Top Senior Marketing Jobs in Boston, MA

Develop and execute product-led growth, lifecycle marketing, and technical audience programs for Voyage AI. Drive awareness, onboarding, activation, adoption, expansion, and continued usage through campaigns, experiments, content, emerging channels, and cross-sell strategies. Partner with Product, Product Marketing, Analytics, Builder Relations, and Data Science teams. Segment audiences, analyze customer and product data, monitor funnel KPIs, optimize messaging and experiences, and identify scalable growth opportunities.

Leads client-facing implementations of Salesforce Marketing Cloud and other marketing automation platforms. Configures dynamic messages, landing pages, segmentation, data extensions, journeys, email and SMS sends, scripting, automation, reporting, and quality assurance. Collaborates with architects, data engineers, clients, and stakeholders on requirements, solution design, campaign execution, platform governance, AI-enabled features, and roadmap improvements. Identifies implementation risks, develops technical documentation, and provides strategic insights while supporting program performance and platform innovation.

Own commercial product marketing by building sales plays, messaging, competitive materials, seller readiness, pricing and packaging guidance, and launch activation. Translate field feedback, deal patterns, objections, and competitive intelligence into stronger positioning and revenue impact. Partner with Product, RevOps, Finance, Technical PMM, and sellers to improve adoption, win rates, pipeline, and commercial execution.

Owns and advances enterprise marketing automation, personalization, and customer engagement capabilities. Serves as the Adobe Marketo subject matter expert, defining platform architecture, governance, integrations, campaign frameworks, customer journeys, segmentation, and triggered communications. Partners with Marketing, Analytics, Technology, and business stakeholders to implement scalable automation, measurement, testing, compliance, and operational improvements across the customer lifecycle.

Own QuEra’s product marketing strategy across quantum computing systems and services. Develop credible positioning, messaging, sales enablement, competitive intelligence, launch materials, and market-facing content for HPC centers, national quantum programs, and enterprise innovators. Translate complex scientific achievements into clear narratives, collaborate with product, science, sales, and communications teams, and bring customer and competitive insights into roadmap discussions.

Leads global digital marketing strategy for Hemostasis and Acute Care Diagnostics. Manages digital platforms including Salesforce, Drupal, HubSpot, and Highspot; executes campaigns across email, social, paid media, landing pages, and marketing automation; analyzes performance data and KPIs; promotes platform adoption and governance; coordinates agencies, vendors, budgets, and cross-functional stakeholders to improve customer engagement, lead generation, and digital performance.

Leads customer-centric marketing advisory engagements, including customer behavior analysis, segmentation, journey analysis, campaign development, marketing automation, and performance optimization. Develops client marketing and customer experience strategies using Adobe Campaign and Adobe Marketo Engage. Guides cross-functional teams through complex problems, applies systems thinking and AI-enabled tools, manages client relationships, validates outcomes, and coaches diverse teams to improve engagement, loyalty, and revenue growth.

Own lifecycle and retention marketing across email, SMS, and membership communications. Build and optimize Klaviyo flows, segmentation, personalization, testing, campaign calendars, and QA. Manage membership onboarding, churn prevention, win-back, and upgrades while connecting CRM activity to conversion, repeat purchase, retention, reactivation, and LTV. Requires hands-on ecommerce marketing expertise and measurable results.

Lead enterprise go-to-market strategy for Zapier’s new products, including Sidekick. Own positioning, packaging, governance messaging, enterprise ICP, competitive differentiation, customer proof points, sales enablement, and commercial readiness. Partner with Product, Sales, Marketing, and Customer Advocacy to support enterprise opportunities, translate product updates into field materials, and incorporate customer and deal feedback into product and GTM decisions.

Own Headway’s provider lifecycle marketing program end to end, from segmentation and trigger design through campaign deployment in Iterable and Intercom. Build journeys that improve provider activation, product adoption, engagement, and retention. Develop experiments, define success metrics, analyze performance, and continuously optimize programs. Partner with Product, Product Marketing, Customer Success, and Creative to align lifecycle campaigns with product priorities and create consistent provider experiences.

Develop and execute lifecycle marketing programs spanning onboarding, activation, retention, reactivation, loyalty, and win-back. Own email and CRM engagement strategy, segmentation, behavioral triggers, campaign testing, performance reporting, and optimization. Collaborate with product, sales, customer success, content, growth, and analytics teams to improve customer engagement, repeat usage, feature adoption, and retention.

Manages and optimizes multi-channel paid media campaigns supporting university enrollment. Oversees campaign strategy, budgets, vendor relationships, reporting, testing, competitive analysis, tagging, and attribution. Uses GA4, Google Tag Manager, Looker Studio, and Salesforce to generate insights. Owns paid media landing page performance, conversion optimization, and user experience improvements while collaborating with creative, marketing, and enrollment stakeholders.

