Top Senior Marketing Jobs in Boston, MA

Build and manage patient lifecycle campaigns across email, SMS, push, and in-app channels. Own audience segmentation, campaign QA, experimentation, holdout measurement, and retention optimization. Partner with Product, Engineering, and Data Science to instrument events, develop notification infrastructure, and apply predictive personalization signals such as churn propensity and appointment readiness. The role requires hands-on campaign execution, strong lifecycle platform expertise, data fluency, and comfort operating in an ambiguous environment.

Own the global marketing strategy for HiBob’s technology partner ecosystem and marketplace. Develop joint positioning, integrated go-to-market campaigns, demand-generation programs, regional activation frameworks, and partner prioritization models. Collaborate with Product, Sales, Partner Managers, and regional Marketing teams to drive adoption, pipeline, revenue, and customer value. Use performance data to optimize investments and scale successful programs globally.

Develops and executes hotel marketing strategies and campaigns across digital and social channels to drive revenue and guest engagement. Monitors industry trends, presents monthly performance insights to Sales and Revenue Management, leads cross-functional initiatives, and supervises, coaches, and supports marketing team members.

Leads email marketing automation for prospective student recruitment, including personalized campaigns, automated journeys, audience segmentation, testing, landing pages, forms, and text messaging. Administers Salesforce Marketing Cloud and related systems, maintains data integrations and workflows, documents technical processes, analyzes campaign performance, and collaborates with enrollment, admissions, information services, and external partners. The role also supports enrollment events and continuous process improvement.

Executes email campaigns, automated nurture workflows, audience segmentation, QA, compliance reviews, A/B testing, dynamic content, performance reporting, and delivery troubleshooting. Maintains marketing automation assets and coordinates offshore production resources. The role supports personalized, data-driven digital experiences across client audiences while ensuring deliverability, privacy compliance, quality, and operational consistency.

Manages web content, CMS updates, landing pages, technical QA, SEO metadata, accessibility, analytics tracking, media optimization, and integrations. Coordinates offshore developers, performs UAT, supports CRM and marketing automation integrations, and documents CMS processes. The role requires hands-on HTML, CSS, CMS, SEO, web analytics, and digital experience technology expertise, along with independent judgment, project coordination, and strong attention to quality and consistency.

Own client acquisition performance across Meta advertising, strategy, direct-response copy, creative testing, funnel tracking, and client relationships. Manage multiple accounts, optimize campaigns toward appointment and conversion targets, lead performance calls, troubleshoot pixels and automations, develop VSL scripts and messaging, and identify improvements across the funnel. The role requires strong analytical, communication, copywriting, and client-retention skills, with preferred experience in financial services and performance marketing agencies.

Execute integrated omnichannel marketing campaigns across digital, web, email, social, and print. Create branded content and creative assets, leverage AI tools to accelerate production, manage campaign workflows and cross-functional approvals, deploy campaigns through marketing platforms, and analyze performance data to optimize messaging and engagement. The role combines creative execution, digital campaign operations, project management, and data-driven marketing improvement in a fast-paced matrixed environment.

Leads paid social and programmatic performance marketing strategy and execution, primarily across Meta, while optimizing campaigns, budgets, account structures, creative, and ROAS. Develops media plans, forecasts, business cases, incrementality tests, and performance recommendations. Partners with agencies and cross-functional stakeholders, presents insights, manages compliance approvals, supports digital marketing capabilities, and drives customer acquisition and profitable growth.

Own a portfolio of client accounts and drive performance across Meta advertising, client strategy, direct-response copywriting, video sales letter scripts, creative testing, tracking, and funnel execution. Manage campaigns toward appointment and acquisition targets, lead client communications, analyze performance data, troubleshoot pixels and automations, and collaborate on creative development to improve lead quality, conversions, and client retention.

Lead global marketing and business development for the Technology sector: set strategy, manage a global M&BD team, drive pitching/RFPs, run campaigns, events, sponsorships, client development, internal knowledge sharing, and coordinate sector-wide communications to grow client engagement and market positioning.

Owns a portfolio of client accounts and drives performance across Meta advertising, client strategy, direct-response copywriting, video sales letter scripts, creative testing, tracking, and funnel execution. The role manages campaigns toward appointment and acquisition targets, leads client communications, troubleshoots integrations and conversion tracking, and supports retention through data-driven recommendations and performance improvements.

Own a portfolio of client accounts and lead performance marketing strategy across Meta advertising, direct-response copy, video sales letters, creative testing, funnel tracking, and appointment-generation campaigns. Manage budgets, optimize performance against acquisition targets, lead client calls, prepare reports, troubleshoot pixels and marketing automations, and collaborate on creative execution. The role is accountable for client performance, retention, communication, and measurable improvements in lead quality and conversions.

