Top Senior Marketing Jobs in Boston, MA

Develop and execute B2B marketing strategy across medical, commercial, and defense markets. Lead brand positioning, demand generation, digital campaigns, content development, SEO, email marketing, social media, events, and sales enablement. Manage the corporate website, CRM and marketing databases, external vendors, marketing budget, and performance analytics. Translate complex technical capabilities into compelling messaging while partnering with leadership, sales teams, agencies, and vendors to generate qualified leads and support business growth.

Directs sales, marketing, and revenue-generating strategies for a resort hotel. Leads and develops the sales and marketing team, grows group and transient business, manages client relationships, oversees campaigns and public relations, maintains digital and OTA presence, analyzes market and sales performance, manages budgets, forecasts demand, and collaborates with hotel operations and revenue management to achieve commercial goals.

Own product positioning, messaging, competitive differentiation, launches, content, sales enablement, demos, and analyst relations for physical AI and robotics products in North America. Translate technical capabilities into customer value and ROI for operations, engineering, and executive buyers. Partner with Product, Sales, Engineering, and leadership to support key deals, trade shows, customer meetings, and go-to-market strategy.

Owns and scales Brand-Building IT technologies supporting SK-II marketing and eCommerce. Leads technology-enabled commercial initiatives, real-time data insights, capability development, adoption, governance, and operational transformation. Partners with commercial, technology, and vendor teams to establish multi-year roadmaps, deliver business outcomes, influence technology decisions, and codify scalable processes. Serves as a trusted advisor translating technical concepts for business stakeholders while leading controls, stewardship, and organizational development.

Develop and execute global social media, paid digital, and influencer marketing strategies for healthcare products. Manage Meta campaigns, localized international programs, influencer initiatives, emerging channels, agency coordination, community management, and performance optimization. Partner with regional teams across LATAM, APAC, and Europe to adapt messaging and campaigns. Analyze campaign data, provide actionable recommendations, and support B2C customer acquisition and brand growth.

Leads Affirm’s Marketing Services organization and long-term partner marketing strategy. Oversees marketplace, partner, and platform marketing teams; manages co-marketing investments, events, monetization programs, measurement frameworks, governance, and partner-funded initiatives. Collaborates with Product, Sales, Partnerships, Finance, Analytics, Legal, and other teams to drive merchant growth, improve return on investment, and strengthen strategic relationships. Builds scalable operating models and develops senior marketing leaders.

Lead product marketing for UKG’s Workforce Management software portfolio by developing market positioning, messaging, go-to-market strategy, sales enablement, ROI content, and product launch programs. Partner cross-functionally with Product, Sales, Marketing, Customer Success, and Analyst Relations to influence roadmap decisions, strengthen competitive positioning, generate enterprise pipeline, support complex sales cycles, and measure commercial outcomes.

Leads product marketing strategy for CrowdStrike’s cloud risk and developer security portfolio. Owns positioning, launches, messaging, analyst engagement, field readiness, technical content, competitive strategy, thought leadership, and adoption. Partners with Product and CTO leaders to shape roadmap and market direction, creates technical proof for cloud and application security audiences, and uses customer, pipeline, usage, and competitive insights to improve business outcomes.

Manage global digital marketing strategy across SEO, AEO, GEO, paid media, marketing automation, and AI-powered discovery. Drive organic visibility, digital advertising performance, lead generation, lifecycle management, HubSpot and Salesforce alignment, campaign optimization, analytics, and marketing innovation. The role partners with content, product marketing, sales enablement, web, and regional teams to improve engagement, pipeline contribution, and brand awareness.

Lead end-to-end experiential marketing programs for CVS Media Exchange, from scoping and agency coordination through onsite execution, measurement, and reporting. Develop scalable offerings, pricing guardrails, workflows, and playbooks while partnering with Sales, Merchandising, Operations, Legal, Finance, Product, and external agencies. Manage budgets, profitability, risks, timelines, and KPIs, and translate results into case studies and optimization recommendations that increase advertiser value and investment.

Owns the go-to-market strategy, positioning, messaging, launches, sales enablement, and market insights for Conga’s Document Automation portfolio. The role leads cross-functional alignment across Product, Sales, Customer Success, Partners, RevOps, and Marketing; develops customer and competitive insights; creates enablement and campaign content; influences product direction; and drives adoption, differentiation, and pipeline contribution for Conga Composer, Conga Sign, and related products.

Build and manage patient lifecycle campaigns across email, SMS, push, and in-app channels. Own audience segmentation, campaign QA, experimentation, holdout measurement, and retention optimization. Partner with Product, Engineering, and Data Science to instrument events, develop notification infrastructure, and apply predictive personalization signals such as churn propensity and appointment readiness. The role requires hands-on campaign execution, strong lifecycle platform expertise, data fluency, and comfort operating in an ambiguous environment.

