Drives growth by acquiring university and employer partners, cultivating leads, managing full sales cycles, negotiating contracts, and meeting revenue targets. Develops go-to-market strategies, target account lists, pricing and product-market positioning, and financially viable partnership structures. The role also leads cross-functional initiatives, supports strategic business-line development, monitors industry trends, and manages executive-level stakeholder relationships. Travel is required for partner meetings and industry events.