Own the end-to-end lifecycle marketing strategy for a two-sided healthcare marketplace. Build and optimize personalized email, SMS, push, and in-app journeys across onboarding, activation, engagement, retention, and re-engagement. Lead segmentation, automation, experimentation, reporting, and conversion-focused messaging while partnering with Product, Data, Engineering, Sales, Customer Success, and Creative. Apply AI to lifecycle workflows, predictive scoring, personalization, and analysis.

Owns the company-wide IT and cybersecurity program, including SOC 2 compliance, cloud security, penetration-test remediation, business continuity testing, endpoint management, access controls, onboarding and offboarding, AI security governance, vendor reviews, security training, incident response, and employee IT support. The role partners with engineering, HR, Finance, leadership, auditors, and healthcare customers while managing security across AWS, Heroku, Cloudflare, Google Workspace, GitHub, and related tools.