Lead go-to-market for a new AI product by conducting customer discovery, defining positioning and journeys, improving activation and adoption, building scalable GTM systems, shaping product roadmap with engineering, and running experiments to optimize conversion, engagement, and retention.

Lead go-to-market for a new AI product: define segments, run discovery and demos, own onboarding and activation, run experiments, partner with product and engineering, and build repeatable GTM processes to drive adoption and retention.

Lead and run copy-first creative across Mangomint and sub-brands: own brand voice, campaign concepts, art direction for video and design, and quality control. Mentor direct reports (Copywriter, Sr. Video Production Manager), direct agency and internal designers, and partner with Creative Ops to manage delivery.