Top Senior Marketing Jobs in Boston, MA

Leads omni-channel shopper marketing, retail media, merchandising, influencer, and promotional programs across major national retail accounts. Partners with sales teams on joint business planning, line reviews, budgets exceeding $1 million, and trade ROI optimization. Advises on digital advertising, content optimization, retailer media tactics, and influencer campaigns. Manages agencies and vendors, supports product launches, and mentors retail marketing team members.

Lead partner marketing programs for standards organizations, content publishers, resellers, and channel partners. Develop co-branded campaigns, enablement materials, webinars, events, messaging, and product launch activities. Collaborate with Sales, Product Marketing, Partner Management, and regional teams to drive partner engagement, pipeline, revenue, and global campaign execution. Track performance, ROI, sourced pipeline, MDF usage, and partner activation while supporting co-selling and account-based marketing initiatives.

Lead global paid performance channels (search, social, mobile UA) to drive new user acquisition and ROI. Own strategy, testing, measurement, platform partnerships, and performance reporting; partner with Data Science and cross-functional teams to design experiments, scale playbooks, and surface insights to leadership.

Supports business development and marketing initiatives for multiple legal practice groups. Responsibilities include developing proposals and pitches, conducting market and competitive research, coordinating events and sponsorships, managing rankings and award submissions, producing thought leadership and digital content, maintaining CRM data, supporting social media campaigns, and tracking marketing return on investment. The role collaborates with attorneys and marketing teams to strengthen client relationships, generate opportunities, and raise the firm’s profile.

Leads Hotel Commonwealth’s sales and marketing strategy, driving revenue, market share, group business, transient segments, consortia, corporate accounts, and luxury travel partnerships. Oversees integrated digital, email, social media, public relations, and experiential marketing initiatives; manages third-party partners; collaborates with revenue management on pricing and inventory strategy; and leads, coaches, and develops a commercial team of 5–8 associates.

The Senior Marketing Analytics Lead will oversee analytics projects, translate data into insights, influence marketing strategies, and mentor junior team members.

Leads integrated marketing campaign execution and go-to-market activation across brand, creative, channel, marketing operations, and business teams. Develops campaign plans, messaging, launch materials, and enablement resources; coordinates timelines, stakeholders, and readiness activities across customer touchpoints. Tracks execution metrics, supports retrospectives, identifies improvements, and builds scalable processes and best practices for repeatable campaign delivery.

Leads integrated marketing and communications strategies for national Alzheimer's Association constituent events. Responsibilities include campaign planning, audience segmentation, messaging, content and asset development, project management, performance tracking, and coordination across paid, earned, social, direct, digital, and print channels. Oversees standardized marketing templates and resources for chapters nationwide while supporting registration, fundraising, engagement, and consistent brand execution.

Develops and leads targeted B2B marketing programs for public-sector customers, coordinating campaigns across Sales, Marketing, Digital, Creative, Analytics, and partner channels. Responsibilities include audience segmentation, messaging, content and sales enablement development, campaign execution, KPI measurement, testing, pipeline analysis, and cross-functional project leadership. The role also mentors contributors and uses customer and performance insights to improve campaign effectiveness and revenue impact.

Leads marketing pursuit processes for education, science and technology, and arts markets. Responsibilities include developing messaging and written content, producing RFQ/P responses and proposals, creating collateral, coordinating award submissions and events, managing photoshoots, proofreading, and collaborating with marketing, brand, communications, and practice teams. The role requires managing concurrent projects, maintaining brand standards, supporting business development, and mentoring team members.

The Senior ABX Manager will design and execute account-based marketing programs for strategic accounts, collaborating with sales to drive engagement and revenue.

Lead strategy, planning, and execution for Connected TV, audio, OOH, and direct mail/gifting. Build programmatic audio and CTV programs, manage media/vendor relationships, design incrementality tests and measurement frameworks, partner with Creative and Analytics to align channels with pipeline goals, and scale offline, upper-funnel programs within an ABM and performance-marketing context.

Lead marketing analytics for the US business: develop unified measurement (MMM, MTA, experiments), drive site and channel insights, forecast performance, operationalize models with Data Science/Engineering, design experiments, build executive dashboards, and influence marketing spend and strategy through actionable analysis.

