Build and grow Toast’s consumer social and community presence across Instagram, TikTok, and emerging platforms. Create and publish content, engage and moderate audiences, define the consumer brand voice, amplify user-generated content, collaborate with creators and internal partners, monitor sentiment, and measure community growth, engagement, share of voice, and referral traffic to improve content and channel strategy.

Owns strategic customer communications and executes multi-channel email, in-app, and push campaigns using Marketo, Pendo, and Braze. Responsibilities include segmentation, testing, QA, deployment, optimization, AI-assisted content development, and cross-functional collaboration with Product Marketing, Product, and Customer Success teams. The role also supports technical troubleshooting and ad hoc communications for B2B SaaS customers.

Own off-site SEO and content distribution, including backlink and citation outreach, guest post writing, third-party relationship management, competitive gap analysis, and backlink profile monitoring. Manage outreach pipelines, contribute to Reddit community strategy, collaborate with PR, Brand Content, and Product teams, and use AI tools to improve target research, pitch development, and link-building workflows.