Top Senior Marketing Jobs in Boston, MA

Supports B2B account-based and digital marketing programs to generate pipeline and accelerate sales. Responsibilities include developing sales collateral and marketing content, managing HighSpot content, executing multichannel ABM campaigns, coordinating webinars and conferences, writing website and campaign content, collaborating with sales and business development, and analyzing campaign performance to optimize traffic, MQLs, SQLs, and conversions. The role is remote, up to 30 hours weekly, with potential full-time conversion.

Own clinic communications, customer case studies, engagement programs, pet-parent educational content, partner resources, and scalable content processes. Collaborate with Product, Customer Success, Growth, sales, veterinary experts, and external partners to create and distribute content across products and marketing channels. Manage video production, vendors, budgets, editorial workflows, and performance measurement while strengthening Vetcove’s brand presence.

Leads brand strategy execution, integrated marketing campaigns, paid media planning, agency partnerships, volunteer engagement initiatives, and Alzheimer's awareness campaigns. Guides content development across earned, social, and direct marketing channels; oversees collateral and campaign production; manages budgets, timelines, performance reporting, and brand consistency while advising internal and external partners.

Own the paid performance marketing portfolio for Engine’s B2B Travel product, including strategy, execution, measurement, and channel expansion across search, social, programmatic, CTV, audio, and emerging platforms. Drive efficient customer acquisition, sign-ups, and first bookings while optimizing ROAS and LTV:CAC. Lead creative testing, attribution and measurement partnerships, performance reporting, lifecycle handoffs, and AI-enabled workflows.

Own marketing campaign operations, including email, webinar, and event execution; maintain Salesforce and Customer.io data quality; administer marketing automation and workflow tools; build Liquid-based email modules; manage lead routing and cross-system data synchronization; support reporting and dashboards; and improve attribution and operational processes. Partner with growth, sales, and revenue operations teams to drive accurate, scalable campaign execution and pipeline growth.

Own the global partner marketing strategy for ReversingLabs, developing joint campaigns, co-branded assets, demand-generation programs, and partner enablement across global regions. Manage MDF and co-op funding, measure partner-sourced and partner-influenced pipeline, and report program returns. Collaborate with field marketing, sales, alliances, technology partners, hyperscalers, and distributors to build scalable campaigns and strengthen partner revenue contribution.

Leads product marketing strategy for BILL’s accounting channel, including customer research, segmentation, positioning, messaging, competitive analysis, and go-to-market launches. Partners with Product, Sales, Customer Success, and Marketing to influence roadmaps, drive acquisition and retention, develop sales enablement, support channel sales, and deliver business results across complex, matrixed teams.

Lead product marketing for AI-enabled healthcare revenue cycle management solutions. Own positioning, messaging, go-to-market launches, sales enablement, customer proof points, competitive intelligence, and technology-focused content. Translate complex AI, automation, workflow, and integration capabilities into compelling business value for hospitals, health systems, and physician groups. Partner cross-functionally with Product, Sales, Marketing, Operations, Legal, and clients while building scalable product marketing processes.

Leads marketing optimization for Advanced Imaging Solutions by improving operating rhythms, planning processes, workflows, and new product introduction governance. Builds marketing capabilities, champions AI and emerging technologies, manages education resources, supports compliance workflows, and coordinates cross-functional initiatives. The role requires strong project management, stakeholder communication, process excellence, and the ability to influence across a matrixed organization.

Leads Volcora’s channel, brand, content, product, digital, demand-generation, email, social media, event, and partner marketing programs. Develops integrated campaigns, messaging, sales enablement, partner toolkits, content, and marketing automation. Owns website and digital performance, analytics, campaign reporting, vendor coordination, and team mentorship while aligning marketing activity with pipeline, partner engagement, and revenue goals.

Executes and optimizes lifecycle email and nurture campaigns across multiple audiences. Builds HubSpot workflows, landing pages, forms, and segmented communications; maintains database quality and compliance; monitors campaign performance; conducts A/B testing; and provides reporting and optimization recommendations. The role also manages campaign calendars, coordinates cross-functional stakeholders, and supports marketing automation initiatives while ensuring accurate, timely delivery.

Leads field marketing strategy and execution across Wingstop’s Mountain-West region. Develops market and restaurant-level plans, manages local media, partnerships, sponsorships, campaigns, and new restaurant openings, and advises brand partners and operations leaders. Uses sales, consumer, competitive, and market insights to drive transactions, comparable sales, and brand relevance. Oversees recovery strategies, test-and-learn initiatives, business reviews, and local community engagement while traveling frequently throughout the region.