Leads geographic marketing strategy for events, sponsorships, client hospitality, and internal executive gatherings. Oversees market-based programming, vendor and agency relationships, governance, ROI measurement, analytics, post-event conversion, and cross-selling initiatives. Manages teams, mentors direct reports, develops scalable processes and tools, and partners with business development and firm leadership to strengthen client engagement, brand visibility, and business opportunities.

Lead Amazon performance marketing strategy and execution, manage Sponsored Ads and DSP, collaborate with agencies and cross-functional teams, optimize campaigns and budgets, analyze performance with AMC/analytics, and measure commercial impact to drive ROAS and customer acquisition.

Develops and executes intermediary channel marketing strategies for asset management distribution channels, including broker-dealers, wirehouses, banks, and RIAs. Creates campaigns across digital, email, content, social, and events; coordinates with sales, product marketing, creative, legal, compliance, and production teams; manages deliverables and stakeholders; and establishes KPI frameworks to measure and optimize marketing effectiveness.

Leads marketing strategy and development for complex RFQ/RFP pursuits and interview materials. Manages pursuit deliverables, value propositions, stakeholder relationships, external partners, and regional initiatives. Mentors junior team members, supports resource planning and reporting, and drives continuous improvement. The role requires strong writing, design, strategic decision-making, communication, and client-service skills within the AEC industry.

The Director of Marketing for Digital Assets will create and execute marketing strategies to enhance client engagement, attract clients, and drive revenue. Responsibilities include developing multi-channel initiatives and thought leadership programs, and collaborating with various teams to achieve business goals.

Own audience segmentation, personas, brand health tracking, brand guidelines, and governance systems. Translate qualitative and quantitative research into actionable recommendations, enable teams to apply insights, and build AI-powered tools that scale brand knowledge across the organization. Lead campaign measurement, post-mortems, documentation, and quality standards for brand and persona assets.

Own Quill’s paid search program across Google Ads and Microsoft Advertising, managing strategy, execution, optimization, agency performance, budgets, testing, and reporting. Analyze campaign, product, audience, bidding, and conversion data to identify opportunities and diagnose issues. Partner with analytics and Growth Marketing stakeholders to connect SEM performance to customer value, profitability, incrementality, and acquisition goals. This manager-level individual contributor role leads through influence without direct reports.

Owns B2B client accounts while designing, building, deploying, and optimizing marketing automation campaigns. The role requires advanced Oracle Eloqua and HubSpot expertise, including nurture programs, workflows, segmentation, lead scoring, CRM synchronization, reporting, and email or landing-page development. The specialist manages client timelines, stakeholders, compliance reviews, deliverables, and performance recommendations while applying knowledge of ABM, RevOps, deliverability, privacy regulations, and relational data structures.

Own go-to-market and product marketing for GoDaddy’s financial services offerings, including capital, instant payouts, business banking, debit cards, and insurance. Develop positioning, pricing, packaging, lifecycle campaigns, audience segments, experiments, customer research, and launch strategies. Partner with product, sales, and partner teams to drive adoption, engagement, cross-sell opportunities, and revenue growth among small business customers.

Own Fleetio’s marketing technology, processes, and data foundations. Manage Marketo architecture, Salesforce campaign infrastructure, lifecycle and lead-routing processes, attribution, integrations, data quality, consent management, reporting, and marketing systems governance. Diagnose cross-platform issues, implement scalable solutions, document systems, and partner with Marketing, Sales Operations, Revenue Operations, Data, and Web teams. The role requires hands-on technical execution, project management, troubleshooting, and clear communication with technical and nontechnical stakeholders.

Own go-to-market strategy for Flashpoint’s cyber threat intelligence offerings, including positioning, messaging, competitive differentiation, pricing, packaging, launches, sales enablement, and commercialization. Partner with Product, Sales, Customer Success, and Marketing to create buyer-focused content, drive pipeline and adoption, analyze market and customer insights, and support measurable growth. Represent Flashpoint through thought leadership, webinars, social content, and industry engagement.

Own performance marketing end to end across paid search and social channels, including campaign setup, landing pages, tracking, attribution, optimization, and reporting. Manage budgets against CAC, ROAS, and lead-conversion goals; test creative, keywords, bidding, and landing pages; collaborate with content partners; and present performance results to marketing and executive leadership.