Owns and grows Bose product franchises through brand strategy, consumer and market insight, product positioning, storytelling, product development influence, and integrated go-to-market planning. The role leads franchise lifecycle strategy, new product launches, messaging, naming, and activation guidance while aligning Product, Engineering, Research, and Marketing teams.

Lead strategy and execution for marketing Bose audio technology franchises. Translate technical R&D into clear positioning, naming, and partner narratives; build scalable toolkits, sales enablement, and training; define KPIs and iterate messaging using data; partner with engineering and sales to maintain centralized, market-ready technology messaging.

Lead development of integrated communications strategies for new product launches: define audiences, messaging architecture, channel roles, launch phasing, and measurement. Orchestrate cross-functional alignment across marketing, media, PR, social, CRM, retail and partners. Own planning standards, readiness, investment priorities, and post-launch learning to continuously improve communications and consumer experience.