Top Senior Marketing Jobs in Boston, MA

Leads SentiLink’s B2B marketing organization, strategy, team development, pipeline generation, integrated campaigns, brand and digital growth, enterprise account programs, events, and marketing measurement. Partners with Sales, Product, Data Science, Revenue Operations, and executives to drive qualified pipeline, conversion, revenue, and ARR growth.

Execute and optimize high-traffic landing page and funnel tests across devices and user journeys. Responsibilities include building A/B and multivariate tests, updating copy and layouts, QA, launch tracking, performance reporting, documenting insights, and collaborating with copy, design, media, and strategy teams. The role owns reliable execution, identifies UX friction, balances competing KPIs, and continuously improves conversion performance across lead-generation campaigns.

Leads Americas channel partner marketing strategy and a team of marketing managers. Develops joint go-to-market plans, campaigns, launches, messaging, content, incentives, public relations, and events with distributors and telecommunications partners. Manages marketing investments, budgets, KPIs, and ROI while aligning partner activities to Microsoft cloud revenue goals. Builds executive relationships, advises partners on cloud solutions, develops scalable programs, and drives cross-functional execution, talent development, and measurable business outcomes.

Build and grow HiBob’s North America partner ecosystem through acquisition, engagement, enablement, and co-marketing programs. Develop full-funnel campaigns with consultants, brokers, accountants, and other partners to generate leads and pipeline. Manage strategy, budgets, timelines, stakeholder coordination, execution, performance measurement, and optimization while aligning Partner Managers, Sales, and Marketing teams.

Lead go-to-market and release marketing for assigned products: craft positioning, messaging, launches, enablement, and client engagement; produce sales/buyer assets; track launch and adoption metrics; partner cross-functionally to drive adoption and business outcomes.

Own Gremlin’s B2B SaaS content marketing strategy and execution across owned, earned, and paid channels. Lead SEO, AEO, and GEO initiatives; develop executive thought leadership; produce technical content, case studies, research, video, and social assets; connect content to pipeline and revenue; manage agencies; and establish AI-assisted content workflows while maintaining technical accuracy and brand voice.

Leads member acquisition and growth marketing strategy across paid, lifecycle, SEO, display, programmatic, and emerging channels. Owns multi-million-dollar budgets, experimentation, conversion optimization, attribution, forecasting, dashboards, and KPI reporting. Partners with Finance, Analytics, Member Access, Operations, agencies, and executive leadership to improve ROI and align demand with care capacity. Manages marketing technology platforms and identifies scalable acquisition opportunities.

Own paid acquisition strategy and performance across affiliate, programmatic, streaming audio, Meta, and Reddit while directing paid search specialists. Manage budgets, channel diversification, experimentation, website conversion optimization, attribution, offline conversion tracking, compliance, vendors, and team development. The role is accountable for paid cost per new member and requires optimizing toward completed care rather than lead volume.

Executes and optimizes paid media campaigns, primarily across paid social, including campaign build, trafficking, pacing, QA, reporting, experimentation, and troubleshooting. Analyzes performance data, supports media planning and budget reallocations, evaluates creative, and communicates campaign strategy and platform recommendations to internal teams, clients, and media partners.

Implement and manage marketing automation tools, design and execute email campaigns, analyze campaign ROI, support go-to-market product launches, collaborate cross-functionally, and explore automation opportunities to improve efficiency and performance.

Marketing Manager responsible for B2B and B2B2C demand generation, brand and consumer marketing, client-specific collateral, campaign execution, market research, and performance optimization. The role partners cross-functionally with growth, account management, creative, product, and digital teams to drive awareness, enrollment, engagement, pipeline growth, and client success.

Own and scale paid digital marketing programs for Mitratech’s HR and workforce compliance SaaS portfolio. Responsibilities include paid search, social, display, retargeting, budgeting, forecasting, AI-driven optimization, A/B testing, conversion optimization, attribution, and performance reporting. The role partners with product marketing, sales, revenue operations, web, and CRO teams to drive qualified pipeline, revenue, and marketing efficiency across the full funnel.

Leads integrated, omni-channel marketing communications campaigns across digital, social, print, email, and events for a healthcare or medical device business. Oversees content, brand consistency, campaign execution, agency coordination, cross-functional alignment, KPI reporting, A/B testing, ROI measurement, and post-campaign analysis. Partners with product marketing, sales, clinical education, creative teams, and leadership to drive engagement and measurable business impact.

