Top Senior Marketing Jobs in Boston, MA

Lead U.S. product marketing for Veeva Vault CRM Suite, developing positioning, messaging, value propositions, and go-to-market strategy. Manage product launches, release marketing, sales enablement, customer advocacy, content strategy, conferences, and competitive assets. Partner cross-functionally with product management, market strategy, sales, and field marketing to drive customer adoption, retention, expansion, and growth.

The Senior Marketing Designer develops campaign, brand, product launch, sales, social, event, and experiential creative. Responsibilities include creating scalable visual systems, environmental designs, style frames, and multimedia direction; art directing motion and video teams; using AI creative tools; collaborating with marketing, product, sales, and communications stakeholders; and helping govern visual identity standards. The role also directs design projects and supports team development.

Drive product marketing strategy and execution for the Home Equity business. Responsibilities include analyzing market, customer, and competitive insights; developing positioning and messaging; managing the marketing calendar; supporting product launches; creating lifecycle and multichannel campaigns; partnering on creative briefs; and monitoring campaign performance to identify growth opportunities.

Leads marketing strategy and team development for CYTENA and DISPENDIX laboratory instrument businesses. Responsibilities include demand generation, product positioning, go-to-market planning, product launches, sales enablement, digital campaigns, customer engagement, marketing analytics, competitive intelligence, and cross-functional collaboration with Sales, Product Management, Applications, and Corporate Marketing across North America and global markets.

Own the company’s marketing strategy and voice across product, corporate, executive thought leadership, public relations, demand generation, agency management, measurement, and investor communications. Develop technical content for industrial and climate-tech audiences, manage European media and events, generate qualified pipeline, oversee agencies and AI-assisted workflows, and report marketing performance to executives.

Lead product positioning, messaging, and go-to-market strategy for higher-education course materials. Drive adoption, engagement, retention, and product launches through educator insights, analytics, cross-functional partnership, and iterative growth experiments.

Develops and optimizes integrated digital marketing campaigns for Harvard Law School’s professional and online education programs. Manages paid search, social, display, and email campaigns; creates persuasive copy; builds lead-nurturing strategies; analyzes performance metrics; conducts A/B testing; prepares reports; and collaborates with marketing, communications, design, program teams, and vendors to improve enrollment and conversion.

Develop and execute client-specific lifecycle and engagement marketing strategies that increase awareness, activation, ongoing engagement, and re-engagement. Partner with Client Managers on audience segmentation, messaging, channel planning, launches, and campaigns. Use data to recommend tests, measure performance, and improve outcomes while creating scalable playbooks, templates, and frameworks for global client populations.

Own Netlify’s paid acquisition strategy, including channel selection, budget, agency management, paid search, paid social, retargeting, measurement, and ROI reporting. Build attribution and tracking infrastructure, define audiences and channel mix, and partner with Marketing Operations, Product Marketing, Lifecycle, and Campaigns to improve conversion and activation. Establish the paid program from the ground up and develop the roadmap for a future performance marketing team.

Own audience marketing strategy for an assigned industry vertical across prospect and customer accounts. Build and optimize ABM campaigns, manage the vertical marketing budget, drive pipeline and expansion, develop industry-specific positioning, and align Marketing, Sales, Sales Development, Customer Success, and Product Marketing. Measure campaign impact against pipeline and revenue outcomes, present investment cases to leadership, and use AI tools to accelerate research, campaign development, and content production.

Owns end-to-end B2B lifecycle marketing campaigns across email, in-product messaging, SMS, and web channels. Develops segmented and personalized programs supporting acquisition, engagement, upsell, retention, and expansion. Leads campaign planning, execution, experimentation, reporting, and optimization while partnering with Product Marketing, Sales, Onboarding, Creative, and Marketing Technology. Uses analytics to define success metrics, improve performance, and strengthen automation capabilities.

Leads technology partner and ecosystem product marketing across public safety, video, defense, and enterprise sectors. Defines partnership strategy, messaging, positioning, go-to-market plans, sales enablement, campaigns, and governance models. Translates complex integrated and AI-driven solutions into customer-focused value propositions while coordinating cross-functional initiatives across Product, Sales, and Marketing. Requires strategic leadership combined with hands-on execution in B2B technology marketing.

Lead product marketing for WanderOS by executing frequent product launches, developing positioning and messaging, creating videos, emails, landing pages, case studies, and sales enablement, and driving customer adoption. Partner with Product, Design, Sales, Support, and Video teams while measuring launch performance, funnel metrics, and feature adoption. The role also includes operator research, competitive positioning, product communications, and roadmap feedback.

