Top Senior Marketing Jobs in Boston, MA

Manages web content, CMS updates, landing pages, technical QA, SEO metadata, accessibility, analytics tracking, media optimization, and integrations. Coordinates offshore developers, performs UAT, supports CRM and marketing automation integrations, and documents CMS processes. The role requires hands-on HTML, CSS, CMS, SEO, web analytics, and digital experience technology expertise, along with independent judgment, project coordination, and strong attention to quality and consistency.

Own client acquisition performance across Meta advertising, strategy, direct-response copy, creative testing, funnel tracking, and client relationships. Manage multiple accounts, optimize campaigns toward appointment and conversion targets, lead performance calls, troubleshoot pixels and automations, develop VSL scripts and messaging, and identify improvements across the funnel. The role requires strong analytical, communication, copywriting, and client-retention skills, with preferred experience in financial services and performance marketing agencies.

Execute integrated omnichannel marketing campaigns across digital, web, email, social, and print. Create branded content and creative assets, leverage AI tools to accelerate production, manage campaign workflows and cross-functional approvals, deploy campaigns through marketing platforms, and analyze performance data to optimize messaging and engagement. The role combines creative execution, digital campaign operations, project management, and data-driven marketing improvement in a fast-paced matrixed environment.

Leads paid social and programmatic performance marketing strategy and execution, primarily across Meta, while optimizing campaigns, budgets, account structures, creative, and ROAS. Develops media plans, forecasts, business cases, incrementality tests, and performance recommendations. Partners with agencies and cross-functional stakeholders, presents insights, manages compliance approvals, supports digital marketing capabilities, and drives customer acquisition and profitable growth.

Own a portfolio of client accounts and drive performance across Meta advertising, client strategy, direct-response copywriting, video sales letter scripts, creative testing, tracking, and funnel execution. Manage campaigns toward appointment and acquisition targets, lead client communications, analyze performance data, troubleshoot pixels and automations, and collaborate on creative development to improve lead quality, conversions, and client retention.

Lead global marketing and business development for the Technology sector: set strategy, manage a global M&BD team, drive pitching/RFPs, run campaigns, events, sponsorships, client development, internal knowledge sharing, and coordinate sector-wide communications to grow client engagement and market positioning.

Owns a portfolio of client accounts and drives performance across Meta advertising, client strategy, direct-response copywriting, video sales letter scripts, creative testing, tracking, and funnel execution. The role manages campaigns toward appointment and acquisition targets, leads client communications, troubleshoots integrations and conversion tracking, and supports retention through data-driven recommendations and performance improvements.

Own a portfolio of client accounts and lead performance marketing strategy across Meta advertising, direct-response copy, video sales letters, creative testing, funnel tracking, and appointment-generation campaigns. Manage budgets, optimize performance against acquisition targets, lead client calls, prepare reports, troubleshoot pixels and marketing automations, and collaborate on creative execution. The role is accountable for client performance, retention, communication, and measurable improvements in lead quality and conversions.

Own a portfolio of performance marketing client accounts end to end. Responsibilities include managing Meta lead-generation campaigns, optimizing budgets and acquisition metrics, leading client strategy calls, writing direct-response ad copy and video sales letter scripts, developing creative tests, troubleshooting pixels and conversion tracking, configuring Calendly and Zapier workflows, and diagnosing funnel performance issues. The role requires accountability for client results, retention, lead quality, booked appointments, and campaign profitability.

Owns client accounts and performance strategy for Meta lead-generation campaigns. Responsibilities include media buying, campaign optimization, direct-response copy and video sales letter scripting, creative testing, client communication, conversion tracking, funnel troubleshooting, Calendly and Zapier integrations, reporting, and retention-focused strategic recommendations.

Leads U.S. marketing for Vibram FiveFingers by translating consumer, cultural, sport, wellness, and market insights into integrated brand programs. Develops local activations, partnerships, events, community initiatives, content, PR, and retail programs while adapting global campaigns for American audiences. Builds relationships with athletes, creators, ambassadors, and communities; represents the brand at events; manages stakeholders; and collaborates globally to strengthen brand relevance and growth.

Coordinates business development and marketing activities for the Intellectual Property and Technology practice, including pitches, RFPs, legal directory submissions, client events, research, reporting, content development, budgets, and onboarding. The role requires strong writing, editing, organization, project coordination, deadline management, and collaboration with attorneys and business professionals. It supports patent litigation-related business development and uses litigation research, CRM, and marketing technology platforms.

Lead integrated B2B marketing across enterprise, SMB, and ABM programs for a HealthTech SaaS company. Own campaign strategy, messaging, creative direction, lifecycle marketing, performance reporting, and optimization. Build account-based plays, improve pipeline and revenue attribution, support customer retention and expansion, and coach demand generation and field marketing teams. Partner closely with Sales, Account Management, Product, Revenue Operations, and the CMO in a growth-stage environment.

