Top Senior Marketing Jobs in Boston, MA

Develop customer-centric positioning and messaging for Tines’ technical B2B software platform. Conduct market and competitive research, create differentiation resources, lead product launches, build sales enablement, and produce content such as blogs, webinars, guides, and collateral. Partner cross-functionally with product, engineering, sales, customer success, support, and marketing teams while shaping the company’s perspective on AI and platform capabilities.

Own go-to-market strategy, positioning, messaging, competitive intelligence, and launch execution for Catapult’s Tactics & Coaching product portfolio. Partner with Product and Sales to drive demand, pipeline, and revenue across American Football, Basketball, and Ice Hockey. Establish launch governance, marketing calendars, messaging standards, and product marketing best practices while coordinating cross-functional teams and incorporating customer and market feedback.

Leads pursuit marketing efforts by developing RFQ/RFP responses, presentations, value propositions, collateral, and branded materials to win construction work. Coordinates with operations, estimating, leadership, and business development teams, manages timelines and deliverables, facilitates kickoffs and debriefs, conducts research, and mentors junior team members. Requires strong writing, design, organization, communication, and project coordination skills, along with AEC marketing experience and proficiency in Adobe Creative Suite and Microsoft Office.

Leads marketing operations across campaign execution, performance analytics, agency management, marketing technology, governance, and prioritization. The role translates marketing strategy into executable plans, manages integrated campaigns, owns executive reporting and KPIs, oversees platforms including Salesforce and HubSpot, and drives cross-functional process improvements to increase pipeline contribution, revenue impact, efficiency, and scalability.

Leads B2B2C client and employee marketing for employer-sponsored benefits, driving awareness, registrations, opt-ins, and ongoing usage. Develops client and program launch strategies, scalable marketing processes, calendars, events, benefits-fair materials, and integrated campaigns. Partners with clients and internal teams to improve engagement and revenue outcomes while leading, mentoring, and developing a high-performing marketing team.

Leads DeVry University's web product, UX, SEO, AI discovery, CRO, and digital experience strategy. Owns the website roadmap, modernization, experimentation, personalization, analytics, accessibility, CMS evolution, and conversion performance. Partners with Marketing, IT, Enrollment, Analytics, Content, and Academic teams to improve organic growth, engagement, discoverability, and enrollment outcomes. Builds high-performing teams, manages agencies, defines KPIs, and presents business impact to executives.

Own product marketing for Colibri Group’s Healthcare B2B portfolio, including positioning, messaging, buyer research, competitive intelligence, go-to-market planning, product launches, sales enablement, and performance measurement. Partner cross-functionally with Product, Sales, Marketing, Client Success, Engineering, and Content teams to align priorities and translate complex healthcare solutions into compelling market narratives.

Own PatientFi’s expansion into new healthcare verticals through end-to-end go-to-market strategy, multi-channel campaigns, provider acquisition, and strategic partnerships. Develop launch plans, negotiate partner agreements, manage co-marketing programs, analyze performance, and present recommendations to leadership. Lead cross-functional initiatives across Sales, Marketing, Product, and Operations while identifying growth opportunities and scaling successful pilots.

Own sales enablement and product marketing for cybersecurity and AI resilience solutions. Responsibilities include developing positioning and messaging, creating sales collateral, leading sales onboarding and certification programs, supporting product launches, partnering with Product and Sales, gathering field feedback, and measuring enablement effectiveness. The role translates complex technical capabilities into clear, compelling, sales-ready content and training.

Senior Product Marketing Manager role at Reveal Technology, a defense and national security software startup. The posting provides minimal responsibility and qualification details, but the position will support marketing for products serving defense, security, and public safety missions. Compensation includes salary, commission, and equity, with benefits including healthcare, retirement matching, paid time off, and a home office stipend.

Leads Aline’s creative output, digital experience, marketing technology, website, and AI adoption. Oversees brand and campaign creative, marketing automation, Salesforce integrations, web development, SEO/AEO, conversion optimization, multimedia production, internal teams, and agencies. The role improves marketing velocity, system efficiency, data quality, brand consistency, and pipeline conversion while setting standards for responsible AI use and high-quality creative execution.

Own Aline’s corporate marketing strategy, brand narrative, public relations, analyst relationships, SEO and AEO, organic social presence, executive thought leadership, awards, and industry events. The role builds market visibility and category leadership while partnering with Product, Sales, Customer Success, and Marketing Operations to strengthen brand awareness, engagement, pipeline contribution, and customer relationships.

Own and scale the B2B account-based marketing strategy for improveit 360. Responsibilities include target-account selection and tiering, buying committee engagement, intent and personalization programs, Sales alignment, MQA funnel ownership, ABM technology strategy, performance measurement, and roadmap development. The role partners closely with Sales, RevOps, Marketing Operations, Paid Media, Content, Product Marketing, and Events to drive account engagement, pipeline, and revenue.

