Top Senior Marketing Jobs in Boston, MA

Supports marketing and business development initiatives for the firm’s Life Sciences and Healthcare sectors. Responsibilities include client targeting, cross-selling, events, sponsorships, webinars, RFP and pitch content, marketing collateral, website and social media content, client outreach, communications, ROI tracking, and CRM or experience database management. The role partners with lawyers and internal teams to support campaigns, maintain credentials, and achieve business objectives.

Own Iterable’s content strategy, editorial standards, brand voice, and marketing copy across organic, AI-driven search, paid advertising, and demand-generation channels. Build content roadmaps, develop AI-assisted production workflows, analyze performance, and connect content visibility to qualified leads and pipeline. Collaborate with SEO, product marketing, demand generation, sales, engineering, and other teams to produce high-quality technical and thought-leadership content at scale.

Build and execute account-based marketing programs for strategic and enterprise accounts across West and Central regions. Partner with sales to target buying groups, create personalized campaigns, coordinate cross-functional marketing efforts, manage budgets and timelines, and measure pipeline and revenue impact. Use account research, intent signals, campaign data, and marketing technology to optimize programs and develop repeatable ABM playbooks.

Leads marketing strategy and integrated growth programs for P&G’s Dollar Channel across Dollar General, Family Dollar, and Dollar Tree. The role combines shopper marketing, digital commerce, retail media, social commerce, brand-building, customer partnerships, agency leadership, analytics, external selling, and commercial negotiation to increase household penetration and traffic. The manager collaborates with Brand, Sales, Media, Analytics, agencies, and retail partners to create customer value and drive conversion.

Own and optimize paid social marketing programs across Meta and other platforms to drive acquisition, conversion, revenue, and customer lifetime value. Manage dynamic product advertising, audience strategy, testing, automation, budgets, attribution, product feeds, and campaign measurement. Analyze performance data, develop dashboards, identify optimization opportunities, and present recommendations. Collaborate with Analytics, MarTech, Technology, Creative, Merchandising, and external platform partners on cross-functional digital growth initiatives.

Develops and executes integrated product marketing strategies for network audio and system device portfolios. Responsibilities include product positioning, messaging, launches, demand-generation campaigns, competitor analysis, ROI measurement, portfolio planning, and cross-functional collaboration with product, technical, sales, and marketing teams. The role translates technical concepts into customer-focused content and supports growth through traditional and digital marketing tactics.

Lead marketing and communications for Vantage’s Insurance segment. Set marketing strategy, connect campaigns to underwriting results, create broker-facing content, manage email programs, support CRM implementation, develop event and sponsorship strategy, and oversee branded promotional materials. Partner closely with underwriting, distribution, brokers, and senior leadership to strengthen the Insurance business’s brand, communications, and sales enablement efforts.

Lead marketing strategy and execution for Audit and Tax practices, including go-to-market campaigns, acquisition integration, brand transitions, content operations, thought leadership, and cross-service alignment. Track pipeline, revenue, campaign efficiency, and brand performance through dashboards and insights. Partner with practice leadership and develop marketing capabilities in a high-growth, matrixed professional services environment.

Lead marketing strategy and execution for Audit and Tax practices, including go-to-market campaigns, acquisition marketing integration, brand transitions, content operations, thought leadership, and cross-service-line alignment. Track pipeline, revenue, win rates, and brand performance through dashboards and insights. Partner with leadership, develop marketing capabilities, and drive growth in a high-growth, matrixed professional services environment.

Lead go-to-market strategy for Sprout Social’s AI portfolio, including the Trellis AI agent. Develop enterprise launch playbooks, positioning, executive messaging, campaigns, and enablement programs. Analyze market and competitive dynamics, influence product roadmaps, improve launch processes, and partner with Product, Sales, Revenue, Brand, and executive leadership to drive adoption, revenue growth, deal expansion, and category leadership. The role also mentors marketing team members and operates with substantial autonomy.

Leads Roo’s major brand campaigns, product and company launches, thought leadership, PR, and partner marketing initiatives. Owns campaign strategy, storytelling, channel planning, cross-functional execution, brand research, measurement, budgets, and agency relationships. Builds awareness and credibility among veterinary professionals and animal hospitals while adapting campaigns for new markets. Partners with PR agencies and internal teams to develop earned media, sponsored content, industry presence, and executive and customer thought leadership.

Own messaging, positioning, go-to-market strategy, lifecycle campaigns, market research, product launches, sales enablement, customer education, and technical content for Grafana Labs observability products. Partner with product, engineering, marketing, and sales teams to drive customer acquisition, adoption, retention, and expansion. Develop AI-forward marketing processes and tools while translating complex technical products into clear customer value.

