Top Senior Marketing Jobs in Boston, MA

Develops and executes industry-specific B2B marketing strategies, content, thought leadership, integrated campaigns, events, and market-facing programs. Partners with industry leaders, service-line marketers, field marketing, communications, and sales enablement teams. Owns content roadmaps, campaign activation, stakeholder engagement, performance measurement, and optimization while using AI-enabled tools to improve marketing workflows.

Lead and scale global customer marketing to drive retention, engagement, advocacy, and expansion. Build advocacy, storytelling, executive engagement, reference and review programs, align with Sales and Customer Success, measure impact on GRR/NRR and expansion, and manage a high-performing team using analytics and customer/marketing technologies.

Owns and advances enterprise marketing automation, personalization, and customer engagement capabilities. Serves as the Adobe Marketo subject matter expert, defining platform architecture, governance, integrations, campaign frameworks, customer journeys, segmentation, and triggered communications. Partners with Marketing, Analytics, Technology, and business stakeholders to implement scalable automation, measurement, testing, compliance, and operational improvements across the customer lifecycle.

Lead Jasper’s enterprise growth engine across performance, lifecycle, field, account-based, and organic marketing. Partner with Sales and cross-functional leaders to drive predictable pipeline and revenue, optimize funnel performance through analytics, establish forecasting and reporting rhythms, and apply AI and automation to improve marketing execution. Build and coach a multidisciplinary, high-performing team while shaping company-wide growth strategy and overseeing campaign execution, experimentation, personalization, and investment optimization.

Own end-to-end execution of strategic marketing initiatives from planning through launch. Build project roadmaps, manage timelines, dependencies, stakeholders, executive reviews, and cross-functional teams. Identify risks, drive decisions, and ensure flawless delivery. Improve marketing operations by developing processes, workflows, templates, and review systems, using AI and LLM tools to increase efficiency and quality.

Lead strategy and execution for marketing Bose audio technology franchises. Translate technical R&D into clear positioning, naming, and partner narratives; build scalable toolkits, sales enablement, and training; define KPIs and iterate messaging using data; partner with engineering and sales to maintain centralized, market-ready technology messaging.

Lead development of integrated communications strategies for new product launches: define audiences, messaging architecture, channel roles, launch phasing, and measurement. Orchestrate cross-functional alignment across marketing, media, PR, social, CRM, retail and partners. Own planning standards, readiness, investment priorities, and post-launch learning to continuously improve communications and consumer experience.

Owns Motive’s full-funnel B2B content strategy, including thought leadership, research, customer stories, executive content, and long-form editorial. Leads programs from opportunity identification through production, distribution, optimization, and measurement. Partners with marketing, sales, communications, SEO, brand, customer, and executive teams to align content with audience, brand, pipeline, and enterprise buying goals. Builds scalable, AI-enabled content processes and establishes editorial standards.

Own competitive intelligence and analyst relations for Sprout Social. Track competitors, product launches, pricing, campaigns, and market developments; publish actionable intelligence; support live competitive deals; maintain battlecards and comparison materials; and advise positioning. Coordinate analyst briefings, evaluations, submissions, and executive presentations. Build intelligence networks and partner with GTM Systems and Applied AI teams to create repeatable AI-powered workflows.

Leads paid acquisition accounts, owning client results, retention, campaign strategy, execution, testing, measurement, reporting, and client relationships. Manages direct reports, coaches performance, ensures quality and timely delivery, resolves escalations, balances workloads, improves processes, and supports sales through audits and presentations. Requires extensive cross-channel advertising expertise across Google Ads, Microsoft Ads, LinkedIn, and Meta, plus strong analytical, organizational, communication, and leadership skills.

Leads Babylist’s editorial, branded content, social, creator and influencer marketing, community programs, and podcasts. Builds an affiliate creator program from the ground up, establishes content strategy and operating models, directs social-native video, balances editorial integrity with sponsored content, and drives acquisition through organic and paid distribution. Manages a multi-format content leadership team and partners across marketing, creative, and brand strategy to measure performance and scale growth.

Own Edmentum’s national and regional event strategy, flagship conferences, regional activation playbooks, event budgets, vendor and agency relationships, and ROI reporting. Partner cross-functionally with Marketing, Sales, Creative, Product Marketing, Demand Generation, and Operations to deliver events, improve lead handoff, expand partnerships, and inform future investment. Travel domestically to 10–12 events annually.

