Top Senior Marketing Jobs in Boston, MA

Own sales enablement and product marketing for cybersecurity and AI resilience solutions. Responsibilities include developing positioning and messaging, creating sales collateral, leading sales onboarding and certification programs, supporting product launches, partnering with Product and Sales, gathering field feedback, and measuring enablement effectiveness. The role translates complex technical capabilities into clear, compelling, sales-ready content and training.

Supports B2B account-based and digital marketing programs to generate pipeline and accelerate sales. Responsibilities include developing sales collateral and marketing content, managing HighSpot content, executing multichannel ABM campaigns, coordinating webinars and conferences, writing website and campaign content, collaborating with sales and business development, and analyzing campaign performance to optimize traffic, MQLs, SQLs, and conversions. The role is remote, up to 30 hours weekly, with potential full-time conversion.

Own clinic communications, customer case studies, engagement programs, pet-parent educational content, partner resources, and scalable content processes. Collaborate with Product, Customer Success, Growth, sales, veterinary experts, and external partners to create and distribute content across products and marketing channels. Manage video production, vendors, budgets, editorial workflows, and performance measurement while strengthening Vetcove’s brand presence.

Leads brand strategy execution, integrated marketing campaigns, paid media planning, agency partnerships, volunteer engagement initiatives, and Alzheimer's awareness campaigns. Guides content development across earned, social, and direct marketing channels; oversees collateral and campaign production; manages budgets, timelines, performance reporting, and brand consistency while advising internal and external partners.

Leads DeVry University's web product, UX, SEO, AI discovery, CRO, and digital experience strategy. Owns the website roadmap, modernization, experimentation, personalization, analytics, accessibility, CMS evolution, and conversion performance. Partners with Marketing, IT, Enrollment, Analytics, Content, and Academic teams to improve organic growth, engagement, discoverability, and enrollment outcomes. Builds high-performing teams, manages agencies, defines KPIs, and presents business impact to executives.

Leads global paid media and performance marketing strategy across digital, television, audio, social, and third-party channels. Oversees a $13M+ budget, donor acquisition and retention, attribution, testing, audience segmentation, campaign optimization, and social media programs across more than 100 accounts. Builds multi-year growth strategies, manages external partners, collaborates cross-functionally, and leads a growing marketing team.

Creates and manages marketing collateral, editorial calendars, content workflows, asset libraries, and governance processes. Translates technical and clinical information into clear marketing materials, partners with product and clinical marketing teams, supports campaigns, applies AI-assisted workflows, quality-checks content, and monitors performance to identify content gaps.

Analyzes employee benefits insurance markets, develops client RFPs and proposals, solicits and evaluates carrier bids, negotiates rates and plan designs, and recommends competitive benefit solutions. Advises clients and internal teams on strategic alternatives, participates in presentations, maintains carrier relationships and market knowledge, supports benefits communication processes, and mentors colleagues.

Develops and optimizes multichannel demand generation campaigns across email, paid media, SEO, webinars, events, and social media. Owns lead capture, nurture workflows, lifecycle automation, campaign analytics, reporting, and data quality. Partners with Business Development and creative teams to improve lead quality and pipeline growth, while monitoring market trends and supporting Account-Based Marketing initiatives.

Own end-to-end B2B marketing strategy, demand generation, brand positioning, events, measurement, budget, and team/vendor management. Build campaigns that generate qualified demos, pipeline, and revenue while improving website conversion, attribution, and customer experience. Lead a small team and external resources, partner with sales and product, and report marketing performance to executives.

Develop and execute multi-channel B2B marketing programs for Corporate Banking. Partner with regional leaders and growth strategists to create prospect engagement strategies, briefs, and customer-centered experiences. Lead integrated campaign execution, manage budgets, analyze performance, and drive continuous improvement through testing and retrospectives. The role requires financial services marketing expertise, marketing technology familiarity, strong communication, project management, and analytics skills.

Own lifecycle marketing strategy and execution across email, SMS, direct mail, landing pages, and employer channels. Build and optimize member journeys from awareness through retention, manage segmentation and personalization, run experiments, measure campaign performance, ensure compliant communications, and coordinate client launches and external partners. Translate complex healthcare topics into clear member communications while collaborating cross-functionally to improve activation, engagement, conversion, and retention.

Leads digital fundraising and Advancement marketing strategy for higher education clients. Partners with business development, creative, analytics, and delivery teams to design integrated campaigns across paid media and emerging channels. Advises institutions on donor acquisition, alumni engagement, campaign communications, segmentation, messaging, and digital donor journeys. Develops proposals, presentations, training, thought leadership, and strategic frameworks while advising senior leaders and shaping EAB’s market offerings.

