Generate and qualify B2B leads through research, outbound and inbound outreach, and CRM management. Collaborate with sales and GTM teams to hand off opportunities, support demand generation and events, manage named accounts, and track KPIs in HubSpot. Attend conferences as needed, support ABM plays, and help optimize outreach and reporting to grow pipeline and revenue.

Lead end-to-end demand generation campaigns for global enterprise accounts: plan integrated channel strategies, build and QA campaigns in marketing automation, drive intent-based ABM and paid media to sourced pipeline targets, align Sales/BDR, measure and optimize across the funnel, and apply AI tools to scale personalization and experimentation.