Leads Appfire’s strategic technology partnerships, primarily within the Atlassian ecosystem. Builds senior stakeholder relationships, evaluates collaboration and commercial opportunities, monitors platform and marketplace developments, and aligns partner priorities with Appfire’s product and business objectives. Independently drives cross-functional initiatives involving Product, Engineering, Finance, Marketing, Sales, Customer Success, and Data Insights while translating technical and commercial developments into actionable recommendations.

Own product marketing for a portfolio of B2B SaaS products, including positioning, messaging, market strategy, full-funnel demand programs, product launches, sales and partner enablement, and customer expansion initiatives. Translate technical capabilities into compelling value propositions, lead cross-functional go-to-market execution, use customer and competitive intelligence to guide decisions, and measure impact across pipeline, trials, conversion, adoption, and revenue. Apply AI tools to improve product marketing efficiency and scale.

Leads Appfire’s Platform and Innovation portfolios, defining product strategy, roadmaps, investment priorities, and measurable business outcomes. Oversees shared platform and AI capabilities, develops 0-to-1 products, and manages the technical relationship with Atlassian across APIs, Forge, Marketplace, security, and ecosystem changes. Builds and coaches product leadership teams, partners with executive and cross-functional stakeholders, and owns platform adoption, innovation pipeline quality, customer traction, revenue, and strategic value.