Top Senior Marketing Jobs in Boston, MA

Manages and optimizes multi-channel paid media campaigns supporting university enrollment. Oversees campaign strategy, budgets, vendor relationships, reporting, testing, competitive analysis, tagging, and attribution. Uses GA4, Google Tag Manager, Looker Studio, and Salesforce to generate insights. Owns paid media landing page performance, conversion optimization, and user experience improvements while collaborating with creative, marketing, and enrollment stakeholders.

Own Empatica’s US-focused marketing strategy, demand generation, and growth engine across B2B, B2C, and patient-facing segments. Lead the marketing team and budget while overseeing SEO, content, thought leadership, paid acquisition, ABM, lifecycle automation, CRO, market research, marketing technology, website performance, competitive analysis, and KPI reporting. Partner closely with Sales, Product, Clinical, Communications, and Business Operations teams to scale acquisition and improve marketing effectiveness.

Manage and optimize SharkNinja’s US affiliate marketing program, including partner recruitment, onboarding, offers, commissions, placements, compliance, reporting, and performance optimization. Support social affiliate growth across Meta and YouTube, coordinate with agencies, networks, and internal marketing teams, and translate ecommerce priorities into affiliate activations. Monitor performance, improve conversion and ROI, manage partner relationships, and support agreements and payment processes.

Leads solutions and portfolio marketing for Labcorp’s Specialty Testing business across neurology, autoimmune, endocrinology, gastroenterology, and rheumatology. Develops positioning, scientific narratives, sales enablement, competitive intelligence, portfolio strategy, KPIs, and customer insights. Partners with Product Management, Sales, Medical, Science, and other stakeholders to accelerate growth and adoption. Manages and develops Portfolio Marketers while applying AI to marketing workflows, evidence synthesis, dashboards, and sales enablement.

Leads Northeast regional marketing across dealer, distributor, and retail channels. Develops localized go-to-market, demand generation, account-based marketing, event, training, merchandising, and customer engagement programs in partnership with sales. Manages budgets, analyzes Salesforce performance data, tracks pipeline and ROI, supports loyalty and incentive programs, and collaborates with cross-functional marketing teams to drive customer engagement, revenue, and growth.

Supports integrated marketing programs for Fidelity’s institutional investor segment, coordinating digital campaigns, events, communications, social media, product marketing, timelines, assets, and compliance approvals. Partners with client-facing and cross-functional teams, prepares marketing updates and materials, and analyzes market insights, campaign results, and industry trends to improve program effectiveness.

Coordinates firm webinars and related marketing activities from intake through execution, including planning, invitations, technology rehearsals, email scheduling, CLE requests, branded content, and live webinar support. The role manages competing deadlines, coordinates stakeholders, prepares presentations and performance reports, handles marketing operations requests, and uses workflow, CRM, webinar, and Microsoft Office tools. It requires strong organization, communication, project management, attention to detail, and independent execution in a fast-paced law firm environment.

Manages marketing and business development support for private companies and fund formation practices. Responsibilities include prioritizing marketing requests, managing pitches and proposals, coordinating legal rankings submissions and practice-led events, maintaining attorney bios and marketing assets, conducting market research, and onboarding lateral attorneys. The role also supervises and mentors direct reports while partnering with internal marketing, creative, strategy, and events teams.

Leads the Marketing Operations team and serves as the Slate marketing automation expert. Manages email campaigns, event platforms, integrations, workflows, prospect data, segmentation, lead scoring, reporting, dashboards, data quality, documentation, and stakeholder support. Supervises staff, improves marketing processes, develops automation solutions, and translates business needs into technical requirements while supporting pipeline growth and data-informed decision-making.

Own product positioning, messaging, launches, competitive strategy, sales enablement, analyst relations, customer proof, and adoption for Bizzabo’s enterprise Event Experience OS. Partner across Product, Sales, Account Management, and Marketing to translate complex and AI-driven capabilities into compelling business value. Lead competitive intelligence, field readiness, analyst evaluations, peer review strategy, and AI-enabled go-to-market workflows.

Develop and lead account marketing strategies for Grafana Labs’ largest enterprise customers. Partner with sales, regional marketing, customer marketing, product marketing, events, demand generation, and other teams to create targeted programs that deepen relationships, increase product adoption, engage executives, and support account growth. Measure account-level impact, identify successful approaches, and turn them into repeatable marketing plays.

Leads go-to-market strategy and product marketing for digital learning platforms. Develops positioning, messaging, personas, launch plans, sales enablement materials, and demand-generation strategies. Synthesizes customer, competitive, and market insights to inform product roadmaps. Partners with product, sales, and marketing teams, coordinates external contributors, and supervises three marketing professionals through coaching and prioritization.

Leads US and Canada regional marketing strategy, integrated campaign execution, performance optimization, budget management, events, and sales alignment. Oversees campaigns across SEM, ABM, webinars, social media, email, web, and events while tracking leads, pipeline, revenue, and ROI. Manages and develops a marketing team, coordinates cross-functional stakeholders, and uses analytics, Salesforce, Power BI, Workfront, Asana, and AI tools to improve campaign effectiveness and commercial results.

