Top Senior Marketing Jobs in Boston, MA

Leads enterprise-wide marketing strategy and audience growth across awareness, acquisition, engagement, retention, advocacy, fundraising, and brand initiatives. Oversees audience research, segmentation, market intelligence, integrated planning, campaign strategy, and performance analytics. Partners with executive leaders and communications teams to align marketing efforts with organizational goals, while developing a high-performing strategy team and presenting recommendations to senior stakeholders. The role requires up to 25% travel and operates in a hybrid office environment.

Lead North America field marketing to drive regional pipeline and growth. Build and execute regional marketing, ABM, events, and digital campaigns; align closely with sales and SDRs; manage a small team and budgets; use data and AI to optimize performance and forecast pipeline.

Develop and execute go-to-market strategies for healthcare and employee benefits products. Responsibilities include market and competitive analysis, product positioning and messaging, marketing collateral, product launches, sales enablement, cross-functional collaboration, client feedback analysis, and performance measurement. The role translates complex product capabilities into compelling customer-focused stories and supports thought leadership initiatives.

Manage demand generation across paid and organic advertising, social media, SEO, email, and lead-generation programs. Own marketing CRM systems, segmentation, website optimization in Wix, funnel performance reporting, dashboards, and field marketing support. Partner with the CEO to develop strategy, execute campaigns, improve lead quality, conduct A/B testing, and drive measurable growth in a healthcare technology startup.

Develop and execute lifecycle and growth marketing programs for B2B SaaS developers, driving platform adoption, retention, expansion, and revenue. Own campaigns across onboarding, activation, re-engagement, and monetization; optimize messaging, channels, and user journeys through experimentation and A/B testing. Partner with Product, Analytics, Data Science, Customer Success, Product Marketing, and Developer Relations. Analyze customers, markets, and KPIs to identify growth opportunities and deliver measurable programs.

Develops and maintains print and digital marketing content for institutional, advisory, and private wealth audiences. Creates factsheets, presentations, brochures, sales materials, investment graphics, and web and email content. Manages content through Seismic, supports quarterly updates, maintains brand assets, and partners with Compliance to meet regulations. Requires strong design, writing, project management, financial communications, and marketing technology skills.

Develops and executes regional marketing and demand-generation plans across the Northeast United States and Canada. Partners with commercial teams to identify target accounts, create activation plans, and align investments with business priorities. Leads customer events and engagement programs, collaborates on integrated campaigns and product positioning, and measures marketing performance through funnel analysis, market intelligence, CRM utilization, and continuous-improvement tools.

Build Mimica’s product marketing function and own product positioning, messaging, go-to-market strategy, launches, market research, customer narratives, sales enablement, and marketing collateral. Partner closely with Product, Sales, Content, Demand Generation, and other teams to translate technically complex AI and enterprise software capabilities into compelling stories for varied industries, personas, use cases, and customer segments.

Create and manage B2B content across channels to drive awareness and pipeline. Own storytelling, SEO/AEO/GEO optimization, editorial calendar, content governance, webinar and speaker programs, cross-functional alignment, and performance measurement to support demand generation and product marketing.

Manage high-volume pre- and post-sales marketing deliverables, translating AI, data, identity, and platform capabilities into client narratives, proposals, presentations, and enablement materials. Partner cross-functionally on product marketing, positioning, sales training, field marketing, events, and thought leadership. Develop scalable collateral libraries and explore AI-powered tools and workflows to improve marketing and sales efficiency.

Manage digital content production and web publishing workflows in Adobe Experience Manager, coordinating briefs, reviews, approvals, authoring, and quality assurance. Coordinate digital projects, timelines, dependencies, agencies, and development partners through project management tools. Maintain governance, brand, and compliance standards; provide operational coverage; monitor web analytics; prepare performance reports; and identify content, UX, and process improvements.

Lead marketing designer who rapidly creates brand systems, templates, and high-volume marketing assets using Figma and AI image tools. Build reusable Figma libraries and components, produce social/app store/OG visuals and short videos, polish product UI where needed, and push design tooling and workflows to scale across many products.

Design and execute multi-channel ABM strategies across the Americas for the Commercial SMB segment. Lead paid media, field, and event programs (1:many, 1:few, 1:1), build operating playbooks, partner closely with sales, and establish reporting to measure and optimize pipeline generation.