Own Empatica’s US-focused marketing strategy, demand generation, and growth engine across B2B, B2C, and patient-facing segments. Lead the marketing team and budget while overseeing SEO, content, thought leadership, paid acquisition, ABM, lifecycle automation, CRO, market research, marketing technology, website performance, competitive analysis, and KPI reporting. Partner closely with Sales, Product, Clinical, Communications, and Business Operations teams to scale acquisition and improve marketing effectiveness.

Manage and optimize SharkNinja’s US affiliate marketing program, including partner recruitment, onboarding, offers, commissions, placements, compliance, reporting, and performance optimization. Support social affiliate growth across Meta and YouTube, coordinate with agencies, networks, and internal marketing teams, and translate ecommerce priorities into affiliate activations. Monitor performance, improve conversion and ROI, manage partner relationships, and support agreements and payment processes.

Leads Northeast regional marketing across dealer, distributor, and retail channels. Develops localized go-to-market, demand generation, account-based marketing, event, training, merchandising, and customer engagement programs in partnership with sales. Manages budgets, analyzes Salesforce performance data, tracks pipeline and ROI, supports loyalty and incentive programs, and collaborates with cross-functional marketing teams to drive customer engagement, revenue, and growth.

Supports integrated marketing programs for Fidelity’s institutional investor segment, coordinating digital campaigns, events, communications, social media, product marketing, timelines, assets, and compliance approvals. Partners with client-facing and cross-functional teams, prepares marketing updates and materials, and analyzes market insights, campaign results, and industry trends to improve program effectiveness.

Coordinates firm webinars and related marketing activities from intake through execution, including planning, invitations, technology rehearsals, email scheduling, CLE requests, branded content, and live webinar support. The role manages competing deadlines, coordinates stakeholders, prepares presentations and performance reports, handles marketing operations requests, and uses workflow, CRM, webinar, and Microsoft Office tools. It requires strong organization, communication, project management, attention to detail, and independent execution in a fast-paced law firm environment.

Own integrated marketing campaigns, product launches, events, and experiential programs from concept through execution. Develop briefs, channel plans, timelines, budgets, partnerships, measurement frameworks, and playbooks. Coordinate internal teams, agencies, freelancers, vendors, venues, speakers, and talent while managing live execution. Optimize campaigns using performance data, lead postmortems, and connect brand storytelling to reach, signups, pipeline, and revenue.

Lead partner marketing for Backblaze’s AI-focused ecosystem. Build strategic plans, co-marketing programs, partner narratives, sales enablement, technical content, event presence, announcements, and partner-facing digital assets. Translate product positioning for partners, coordinate cross-functional campaigns, track pipeline and campaign impact, and strengthen Backblaze’s profile through joint content, events, and thought leadership. Requires deep B2B technology and partner marketing experience, technical fluency in cloud storage and AI data workflows, and approximately 25% travel.

Leads regional integrated marketing partnerships and sponsorship activations for Coca-Cola brands. Develops strategic asset plans, coordinates internal and external agencies, manages partner relationships and budgets, and executes campaigns across packaging, retail, experiential, social, digital, mobile, and community channels. Collaborates with bottlers, customers, franchise leadership, and stakeholders to drive brand performance, volume, and profitability while ensuring trademark, legal, and brand-standard compliance.

Own Ethos’s offline marketing strategy, budget, measurement, and growth across TV, streaming, podcasts, radio, and direct mail. Drive scalable customer acquisition through channel planning, media buying, vendor negotiation, performance optimization, testing, and cross-functional collaboration. Balance direct-response efficiency with long-term brand impact using MMM, geo-testing, lift studies, and halo analysis. Provide strategic recommendations to senior leadership while managing partners, forecasting investments, and identifying new channels and formats.

Develops direct-response copy for direct mail and paid social advertising, including headlines, offers, body copy, and calls to action. Creates and tests messaging hypotheses, analyzes performance metrics, collaborates with design and marketing teams, and ensures persuasive copy complies with legal and regulatory requirements. Uses AI tools to generate and refine concepts while tailoring messaging to diverse life insurance audiences.

Develop technical demos, proofs of concept, lab environments, reference architectures, solution guides, blogs, and whitepapers for networking, cloud, security, and AI solutions. Partner with sales, customers, product management, and marketing to explain complex technologies, support deals, conduct presentations and workshops, gather market feedback, and influence product roadmaps and messaging.

Own end-to-end product launches and monthly release marketing for GoTo Connect. Develop positioning, messaging, value propositions, GTM content, sales enablement, customer case studies, and proof points. Coordinate product, sales, demand generation, marketing, and partner stakeholders to ensure launch readiness and consistent market communication. Use analytics to measure launch and content performance, improve messaging, and drive awareness, demand, and adoption across UCC and CX products.

Owns Payscale’s website growth across SEO, AI search visibility, CRO, analytics, and conversion optimization. Responsibilities include technical SEO, keyword strategy, AEO, landing-page performance analysis, A/B and multivariate testing, Webflow implementation, GA4 and GTM reporting, dashboard development, funnel analysis, and AI-assisted insights. Partners with Demand Generation, Content, Product Marketing, and Marketing Operations to improve traffic, engagement, and pipeline conversion.