Leads M-Files’ global demand generation and growth engine across North America and EMEA. Owns pipeline strategy, ABM, digital marketing, website performance, SEO, CRO, events, partner marketing, and SDR/BDR alignment. Establishes funnel analytics, attribution, forecasting, ROI measurement, and revenue accountability while partnering with Sales, GTM Operations, and executive leadership. Manages a global growth organization, drives AI adoption, improves pipeline conversion and efficiency, and delivers predictable enterprise B2B SaaS revenue growth.