Own a portfolio of performance marketing client accounts end to end. Responsibilities include managing Meta lead-generation campaigns, optimizing budgets and acquisition metrics, leading client strategy calls, writing direct-response ad copy and video sales letter scripts, developing creative tests, troubleshooting pixels and conversion tracking, configuring Calendly and Zapier workflows, and diagnosing funnel performance issues. The role requires accountability for client results, retention, lead quality, booked appointments, and campaign profitability.

Owns client accounts and performance strategy for Meta lead-generation campaigns. Responsibilities include media buying, campaign optimization, direct-response copy and video sales letter scripting, creative testing, client communication, conversion tracking, funnel troubleshooting, Calendly and Zapier integrations, reporting, and retention-focused strategic recommendations.

Coordinates business development and marketing activities for the Intellectual Property and Technology practice, including pitches, RFPs, legal directory submissions, client events, research, reporting, content development, budgets, and onboarding. The role requires strong writing, editing, organization, project coordination, deadline management, and collaboration with attorneys and business professionals. It supports patent litigation-related business development and uses litigation research, CRM, and marketing technology platforms.

Develops and executes partner marketing initiatives, co-branded campaigns, joint go-to-market plans, field events, webinars, and demand-generation programs across the Americas. Manages partner and internal stakeholder relationships, event logistics, budgets, contracts, brand consistency, campaign analytics, and pipeline growth. Collaborates with sales, product, and marketing teams to optimize performance and strengthen partner engagement.

Leads creative marketing campaigns for 8–10 fiction and nonfiction titles annually, managing strategy, budgets, digital advertising, author and partner relationships, influencer and email programs, catalogs, bookseller outreach, reporting, and seasonal initiatives. Presents plans to internal and external stakeholders, analyzes campaign performance, identifies sales opportunities, manages an intern, and supports broader imprint marketing strategy and process improvement.

Lead integrated B2B marketing across enterprise, SMB, and ABM programs for a HealthTech SaaS company. Own campaign strategy, messaging, creative direction, lifecycle marketing, performance reporting, and optimization. Build account-based plays, improve pipeline and revenue attribution, support customer retention and expansion, and coach demand generation and field marketing teams. Partner closely with Sales, Account Management, Product, Revenue Operations, and the CMO in a growth-stage environment.

Develop and execute integrated marketing strategies, product marketing initiatives, community programs, budgets, campaigns, and performance measurement. Lead marketing operations, Agile planning, workflows, dashboards, and continuous improvement while managing administrative staff. Support scholarship, philanthropic, and farmer programs through strategic outreach, partnerships, and engagement efforts. Conduct market research, evaluate campaign ROI, strengthen brand awareness and product adoption, and collaborate with cross-functional stakeholders to advance organizational goals.

Own growth strategy and execution for the CollaborateMD product line, including MQL and pipeline targets, paid media, organic content, ABM, outbound, customer expansion, advocacy, launches, events, and partner marketing. The role manages agency relationships, collaborates with Sales, Product Marketing, RevOps, and Customer Success, and uses performance reporting and experimentation to improve demand generation and conversion.

Owns marketing operations strategy, systems, workflows, campaign governance, lead management, reporting, and sales handoffs. Partners with marketing, sales operations, and revenue systems teams to improve funnel visibility, data quality, automation, scalability, and business impact. Evaluates marketing technologies and AI capabilities, recommends process improvements, and supports adoption and continuous optimization of the marketing technology stack.

The Product Line Marketing Manager will lead messaging, go-to-market strategy, campaigns, product launches, demand generation, competitive intelligence, market research, and sales enablement for cybersecurity offerings. The role coordinates cross-functional teams, tracks performance, develops customer and market insights, supports product development, and communicates technical value to varied audiences. Travel to events may be required.

Own end-to-end product marketing for assigned Unity product areas and launches. Develop positioning, messaging, go-to-market plans, audience definitions, sales enablement, partner marketing, competitive intelligence, and developer-focused content. Measure launch performance and translate customer feedback into actionable insights. The role requires independent execution, strong technical writing, comfort with ambiguity, data literacy, and practical use of AI tools. Game production, developer-platform, AI/ML, partner marketing, and contract experience are advantageous.

Own product positioning, messaging, go-to-market strategy, launches, technical content, sales enablement, customer personas, market intelligence, and demand-generation priorities for Agility Robotics’ humanoid robots and software platform. Translate complex robotics and AI capabilities into customer-focused narratives while partnering with Product Management, Engineering, Sales, and Creative teams. The role targets manufacturing, logistics, warehousing, and other industrial markets.