Leads regional and restaurant-level marketing strategy for California, translating enterprise priorities and market insights into local campaigns that increase brand awareness, transactions, and sales. Manages media, community partnerships, sponsorships, local store marketing, national campaign execution, and new restaurant openings. Partners with operations, franchisees, and cross-functional teams to optimize investments, recover underperforming markets, assess performance, and deliver business reviews. Requires substantial travel and occasional nights or weekends.

Leads Midwest field marketing strategy and execution for Wingstop restaurants, translating enterprise priorities and local market insights into plans that increase awareness, transactions, and sales. Manages local campaigns, media, sponsorships, partnerships, restaurant openings, market recovery strategies, and test-and-learn initiatives. Advises brand partners and operations leaders, evaluates performance, presents business reviews, and coordinates cross-functional regional growth efforts. Requires up to 60% travel and occasional nights or weekends.

Leads marketing strategy and activation for assigned legal practices and business units. Develops positioning, messaging, integrated campaigns, annual marketing plans, KPIs, and measurement frameworks aligned with business development and growth objectives. Advises senior leaders on market positioning and audience engagement, identifies growth opportunities, and coordinates cross-functional marketing initiatives across the firm.

Lead Garu’s digital marketing strategy to acquire users and nurture customers. Responsibilities include developing B2B SaaS marketing strategies, managing content programs, running demand generation campaigns, optimizing marketing automation workflows, overseeing community and advocacy initiatives, analyzing campaign performance, and collaborating with product teams on feature launches.

Plan and execute events, webinars, and speaking opportunities to generate qualified leads; build and manage strategic partner relationships and joint-marketing programs; collaborate with Sales, Product Marketing, and Content to align messaging, track ROI, and expand partner ecosystem in target markets (e-commerce, SaaS, multi-entity businesses).

Develop and execute B2B content marketing strategies for an enterprise life sciences software platform. Create thought leadership, product, customer, and multi-format content; optimize assets for SEO and GEO; collaborate across marketing, product, sales, and subject matter teams; measure performance; and improve content processes, messaging, and campaign effectiveness.

Develop and execute B2B content strategies for an enterprise life sciences software platform. Create thought leadership, product, customer, and multi-format content; optimize content for SEO and GEO; collaborate with marketing, sales, product, and customer teams; measure performance; and improve messaging, processes, and content operations.

Own and build the marketing operations function for a B2B SaaS company. Responsibilities include funnel dashboards, cohort reporting, multi-touch attribution, pipeline and campaign ROI analysis, Pardot and Salesforce administration, lead routing, data hygiene, AI-assisted reporting and content workflows, and compliance with marketing regulations. The role partners across Marketing, Sales, RevOps, and leadership to diagnose funnel issues, improve systems, and provide executive-level insights.

Lead and execute end-to-end growth marketing: design multi-channel acquisition campaigns, own funnel KPIs, collaborate with Product/Engineering/Sales, develop brand and positioning, analyze metrics, and run experiments to scale user acquisition, engagement, and retention.

Develop and execute product marketing strategy for ShipBob’s fulfillment, customization, and warehouse management software offerings. Responsibilities include positioning and messaging, go-to-market planning, demand generation, campaign asset development, competitive and customer research, win-loss analysis, product launches, and cross-functional alignment with Marketing, Sales, Product, Engineering, Partnerships, Operations, and leadership to drive revenue, conversion, customer experience, and retention.

Own and build the company’s marketing function across brand strategy, positioning, demand generation, digital campaigns, content, events, sales enablement, CRM, vendor coordination, and marketing analytics. The role develops go-to-market programs for technical B2B audiences, manages the website and marketing channels, supports thought leadership, tracks KPIs, and oversees the marketing budget while partnering closely with sales and leadership.

Develop and edit high-impact marketing and sales copy across web, email, social, ads, blogs, events, and campaigns. Own brand voice and messaging frameworks, communicate IANS’s evolution into a cybersecurity intelligence platform, and create integrated campaign concepts. Use AI tools, performance data, audience insights, and SEO/GEO best practices to improve content, engagement, and conversion while collaborating with marketing, product, sales, and design teams.

Owns consumer subscription growth for One Pass Select, including paid media, promotions, acquisition, retention, conversion analytics, and test-and-learn programs. Leads reseller and channel-partner conversion strategies, directs performance creative, and partners with Marketing Operations, Product, Digital, and Customer Experience teams to improve campaigns and digital experiences.