Leads strategy, planning, execution, and optimization for B2B user summits, trade shows, and field events. Owns event portfolios, budgets, vendors, logistics, onsite production, cross-functional coordination, lead capture, sales follow-up, and pipeline measurement. Develops scalable event playbooks and processes while guiding team members, contractors, and agencies. Requires extensive B2B event marketing experience, strong project and budget management, revenue focus, stakeholder influence, and travel for events.

Leads Fetch’s B2B Marketing function, overseeing positioning, vertical marketing, content, thought leadership, events, demand generation, SMB marketing, and sales enablement. Builds scalable marketing programs that increase partner awareness, qualified demand, pipeline, and commercial growth. Sets strategy, manages investments and performance frameworks, partners cross-functionally with Sales, Product, Communications, and Brand, and develops a high-performing marketing team.

Lead Newcode’s growth marketing strategy and execution across demand generation, content, campaigns, digital channels, events, SEO, email, brand positioning, and analytics. Develop messaging for legal technology audiences, generate qualified leads, optimize conversion and pipeline performance, and report marketing KPIs to leadership. The role requires hands-on ownership in a fast-moving startup and regular travel to conferences, client meetings, and team events.

Leads Claravine’s marketing function, category narrative, thought leadership, enterprise demand generation, pipeline contribution, product marketing, content strategy, analyst relations, and customer advocacy. Owns positioning, ABM, sales enablement, marketing budget and P&L, reporting, and team development. The role requires executive-level engagement with enterprise marketing buyers, ownership of revenue outcomes, and experience building lean, AI-enabled B2B SaaS marketing organizations.

Own the company’s demand generation strategy and marketing contribution to pipeline. Responsibilities include selecting target markets and channels, managing campaigns and account-based programs, partnering with AWS and technology partners, creating thought leadership and case studies, running events, managing marketing tools, and reporting on performance. The role requires hands-on B2B marketing leadership focused on measurable pipeline and revenue impact.

Own Slide’s digital marketing engine across lifecycle email, social, website, paid campaigns, events, webinars, and CRM. Build multi-channel campaigns, landing pages, and conversion paths; manage CMS updates, SEO, database hygiene, workflows, reporting, and LinkedIn publishing. Use funnel metrics to improve lead generation and booked demos while partnering with Events, Product, RevOps, Sales, developers, and agencies.

Manages marketing technology operations by translating business needs into technical requirements, coordinating cross-functional delivery, improving marketing automation and data workflows, monitoring platform reliability and data quality, building performance reporting and AI-powered solutions, and embedding privacy, security, accessibility, consent, and governance controls.

Leads product marketing strategy for VBA’s healthcare technology platform, including positioning, messaging, commercialization, go-to-market launches, competitive intelligence, market research, sales enablement, and revenue alignment. Partners with Product, Sales, Client Success, Marketing, and executive leadership to translate complex SaaS capabilities into customer value and business growth. Builds and manages the Product Marketing function, develops scalable processes, supports adoption, and influences product strategy through market insights.

Own product marketing for a portfolio of B2B SaaS products, including positioning, messaging, market strategy, full-funnel demand programs, product launches, sales and partner enablement, and customer expansion initiatives. Translate technical capabilities into compelling value propositions, lead cross-functional go-to-market execution, use customer and competitive intelligence to guide decisions, and measure impact across pipeline, trials, conversion, adoption, and revenue. Apply AI tools to improve product marketing efficiency and scale.

Supports B2B account-based and digital marketing programs to generate pipeline and accelerate sales. Responsibilities include developing sales collateral and marketing content, managing HighSpot content, executing multichannel ABM campaigns, coordinating webinars and conferences, writing website and campaign content, collaborating with sales and business development, and analyzing campaign performance to optimize traffic, MQLs, SQLs, and conversions. The role is remote, up to 30 hours weekly, with potential full-time conversion.

Own and build the full growth marketing function for a B2B software company. Develop strategy, KPIs, account-based marketing, events, pipeline channels, brand presence, and customer acquisition programs. Manage a substantial marketing budget and funnel economics from acquisition cost through return on spend and revenue contribution. Partner with sales and executives on enterprise sales cycles while initially working as a hands-on individual contributor with potential for broader marketing leadership.

Leads Form Energy’s employer branding and talent marketing strategy through integrated campaigns, paid recruitment advertising, employee storytelling, digital content, recruiting events, partnerships, and social media initiatives. Partners with Talent Acquisition, People Operations, Communications, engineering, manufacturing, and hiring leaders to support workforce growth and hard-to-fill roles. Measures campaign performance and optimizes engagement and return on investment. This hybrid role requires onsite work three days weekly and travel of approximately 20%.