Own product marketing and go-to-market strategy for Anchorage Digital’s Stablecoin-as-a-Service and Tokenization products. Develop positioning, messaging, ICPs, sales enablement, competitive materials, launches, client co-marketing, content, events, and communications. Partner with Product, Sales, Legal, Compliance, and clients to translate regulated stablecoin issuance and tokenized deposits into compelling institutional-market narratives.

Own product marketing and go-to-market for Anchorage Digital’s stablecoin infrastructure, including positioning, messaging, launches, sales enablement, competitive strategy, developer content, events, and communications. Translate technical infrastructure into clear value propositions for banks, fintechs, exchanges, treasurers, payments leaders, and engineers. Partner with Product, Engineering, Sales, Legal, and Compliance while gathering market and customer insights to guide messaging and product priorities.

Own product positioning, messaging, launches, sales enablement, competitive intelligence, customer proof, and field marketing for the STARLIMS product portfolio. Translate technical LIMS capabilities into industry-specific value propositions, support enterprise sales cycles, influence product roadmaps through market and customer insights, and partner with Product Management and field teams. The role requires a proactive product marketer comfortable with technical buyers, regulated industries, complex products, and fast-moving teams.

Owns Skylight Calendar’s digital acquisition strategy across Meta, Google, TikTok, AppLovin, and other channels. Manages an eight-figure budget, optimizes channel mix and marginal returns, leads incrementality and measurement programs, oversees creative testing, and partners with ecommerce, brand, retail, and influencer teams. The role also leads media buyers, analysts, agencies, and platform partners while communicating performance and growth recommendations to leadership.

Leads integrated creative and marketing campaigns across a diverse brand portfolio, translating business objectives and audience insights into customer-centric strategies. Partners with internal teams and external agencies, guides creative development, presents to senior leadership, and ensures campaigns are on strategy, on time, within budget, consistent across channels, and optimized for measurable results.

Lead Wrike’s global demand generation strategy, enterprise pipeline growth, ABM programs, integrated campaigns, field marketing, events, and campaign measurement. Partner with sales, product marketing, content, and creative teams to optimize the buyer journey and accelerate revenue. Oversee demand generation, ABM, and events teams while adopting AI and workflow automation to improve marketing productivity, personalization, and execution.

Leads partner strategy for Microsoft’s security solution area, aligning corporate priorities, sales, marketing, and partner teams. Identifies market opportunities, activates global partners, drives scalable go-to-market execution, monitors performance, and represents the solution area in strategic forums. The role also leads partner readiness and enablement while applying business, market, and execution insights to improve solution performance and customer adoption.

Owns qualified pipeline growth for a B2B SaaS company by leading demand generation, enterprise ABM, multi-channel campaigns, agentic AI workflows, paid media, attribution, and SDR management. The role partners across Sales, Product Marketing, Content, and Customer Marketing to create predictable pipeline, improve funnel conversion, and optimize investment using experimentation and CRM-verified performance data. Occasional travel and collaboration across U.S. time zones are required.

Leads field marketing for Citizens Private Bank and Private Wealth across Southern California. Develops market-specific go-to-market plans, local sponsorships, events, content, and brand activations tied to growth goals. Partners with bankers, advisors, executives, communications, events, and enterprise marketing teams to support office openings, advisor-team integrations, executive engagement, and pipeline generation. Builds a scalable regional marketing model and represents the private banking brand with senior stakeholders and external partners.

Owns end-to-end B2B lifecycle marketing campaigns across email, in-product messaging, SMS, and web channels. Develops segmented and personalized programs supporting acquisition, engagement, upsell, retention, and expansion. Leads campaign planning, execution, experimentation, reporting, and optimization while partnering with Product Marketing, Sales, Onboarding, Creative, and Marketing Technology. Uses analytics to define success metrics, improve performance, and strengthen automation capabilities.

Own growth marketing and qualified inbound pipeline generation across paid media, search, answer engines, partner programs, lifecycle marketing, and landing pages. Manage forecasting, attribution, HubSpot reporting, funnel optimization, and weekly conversion experiments. Build AI-powered workflows and dashboards, collaborate with Sales and Marketing leadership, and improve booked-to-held meeting rates. The role requires independent execution, data-driven decision-making, and ownership of marketing pipeline targets.

Own Influ2’s content strategy and editorial calendar while creating, editing, and distributing website, blog, thought leadership, customer story, report, and email content. Partner with SEO and marketing channel owners to improve visibility, engagement, and pipeline impact. Maintain high editorial standards, develop original ideas, analyze performance, and serve as a strategic and creative partner across marketing.