Manage and execute multi-channel B2B lead-generation programs in Pardot and Salesforce. Build and optimize email, forms, landing pages, segmentation, nurturing, scoring/grading, and campaign workflows. Troubleshoot integrations, maintain dashboards and data hygiene, document scalable processes, and provide performance insights to stakeholders while collaborating with product, programs, and Salesforce admin teams.

Manage and execute multi-channel B2B demand-generation programs in Pardot and Salesforce: build emails, forms, landing pages, segmentation, nurture/drip workflows, scoring/grading, dashboards, data cleanup/migrations, troubleshoot integrations, and report on campaign performance while collaborating with stakeholders.