Own marketing operations, enterprise B2B attribution, campaign and event tracking, lifecycle triggers, and marketing data alignment. Build the infrastructure connecting campaigns, website activity, in-app messaging, pipeline, and revenue. Lead automation and AI agent development to replace manual execution across demand generation and product marketing while operating initially as a team of one.

Leads product positioning, messaging, customer and market research, competitive analysis, business cases, roadmaps, validation pilots, and go-to-market strategies. Partners with product, sales, customer success, and marketing teams to launch products, drive adoption, and optimize performance using metrics such as usage, NPS, ARPU, LTV, and donor consistency.

Lead influencer marketing strategy and execution for iGaming and Lottery businesses. Manage creator campaigns across planning, activation, measurement, and analysis; oversee budgets, optimize performance, identify emerging creators and trends, and develop full-funnel programs supporting awareness, engagement, consideration, and acquisition. Collaborate with Marketing, Creative, Analytics, Legal, Compliance, and agencies while improving campaign workflows through automation and emerging technologies.

Own product positioning, messaging, go-to-market strategy, launches, market research, and performance measurement. Build reusable launch playbooks, define success metrics, drive member growth and retention, and influence Product, Brand, leadership, and external partners without formal authority. The role requires independent ownership, comfort with ambiguity, strong cross-functional communication, and effective use of AI tools.

Own product marketing for WEKA’s AI inference business, defining positioning, messaging, use cases, competitive differentiation, and economic value. Partner with Product, Engineering, Sales, customers, and cloud providers to validate market opportunities, recruit design partners, create proof and content, launch capabilities, and build repeatable sales enablement. The role requires deep understanding of AI infrastructure and inference economics, strong storytelling, and hands-on execution in an evolving early-stage market.

Own the marketing operations and analytics strategy, including HubSpot administration, data governance, integrations, lead routing, campaign tracking, attribution, segmentation, and executive dashboards. Partner with IT and sales to connect marketing activity to pipeline and revenue. Evaluate marketing technology, improve data quality, and establish scalable QA and execution standards.

Own Neuroscale’s performance and growth marketing engine from the ground up. Manage paid acquisition, creative testing, landing pages, conversion optimization, attribution, funnel instrumentation, experimentation, audience discovery, and early product-led growth initiatives. Personally connect media spend to qualified pipeline, ARR, CAC, and payback. Partner with founders, Product, Design, Sales, and Revenue Operations while building scalable growth systems, automation, and documented playbooks.

Own the B2B lead-generation funnel from acquisition through conversion, setting growth strategy and managing paid, owned, CRM, and lifecycle marketing. Lead campaign optimization, budgeting, A/B testing, audience segmentation, and funnel handoffs with Sales and Product. Partner with Finance, RevOps, Account Management, and Analytics to forecast pipeline, improve retention, connect marketing spend to revenue, and report performance using Salesforce, GA4, GTM, and Looker Studio.

Own and scale full-funnel growth marketing for a telehealth brand. Responsibilities include paid acquisition across Meta and Google, conversion rate optimization, website experimentation, performance reporting, funnel analysis, and developing revenue-focused growth strategies. The role requires hands-on channel execution, analytical decision-making, cross-functional collaboration, and operating independently in an ambiguous, remote environment.

Own DAKboard’s end-to-end marketing strategy and execution across email, CRO, paid advertising, social, retargeting, partnerships, affiliates, and SEO content. The role involves measuring and scaling channels, managing contractors, deploying AI tools and agents, partnering with the CEO on priorities and budgets, and creating messaging for US families and parents. This is a hands-on, autonomous role supporting a B2C SaaS or subscription product.

Leads category growth strategies for CVS Media Exchange by connecting supplier objectives with CVS priorities. Develops consumer and market insights, sales narratives, commercialization opportunities, and multi-supplier campaigns. Partners across merchandising, marketing, analytics, loyalty, sales, and partner management to drive revenue and supplier investment. Leads cross-functional initiatives, business cases, innovation programs, and go-to-market planning while shaping CMX thought leadership and scalable marketing capabilities.

Leads integrated marketing for Totara’s US Public Sector business across Federal and SLED markets. Owns events, communications, email, partnerships, sponsorships, content, web strategy, paid campaigns, account-based marketing, and campaign coordination. Partners with sales and demand generation to build awareness, engage public-sector audiences, generate qualified pipeline, and measure campaign performance. The role is fully remote for US-based applicants, requires US citizenship and a background check, and may involve travel.

Lead and scale marketing across consultancy and product studio: define positioning, run digital/social/content campaigns, implement lead-gen systems, manage internal and external teams, integrate AI and martech, track KPIs and ROI, and evolve brand voice and messaging.