Lead ABM and paid acquisition programs to drive pipeline growth using AI, Demandbase, and data. Develop and optimize multi-channel paid strategies, audience segmentation, experiments, and attribution while partnering with sales and ops to maximize conversion and ROI.

Lead data-driven, AI-enabled revenue marketing to drive pipeline and revenue. Build and execute integrated multi-channel demand generation campaigns, partner with Sales and Revenue Operations, leverage marketing automation and AI for segmentation and personalization, analyze performance and attribution, optimize spend and conversion, manage partner/co-marketing initiatives, and continuously experiment to improve campaign scalability and ROI.