Top Marketing Jobs in Boston, MA

Own dealer acquisition campaigns across North America from strategy through launch, measurement, and optimization. Develop multi-channel programs across email, web, in-product, paid social, and direct mail; manage segmentation, targeting, testing, analytics, budgets, and reporting. Collaborate with Sales, Product Marketing, Product, and Business Operations to drive revenue. Conduct market research and use performance insights to refine messaging, channel mix, and campaign strategies.

Supports the daily operation and optimization of digital advertising campaigns and platforms. Responsibilities include campaign trafficking, QA, launch testing, delivery monitoring, troubleshooting ad-serving and tracking issues, reporting, dashboard automation, forecasting, yield and revenue analysis, and providing actionable recommendations. The role collaborates with Sales, Product, and Engineering to launch advertising features, resolve platform and deep-linking issues, improve workflows, and maintain reliable campaign performance.

Lead digital brand media campaigns across the US, Canada, and the UK. Define channel mix and investment strategy, own creative testing and production from brief to trafficking, manage agencies and internal teams, track performance and budgets, partner with analytics/engineering to improve measurement, and present monthly campaign reports.

Support go-to-market launches and adoption for dealer products. Plan and execute multi-channel B2B campaigns, develop positioning and sales enablement materials, analyze customer insights and performance, and optimize campaigns through testing and reporting. Collaborate cross-functionally with Product, Sales, and Account Management to drive acquisition, engagement, adoption, and retention.

The Performance Marketing Analyst manages and analyzes campaigns for mid-funnel traffic acquisition, ensuring data accuracy and collaboration with stakeholders. Responsibilities include campaign execution, performance analysis, and budget management.