Top Marketing Jobs in Boston, MA

Lead product positioning, go-to-market strategy, and launch execution for B2C and B2B products. Build the product marketing function (frameworks, processes, playbooks), synthesize customer and market insights, define messaging and naming, drive cross-functional alignment, and measure launch impact to improve adoption, engagement, and conversion.

Lead and define Bankrate's strategy for AI-generated answers and traditional SEO (AEO/GEO/SEO). Build frameworks and teams to win visibility across LLMs and emerging discovery surfaces, partner with editorial on content and entity optimization, oversee technical SEO and measurement, and drive investment recommendations tied to audience and revenue outcomes.

Own end-to-end lifecycle marketing for assigned channels (email, push, SMS): design multi-step journeys in Iterable, execute experiments with holdouts, troubleshoot delivery and performance issues, build attribution dashboards, lead creative strategy and briefs, integrate AI to accelerate work, and present results to senior leadership to drive measurable performance improvements.

Lead identification, testing, and scaling of new paid channels (streaming TV, programmatic, paid social, YouTube). Design incrementality/holdout tests with BI, own attribution and reporting, build channel playbooks, optimize conversion signal passback, drive creative testing and briefs, manage platform partnerships, and recommend budget/investment decisions to senior stakeholders.

Investigate and report watchdog journalism focused on mortgage lending: pitch, research, and write investigative and accountability stories. Use public records, data, and interviews to produce accessible, actionable content across long-form investigations, explainers, and multimedia, collaborating with editors, data, SEO, and multimedia teams to reach and protect consumers.