The Business Analyst translates business, marketing, and customer needs into engineering user stories and acceptance criteria. Responsibilities include backlog and ticket management, UAT and defect triage, website and digital content deployments, online video configuration, customer support, journey audits, documentation, data tracking validation, segmentation, reporting, and voice-of-customer analysis. The role collaborates across marketing, creative, engineering, production, and external QA teams to improve digital experiences and ensure accurate, reliable platform operations.