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Supports influencer marketing and talent representation by identifying and vetting creators, developing campaign shortlists, onboarding talent, negotiating agreements and compensation, maintaining creator databases, and collaborating with client services to execute branded campaigns. The role also monitors social trends, evaluates creator performance and revenue potential, communicates partnership opportunities, and manages multiple campaigns and creator relationships.

Executes and optimizes paid media campaigns, primarily across paid social, including campaign build, trafficking, pacing, QA, reporting, experimentation, and troubleshooting. Analyzes performance data, supports media planning and budget reallocations, evaluates creative, and communicates campaign strategy and platform recommendations to internal teams, clients, and media partners.

Leads integrated performance marketing strategy across client portfolios, focusing on paid social, paid search, and programmatic campaigns. Manages and develops marketing teams, oversees senior client relationships, establishes measurement and attribution standards, optimizes media budgets, identifies account growth opportunities, and creates scalable playbooks. Partners with business intelligence, client services, creative, and influencer teams to deliver campaigns across owned, retail, e-commerce, and social commerce channels.

Directs Viral Nation’s performance marketing practice across paid social, paid search, and programmatic media. Leads Associate Directors and broader teams, establishes standards for planning, testing, measurement, QA, and platform strategy, and manages senior client relationships. Drives account retention, organic growth, forecasting, resourcing, and adoption of AI-enabled workflows. Partners with strategy, creative, influencer, business intelligence, and client services teams to deliver integrated campaigns.

Leads Viral Nation’s social-first content production operation across global brand partners. Owns scalable workflows, production budgets, resource allocation, capacity planning, vendor and creator networks, and delivery performance across lo-fi and premium content. Manages and develops Social Producers, partners with creative leadership, improves production systems, and champions AI and automation. Requires substantial social content production leadership, creator economy expertise, multi-client resource planning, production budgeting, and a portfolio demonstrating diverse strategy-led social content.

Leads full-funnel performance marketing strategies across paid social, paid search, and programmatic channels. Owns media planning, audience strategy, campaign optimization, reporting, client narratives, QA standards, and measurement frameworks. Manages client relationships, mentors senior associates, drives experimentation, and partners with creative, strategy, and influencer teams to improve campaign performance and support business growth.

The Account Supervisor manages client influencer marketing programs, ensuring effective execution, campaign tracking, and client engagement while mentoring junior team members and optimizing workflows.

Leads end-to-end social and influencer marketing programs for multiple clients, owning strategy, budgets, timelines, client relationships, influencer partnerships, paid and organic engagement, measurement, and team development. Collaborates with creative, planning, agency operations, and measurement teams to deliver culturally relevant campaigns, manage client expectations, and drive business growth.

Leads senior-level, social-first strategy across influencer, community, earned, experiential, and owned channels. Translates cultural, qualitative, and quantitative insights into measurable client and business growth strategies; presents recommendations to executive stakeholders; leads pitches, RFPs, and expansion opportunities; mentors strategists; manages major workstreams; and collaborates across creative, talent, accounts, media, community, and measurement teams.

Oversee day-to-day client programs, manage influencer strategies, and coordinate campaigns while fostering client relationships and team development.