Lead solution marketing and demand generation for JustFOIA and JustMeetings. Develop positioning, value propositions, sales enablement, content, webinars, nurture programs, and integrated campaigns targeting government and public-sector audiences. Partner with Sales, Product, and Marketing to drive pipeline and revenue, while analyzing campaign performance, reporting ROI, and optimizing messaging and programs.

Own demand-generation campaign content from anchor assets through landing pages, nurture emails, ads, events, social, video, case studies, SEO, and AEO. Partner with Demand Generation, Product Marketing, Sales, and Events to create audience-specific messaging for technical B2B buyers in regulated markets. Manage editorial publishing, maintain proof libraries, measure conversion and pipeline impact, and develop campaign video content in a remote, fast-growing startup environment.

The Marketing Manager develops positioning, messaging, content, integrated campaigns, demand-generation programs, and sales enablement materials for a cardiac remote-monitoring platform. The role manages website optimization, campaign analytics, audience segmentation, events, webinars, customer programs, and field marketing in partnership with Sales, clinical, product, and executive teams. Success is measured through awareness, qualified leads, pipeline growth, customer engagement, and event performance.

Own product positioning, messaging, go-to-market launches, content, sales enablement, customer insight programs, and performance measurement for Incode’s AI-powered identity solutions. Partner cross-functionally with Product, Sales, Customer Success, Demand Generation, and Design to improve adoption, win rates, pipeline, and revenue. Translate complex AI, security, and identity concepts into compelling narratives and buyer-focused assets.

Own product marketing for NVIDIA Earth-2, shaping positioning, messaging, go-to-market strategy, content, launches, and enablement. Translate complex AI and scientific computing capabilities into compelling narratives for climate researchers, meteorological services, developers, policymakers, customers, partners, sales, and media. Coordinate with engineering, product management, campaign marketing, PR, and sales while developing customer insights, competitive intelligence, and market research to support product campaigns and revenue opportunities.

Own and scale paid acquisition across Meta, Google, App Store Ads, YouTube, and DSPs for a global consumer subscription platform. Build incrementality testing, saturation analysis, ROAS and LTV frameworks; manage budgets, vendors, attribution, creative testing, and channel strategy. Partner with growth, social, content, and leadership teams to optimize spend around product launches, seasonal events, and viral moments.

Own and scale paid acquisition across Meta and Google, managing strategy, budgets, testing, optimization, and measurable customer acquisition outcomes. Build experimentation programs, develop creative campaign concepts, connect marketing performance to qualified pipeline and revenue, and optimize HubSpot segmentation, workflows, lead scoring, routing, reporting, and attribution. Use AI and automation to analyze data, automate reporting, improve workflows, and support scalable national growth.

Own strategic marketing relationships with major partners including Meta, Snap, TikTok, Google, Pinterest, and OpenAI. Translate commercial agreements into marketing strategies, manage partner calendars and initiatives, coordinate cross-functional execution, oversee budgets, report on performance, run QBRs, and represent the company at partner events. The role requires hands-on experience with major advertising or technology partners and strong collaboration across commercial, legal, product marketing, and leadership teams.

Owns day-to-day integrated marketing execution and full-funnel performance for university partners. Manages campaigns, approvals, launches, performance reporting, optimization, testing, partner communications, brand compliance, and marketing budgets. Leads cross-functional initiatives, supports strategic planning and escalations, provides guidance to junior team members, and applies partner-specific research and insights to improve leads, applications, enrollments, and retention.

Lead and scale marketing across consultancy and product studio: define positioning, run digital/social/content campaigns, implement lead-gen systems, manage internal and external teams, integrate AI and martech, track KPIs and ROI, and evolve brand voice and messaging.

Manages the firm’s marketing technology stack, including CRM, experience management, websites, CMS, analytics, email marketing, and automation platforms. Responsibilities include system administration, configuration, troubleshooting, integrations, reporting, data stewardship, implementation support, user training, adoption, SEO, compliance, and continuous optimization. The role supervises marketing technology administrators and collaborates with marketing, business development, IT, vendors, and attorneys to improve technology effectiveness and data-driven decision-making.

Develop and manage targeted B2B marketing programs for Staples’ third-party logistics business. Coordinate cross-functional campaigns across Sales, Marketing, Digital, Creative, Analytics, and partner channels. Create audience-specific messaging and sales enablement assets, oversee execution, define KPIs, analyze performance, and optimize campaigns through testing. Manage complex projects, prioritize resources, support pipeline growth, and mentor junior contributors.