Leads client-facing implementations of Salesforce Marketing Cloud and other marketing automation platforms. Configures dynamic messages, landing pages, segmentation, data extensions, journeys, email and SMS sends, scripting, automation, reporting, and quality assurance. Collaborates with architects, data engineers, clients, and stakeholders on requirements, solution design, campaign execution, platform governance, AI-enabled features, and roadmap improvements. Identifies implementation risks, develops technical documentation, and provides strategic insights while supporting program performance and platform innovation.

Develop and execute product-led growth, lifecycle marketing, and technical audience programs for Voyage AI. Drive awareness, onboarding, activation, adoption, expansion, and continued usage through campaigns, experiments, content, emerging channels, and cross-sell strategies. Partner with Product, Product Marketing, Analytics, Builder Relations, and Data Science teams. Segment audiences, analyze customer and product data, monitor funnel KPIs, optimize messaging and experiences, and identify scalable growth opportunities.

Own commercial product marketing by building sales plays, messaging, competitive materials, seller readiness, pricing and packaging guidance, and launch activation. Translate field feedback, deal patterns, objections, and competitive intelligence into stronger positioning and revenue impact. Partner with Product, RevOps, Finance, Technical PMM, and sellers to improve adoption, win rates, pipeline, and commercial execution.

Owns and advances enterprise marketing automation, personalization, and customer engagement capabilities. Serves as the Adobe Marketo subject matter expert, defining platform architecture, governance, integrations, campaign frameworks, customer journeys, segmentation, and triggered communications. Partners with Marketing, Analytics, Technology, and business stakeholders to implement scalable automation, measurement, testing, compliance, and operational improvements across the customer lifecycle.

Own QuEra’s product marketing strategy across quantum computing systems and services. Develop credible positioning, messaging, sales enablement, competitive intelligence, launch materials, and market-facing content for HPC centers, national quantum programs, and enterprise innovators. Translate complex scientific achievements into clear narratives, collaborate with product, science, sales, and communications teams, and bring customer and competitive insights into roadmap discussions.

Leads global digital marketing strategy for Hemostasis and Acute Care Diagnostics. Manages digital platforms including Salesforce, Drupal, HubSpot, and Highspot; executes campaigns across email, social, paid media, landing pages, and marketing automation; analyzes performance data and KPIs; promotes platform adoption and governance; coordinates agencies, vendors, budgets, and cross-functional stakeholders to improve customer engagement, lead generation, and digital performance.

Leads customer-centric marketing advisory engagements, including customer behavior analysis, segmentation, journey analysis, campaign development, marketing automation, and performance optimization. Develops client marketing and customer experience strategies using Adobe Campaign and Adobe Marketo Engage. Guides cross-functional teams through complex problems, applies systems thinking and AI-enabled tools, manages client relationships, validates outcomes, and coaches diverse teams to improve engagement, loyalty, and revenue growth.

Leads customer growth marketing for a B2B SaaS product by driving feature adoption, customer expansion, trial conversion, and sales enablement. Responsibilities include launch communications, adoption programs, customer stories, account-based marketing, expansion deal support, usage reporting, customer research, and positioning insights. Partners closely with Product, Customer Success, Account Management, Sales, Demand Generation, and Operations teams while using AI tools and analytics to improve content, messaging, and growth programs.

Owns partner marketing programs for resellers and service providers, including joint go-to-market planning, co-branded demand generation, webinars, ABM, incentives, and partner-led events. Manages MDF budgets, pipeline goals, ROI tracking, partner enablement assets, and customer success stories. Builds partner relationships, advocates internally for partner needs, and collaborates with sales and marketing teams to drive partner-influenced revenue.

Develop and execute product marketing strategies for Nintex’s partner ecosystem. Create partner messaging, sales enablement, training, collateral, communications, portal experiences, competitive insights, and go-to-market plans. Collaborate with partner management, product, sales, and marketing teams; gather partner feedback; and track program performance to increase partner contribution to revenue.

Manage integrated B2B marketing campaigns, corporate events, tradeshows, partner marketing, social media, email, website, and advertising initiatives. Use Pardot and Salesforce to build campaigns, manage leads, analyze performance, track ROI, and maintain dashboards. Collaborate with sales, corporate marketing, technology partners, and internal stakeholders to support lead generation, revenue growth, brand awareness, and go-to-market programs.

Own and build targeted account-based demand generation for platform engineering and infrastructure buyers: design multi-touch ABM campaigns, manage paid channels and livestreams, align with sales/PMM/DevRel, and own pipeline reporting, budget allocation, and channel performance to drive qualified opportunities.