Leads employer-brand content strategy and creative direction across social, paid media, careers sites, email, video, graphics, and editorial channels. Manages and develops a content team, sets global storytelling strategy, oversees content prioritization and production, partners cross-functionally, and uses performance data, recruiting outcomes, AI, and emerging search trends to improve candidate engagement.

Lead influencer marketing strategy and execution for iGaming and Lottery businesses. Manage creator campaigns across planning, activation, measurement, and analysis; oversee budgets, optimize performance, identify emerging creators and trends, and develop full-funnel programs supporting awareness, engagement, consideration, and acquisition. Collaborate with Marketing, Creative, Analytics, Legal, Compliance, and agencies while improving campaign workflows through automation and emerging technologies.