Build buyer-focused technical demos, videos, workshops, and webinars for Grafana Cloud. Enable sales engineers with technical messaging, competitive narratives, and demo guidance. Partner with product marketing, product, sales, developer relations, and engineering teams to communicate observability value to SRE and platform engineering leaders. Automate demo and content workflows using scripts, agents, and AI tools while shaping technical positioning across customer-facing channels.

Lead marketing strategy for a B2B SaaS company, including brand awareness, demand generation, content creation, sales alignment, event and conference marketing, digital channels, performance measurement, and marketing operations. Manage one marketing resource, oversee vendors and tools, and support enterprise buying journeys through thought leadership, customer stories, messaging, and collateral. The role is remote with travel for conferences, trade shows, and team offsites.

Leads product marketing and go-to-market strategy for Medscape AI and ad tech products. Develops positioning, messaging, packaging, launches, sales enablement, and lifecycle plans. Coordinates Product, Sales, Editorial, Ad Operations, Client Services, and Marketing Solutions teams while aligning Medscape and PulsePoint. Analyzes product and campaign performance, oversees business intelligence, designs optimization tests, improves workflows, evaluates capacity, and supports custom solutions and renewals.

Owns marketing campaign program management, multimedia content production, brand governance, AI-assisted creative workflows, and production operations. Manages calendars, briefs, approvals, agencies, vendors, events, sales enablement content, customer stories, digital assets, social creative, video, and web assets. Partners with Marketing, Product, Sales, executives, and external resources to maintain brand consistency, support launches, and improve creative delivery speed and quality.

Leads day-to-day influencer marketing execution, including creator relationships, deal evaluation, content oversight, budgets, contracts, and team development. Builds influencer strategies, manages measurement and attribution, tracks KPIs, and reports ROI. Partners with Brand, Product Marketing, Growth Marketing, Legal, and Finance to integrate creator campaigns. Improves automation and processes for outreach, tracking, reporting, and payments while monitoring industry trends and emerging platforms.

Own end-to-end CRM campaign operations across email, push, SMS, and newsletters. Build and QA campaigns, configure targeting and dynamic content, troubleshoot lifecycle programs, validate audience data, execute experiments, and maintain documentation. The role also drives AI-assisted workflow automation, personalization, deliverability best practices, and operational improvements while coordinating with strategy, analytics, and engineering teams.

Own product marketing for Colibri Group’s Healthcare B2B portfolio, including positioning, messaging, buyer research, competitive intelligence, go-to-market planning, product launches, sales enablement, and performance measurement. Partner cross-functionally with Product, Sales, Marketing, Client Success, Engineering, and Content teams to align priorities and translate complex healthcare solutions into compelling market narratives.

Own go-to-market strategy, positioning, messaging, launches, campaigns, sales enablement, and thought leadership for security-focused developer products. Translate technical capabilities into compelling customer narratives, conduct market and competitive analysis, define personas and KPIs, and optimize campaigns using performance data. Partner cross-functionally with product, sales, marketing, engineering, and developer communities to drive adoption, pipeline, revenue, and product roadmap influence.

Owns go-to-market strategy, revenue plans, pricing, packaging, positioning, funnel insights, launches, and field readiness for SaaS products. Partners cross-functionally with product, sales, customer success, growth, operations, legal, and reseller ecosystems. Builds GTM systems, messaging, dashboards, AI workflows, enablement assets, and commercial recommendations while guiding roadmap and monetization decisions.

Own strategy and execution for integrated B2B marketing campaigns that drive enterprise pipeline, self-service growth, platform adoption, and category awareness. Coordinate ABM, content, paid media, events, lifecycle, social, partnerships, PR, and sales activation. Manage launches, optimize audiences and conversion paths, orchestrate teams and agencies, and measure impact across engagement, pipeline, acquisition, product adoption, and awareness.

Create and deliver developer-focused technical content and workshops that teach CUDA and NVIDIA GPU technologies. Evaluate new CUDA features, produce tutorials and blog posts, capture developer feedback to inform product decisions, and collaborate across product, engineering, and marketing teams to drive developer adoption.

Owns lifecycle and engagement marketing for health benefits members across email, SMS, direct mail, print, digital, landing pages, and inbound flows. Builds segmentation, campaigns, testing programs, client engagement playbooks, and compliant Medicare communications. Manages engagement and enrollment funnels, marketing automation, CRM data flows, dashboards, and collaboration with agents, Customer Success, design, and product teams.

Lead Everist’s integrated marketing strategy across brand, performance, content, social commerce, influencer, affiliate, SEO, and retail expansion initiatives. Own campaign development, brand storytelling, channel performance, budgets, creator programs, and marketing processes. Manage Meta and TikTok campaigns using CAC, ROAS, and retention metrics, while collaborating cross-functionally and mentoring junior team members in a fast-paced beauty and consumer brand environment.