The Director of Demand Capture leads lower-funnel marketing strategies at Chewy, optimizing channels like PLA and Paid Search while driving customer acquisition and retention efforts. This role involves data analysis, performance measurement, team leadership, and collaboration across departments to enhance marketing's impact on growth.

The role involves optimizing advertising budgets through modeling and data analysis, collaborating with cross-functional teams, and providing data-driven recommendations for budget allocation.

Lead media strategy and analytics for Linear TV and OTT, owning cross-channel measurement and guiding budget allocation through rigorous data analysis and collaboration with various departments.