Top Senior Marketing Jobs in Boston, MA

Own commercial product marketing by building sales plays, messaging, competitive materials, seller readiness, pricing and packaging guidance, and launch activation. Translate field feedback, deal patterns, objections, and competitive intelligence into stronger positioning and revenue impact. Partner with Product, RevOps, Finance, Technical PMM, and sellers to improve adoption, win rates, pipeline, and commercial execution.

Owns and advances enterprise marketing automation, personalization, and customer engagement capabilities. Serves as the Adobe Marketo subject matter expert, defining platform architecture, governance, integrations, campaign frameworks, customer journeys, segmentation, and triggered communications. Partners with Marketing, Analytics, Technology, and business stakeholders to implement scalable automation, measurement, testing, compliance, and operational improvements across the customer lifecycle.

Own QuEra’s product marketing strategy across quantum computing systems and services. Develop credible positioning, messaging, sales enablement, competitive intelligence, launch materials, and market-facing content for HPC centers, national quantum programs, and enterprise innovators. Translate complex scientific achievements into clear narratives, collaborate with product, science, sales, and communications teams, and bring customer and competitive insights into roadmap discussions.

Leads global digital marketing strategy for Hemostasis and Acute Care Diagnostics. Manages digital platforms including Salesforce, Drupal, HubSpot, and Highspot; executes campaigns across email, social, paid media, landing pages, and marketing automation; analyzes performance data and KPIs; promotes platform adoption and governance; coordinates agencies, vendors, budgets, and cross-functional stakeholders to improve customer engagement, lead generation, and digital performance.

Own lifecycle and retention marketing across email, SMS, and membership communications. Build and optimize Klaviyo flows, segmentation, personalization, testing, campaign calendars, and QA. Manage membership onboarding, churn prevention, win-back, and upgrades while connecting CRM activity to conversion, repeat purchase, retention, reactivation, and LTV. Requires hands-on ecommerce marketing expertise and measurable results.

Leads customer-centric marketing advisory engagements, including customer behavior analysis, segmentation, journey analysis, campaign development, marketing automation, and performance optimization. Develops client marketing and customer experience strategies using Adobe Campaign and Adobe Marketo Engage. Guides cross-functional teams through complex problems, applies systems thinking and AI-enabled tools, manages client relationships, validates outcomes, and coaches diverse teams to improve engagement, loyalty, and revenue growth.

Lead enterprise go-to-market strategy for Zapier’s new products, including Sidekick. Own positioning, packaging, governance messaging, enterprise ICP, competitive differentiation, customer proof points, sales enablement, and commercial readiness. Partner with Product, Sales, Marketing, and Customer Advocacy to support enterprise opportunities, translate product updates into field materials, and incorporate customer and deal feedback into product and GTM decisions.

Own Headway’s provider lifecycle marketing program end to end, from segmentation and trigger design through campaign deployment in Iterable and Intercom. Build journeys that improve provider activation, product adoption, engagement, and retention. Develop experiments, define success metrics, analyze performance, and continuously optimize programs. Partner with Product, Product Marketing, Customer Success, and Creative to align lifecycle campaigns with product priorities and create consistent provider experiences.

Develop and execute lifecycle marketing programs spanning onboarding, activation, retention, reactivation, loyalty, and win-back. Own email and CRM engagement strategy, segmentation, behavioral triggers, campaign testing, performance reporting, and optimization. Collaborate with product, sales, customer success, content, growth, and analytics teams to improve customer engagement, repeat usage, feature adoption, and retention.

Manages and optimizes multi-channel paid media campaigns supporting university enrollment. Oversees campaign strategy, budgets, vendor relationships, reporting, testing, competitive analysis, tagging, and attribution. Uses GA4, Google Tag Manager, Looker Studio, and Salesforce to generate insights. Owns paid media landing page performance, conversion optimization, and user experience improvements while collaborating with creative, marketing, and enrollment stakeholders.

Own Empatica’s US-focused marketing strategy, demand generation, and growth engine across B2B, B2C, and patient-facing segments. Lead the marketing team and budget while overseeing SEO, content, thought leadership, paid acquisition, ABM, lifecycle automation, CRO, market research, marketing technology, website performance, competitive analysis, and KPI reporting. Partner closely with Sales, Product, Clinical, Communications, and Business Operations teams to scale acquisition and improve marketing effectiveness.

Manage and optimize SharkNinja’s US affiliate marketing program, including partner recruitment, onboarding, offers, commissions, placements, compliance, reporting, and performance optimization. Support social affiliate growth across Meta and YouTube, coordinate with agencies, networks, and internal marketing teams, and translate ecommerce priorities into affiliate activations. Monitor performance, improve conversion and ROI, manage partner relationships, and support agreements and payment processes.

