Top Senior Marketing Jobs in Boston, MA

Own and build the company’s marketing function across brand strategy, positioning, demand generation, digital campaigns, content, events, sales enablement, CRM, vendor coordination, and marketing analytics. The role develops go-to-market programs for technical B2B audiences, manages the website and marketing channels, supports thought leadership, tracks KPIs, and oversees the marketing budget while partnering closely with sales and leadership.

Develop and edit high-impact marketing and sales copy across web, email, social, ads, blogs, events, and campaigns. Own brand voice and messaging frameworks, communicate IANS’s evolution into a cybersecurity intelligence platform, and create integrated campaign concepts. Use AI tools, performance data, audience insights, and SEO/GEO best practices to improve content, engagement, and conversion while collaborating with marketing, product, sales, and design teams.

Own Tulip’s content strategy and editorial programs, creating thought leadership, campaign assets, customer stories, social content, and sales enablement materials. Partner with Product Marketing, Demand Generation, Sales, and Design to connect content with pipeline and revenue. Build AI-assisted editorial workflows, manage external contributors, support major events and launches, and use performance data to improve content effectiveness and adoption.

Manages execution of targeted marketing campaigns across banking channels, including offer and referral deployments. Translates customer experiences into technical requirements, coordinates implementation plans, testing, data requests, production certification, monitoring, and SLA adherence. Partners with technology, business, and marketing teams on channel and product expansion while providing platform expertise, technical leadership, and continuous process improvement.

Develops and executes intermediary channel marketing strategies for asset management distribution channels, including broker-dealers, wirehouses, banks, and RIAs. Creates campaigns across digital, email, content, social, and events; coordinates with sales, product marketing, creative, legal, compliance, and production teams; manages deliverables and stakeholders; and establishes KPI frameworks to measure and optimize marketing effectiveness.

Develop and execute integrated B2B and B2C marketing campaigns, product launches, digital experiences, CRM initiatives, content, PR, events, and sales enablement. Manage agencies, budgets, timelines, messaging, website launches, paid media, and customer insights. Partner cross-functionally with product, sales, engineering, legal, and leadership teams to translate complex technical offerings into compelling customer communications and optimize marketing performance.

Leads influencer marketing strategy and execution for iGaming and Lottery businesses. Owns full-funnel creator campaigns from partner selection through activation, measurement, and analysis. Manages budgets, evaluates performance, develops recommendations, identifies emerging creators and trends, and improves campaign workflows through process enhancements, automation, and emerging technologies. Collaborates with Marketing, Creative, Analytics, Legal, Compliance, and external agencies to deliver measurable growth.

Own Rally’s top-of-funnel demand generation and pipeline growth. Identify and test acquisition channels, manage events, email strategy, social campaigns, and paid initiatives, and partner with Sales and Product Marketing on pipeline-focused campaigns. Optimize performance using CAC, conversion rates, and pipeline velocity. The role requires independent ownership in a fast-moving SaaS startup environment with limited resources and cross-functional collaboration.

Leads account-based marketing programs for strategic Aerospace and Defense accounts. Designs personalized campaigns, partners with enterprise sales teams, accelerates pipeline and account expansion, manages executive engagement initiatives, analyzes performance through marketing platforms, and oversees budgets and resource allocation. The role requires strong B2B marketing expertise, analytical ability, project management, and experience with complex enterprise software buying cycles.

Manage global performance marketing programs across paid social, search, video, and emerging channels to drive member acquisition and revenue growth. Responsibilities include managing budgets, forecasting, optimizing media spend, improving CAC and ROAS, establishing measurement frameworks, evaluating incrementality, developing testing roadmaps, enhancing creative and targeting performance, and identifying scalable acquisition opportunities. The role partners with Analytics, Product, Creative, Finance, Brand Media, and Lifecycle Marketing teams.

Lead North America marketing operations to streamline data, processes, governance and automation. Manage cross-functional teams, optimize marketing tools and platforms, deliver executive reporting, define roadmaps, oversee training and change management, and drive scalable content production and operational efficiencies in partnership with marketing, data, technology, product, and compliance stakeholders.

Owns the firm’s email marketing platform, including campaign development, templates, automation, segmentation, lead scoring, testing, reporting, compliance, and data integrity. Troubleshoots integrations across Marketo, Salesforce, events platforms, and the broader marketing technology stack. Builds and maintains AI-enabled workflows, coordinates with vendors and technical partners, and identifies platform improvements. Requires advanced Marketo administration, integration troubleshooting, marketing analytics, and AI workflow experience.

