Top Senior Marketing Jobs in Boston, MA

Own a portfolio of client accounts and lead performance marketing strategy across Meta advertising, direct-response copy, video sales letters, creative testing, funnel tracking, and appointment-generation campaigns. Manage budgets, optimize performance against acquisition targets, lead client calls, prepare reports, troubleshoot pixels and marketing automations, and collaborate on creative execution. The role is accountable for client performance, retention, communication, and measurable improvements in lead quality and conversions.

Own a portfolio of performance marketing client accounts end to end. Responsibilities include managing Meta lead-generation campaigns, optimizing budgets and acquisition metrics, leading client strategy calls, writing direct-response ad copy and video sales letter scripts, developing creative tests, troubleshooting pixels and conversion tracking, configuring Calendly and Zapier workflows, and diagnosing funnel performance issues. The role requires accountability for client results, retention, lead quality, booked appointments, and campaign profitability.

Owns client accounts and performance strategy for Meta lead-generation campaigns. Responsibilities include media buying, campaign optimization, direct-response copy and video sales letter scripting, creative testing, client communication, conversion tracking, funnel troubleshooting, Calendly and Zapier integrations, reporting, and retention-focused strategic recommendations.

Leads U.S. marketing for Vibram FiveFingers by translating consumer, cultural, sport, wellness, and market insights into integrated brand programs. Develops local activations, partnerships, events, community initiatives, content, PR, and retail programs while adapting global campaigns for American audiences. Builds relationships with athletes, creators, ambassadors, and communities; represents the brand at events; manages stakeholders; and collaborates globally to strengthen brand relevance and growth.

Coordinates business development and marketing activities for the Intellectual Property and Technology practice, including pitches, RFPs, legal directory submissions, client events, research, reporting, content development, budgets, and onboarding. The role requires strong writing, editing, organization, project coordination, deadline management, and collaboration with attorneys and business professionals. It supports patent litigation-related business development and uses litigation research, CRM, and marketing technology platforms.

Lead integrated B2B marketing across enterprise, SMB, and ABM programs for a HealthTech SaaS company. Own campaign strategy, messaging, creative direction, lifecycle marketing, performance reporting, and optimization. Build account-based plays, improve pipeline and revenue attribution, support customer retention and expansion, and coach demand generation and field marketing teams. Partner closely with Sales, Account Management, Product, Revenue Operations, and the CMO in a growth-stage environment.

Leads client-facing implementations of Salesforce Marketing Cloud and other marketing automation platforms. Configures dynamic messages, landing pages, segmentation, data extensions, journeys, email and SMS sends, scripting, automation, reporting, and quality assurance. Collaborates with architects, data engineers, clients, and stakeholders on requirements, solution design, campaign execution, platform governance, AI-enabled features, and roadmap improvements. Identifies implementation risks, develops technical documentation, and provides strategic insights while supporting program performance and platform innovation.

Develop and execute product-led growth, lifecycle marketing, and technical audience programs for Voyage AI. Drive awareness, onboarding, activation, adoption, expansion, and continued usage through campaigns, experiments, content, emerging channels, and cross-sell strategies. Partner with Product, Product Marketing, Analytics, Builder Relations, and Data Science teams. Segment audiences, analyze customer and product data, monitor funnel KPIs, optimize messaging and experiences, and identify scalable growth opportunities.

Own commercial product marketing by building sales plays, messaging, competitive materials, seller readiness, pricing and packaging guidance, and launch activation. Translate field feedback, deal patterns, objections, and competitive intelligence into stronger positioning and revenue impact. Partner with Product, RevOps, Finance, Technical PMM, and sellers to improve adoption, win rates, pipeline, and commercial execution.

Owns and advances enterprise marketing automation, personalization, and customer engagement capabilities. Serves as the Adobe Marketo subject matter expert, defining platform architecture, governance, integrations, campaign frameworks, customer journeys, segmentation, and triggered communications. Partners with Marketing, Analytics, Technology, and business stakeholders to implement scalable automation, measurement, testing, compliance, and operational improvements across the customer lifecycle.

Own QuEra’s product marketing strategy across quantum computing systems and services. Develop credible positioning, messaging, sales enablement, competitive intelligence, launch materials, and market-facing content for HPC centers, national quantum programs, and enterprise innovators. Translate complex scientific achievements into clear narratives, collaborate with product, science, sales, and communications teams, and bring customer and competitive insights into roadmap discussions.

Leads global digital marketing strategy for Hemostasis and Acute Care Diagnostics. Manages digital platforms including Salesforce, Drupal, HubSpot, and Highspot; executes campaigns across email, social, paid media, landing pages, and marketing automation; analyzes performance data and KPIs; promotes platform adoption and governance; coordinates agencies, vendors, budgets, and cross-functional stakeholders to improve customer engagement, lead generation, and digital performance.

