Top Senior Marketing Jobs in Boston, MA

Leads integrated AMER marketing campaigns to build awareness, generate pipeline, and drive revenue for a B2B SaaS company. Responsibilities include localizing global campaigns, developing content, managing cross-functional projects, partnering with Sales and BDR teams, measuring performance, optimizing full-funnel activities, supporting customer advocacy and expansion, and providing regional market insights.

Manage HubSpot-based email and SMS marketing operations, including campaign setup, segmentation, HTML editing, testing, deployment, automated workflows, audience management, deliverability, reporting, and optimization. Serve as the HubSpot subject matter expert, maintain campaign processes and quality standards, analyze performance, and collaborate with marketing, creative, analytics, and data teams to improve campaign effectiveness and operational efficiency.

Leads DEKA FIT’s influencer and organic social strategy across TikTok, Instagram, and Facebook to drive ticket sales and new customer acquisition. Recruits and manages local creators, budgets, contracts, tracking codes, and performance reporting. Owns content calendars and community engagement while supplying creative insights to paid media, email, SMS, PR, and grassroots teams. The role requires measurable revenue results, cross-functional collaboration, and travel for event coverage.

Own Jasper’s customer advocacy and experiential marketing engine, including customer story development, reference programs, analyst and press preparation, customer-generated content, and six annual Customer Advisory Boards. Build executive and practitioner relationships, design high-touch events, deploy customer proof into sales and post-sale programs, and measure product behavior change, account coverage, expansion pipeline, and advocacy conversion. Partner cross-functionally with Sales, Customer Success, Product Marketing, Marketing Ops, and RevOps in a fully remote role requiring 20–25% travel.

Lead marketing strategy and execution for assigned supplier portfolios. Develop annual plans, manage co-op budgets, create integrated campaigns across digital, email, web, content, social, events, and sales enablement channels, and coordinate programs from planning through completion. Build supplier and cross-functional partnerships, track campaign performance through dashboards and reviews, and use analytics, automation, AI, and best practices to improve marketing effectiveness and investment outcomes.

Leads marketing strategy and growth initiatives for consumer checking, deposits, and wealth management businesses. Partners with senior stakeholders to drive acquisition, deposit growth, engagement, retention, and relationship expansion. Develops go-to-market strategies, segmentation, targeting, positioning, messaging, customer journeys, KPIs, and measurement frameworks. Uses customer insights, analytics, market trends, and competitive intelligence to prioritize investments and optimize performance across a matrixed organization.

Leads marketing strategy and growth for Citizens’ consumer lending portfolio, including credit cards, mortgages, home equity, and student lending. Develops customer-centric acquisition, adoption, engagement, retention, and go-to-market strategies; partners with business, analytics, product, risk, compliance, and marketing teams; and establishes performance metrics to drive profitable, responsible growth.

Leads ClassWallet’s full marketing function, including brand, product marketing, demand generation, account-based marketing, events, content, marketing operations, and website strategy. Owns marketing strategy, budget, pipeline targets, positioning, launches, public-sector go-to-market, attribution, agency management, and team development. Partners with Sales, Product Management, and executives to support the company’s product-led growth model.

Leads Dropbox’s lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. Manages a team, sets the roadmap, develops scalable customer programs, and partners with Product, Data Science, Marketing Operations, and other teams. Oversees segmentation, personalization, experimentation, measurement, marketing automation, and operating-model development to improve adoption, retention, and revenue.

Develop and execute merchant acquisition and activation programs through platform and ISV channels. Own channel strategy, integrated campaigns, partner collaboration, messaging, content, execution, measurement, and optimization. Work cross-functionally with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to drive acquisition, activation, pipeline, GMV, and revenue. Analyze performance, manage multiple programs, and turn successful campaigns into reusable playbooks.

Lead adoption of Atlassian’s Teamwork Graph platform by developing positioning, messaging, go-to-market strategy, onboarding programs, enablement, and activation initiatives. Translate complex platform, data, and AI concepts for technical and business audiences, collaborate with Product, Engineering, Sales, and Customer Success, measure adoption analytics, optimize engagement programs, and represent the platform externally.

Leads integrated B2B marketing and go-to-market strategy across priority markets, verticals, solutions, and audiences. Develops full-funnel demand-generation programs, aligns cross-functional teams, manages budgets and agencies, uses data and AI to optimize performance, and develops marketing talent. Requires substantial healthcare, health technology, life sciences, or health research marketing experience.

Owns the marketing technology strategy, architecture, roadmap, governance, and optimization across multiple BHSI businesses. Leads Twilio Segment, MoEngage, integrations, customer data standards, audience activation, reporting, AI adoption, vendor management, budgeting, and platform reliability. Partners with Marketing, Product, Engineering, Data, Analytics, Security, Compliance, and external vendors to translate business needs into scalable technical solutions and ensure privacy and data governance compliance.

