Manages the end-to-end lifecycle of creative projects across packaging, point-of-sale assets, campaigns, and commercial materials. Coordinates internal teams, agencies, vendors, budgets, timelines, approvals, and project resources. Owns creative workflow, asset management, and product lifecycle systems while ensuring deliverables meet brand, technical, retailer, quality, and regulatory requirements. Tracks operational metrics, supports vendor contracts, maintains digital and product assets, and improves creative production processes.