Top Senior Marketing Jobs in Boston, MA

Build and operate scalable, personalized lifecycle marketing experiences across email, push, in-app, SMS, WhatsApp, and emerging channels. Own campaign development, segmentation, journey orchestration, templates, dynamic content, integrations, APIs, SQL validation, and quality assurance across Hightouch and Iterable. Develop automation and AI-enabled workflows, establish technical standards, troubleshoot systems, and collaborate with Marketing, Product, Engineering, Data, and Creative teams.

Own end-to-end search growth across paid, organic, and AI discovery channels. Lead Google Ads and Microsoft Advertising strategy, campaign optimization, AI search testing, CRO, landing-page improvements, measurement, forecasting, and performance reporting. Partner cross-functionally with SEO, content, web, analytics, creative, and marketing teams to improve qualified traffic, conversion, revenue outcomes, and customer growth.

The Digital Marketing Manager will develop and execute Luminos Fund’s digital marketing and online fundraising strategy. Responsibilities include launching an individual giving program, managing email campaigns and donor journeys, overseeing social media, engaging influencers, optimizing website donation experiences, and analyzing performance across digital channels. The role will set growth targets, improve donor acquisition and retention, coordinate campaigns, and report recommendations to Development and Communications leadership.

Develops product positioning, messaging, buyer personas, go-to-market strategies, market insights, product launches, pricing and packaging analysis, and sales enablement collateral. Partners cross-functionally with Product, Sales, Customer Success, Finance, Demand, and Content teams to drive pipeline, win rate, and ARR growth. Leads AI-first workflow adoption and supports marketing of healthcare interoperability and data-quality solutions.

Develops and executes product marketing strategies for transfer switch equipment across North America. Responsibilities include market and competitor analysis, product roadmaps, launches, lifecycle management, pricing, promotional campaigns, KPI tracking, sales enablement, customer support, lead generation, budgeting, forecasting, and localization initiatives. The role requires strong knowledge of electrical power distribution, mission-critical applications, North American standards, and industry sales channels.

Leads go-to-market execution, channel marketing, sales enablement, demand generation, digital marketing infrastructure, content, events, and partner programs. Aligns Marketing, Sales, Product, and channel partners around revenue growth, product adoption, and pipeline contribution. Oversees campaigns, platforms, marketing investments, and contributors while providing market insights, competitive intelligence, performance analysis, and executive recommendations.

Develop and execute multi-channel B2B marketing programs for Corporate Banking. Partner with regional leaders and growth strategists to create prospect engagement strategies, briefs, and customer-centered experiences. Lead integrated campaign execution, manage budgets, analyze performance, and drive continuous improvement through testing and retrospectives. The role requires financial services marketing expertise, marketing technology familiarity, strong communication, project management, and analytics skills.

Leads Hotel Commonwealth’s sales and marketing strategy to drive revenue, market share, group business, transient growth, consortia and corporate partnerships. Manages strategic accounts, marketing campaigns, public relations and digital partners, revenue optimization, CRM initiatives, and market development. Directly supervises and coaches 5–8 commercial team members while building Boston-market relationships and overseeing integrated commercial performance.

Leads revenue generation through mall asset and media sales, develops strategic marketing plans and budgets, executes retailer and corporate programs, manages advertising, visual merchandising, media relations, social media growth, and community partnerships. Oversees forecasting, ROI analysis, programming, team collaboration, and mall management responsibilities while supporting financial objectives and brand messaging.

Develop customer-centric positioning and messaging for Tines’ technical B2B software platform. Conduct market and competitive research, create differentiation resources, lead product launches, build sales enablement, and produce content such as blogs, webinars, guides, and collateral. Partner cross-functionally with product, engineering, sales, customer success, support, and marketing teams while shaping the company’s perspective on AI and platform capabilities.

Own go-to-market strategy, positioning, messaging, competitive intelligence, and launch execution for Catapult’s Tactics & Coaching product portfolio. Partner with Product and Sales to drive demand, pipeline, and revenue across American Football, Basketball, and Ice Hockey. Establish launch governance, marketing calendars, messaging standards, and product marketing best practices while coordinating cross-functional teams and incorporating customer and market feedback.

Owns marketing performance measurement through attribution models, dashboards, funnel and pipeline analysis, ROI reporting, forecasting, and planning models. Partners with Marketing, Sales, RevOps, Finance, and SDR teams to improve data quality, evaluate campaigns, guide budget decisions, and present executive-ready insights. Mentors marketing operations analysts without direct reports.