Build Synthpop’s product marketing function from the ground up, owning positioning, messaging, launches, campaigns, customer research, product storytelling, demos, sales enablement, and performance measurement. Partner cross-functionally with Product, Engineering, Sales, Customer Success, Design, and leadership to market healthcare AI workflows and translate complex technology into compelling customer outcomes. Establish scalable marketing processes, content standards, research practices, and launch operations while working primarily from the Boston/Cambridge office.

Own and execute multi-channel digital marketing campaigns across paid media, CRM, content, creators, affiliates, and community activity. Translate business priorities into plans, briefs, targets, and delivery timelines while coordinating internal teams, freelancers, and partners. Track spend and analyze acquisition, conversion, retention, and revenue performance. Improve campaigns, build repeatable processes, manage marketing communications, and provide informed recommendations to leadership in a fast-moving crypto casino startup.

Leads integrated partner marketing and communications programs across Microsoft's global channel ecosystem. Develops partner narratives, messaging frameworks, content journeys, campaigns, and measurement strategies to drive awareness, adoption, retention, and revenue growth. Coordinates cross-functional teams, agencies, vendors, budgets, and high-volume communications while supporting change management, PR, compliance, and partner advocacy. Uses segmentation, campaign performance data, and partner insights to optimize engagement and business outcomes.

Leads global marketing strategy and execution for Microsoft’s largest channel partners. Responsibilities include managing joint go-to-market plans, executive partner relationships, co-op investment allocation, demand generation, campaign ROI, governance, compliance, KPI performance, and regional execution. Coaches global partner marketing managers, standardizes best practices, strengthens partner capabilities, and drives pipeline, revenue, consumption, and measurable business outcomes.

Leads partner marketing strategy and pipeline generation for major national technology and cybersecurity partners. Develops joint go-to-market plans, co-marketing campaigns, events, enablement assets, sales incentives, and MDF programs. Manages partner relationships, budgets, campaign reporting, and ROI analysis while collaborating with sales leadership to drive partner-sourced revenue. The role is remote and requires up to 30% travel for field programs, industry events, sales engagement, and company offsites.

Leads partner marketing for MSP and MSSP ecosystems, developing go-to-market strategies, co-marketing campaigns, demand-generation programs, partner toolkits, events, incentives, and onboarding initiatives. Collaborates with sales and partner success teams to expand existing partners, activate cloud marketplace channels, increase platform adoption, and generate measurable pipeline. Tracks campaign performance, partner engagement, portal adoption, and revenue impact across SMB, regional, and strategic partner segments. The role requires up to 30% travel.

Own the affiliate marketing channel end to end, including partner recruitment, budget allocation, forecasting, tracking, attribution, optimization, compliance, fraud auditing, and ROI management. Lead affiliate specialists and contractors while collaborating with Analytics, Finance, Provider Success, and executive stakeholders. Grow high-quality publisher relationships, improve patient acquisition outcomes, and develop scalable channel operations through data-driven decisions and automation.

Leads product marketing for Pushpay’s Giving solutions during a 14-month temporary initiative. Owns positioning, messaging, competitive intelligence, go-to-market strategy, product launches, sales enablement, customer evidence, adoption campaigns, and performance measurement. Partners cross-functionally with Product, Sales, Customer Success, Growth Marketing, and Creative to drive acquisition, adoption, retention, and expansion. Requires strong B2B SaaS product marketing experience, strategic communication skills, and the ability to translate complex financial technology into compelling customer value.

Leads integrated marketing strategy and execution for CEDIA Expo, including audience segmentation, attendee acquisition, exhibitor and sponsorship support, brand positioning, content, social media, public relations, and industry partnerships. Manages budgets, campaign performance, reporting, vendors, and marketing staff while optimizing conversion and revenue outcomes. Requires periodic event travel of up to 15% annually.

Own Compound’s full-funnel client and advisor growth engine, including acquisition channels, referrals, partnerships, lifecycle marketing, conversion, retention, and revenue targets. Build measurement and attribution systems with RevOps, launch new programs from zero, and use data, automation, and AI to improve acquisition cost, payback, and lifetime value. Partner closely with the CEO, content, product, engineering, and recruiting teams in a hands-on operating role.

Develop and execute influencer marketing strategies and campaigns aligned with client goals. Lead client relationships, onboarding, transitions, campaign planning, influencer selection, budget management, analytics, and performance optimization. Collaborate with internal teams and external partners, resolve issues, identify growth opportunities, and monitor industry trends to recommend innovative approaches.

The Senior Director, Marketing Intelligence will build and lead Fetch’s marketing intelligence function. Responsibilities include developing audience, consumer, market, cultural, and competitive intelligence strategies; integrating behavioral data and research; advising senior marketing leaders; translating insights into strategic recommendations; and establishing scalable teams, systems, partnerships, and operating models. The role will influence audience prioritization, positioning, campaigns, growth initiatives, investment decisions, and partner-facing programs.