Top Senior Marketing Jobs in Boston, MA

Own the end-to-end patient lifecycle, including booking, attendance, treatment completion, and reactivation. Lead HubSpot automation, segmentation, personalization, testing, KPI reporting, and cross-functional integrations. Establish communication governance, consent architecture, deliverability standards, and compliance with HIPAA, TCPA, CAN-SPAM, and healthcare regulations. Champion AI-enabled predictive modeling and automation while managing and developing a Lifecycle Marketing Manager.

Lead and scale global demand generation across field marketing, digital demand generation, and integrated campaigns. Manage the demand generation team, own pipeline and revenue contribution targets, oversee events, paid media, automation, nurture, web optimization, and ABM programs, and partner with Sales and Product Marketing. Track campaign performance, manage agencies and vendors, optimize marketing technology, and develop strategies across products and market segments.

Lead Magnify Cash’s marketing and brand strategy, managing a remote marketing team and directing strategic planning, campaigns, public relations, communications, and project execution. The role reports to senior leadership, provides strategic recommendations, develops consistent messaging frameworks, and adapts initiatives using performance insights. Candidates should bring marketing leadership experience, ideally in technology or fintech, along with digital marketing, PR, project management, and blockchain or DeFi knowledge.

The Head of Product Marketing will optimize the entire web and in-app funnel, conduct A/B tests, write copy, and analyze user data for improving conversions in a high-growth mobile app environment.

Lead end-to-end operational execution of integrated, multi-channel marketing campaigns. Manage project plans, timelines, workflows, dependencies, budgets, reporting, risks, and stakeholder communications across Brand, Creative, Media, Product Marketing, CRM, Analytics, Legal, Production, and external agencies. Support senior program managers on complex initiatives, facilitate alignment meetings, and improve marketing operations through scalable systems, process rigor, and AI-enabled workflows.

Build EULER’s product marketing function from the ground up. Own positioning, messaging, category narrative, product launch strategy, sales and customer success enablement, customer proof, competitive intelligence, and thought leadership. Establish launch processes, partner with executives and cross-functional teams, and measure product marketing’s impact on revenue, win rates, adoption, and expansion. This role requires strong B2B SaaS product marketing expertise and partner ecosystem fluency.

Leads Twilio’s global marketing strategy, analytics, planning, and innovation efforts. Builds and manages a marketing strategy and data analytics team, translates customer and business data into actionable insights, guides campaign and growth decisions, manages marketing spend efficiency and ROI, and develops executive dashboards. Partners with Marketing, Finance, and go-to-market teams while identifying emerging trends, competitive threats, and new growth opportunities.

Drive product marketing strategy and execution for the Home Equity business. Responsibilities include analyzing market, customer, and competitive insights; developing positioning and messaging; managing the marketing calendar; supporting product launches; creating lifecycle and multichannel campaigns; partnering on creative briefs; and monitoring campaign performance to identify growth opportunities.

Senior individual contributor responsible for Cerby’s product positioning, messaging, sales enablement, competitive intelligence, customer proof, partner kits, and product launches. The role translates complex identity security capabilities into compelling narratives for technical and executive buyers, collaborates closely with Sales, Product, Partners, and Marketing, and measures success through win rates, sales-cycle improvements, asset usage, and influenced pipeline.

Lead product positioning, go-to-market strategy, launches, customer insights, competitive intelligence, messaging, sales enablement, and thought leadership for AI-driven cybersecurity and authentication products. Translate complex AI and machine learning technologies for technical and business audiences, manage marketing plans and budgets, support customer case studies, and mentor a high-performing product marketing team. Partner closely with Product, Engineering, Sales, Marketing, and executive leadership.

Recruit and manage creator, ambassador, and affiliate partnerships to grow social commerce revenue. Responsibilities include creator sourcing, outreach, onboarding, product seeding, campaign execution, content generation, pipeline tracking, affiliate activation, performance analysis, partner development, and compliance monitoring across platforms such as TikTok, Instagram, Meta, and Superfiliate.

Lead product marketing and go-to-market growth for ZeroDev, Offchain’s smart account and wallet infrastructure. Responsibilities include positioning, launches, content, SEO, lifecycle campaigns, HubSpot administration, lead management, funnel analytics, sales enablement, partner marketing, paid campaigns, budgeting, and pipeline tracking. The role requires close collaboration with Product, Engineering, Legal, Sales, and ecosystem partners while connecting marketing activities to revenue.