Own Kaseya’s cross-portfolio platform narrative and marketing strategy for strategic and enterprise accounts. Lead positioning, ROI proof points, competitive intelligence, account-based marketing, executive presentations, analyst relations, events, and external thought leadership. Translate market insights into product, pricing, and packaging recommendations while building a small team and influencing product, sales, communications, and demand-generation partners.

Own the paid performance marketing portfolio for Engine’s B2B Travel product, including strategy, execution, measurement, and channel expansion across search, social, programmatic, CTV, audio, and emerging platforms. Drive efficient customer acquisition, sign-ups, and first bookings while optimizing ROAS and LTV:CAC. Lead creative testing, attribution and measurement partnerships, performance reporting, lifecycle handoffs, and AI-enabled workflows.

Own marketing campaign operations, including email, webinar, and event execution; maintain Salesforce and Customer.io data quality; administer marketing automation and workflow tools; build Liquid-based email modules; manage lead routing and cross-system data synchronization; support reporting and dashboards; and improve attribution and operational processes. Partner with growth, sales, and revenue operations teams to drive accurate, scalable campaign execution and pipeline growth.

Own the global partner marketing strategy for ReversingLabs, developing joint campaigns, co-branded assets, demand-generation programs, and partner enablement across global regions. Manage MDF and co-op funding, measure partner-sourced and partner-influenced pipeline, and report program returns. Collaborate with field marketing, sales, alliances, technology partners, hyperscalers, and distributors to build scalable campaigns and strengthen partner revenue contribution.

Executes and optimizes paid search, SEO, social, display, and remarketing campaigns to drive lead generation and business growth. Manages budgets, targeting, bidding, keywords, testing, reporting, and technical SEO initiatives. Evaluates emerging AEO and AI-powered search opportunities, supports data integrations and governance, and collaborates with internal teams and external partners. Requires strong experience with digital marketing platforms, analytics tools, and large paid media budgets.

Own and optimize lifecycle marketing campaigns across email, push, in-app, and SMS channels for Acorns and Acorns Early. Build segmented, personalized journeys in Braze, develop creative briefs, configure experiments, analyze performance, and recommend improvements. Partner with Creative, Data, Product, Legal, and Compliance teams while ensuring campaign quality, governance, and regulatory adherence. Use HTML, Liquid, and AI tools to improve personalization, QA, and workflow efficiency.

Own the lifecycle marketing strategy across email, SMS, push, and in-app channels to increase customer lifetime value. Lead segmentation, onboarding and first-payment journeys, contact strategy, experimentation with holdouts, and performance measurement. Partner with product, creative, operations, analytics, servicing, legal, and compliance teams to deliver compliant customer programs and optimize incremental impact.

Leads the retention strategy function across multiple product lines, setting strategic direction, developing test-and-learn frameworks, analyzing customer cohorts, forecasting churn reduction, and managing end-to-end retention initiatives. Partners with executive leadership, Product, Sales, Care, Finance, and Analytics to drive measurable revenue and retention outcomes. Builds and mentors a high-performing marketing team while overseeing budgets, performance measurement, and omnichannel customer engagement strategies.

Develop and execute provider marketing strategies for electronic prior authorization solutions. Translate product, customer, workflow, and market insights into audience segmentation, positioning, messaging, campaigns, educational content, and adoption plans. Collaborate with Product, Research, Analytics, Sales, Digital, Brand, Legal, and Compliance teams to improve activation, engagement, and repeat usage. Use customer feedback, performance data, testing, and AI-enabled tools to optimize marketing effectiveness and provider experiences.

Lead Nebius’s enterprise product marketing strategy for its AI cloud platform. Own enterprise positioning, messaging, go-to-market planning, customer journeys, ABM programs, competitive strategy, content, analyst narratives, and sales enablement. Build business cases addressing TCO, security, compliance, sovereignty, reliability, and vendor lock-in. Partner with product, engineering, sales, partnerships, and executives, while mentoring product marketers and measuring impact through pipeline, win rates, field adoption, and revenue outcomes.

Leads A-LIGN’s corporate marketing function across brand strategy, corporate communications, public relations, executive visibility, creative design, and reputation management. Builds and develops multidisciplinary teams, manages agencies and budgets, governs global messaging and visual identity, oversees campaigns and thought leadership, and uses AI-enabled tools and self-service workflows to scale creative delivery. Partners with executive leadership and cross-functional teams to connect brand investment with measurable business outcomes.

Lead go-to-market and revenue generation from zero to initial paying customers. Own positioning, messaging, channel strategy, content, SEO, partnerships, launch execution, and funnel conversion for multiple service lines. Build repeatable acquisition and upsell engine, run experiments, and optimize conversion across signup-to-paid journeys while working directly with the founder. Equity-only founding role, remote-friendly with preference for Kansas City.