Leads growth marketing for key products, managing teams and owning funnel performance from lead generation through closed-won revenue. Partners with Finance, Sales, product marketing, digital, creative, and brand teams to set targets, allocate budgets, execute campaigns, and improve pipeline. Uses Marketo and Salesforce to analyze performance, build reporting, and optimize SEO, paid search, conversion rates, and product-led growth. Develops AI-enabled workflows for funnel analysis, trend detection, and reporting.

Own paid search, paid social, and third-party paid media programs while managing a multi-million-dollar budget and agency partner. Drive pipeline and ARR through campaign planning, optimization, testing, category awareness, budget allocation, and ROI measurement. Partner with demand generation and Finance teams, using Google Ads, Microsoft Advertising, GA4, Salesforce, and Tableau to track performance from click to revenue. Build AI-supported workflows for analysis and trend detection.