Leads customer-centric marketing advisory engagements, including customer behavior analysis, segmentation, journey analysis, campaign development, marketing automation, and performance optimization. Develops client marketing and customer experience strategies using Adobe Campaign and Adobe Marketo Engage. Guides cross-functional teams through complex problems, applies systems thinking and AI-enabled tools, manages client relationships, validates outcomes, and coaches diverse teams to improve engagement, loyalty, and revenue growth.

Own lifecycle and retention marketing across email, SMS, and membership communications. Build and optimize Klaviyo flows, segmentation, personalization, testing, campaign calendars, and QA. Manage membership onboarding, churn prevention, win-back, and upgrades while connecting CRM activity to conversion, repeat purchase, retention, reactivation, and LTV. Requires hands-on ecommerce marketing expertise and measurable results.

Lead enterprise go-to-market strategy for Zapier’s new products, including Sidekick. Own positioning, packaging, governance messaging, enterprise ICP, competitive differentiation, customer proof points, sales enablement, and commercial readiness. Partner with Product, Sales, Marketing, and Customer Advocacy to support enterprise opportunities, translate product updates into field materials, and incorporate customer and deal feedback into product and GTM decisions.

Own Headway’s provider lifecycle marketing program end to end, from segmentation and trigger design through campaign deployment in Iterable and Intercom. Build journeys that improve provider activation, product adoption, engagement, and retention. Develop experiments, define success metrics, analyze performance, and continuously optimize programs. Partner with Product, Product Marketing, Customer Success, and Creative to align lifecycle campaigns with product priorities and create consistent provider experiences.

Own the enterprise product marketing narrative, messaging, content, sales enablement, and go-to-market materials. Research enterprise buying committees, develop segment-specific positioning, support ABM campaigns, create case studies and sales assets, produce ROI and TCO content, and train sales teams. Partner closely with Sales, Solutions Engineering, Customer Success, Marketing, Analyst Relations, and other cross-functional teams to align messaging and support complex enterprise deals.

Lead WellHive’s marketing and communications function, developing integrated strategies and campaigns to drive adoption of its healthcare scheduling platform. Build audience-specific messaging, coordinate rollout communications, create sales and partner enablement materials, translate data and customer insights into compelling narratives, and measure campaign effectiveness. Manage content standards, calendars, production resources, staffing, and budget recommendations while partnering with Customer Success, Data & Insights, Sales, Partnerships, and executive stakeholders.

Owns email and SMS marketing strategy and execution for the Accounting Ecosystem. Builds campaigns, segments, automations, and cross-channel journeys in Salesforce Marketing Cloud and Data Cloud; manages testing, personalization, deliverability, consent compliance, and performance analysis. Partners with stakeholders, IT, and Digital Platforms to optimize acquisition, engagement, retention, and revenue. Requires strong marketing automation, CRM, HTML/CSS, analytical, and process-management skills.

Leads Quandri’s product marketing function, including positioning, messaging, customer research, product launches, go-to-market strategy, competitive intelligence, pricing and packaging recommendations, sales enablement, and cross-functional marketing programs. The role also hires and develops the product marketing team while translating complex AI software into differentiated value for insurance agency and brokerage buyers.

Build scalable engagement marketing operating models, playbooks, automated communications, asset libraries, and measurement systems that increase member registration and utilization across Lyra Health’s customer base. Partner cross-functionally with marketing, customer success, operations, creative, and analytics teams to standardize programs, improve performance, and support efficient delivery across many customer accounts.

Leads the Tax Marketing function, owning strategy, campaigns, budget, technology roadmap, team performance, partnerships, and business results. Partners with Tax and Sales leadership to drive integrated B2B and B2B2C marketing across digital, email, web, content, webinars, events, and sales support. Oversees marketing technology capabilities, automation, data quality, campaign measurement, vendor relationships, creative direction, and investment decisions while developing a multidisciplinary team.

Owns full-funnel performance marketing across paid advertising, organic media, email, and account-based marketing. Responsibilities include campaign deployment, optimization, budget pacing, experimentation, attribution reporting, analytics, and revenue-focused performance reviews. The role partners with Growth Marketing, SEO, ABM, RevOps, sales, design, and content teams to improve pipeline, ROI, and revenue impact while managing a small team.

Owns end-to-end B2B lifecycle marketing campaigns across email, in-product messaging, SMS, and web channels. Develops segmented and personalized programs supporting acquisition, engagement, upsell, retention, and expansion. Leads campaign planning, execution, experimentation, reporting, and optimization while partnering with Product Marketing, Sales, Onboarding, Creative, and Marketing Technology. Uses analytics to define success metrics, improve performance, and strengthen automation capabilities.

Manage a large portfolio of automotive dealership paid media accounts across Google, Meta, and Microsoft. Responsibilities include campaign optimization, budget and bid management, audience and creative updates, monthly reporting using platform and GA4 data, dealer performance reviews, issue escalation, and collaboration with SEO and Client Success teams.