Top Senior Marketing Jobs in Boston, MA

Lead enterprise B2B product marketing for Base financial markets: define GTM roadmap, positioning, segmentation, and launches for trading, lending, and tokenization; build repeatable case-study and sales-enablement assets; run cross-functional launches; drive competitive and market intelligence; define and optimize metrics; mentor junior PMMs.

Manage day-to-day lead routing, qualification, and CRM data quality in Microsoft Dynamics 365. Support campaign capture, attribution, tracking, reporting, and analysis. Collaborate with Marketing, Business Development, IT, and offshore teams to improve lead processes, implement CRM enhancements, and document operational procedures.

The Marketing Lead will drive execution for various marketing functions, create compelling content, run launch campaigns, manage events, and generate demand for Goldsky's fintech-focused products.

Lead and scale B2B paid acquisition across Commercial, Education, and Enterprise. Own full-funnel media strategy, campaign execution, forecasting, measurement, attribution, experimentation, and cross-functional alignment. Manage 1-2 specialists and contractors while driving performance against CAC, LTV, pipeline, and revenue goals.

The Senior Director of Product Marketing will lead the product marketing strategy, focusing on positioning, messaging, and differentiating ReversingLabs' cybersecurity solutions, while managing a cross-functional team and integrating AI tools for efficiency.

As VP Marketing, you'll lead strategy for workforce solutions, drive demand generation, brand management, and cross-functional collaboration, ensuring measurable business growth.

The Strategy Manager oversees the development of integrated marketing strategies, leads pre-sales processes, and engages with C-suite stakeholders to deliver results for high-value clients.

Own Tulip's platform positioning, messaging, and proof points. Translate AI and composable capabilities into outcomes for operational buyers, run ongoing product launches, create field-ready sales enablement, gather customer evidence, and use market signals to shape product and GTM decisions while integrating AI into narrative workflows.

The Principal Product Marketing Manager drives customer engagement and retention strategies, creates sales enablement materials, and collaborates with teams to enhance customer value and minimize churn.

Own and execute Bevi's paid media demand generation: build and optimize in-platform campaigns across Meta, Google, TikTok, and LinkedIn; manage agency relationship and budgets; ensure tracking and attribution integrity; build reporting and LTV:CAC-backed investment cases; partner with sales, RevOps, and analytics to improve lead quality and pipeline impact.

The Director of Product Marketing will lead the go-to-market strategy for Acquia Source, focusing on the launch, narrative, sales enablement, and commercial outcomes. Responsibilities include defining buyer journeys, positioning the product, enabling sales and partners, measuring success, and collaborating cross-functionally.

Manage and execute regional field marketing programs for Life Insurance Distribution, including conferences, roadshows, sponsorships, vendor coordination, event logistics, sales enablement assets, budget tracking, and cross-functional stakeholder collaboration to drive partner engagement and business growth. Heavy travel and on-site representation required.

Lead marketing designer who rapidly creates brand systems, templates, and high-volume marketing assets using Figma and AI image tools. Build reusable Figma libraries and components, produce social/app store/OG visuals and short videos, polish product UI where needed, and push design tooling and workflows to scale across many products.

Develops and executes intermediary channel marketing strategies for asset management distribution channels, including broker-dealers, wirehouses, banks, and RIAs. Creates campaigns across digital, email, content, social, and events; coordinates with sales, product marketing, creative, legal, compliance, and production teams; manages deliverables and stakeholders; and establishes KPI frameworks to measure and optimize marketing effectiveness.

Lead go-to-market strategy and PLG motions for Motive products. Drive product launches, positioning, messaging, pricing, and sales enablement. Use customer insights and data to inform product strategy, influence roadmap, and collaborate cross-functionally with product, demand gen, communications, enablement, and partnerships to increase adoption, awareness, and revenue.

Own Axon Enterprise’s growth marketing and demand generation function across ABM, paid media, marketing automation, and campaign reporting. Build Demandbase account-based programs, HubSpot workflows, Salesforce integrations, nurture sequences, and attribution dashboards. Manage paid campaigns across Google Ads, LinkedIn, and programmatic channels, including budgets, bidding, and creative testing. Partner closely with Sales and SDR teams to prioritize accounts, improve lead handoff, and convert marketing activity into qualified enterprise pipeline.

Lead product marketing for merchant-facing products: shape product strategy with customer and competitive insights, own end-to-end GTM and launches, drive product adoption and growth, create client-facing messaging, analyze data to inform segmentation and performance, and align cross-functional teams to execute high-impact initiatives.

Leads Health100’s B2B partner marketing strategy across healthcare audiences, including demand generation, pipeline growth, sales enablement, partner messaging, launches, and commercial readiness. Develops audience-specific value propositions and marketing materials, collaborates with Sales and Product teams, gathers commercial insights, and establishes KPIs to measure partner engagement and marketing impact. The role may be hybrid in Massachusetts, Rhode Island, or New York, with full-time remote consideration.

Lead omnichannel search and paid media strategy, own the ad-tech/search stack, manage onshore strategists and offshore agencies, optimize SEO/metadata and ROAS, drive attribution and performance reporting, collaborate with practice and brand teams for campaign amplification, develop AI-driven search roadmap, oversee paid media budget and compliance, and supervise and mentor direct reports.

Leads the firm's virtual programming strategy and owns virtual event platforms, vendor relationships, production standards, analytics, and technology roadmaps. Manages production and support teams, develops scalable digital event playbooks, and connects virtual experiences to marketing campaigns, client journeys, and nurture programs. Oversees event quality, stakeholder coordination, audience engagement, and on-demand content. Supervises and mentors employees while supporting hiring, performance management, staffing, and professional development.

Leads marketing strategy for the intellectual property business unit, translating practice objectives into campaigns, audience personas, personalization strategies, practice development initiatives, pitches, and proposals. Oversees budgets and sponsorship ROI, interprets performance data, partners cross-functionally with marketing and client development teams, and supervises and develops direct reports. Requires professional services or B2B marketing experience, strong communication and judgment, and the ability to manage complex initiatives under tight deadlines.

Lead regional marketing strategy and execution for multiple residential HVAC, plumbing, and electrical brands across New England. Manage budgets, digital and traditional campaigns, lead generation, ROAS, conversion tracking, KPI reviews, agencies, and marketing managers. Partner with regional and business leaders to improve underperforming locations, support acquisitions, and drive calls, booked appointments, customer retention, memberships, cross-selling, and revenue growth.

Own Delinea’s web marketing strategy and performance across buyer journeys, personas, conversion paths, search visibility, and analytics. Lead testing and optimization programs, define KPIs and dashboards, prioritize web roadmaps, and direct internal development and design teams through strategic briefs. Partner cross-functionally with product, marketing, brand, demand generation, customer marketing, and sales teams to align web experiences with messaging, campaigns, pipeline, and revenue goals.

Own and support product marketing strategy for the Home Equity business. Responsibilities include analyzing market, customer, and competitive insights; shaping positioning and messaging; managing the marketing calendar; supporting product launches; developing creative briefs; executing multichannel lifecycle campaigns; exploring partnerships and media opportunities; and monitoring campaign performance to identify growth and optimization opportunities.

Execute pitches and proposals, manage Salesforce CRM pipeline data, organize deal experience, conduct market research, coordinate sponsorships and events, and support practice-specific content and performance reporting. The role advises business unit leaders, coordinates cross-functional marketing activities, maintains data accuracy, and operates independently with strong judgment, attention to detail, confidentiality, and client-service orientation.