Leads Northeast regional marketing across dealer, distributor, and retail channels. Develops localized go-to-market, demand generation, account-based marketing, event, training, merchandising, and customer engagement programs in partnership with sales. Manages budgets, analyzes Salesforce performance data, tracks pipeline and ROI, supports loyalty and incentive programs, and collaborates with cross-functional marketing teams to drive customer engagement, revenue, and growth.

Supports integrated marketing programs for Fidelity’s institutional investor segment, coordinating digital campaigns, events, communications, social media, product marketing, timelines, assets, and compliance approvals. Partners with client-facing and cross-functional teams, prepares marketing updates and materials, and analyzes market insights, campaign results, and industry trends to improve program effectiveness.

Coordinates firm webinars and related marketing activities from intake through execution, including planning, invitations, technology rehearsals, email scheduling, CLE requests, branded content, and live webinar support. The role manages competing deadlines, coordinates stakeholders, prepares presentations and performance reports, handles marketing operations requests, and uses workflow, CRM, webinar, and Microsoft Office tools. It requires strong organization, communication, project management, attention to detail, and independent execution in a fast-paced law firm environment.

Leads creative marketing campaigns for 8–10 fiction and nonfiction titles annually, managing strategy, budgets, digital advertising, author and partner relationships, influencer and email programs, catalogs, bookseller outreach, reporting, and seasonal initiatives. Presents plans to internal and external stakeholders, analyzes campaign performance, identifies sales opportunities, manages an intern, and supports broader imprint marketing strategy and process improvement.

Lead Presidio’s corporate events strategy and execution, including conferences, executive summits, trade shows, leadership meetings, and regional events. Manage event budgets, vendors, contracts, logistics, production, executive support, risk planning, and ROI reporting. Build and mentor an events team while partnering with Brand, Marketing, Sales, and executives to deliver high-impact experiences aligned with corporate priorities. The role is remote in the U.S. and requires 35–50% travel.

Lead and scale global demand generation across field marketing, digital demand generation, and integrated campaigns. Manage the demand generation team, own pipeline and revenue contribution targets, oversee events, paid media, automation, nurture, web optimization, and ABM programs, and partner with Sales and Product Marketing. Track campaign performance, manage agencies and vendors, optimize marketing technology, and develop strategies across products and market segments.

Manages marketing and business development support for private companies and fund formation practices. Responsibilities include prioritizing marketing requests, managing pitches and proposals, coordinating legal rankings submissions and practice-led events, maintaining attorney bios and marketing assets, conducting market research, and onboarding lateral attorneys. The role also supervises and mentors direct reports while partnering with internal marketing, creative, strategy, and events teams.

Develops and optimizes multi-channel demand generation campaigns that drive pipeline and revenue. Responsibilities include inbound and outbound strategy, lead nurture workflows, paid media, SEO, webinars, events, social campaigns, performance reporting, marketing system data quality, and collaboration with Business Development and creative teams. The role requires marketing automation, CRM, analytics, campaign management, and Account-Based Marketing expertise.

Leads the Marketing Operations team and serves as the Slate marketing automation expert. Manages email campaigns, event platforms, integrations, workflows, prospect data, segmentation, lead scoring, reporting, dashboards, data quality, documentation, and stakeholder support. Supervises staff, improves marketing processes, develops automation solutions, and translates business needs into technical requirements while supporting pipeline growth and data-informed decision-making.

Own product positioning, messaging, launches, competitive strategy, sales enablement, analyst relations, customer proof, and adoption for Bizzabo’s enterprise Event Experience OS. Partner across Product, Sales, Account Management, and Marketing to translate complex and AI-driven capabilities into compelling business value. Lead competitive intelligence, field readiness, analyst evaluations, peer review strategy, and AI-enabled go-to-market workflows.

Own and scale paid marketing across Meta and Google Ads, expanding into TikTok and LinkedIn. Responsibilities include ad copywriting, creative testing, UGC creator management, KPI optimization, attribution analysis, funnel optimization, and cross-functional collaboration to drive revenue growth. The role requires managing substantial advertising budgets and improving performance metrics such as CPA, ROAS, CTR, and CAC.

Owns paid social acquisition, creative production, testing, optimization, and revenue growth across multiple consumer healthcare brands. Manages Meta and TikTok strategy, budgets, campaign structures, audiences, tracking, ROAS, CAC, and conversion performance. Builds creative and creator pipelines, analyzes ad performance, oversees organic social and community management, and partners with analytics, CRO, brand, legal, clinical, and compliance teams in a regulated healthcare environment.

The Director of Demand Generation and Integrated Marketing leads multi-channel campaigns spanning paid media, lifecycle marketing, content, web, social, events, and sales alignment. The role translates marketing strategy into execution, manages agency relationships, optimizes campaign performance, develops reporting and dashboards, and drives qualified leads, pipeline, and purchases. Responsibilities also include audience segmentation, funnel strategy, marketing technology, data quality, cross-functional coordination, and performance-based recommendations.