Top Senior Marketing Jobs in Boston, MA

Lead North America marketing operations to streamline data, processes, governance and automation. Manage cross-functional teams, optimize marketing tools and platforms, deliver executive reporting, define roadmaps, oversee training and change management, and drive scalable content production and operational efficiencies in partnership with marketing, data, technology, product, and compliance stakeholders.

Owns the firm’s email marketing platform, including campaign development, templates, automation, segmentation, lead scoring, testing, reporting, compliance, and data integrity. Troubleshoots integrations across Marketo, Salesforce, events platforms, and the broader marketing technology stack. Builds and maintains AI-enabled workflows, coordinates with vendors and technical partners, and identifies platform improvements. Requires advanced Marketo administration, integration troubleshooting, marketing analytics, and AI workflow experience.

Lead North America marketing operations to streamline data operations, governance, and process automation. Manage cross-functional teams, optimize marketing tools, measure impact with executive reporting, define roadmaps, drive efficiencies, oversee training, and partner with marketing, data, technology, product, and compliance to scale content production and improve analytics and automation.

Leads AI and transformation initiatives across global Marketing Operations, including predictive scoring models, agentic workflows, intelligent automation, governance, and responsible AI adoption. The role combines hands-on model and automation delivery with strategy, process redesign, change management, training, stakeholder engagement, and feature governance. It also manages a small team and partners with Data & AI, Campaign Operations, and Technology Strategy teams.

Lead new patient growth by building, testing, and scaling offline and partner acquisition channels, including podcast, radio, television, direct mail, and affiliates. Own DTC growth strategy, budgets, agency relationships, funnel optimization, and performance testing. Collaborate with Product, Clinical, and Operations teams to improve conversion, patient trust, and satisfaction in a fully remote virtual healthcare startup.

Leads customer marketing programs for accountant firms and SMB/MM customers, including product launches, webinars, customer education, virtual and in-person events, communications, and community engagement. Partners cross-functionally with Product Marketing, Product, Analytics, Sales, Events, and other teams to drive adoption, retention, cross-sell, and customer growth. Owns audience strategy, promotion, measurement, stakeholder alignment, and customer-focused execution.

Own and optimize lifecycle marketing across lead nurture, trial conversion, onboarding, activation, adoption, expansion, and retention. Build segmented, personalized email and automation programs for product-led, mid-market, and enterprise journeys using Marketo, Salesforce, Gainsight, and related GTM systems. Partner cross-functionally to improve funnel performance, customer engagement, revenue growth, and retention through behavioral targeting, experimentation, analytics, reporting, and AI-enabled workflows.

Manage global marketing operations and strategic events, including trade shows, clinical education, and customer programs. Own budgets, vendors, logistics, timelines, lead capture, follow-up, and performance reporting. Coordinate cross-functional marketing, commercial, clinical, and product teams while tracking initiatives, risks, dependencies, and outcomes. Drive adoption of CRM and project management systems, improve workflow integration, and reduce manual processes. The role requires strong organization, proactive problem-solving, reliable execution, and at least eight years of relevant experience.

Develop and execute growth marketing programs for the higher education vertical to generate qualified pipeline and revenue. Lead integrated campaigns across email, webinars, paid and social media, and AI-driven channels. Analyze customer insights and market trends using Adobe Analytics, Qlik, and Excel; design A/B and multivariate tests; optimize conversion performance; establish KPIs and reporting; and collaborate cross-functionally with marketing, sales, product, and executive stakeholders.

Owns account-based marketing strategy for high-value B2B accounts, including account selection, segmentation, personalized multi-channel campaigns, sales alignment, and performance measurement. Develops go-to-market strategies, manages email, advertising, direct mail, events, webinars, and content initiatives, and uses account, intent, and campaign data to optimize targeting, engagement, pipeline influence, and revenue impact. Acts as an account advocate and strategic advisor to Sales and cross-functional marketing teams.

Manage marketing operations supporting global digital and field campaigns. Responsibilities include maintaining Marketo lead lifecycle processes, configuring Salesforce and Marketo campaigns, building audiences and nurture programs, monitoring data quality and email overlap, managing privacy compliance, maintaining forms and templates, importing lists, and coordinating Agile Scrum work with stakeholders.

Own the strategy and execution of paid search campaigns across Google Ads and Microsoft Ads. Manage keywords, bidding, budgets, conversion tracking, attribution, testing, reporting, and traffic-quality controls. Partner with marketing and analytics teams to improve qualified lead and membership acquisition, while mentoring teammates and presenting recommendations to stakeholders.