Develops and executes integrated marketing and communications strategies for Harvard Business School’s Advanced Leadership Initiative. Responsibilities include fellowship recruitment marketing, partner outreach, content and storytelling, website and digital communications, social media, events, community engagement, analytics, vendor coordination, and performance reporting. The role requires strategic planning alongside hands-on writing, editing, campaign execution, and stakeholder collaboration to strengthen the initiative’s visibility, reputation, engagement, and impact.

Leads the Chemical Analysis Division’s marketing team, developing global go-to-market strategies, integrated campaigns, demand-generation programs, and customer-focused initiatives. Partners cross-functionally to increase product adoption, strengthen market position, and drive strategic growth. Responsibilities include marketing analytics, budget and P&L management, team development, operational improvement, and performance measurement. The role is on-site in Tewksbury, Massachusetts and requires up to 20% domestic and international travel.

Manage and optimize Cognex’s marketing technology stack, including Salesforce, marketing automation, website chat, and project management tools. Support lead-flow processes, troubleshoot platforms, create training materials, collaborate with global marketing, sales operations, and IT teams, and analyze campaign performance to improve deliverability, engagement, conversions, and ROI. Research and implement new technologies for demand generation programs.

Own the company’s B2B marketing function, including lead-generation campaigns, content, email nurture, social media, website updates, SEO, webinars, video, events, partner marketing, and sales collateral. Track campaign performance in HubSpot, support pipeline growth, manage the company’s market presence, and grow the marketing team as needed. The role requires independent ownership, strategic planning, and hands-on execution across multiple marketing channels.

Own Highland’s full-funnel growth marketing engine, including paid media, SEO/AEO, email, web conversion, analytics, and marketing automation. Lead the digital agency relationship, manage media budgets, optimize campaigns and landing pages, improve data integrity, develop audience segmentation and ABM programs, and translate performance insights into growth experiments and recommendations. This senior individual contributor partners with Sales, content, brand, PR, and web teams to increase qualified leads, pipeline, and marketing-sourced revenue.

Supports and optimizes creative marketing production workflows, including intake, approvals, quality assurance, delivery, and reporting. Configures platforms such as Airtable and Figma, builds automated workflows and reusable templates, applies AI tools to improve efficiency and documentation, identifies process bottlenecks, and supports technology testing and rollout. Partners across creative, marketing, analytics, legal, and technical teams while maintaining metadata, standards, documentation, and quality controls.

Leads integrated marketing communications across social media, graphic design, email, web, intranet, and internal channels. Supports brand initiatives, campaign execution, and cross-functional marketing needs while planning and executing corporate, charitable, employee, and business-line events. Requires strong project management, copywriting, design judgment, organization, and stakeholder collaboration.

Develop and execute B2B marketing strategy across medical, commercial, and defense markets. Lead brand positioning, demand generation, digital campaigns, content development, SEO, email marketing, social media, events, and sales enablement. Manage the corporate website, CRM and marketing databases, external vendors, marketing budget, and performance analytics. Translate complex technical capabilities into compelling messaging while partnering with leadership, sales teams, agencies, and vendors to generate qualified leads and support business growth.

Own product positioning, messaging, competitive differentiation, launches, content, sales enablement, demos, and analyst relations for physical AI and robotics products in North America. Translate technical capabilities into customer value and ROI for operations, engineering, and executive buyers. Partner with Product, Sales, Engineering, and leadership to support key deals, trade shows, customer meetings, and go-to-market strategy.

Owns and scales Brand-Building IT technologies supporting SK-II marketing and eCommerce. Leads technology-enabled commercial initiatives, real-time data insights, capability development, adoption, governance, and operational transformation. Partners with commercial, technology, and vendor teams to establish multi-year roadmaps, deliver business outcomes, influence technology decisions, and codify scalable processes. Serves as a trusted advisor translating technical concepts for business stakeholders while leading controls, stewardship, and organizational development.

Directs sales, marketing, and revenue-generating strategies for a resort hotel. Leads and develops the sales and marketing team, grows group and transient business, manages client relationships, oversees campaigns and public relations, maintains digital and OTA presence, analyzes market and sales performance, manages budgets, forecasts demand, and collaborates with hotel operations and revenue management to achieve commercial goals.

Develop and execute global social media, paid digital, and influencer marketing strategies for healthcare products. Manage Meta campaigns, localized international programs, influencer initiatives, emerging channels, agency coordination, community management, and performance optimization. Partner with regional teams across LATAM, APAC, and Europe to adapt messaging and campaigns. Analyze campaign data, provide actionable recommendations, and support B2C customer acquisition and brand growth.