Supports Apptio TBM capabilities through configuration, maintenance, enhancements, issue resolution, data management, reporting, and quality controls. Collects and analyzes benchmark data, defines business requirements, maps processes, and partners with IT, business units, consultants, and stakeholders to solve technology-related business problems. Assists with strategy, planning, portfolio management, documentation, platform enablement, and mentoring.

Lead integrated paid media strategy and execution across channels, modernize media planning with technology and data, manage agency/vendor relationships and multimillion-dollar budgets, build media capabilities and teams, and deliver executive insights to optimize ROI using AI, automation, and advanced measurement.