Own the global marketing strategy for HiBob’s technology partner ecosystem and marketplace. Develop joint positioning, integrated go-to-market campaigns, demand-generation programs, regional activation frameworks, and partner prioritization models. Collaborate with Product, Sales, Partner Managers, and regional Marketing teams to drive adoption, pipeline, revenue, and customer value. Use performance data to optimize investments and scale successful programs globally.

Develops and executes hotel marketing strategies and campaigns across digital and social channels to drive revenue and guest engagement. Monitors industry trends, presents monthly performance insights to Sales and Revenue Management, leads cross-functional initiatives, and supervises, coaches, and supports marketing team members.

Own and scale affiliate and influencer programs for L'ange Hair and OFIR Beauty. Recruit and onboard beauty creators, manage relationships and commissions, provide promotional guidance, monitor FTC and platform compliance, prevent affiliate abuse, optimize TikTok Shop and social commerce performance, and report KPIs including ROI, conversion rate, AOV, and partner activity to leadership.

Own Midi Health’s influencer marketing strategy, creator partnerships, performance measurement, and multi-million-dollar budget. Build and scale a vetted creator network, negotiate contracts and usage rights, lead integrated campaigns, ensure FTC and healthcare compliance, and develop measurement, approval, and reporting systems. Partner with Growth, Paid Media, Legal, Compliance, and clinical teams while managing agencies and mentoring junior staff.

Manage paid media, search, SEO, SEM, GEO, and account-based marketing campaigns for technology solutions. Lead digital marketing specialists, agency partners, media budgets, campaign execution, optimization, reporting, and AI-enabled workflows. Collaborate across marketing, analytics, IT, brand, communications, events, and partner teams. Use performance data to guide channel strategy, audience targeting, creative testing, budget allocation, and full-funnel campaign outcomes.

Leads regional integrated marketing partnerships and sponsorship activations for Coca-Cola brands. Develops strategic asset plans, coordinates internal and external agencies, manages partner relationships and budgets, and executes campaigns across packaging, retail, experiential, social, digital, mobile, and community channels. Collaborates with bottlers, customers, franchise leadership, and stakeholders to drive brand performance, volume, and profitability while ensuring trademark, legal, and brand-standard compliance.

Own B2B demand generation and lifecycle marketing for ELS and SecureChain. Build HubSpot nurture, scoring, routing, onboarding, retention, cross-sell, and upsell programs. Use AI for research, enrichment, personalization, predictive scoring, and testing. Partner with Sales, Customer Success, and Account Management while measuring pipeline, conversion, expansion revenue, attribution, and data quality.

Lead paid search, paid social, and Amazon advertising for ecommerce growth. Own campaign strategy, execution, optimization, product feeds, forecasting, budgets, promotional planning, and performance analysis. Connect media results to revenue, profitability, inventory, and promotional goals while collaborating with creative, merchandising, ecommerce, technology, and finance teams. The role requires advanced platform expertise, strong analytical and feed-management skills, and hands-on experience managing significant budgets through multiple holiday cycles.

Leads email marketing automation for prospective student recruitment, including personalized campaigns, automated journeys, audience segmentation, testing, landing pages, forms, and text messaging. Administers Salesforce Marketing Cloud and related systems, maintains data integrations and workflows, documents technical processes, analyzes campaign performance, and collaborates with enrollment, admissions, information services, and external partners. The role also supports enrollment events and continuous process improvement.

Executes email campaigns, automated nurture workflows, audience segmentation, QA, compliance reviews, A/B testing, dynamic content, performance reporting, and delivery troubleshooting. Maintains marketing automation assets and coordinates offshore production resources. The role supports personalized, data-driven digital experiences across client audiences while ensuring deliverability, privacy compliance, quality, and operational consistency.

Manages web content, CMS updates, landing pages, technical QA, SEO metadata, accessibility, analytics tracking, media optimization, and integrations. Coordinates offshore developers, performs UAT, supports CRM and marketing automation integrations, and documents CMS processes. The role requires hands-on HTML, CSS, CMS, SEO, web analytics, and digital experience technology expertise, along with independent judgment, project coordination, and strong attention to quality and consistency.

Manage B2B lifecycle marketing across email (HubSpot), webinar marketing, organic social, and podcast production. Build segmentation, automation, content calendars, analytics and growth strategies to increase audience engagement and customer retention. Coordinate with founders, marketing, sales, and customer success to translate insights into campaigns and content.

Own end-to-end demand generation through content strategy, editorial planning, newsletters, webinars, executive thought leadership, earned media, lifecycle marketing, and brand building. Create and repurpose content across channels, manage HubSpot nurture programs, measure performance, support acquired brands, and build community relationships. The role partners with sales, executives, subject matter experts, and accessibility resources while developing scalable marketing systems for complex, regulated B2B audiences.