Lead North America marketing operations to streamline data operations, governance, and process automation. Manage cross-functional teams, optimize marketing tools, measure impact with executive reporting, define roadmaps, drive efficiencies, oversee training, and partner with marketing, data, technology, product, and compliance to scale content production and improve analytics and automation.

Own product marketing across sales enablement, deal-specific content, competitive intelligence, module launches, buyer messaging, and customer expansion. Develop positioning, messaging, sales collateral, battlecards, and executive materials for health system buyers, translating clinical and technical value into compelling business cases. Partner closely with Sales, Product, Client Success, and Clinical teams in a remote startup environment.

Own product positioning, sales enablement, collateral, launch readiness, state campaigns, and customer marketing. Partner with Sales, Partnerships, Product, Engineering, Academics, and Customer Success to translate product and market insights into messaging, campaigns, and sales guidance. Manage content libraries, customer proof points, newsletters, nurture campaigns, and performance analysis in a fully remote environment.

Develop technical marketing narratives for EV charging hardware, energy management software, and fleet solutions. Create white papers, solution briefs, competitive analyses, architecture diagrams, integration guides, demos, and sales enablement materials. Collaborate with product management, engineering, and solutions teams to support product launches, customer briefings, events, and partner engagement. Maintain accurate technical content, strengthen product differentiation, and use AI tools to scale content creation and research.

Leads AI and transformation initiatives across global Marketing Operations, including predictive scoring models, agentic workflows, intelligent automation, governance, and responsible AI adoption. The role combines hands-on model and automation delivery with strategy, process redesign, change management, training, stakeholder engagement, and feature governance. It also manages a small team and partners with Data & AI, Campaign Operations, and Technology Strategy teams.

Own product positioning and messaging for Leap’s B2B healthcare offerings, with a priority on payer go-to-market. Lead market research, competitive intelligence, voice-of-customer and win-loss programs; develop buyer personas, value propositions, case studies, proof points, sales enablement materials, training, competitive collateral, and RFP responses. Partner cross-functionally with Sales, Product, Clinical, Growth Strategy, and Marketing while supporting account-level deals and clinical/legal review.

Leads global marketing analytics connecting campaign performance, market intelligence, pipeline attribution, and revenue outcomes. Builds Power BI and Salesforce dashboards, analyzes multi-channel campaigns, conducts market sizing and competitive intelligence, and automates recurring reporting. Develops segmentation and attribution frameworks, improves data quality, and translates complex findings into recommendations for marketing and commercial leaders. Partners cross-functionally on planning, forecasting, budgeting, and strategic investment decisions.

Leads Five9’s global partner marketing strategy across channel, technology, and strategic partners. Owns partner recruitment, enablement, co-marketing, demand generation, MDF investment, attribution, pipeline measurement, and joint go-to-market programs. Aligns partner initiatives with regional demand generation, events, product marketing, and revenue targets while building and developing the global partner marketing team.

Manage channel marketing programs, dealer initiatives, marketplace operations, loyalty programs, and cross-functional projects across Jacuzzi Group brands. Analyze KPIs and program data, maintain dashboards, support sales enablement, coordinate vendors, manage invoices and budgets, and provide data-driven recommendations. The role partners with Sales, Marketing, Finance, IT, dealers, and vendors to improve program adoption and effectiveness.

Own developer-facing product marketing for Mojo and MAX, including release messaging, technical content, launch plans, executive presentations, community engagement, competitive positioning, and adoption analytics. Partner with engineering, product management, and developer advocates to explain AI infrastructure, GPU performance, inference optimization, and programming language capabilities to technical audiences.

Owns analyst and consultant relations, industry PR, named-account marketing, product positioning, marketing technology, and performance measurement for a relationship-driven fintech business. The role manages executive communications, customer advocacy, events activation, agency partners, budget, and the Events Manager. It also integrates AI into marketing strategy and workflows while partnering closely with Sales, Product, Client Partnership, and executive leadership.

Lead and build Jump's customer marketing function: develop customer stories, case studies, advocacy and reference programs, run customer advisory boards, partner with Sales and CS to drive adoption, retention, and expansion, and manage budget, vendors, and program measurement.

Own product marketing for CDP, MarTech, data, and AI offerings by defining positioning, leading go-to-market launches and integrated campaigns, improving website messaging, producing case studies and sales enablement, conducting market research, and evangelizing products through events, customer engagements, and webinars.