Top Marketing Jobs in Boston, MA

This role involves leading a consulting team to deliver data-driven marketing strategies, measurement, and client engagement, while advising C-suite executives and optimizing customer journeys through advanced data analysis and insights.

Manage paid search accounts by translating client goals into channel plans, budgets, targeting, measurement, and testing roadmaps. Lead campaign execution, pacing, optimization, QA, tracking validation, and reporting across Google Ads and related platforms. Deliver performance narratives and business recaps, convert data into actionable recommendations, coordinate internal and external partners, and identify opportunities to improve campaign and client outcomes.

Manage end-to-end YouTube and Demand Generation advertising campaigns for clients, including setup, optimization, pacing, budget and bid management, reporting, and performance insights. Serve as the primary client contact, recommend improvements based on campaign KPIs, coordinate with internal teams, and ensure accurate and timely execution. The role requires hands-on Google Ads expertise across awareness, consideration, and conversion objectives, along with strong quantitative, communication, and organizational skills.

Leads paid search strategy and client relationships while managing campaign execution across Google Ads, Microsoft Ads, and SA360. Oversees budgets, pacing, optimization, testing, reporting, and performance analysis; translates data into actionable recommendations and growth opportunities. Collaborates with internal teams and mentors junior staff to ensure high-quality execution and measurable client results.

Manage paid search accounts from strategy through execution, including budget allocation, targeting, pacing, bidding, testing, QA, tracking validation, reporting, and optimization. Translate client goals and campaign data into actionable plans, performance narratives, and recommendations. Collaborate with internal and external teams to deliver campaigns aligned with client KPIs.

Manage presales deliverables and develop client-specific marketing solutions for Zeta’s programmatic advertising platform. Partner with sales, product, data, and subject-matter experts to create proposals, narratives, presentations, sales collateral, thought leadership content, and proposal frameworks. Apply programmatic advertising, audience targeting, data, and identity expertise to client recommendations while coordinating multiple projects and maintaining high-quality deliverables.

Manage high-volume pre- and post-sales marketing deliverables, translating AI, data, identity, and platform capabilities into client narratives, proposals, presentations, and enablement materials. Partner cross-functionally on product marketing, positioning, sales training, field marketing, events, and thought leadership. Develop scalable collateral libraries and explore AI-powered tools and workflows to improve marketing and sales efficiency.

Lead Paid Search strategy and performance for Higher Education clients, driving enrollment-focused paid search programs across multi-account portfolios. Set vision, scale performance frameworks, manage multimillion-dollar budgets, mentor a search team, own execution and measurement, partner with analytics for attribution, and deliver executive-level reporting and growth recommendations.

Manage end-to-end paid social campaigns for Zeta clients across Meta, TikTok, Pinterest, and Snapchat. Responsibilities include campaign setup, optimization, pacing, performance analysis, audience targeting, bid and budget management, and pixel implementation. Serve as the primary client contact, provide actionable campaign insights, and leverage Zeta’s Data Cloud to expand audiences. The role requires strong quantitative, communication, and paid media expertise.