Own enterprise partnership lifecycle marketing across journey architecture, segmentation, creative strategy, execution, experimentation, reporting, and optimization. Build scalable journey templates, creative frameworks, QA processes, KPI dashboards, and reporting standards from scratch. Serve as a Customer Success point of contact, lead partner launch workstreams, diagnose performance issues, present recommendations, and use AI to accelerate marketing workflows while applying sound judgment.

Leads omni-channel shopper marketing, retail media, merchandising, influencer, and promotional programs across major national retail accounts. Partners with sales teams on joint business planning, line reviews, budgets exceeding $1 million, and trade ROI optimization. Advises on digital advertising, content optimization, retailer media tactics, and influencer campaigns. Manages agencies and vendors, supports product launches, and mentors retail marketing team members.

Lead partner marketing programs for standards organizations, content publishers, resellers, and channel partners. Develop co-branded campaigns, enablement materials, webinars, events, messaging, and product launch activities. Collaborate with Sales, Product Marketing, Partner Management, and regional teams to drive partner engagement, pipeline, revenue, and global campaign execution. Track performance, ROI, sourced pipeline, MDF usage, and partner activation while supporting co-selling and account-based marketing initiatives.

Own and scale the company’s paid acquisition engine across Meta campaigns, call and webinar funnels, landing pages, VSLs, lead forms, tracking, attribution, and CRM integration. Develop ad and funnel strategy, manage six-figure monthly spend, lead testing and creative development, monitor acquisition metrics, partner with Sales to improve lead quality and close rates, and document scalable playbooks and SOPs.

Own the company’s paid acquisition strategy across Meta campaigns, call and webinar funnels, landing pages, VSLs, tracking, attribution, and follow-up. Partner with sales to improve lead quality, show rates, close rates, and CAC. Lead creative testing, reporting, campaign scaling, and SOP development while building the foundation for a future marketing team.

Own and optimize paid search, SEO, and supporting digital marketing channels. Manage Google and Microsoft Ads budgets, improve conversion tracking and attribution, conduct SEO and keyword research, create marketing copy, maintain website content, analyze performance, and recommend data-driven actions to increase qualified enquiries and enrolments.

Lead integrated, multi-channel marketing campaigns across multiple education business units. Develop campaign strategies, manage agency and stakeholder collaboration, oversee timelines, deliverables, and budgets, and optimize performance using analytics and experimentation. Partner with sales to improve enablement, pipeline, conversion rates, and revenue contribution while maintaining brand consistency and scalable campaign processes.

Leads global paid search, account-based display advertising, and content syndication programs to generate qualified B2B demand and pipeline. Manages campaign strategy, optimization, budgets, vendors, analytics, dashboards, and ROI reporting. Partners with marketing, sales, creative, web, and operations teams to improve targeting, conversion rates, lead quality, and revenue impact using platforms such as Ryze AI and 6Sense.

Own the global email marketing program from strategy and content creation through automation, execution, optimization, and reporting. Build nurture, upsell, launch, webinar, promotional, newsletter, and sales communications campaigns. Manage Marketo-Salesforce integration, segmentation, personalization, testing, compliance, and revenue attribution. Collaborate cross-functionally with marketing, sales, product, customer success, e-commerce, and analytics teams while improving workflows and adapting to shifting priorities.

Lead Garu’s digital marketing strategy to acquire users and nurture customers. Responsibilities include developing B2B SaaS marketing strategies, managing content programs, running demand generation campaigns, optimizing marketing automation workflows, overseeing community and advocacy initiatives, analyzing campaign performance, and collaborating with product teams on feature launches.

Leads LillyDirect’s forward-looking Consumer and HCP marketing strategy, growth investments, content briefing, innovation pipeline, competitive intelligence, and partnership alignment. Sets goals, KPIs, budgets, and testing strategies; advises senior leadership on investment priorities and scales successful marketing initiatives. Manages and develops marketing talent while fostering an inclusive, high-performing culture.

Leads new patient acquisition and full-funnel DTC growth across offline and partner channels, including podcasts, radio, TV, direct mail, and affiliates. Builds testing and optimization programs, manages acquisition budgets and agency relationships, improves funnel conversion, and collaborates with Product, Clinical, and Operations teams to support patient trust and satisfaction.