Leads Mantra Health’s marketing function, owning demand generation, performance marketing, attribution, conferences, campus marketing, brand, content, PR, marketing operations, and team development. The role manages a multi-function marketing team, oversees HubSpot and Salesforce processes, aligns marketing with Sales and Product, and builds scalable systems for pipeline growth, long-cycle B2B sales, and student engagement.

Leads product marketing strategy and delivery for enterprise technology portfolios spanning security, networking, AI, and intelligent operations. Develops messaging, value propositions, solution briefs, sales enablement materials, executive presentations, and other marketing assets. Coordinates design partners, program managers, agencies, and cross-functional stakeholders to deliver high-quality work on schedule. Partners with product management, sales, solution architects, subject matter experts, creative teams, and executives to increase delivery capacity and operational efficiency.

Own lifecycle marketing performance across patient onboarding, activation, early care, and retention. Design and analyze multichannel experiments, build reporting and dashboards, write SQL, diagnose funnel and segment performance, and integrate AI and machine learning signals into lifecycle journeys. Collaborate with Product, Operations, Data Engineering, Marketing Operations, Analytics, and Creative to improve patient outcomes and measurable business performance.

Executes digital marketing campaigns in Eloqua, including emails, forms, landing pages, audience segmentation, testing, deployment, QA, and reporting. Troubleshoots campaign, integration, HTML, CSS, and data issues; supports Marketing and Business Development teams; coordinates offshore execution; maintains platform governance and documentation; analyzes performance and recommends improvements. Requires five or more years of related experience and advanced marketing automation expertise.

Lead U.S. product marketing for Veeva Vault CRM Suite, including positioning, messaging, go-to-market strategy, launches, release marketing, sales enablement, content strategy, customer advocacy, and conference programs. Partner with product management, market strategy, sales, and integrated marketing to drive adoption, retention, cross-sell, and customer growth. Develop compelling narratives, customer-facing content, competitive assets, and enablement materials while guiding team execution and maintaining cross-functional alignment.

Lead U.S. product marketing for Veeva Vault CRM Suite, developing positioning, messaging, value propositions, and go-to-market strategy. Manage product launches, release marketing, sales enablement, customer advocacy, content strategy, conferences, and competitive assets. Partner cross-functionally with product management, market strategy, sales, and field marketing to drive customer adoption, retention, expansion, and growth.

Own product marketing and growth for near.com, including positioning, target audiences, messaging, launches, onboarding, adoption, and retention. Translate user research and product data into product and UX recommendations, while partnering with Product and Growth. Support NEAR Intents partner positioning and launches with exchanges, wallets, fintech platforms, and distribution partners. Build scalable product marketing processes in a fast-moving, globally distributed startup environment.

The Senior Marketing Designer develops campaign, brand, product launch, sales, social, event, and experiential creative. Responsibilities include creating scalable visual systems, environmental designs, style frames, and multimedia direction; art directing motion and video teams; using AI creative tools; collaborating with marketing, product, sales, and communications stakeholders; and helping govern visual identity standards. The role also directs design projects and supports team development.

Drive product marketing strategy and execution for the Home Equity business. Responsibilities include analyzing market, customer, and competitive insights; developing positioning and messaging; managing the marketing calendar; supporting product launches; creating lifecycle and multichannel campaigns; partnering on creative briefs; and monitoring campaign performance to identify growth opportunities.

Owns Tapcheck’s inbound performance marketing program, with paid search as the primary pipeline channel and LinkedIn and website CRO as secondary focuses. The role manages strategy and hands-on execution, optimizes campaigns, landing pages, bids, budgets, and targeting, and connects channel performance to qualified pipeline and revenue. Responsibilities include tracking, attribution, Salesforce reporting, bi-weekly performance reporting, funnel optimization, and collaboration with Demand Generation and RevOps.

Lead and scale marketing across consultancy and product studio: define positioning, run digital/social/content campaigns, implement lead-gen systems, manage internal and external teams, integrate AI and martech, track KPIs and ROI, and evolve brand voice and messaging.

Serve as a fractional marketing leader for early-stage startups: define and execute go-to-market strategy, positioning, messaging, demand generation, product marketing, analytics, and growth programs. Collaborate with founders and other experts, prioritize high-impact opportunities, and balance strategic guidance with hands-on execution to drive measurable growth.

Leads marketing strategy and team development for CYTENA and DISPENDIX laboratory instrument businesses. Responsibilities include demand generation, product positioning, go-to-market planning, product launches, sales enablement, digital campaigns, customer engagement, marketing analytics, competitive intelligence, and cross-functional collaboration with Sales, Product Management, Applications, and Corporate Marketing across North America and global markets.