Own product marketing for Axway’s AI Gateway, including positioning, messaging, launches, GTM assets, customer proof points, thought leadership, industry speaking, and analyst relations. The role requires hands-on writing, technical collaboration around AI governance, APIs, and integration, and autonomous delivery across global cross-functional teams.

Leads marketing strategy, go-to-market launches, positioning, acquisition, brand growth, partnerships, compliance, and performance measurement for Roo’s international markets. The role focuses initially on Canada, building market-specific engagement plans and a repeatable country-launch playbook while coordinating sales, lifecycle, brand, partnerships, and other marketing teams.

Leads integrated performance marketing strategy across client portfolios, focusing on paid social, paid search, and programmatic campaigns. Manages and develops marketing teams, oversees senior client relationships, establishes measurement and attribution standards, optimizes media budgets, identifies account growth opportunities, and creates scalable playbooks. Partners with business intelligence, client services, creative, and influencer teams to deliver campaigns across owned, retail, e-commerce, and social commerce channels.

Directs Viral Nation’s performance marketing practice across paid social, paid search, and programmatic media. Leads Associate Directors and broader teams, establishes standards for planning, testing, measurement, QA, and platform strategy, and manages senior client relationships. Drives account retention, organic growth, forecasting, resourcing, and adoption of AI-enabled workflows. Partners with strategy, creative, influencer, business intelligence, and client services teams to deliver integrated campaigns.

Develop product positioning, messaging, go-to-market strategies, integrated campaigns, sales enablement, and competitive materials for Modern Health’s mental health benefits platform. Partner cross-functionally with Product, Sales, Clinical, Marketing, Partnerships, and leadership to launch initiatives, align stakeholders, improve adoption, and translate customer and market insights into compelling narratives and coordinated execution.

Leads consulting engagements for university partners, diagnosing marketing and enrollment challenges and developing prioritized, data-informed strategies. Facilitates workshops, presents recommendations to senior academic leaders, scopes engagements, conducts market and competitive research, analyzes funnel performance, maps student journeys, and coordinates internal teams for implementation. Requires deep higher education enrollment expertise, strong consulting and communication skills, and experience across digital marketing channels.

Leads Pacaso’s brand and creative practice across design, video, photography, campaigns, and marketing production. Plans and directs shoots, develops owner stories, manages creative partners, maintains brand and design systems, oversees asset libraries and licensing, and sets standards for home photography. Builds AI-native workflows for generating, editing, testing, and scaling creative assets across channels while partnering with growth teams to improve performance.

Own Venn’s B2B content marketing program, including category positioning, written and web content, videos, social media, sales enablement, and performance reporting. Translate cybersecurity technology into compelling messaging for technical buyers, manage agencies and production partners, support launches, and measure traffic, engagement, SEO, and pipeline influence. The role requires strong technical content experience, comfort with video, and autonomy in building a content program.

Lead integrated B2B demand generation and account-based marketing campaigns targeting enterprise law firms and insurance organizations. Develop multichannel programs across email, webinars, content syndication, partnerships, and events to generate qualified leads, build pipeline, and support revenue growth. Collaborate with Marketing, Sales, Product Marketing, vendors, and leadership; establish KPIs; analyze campaign performance; report insights; and optimize marketing investments and tactics.

Owns the marketing strategy and performance engine for ContractWorks, driving qualified demand, pipeline, and customer acquisition. Responsibilities include managing paid and organic campaigns, optimizing conversion funnels, running experimentation, developing lifecycle and nurture programs, managing budgets and vendors, analyzing marketing performance, and partnering cross-functionally with Sales, Product Marketing, Customer Marketing, and Revenue Operations.

Own Mural’s paid marketing program across search, social, video, and display. Manage strategy, budget, execution, experimentation, measurement, agency partners, and reporting across the full funnel. Drive self-serve acquisition and sales-assisted demand by partnering with Product, Marketing, Sales, RevOps, Data, and Web teams. Expand campaigns into new regions and languages while using attribution, incrementality testing, and AI-enabled workflows to improve growth efficiency.

Owns paid media strategy across search, social, and programmatic channels; manages budgets, agencies, testing roadmaps, funnel analytics, attribution, incrementality, and performance reporting. The role translates complex marketing data into recommendations for channel mix, budget allocation, and revenue growth, while partnering with cross-functional teams and senior leadership.

Build and deploy AI-powered marketing workflows across campaign planning, content, demand generation, paid media, events, and lifecycle marketing. Integrate LLMs, workflow automation tools, APIs, and low-code platforms to improve marketer productivity. Create automated cross-channel reporting pipelines, AI-assisted lead scoring, and reusable self-service tools. Evaluate and operationalize marketing AI solutions while partnering with data, brand, content, product marketing, paid, and events teams.