Lead development of Headway's brand strategy and creative direction across campaigns, product launches, and experiences. Partner with Customer Insights to ground briefs, run cultural listening, maintain competitive differentiation, steward brand systems and guidelines, build scalable brand tools (including AI agents), educate internal teams, and measure brand health and creative effectiveness to iterate on strategy.

Own payer-facing clinical value narrative: translate Headway's clinical and network data into evidence-backed stories, build competitive intelligence for payers, and equip sales/BD with data, messaging, and materials to win payer partnerships.