Own CoderPad’s customer marketing strategy and execution, driving expansion pipeline, product adoption, customer advocacy, reviews, events, and advisory programs. Build lifecycle journeys, customer segments, advocacy initiatives, and enterprise upsell and cross-sell campaigns in partnership with Sales, Customer Success, Product Marketing, Campaigns, Demand Generation, and Marketing Operations. The role is hands-on, data-driven, and focused on measurable pipeline, adoption, and advocacy outcomes.

Own Stay AI’s marketing function end to end, including competitive positioning, product marketing, sales enablement, content, channel strategy, market narrative, pipeline generation, and executive reporting. The role partners closely with sales, product, and the CEO, creates messaging and marketing materials directly, supports product launches, analyzes campaign performance, and presents marketing results to leadership and the board.

Lead Vantage’s product marketing function end to end, including positioning, messaging, product launches, go-to-market strategy, competitive intelligence, content, sales enablement, customer storytelling, and analyst relations. Partner with Product, Engineering, Sales, and Customer Success to drive adoption, pipeline, and market impact for a technical FinOps platform.

Leads client services and portfolio strategy for influencer marketing accounts, overseeing revenue growth, forecasting, staffing, proposals, delivery quality, client relationships, risk management, and operational consistency. Develops senior account leaders, drives cross-functional collaboration, improves scalable workflows, and applies AI- and data-first approaches to enhance efficiency, innovation, and client outcomes.

Develops and executes partner marketing plans for cloud communications solutions, generating partner-sourced pipeline and revenue. Responsibilities include demand generation campaigns, reseller programs, messaging, sales enablement resources, partner onboarding, MDF and co-op budget management, reporting, attribution, and cross-functional alignment with sales, product, and marketing teams.

Own Linxup’s go-to-market strategy for products and features, leading launches from readiness through rollout. Develop positioning, messaging, sales enablement, training, and customer-facing materials. Analyze competitors, market shifts, and win/loss data to provide recommendations. Conduct customer and prospect research, translate insights into product and marketing improvements, and collaborate closely with Product, Sales, and Customer Success. Manage cross-functional initiatives, measure launch performance, and improve future programs.

Owns Rithum’s B2B performance marketing and digital advertising strategy, particularly Google Search PPC. Manages campaigns, budgets, keyword strategy, testing, analytics, optimization, reporting, and agency relationships. Uses platforms such as Google Ads and social advertising tools to improve acquisition, ROI, and revenue growth. Partners with creative, product, and analytics teams while applying AI to campaign planning, audience analysis, creative testing, reporting, and workflow automation.

Develop and execute account-based marketing strategies targeting priority accounts and buying groups. Run personalized, multi-channel campaigns across content, email, advertising, direct mail, webinars, and events to drive engagement, pipeline, expansion, and revenue. Partner closely with Sales, Demand Generation, Product Marketing, Customer Marketing, and Revenue Operations. Manage ABM vendors and budgets, analyze account-level performance, optimize campaigns, and apply AI and intent data to improve targeting and personalization.

The Director of Performance Marketing will own Flex’s performance marketing, paid acquisition, SEO, GEO, website optimization, attribution, and self-serve growth. The role includes improving CAC and channel ROI, building a marketing team, managing agencies, partnering with Sales, RevOps, Product, Brand, Legal, and Compliance, and leading acquisition, activation, conversion, lifecycle, launch, and content initiatives.

Leads product marketing strategy, go-to-market planning, positioning, messaging, market research, competitive analysis, demand generation, sales enablement, and product expansion initiatives. Partners with product, sales, executive, and cross-functional teams to define customer value propositions, develop marketing assets, optimize campaign performance, and support launches. The role also manages strategic projects, customer insights, thought leadership, training content, and partner-facing events.

Leads product marketing strategy, including buyer and competitive intelligence, positioning, messaging, go-to-market planning, product launches, sales enablement, thought leadership, and marketing performance measurement. Partners cross-functionally with Product, Marketing, and Sales to improve acquisition, retention, expansion, and commercial impact across global markets.

Own and optimize marketing operations systems, workflows, integrations, lead scoring, routing, and funnel processes. Partner with Sales, Demand Generation, Web, Analytics, and Systems teams to improve lead quality, conversion, response times, and handoffs. Manage the marketing technology stack, troubleshoot data flows, evaluate vendors and tools, and test AI-powered automation to improve operational efficiency and scalability.

Supports marketing and business development initiatives for the firm’s Life Sciences and Healthcare sectors. Responsibilities include client targeting, cross-selling, events, sponsorships, webinars, RFP and pitch content, marketing collateral, website and social media content, client outreach, communications, ROI tracking, and CRM or experience database management. The role partners with lawyers and internal teams to support campaigns, maintain credentials, and achieve business objectives.