Top Senior Marketing Jobs in Boston, MA

Lead end-to-end planning and execution of integrated product launches. Build and manage launch timelines, coordinate cross-functional workstreams, track asset readiness and localizations, manage sample and PR workflows, identify risks and drive resolution, and continuously improve launch processes and templates to ensure global launch readiness.

Leads North America revenue marketing strategy and integrated demand-generation programs to drive pipeline, customer acquisition, expansion, and revenue. Partners with Sales, Revenue Operations, Customer Success, and channel teams to optimize campaigns using analytics, AI, marketing technology, experimentation, attribution, and performance data. Manages budgets, partner marketing, strategic planning, forecasting, executive communications, and cross-functional teams while mentoring teammates and improving marketing efficiency.

Build and deploy scalable, personalized lifecycle marketing experiences across email, push, in-app, SMS, WhatsApp, and emerging channels. Own campaign development, audience activation, segmentation, journey orchestration, dynamic content, integrations, SQL validation, quality assurance, and marketing technology governance. Develop automation and AI-enabled workflows while partnering with Marketing, Product, Engineering, Data, and Creative teams to solve technical challenges and improve member communications.

Own Tulip’s content strategy and editorial programs, creating thought leadership, campaign assets, customer stories, social content, and sales enablement materials. Partner with Product Marketing, Demand Generation, Sales, and Design to connect content with pipeline and revenue. Build AI-assisted editorial workflows, manage external contributors, support major events and launches, and use performance data to improve content effectiveness and adoption.

Lead product marketing for Flywire’s Travel solutions across hospitality and experiential travel. Define positioning, ideal customer profiles, buyer personas, messaging, go-to-market strategies, launches, sales enablement, and competitive materials. Translate complex payments and software capabilities into compelling value propositions, connect marketing efforts to pipeline and revenue, synthesize customer and market feedback, and use AI to improve marketing productivity and scalability.

Own product positioning, ideal customer profiles, messaging, go-to-market launches, sales enablement, and competitive deal support for Flywire’s education software and payments solutions. Partner with Product, Sales, Marketing, Partnerships, and RevOps to improve pipeline quality, win rates, conversion, and revenue. Synthesize customer and market feedback into product and marketing direction, while using AI to improve content, research, and workflow scalability.

Manage global performance marketing programs across paid social, search, video, and emerging channels to drive member acquisition and revenue growth. Responsibilities include managing budgets, forecasting, optimizing media spend, improving CAC and ROAS, establishing measurement frameworks, evaluating incrementality, developing testing roadmaps, enhancing creative and targeting performance, and identifying scalable acquisition opportunities. The role partners with Analytics, Product, Creative, Finance, Brand Media, and Lifecycle Marketing teams.

The Lead Partner Marketing Manager will develop and execute marketing strategies for partnerships, manage relationships with key technology allies, and oversee partner marketing initiatives at Dynatrace.

Lead Jasper’s enterprise growth engine across performance, lifecycle, field, account-based, and organic marketing. Partner with Sales and cross-functional leaders to drive predictable pipeline and revenue, optimize funnel performance through analytics, establish forecasting and reporting rhythms, and apply AI and automation to improve marketing execution. Build and coach a multidisciplinary, high-performing team while shaping company-wide growth strategy and overseeing campaign execution, experimentation, personalization, and investment optimization.

Lead and scale global customer marketing to drive retention, engagement, advocacy, and expansion. Build advocacy, storytelling, executive engagement, reference and review programs, align with Sales and Customer Success, measure impact on GRR/NRR and expansion, and manage a high-performing team using analytics and customer/marketing technologies.

Lead strategy and execution for marketing Bose audio technology franchises. Translate technical R&D into clear positioning, naming, and partner narratives; build scalable toolkits, sales enablement, and training; define KPIs and iterate messaging using data; partner with engineering and sales to maintain centralized, market-ready technology messaging.

Lead development of integrated communications strategies for new product launches: define audiences, messaging architecture, channel roles, launch phasing, and measurement. Orchestrate cross-functional alignment across marketing, media, PR, social, CRM, retail and partners. Own planning standards, readiness, investment priorities, and post-launch learning to continuously improve communications and consumer experience.

Lead enterprise product marketing strategy for Toast’s hospitality platform, including positioning, messaging, launches, pricing and packaging, demand campaigns, customer proof points, sales enablement, and performance measurement. Build and manage the Enterprise Product Marketing team, collaborate with Product, Sales, Finance, Engineering, and Customer Success, represent the product externally, and use customer insights and data to drive pipeline, win rates, and revenue.

Lead integrated brand campaigns across US, CA, and UK—owning strategy, creative briefs, production, sponsorship evaluation, and performance reporting. Partner cross-functionally with PR, product marketing, media, analytics, and agencies to ensure brand consistency, sell ideas to leadership, manage budgets, and translate brand efforts into business impact.

Owns Motive’s full-funnel B2B content strategy, including thought leadership, research, customer stories, executive content, and long-form editorial. Leads programs from opportunity identification through production, distribution, optimization, and measurement. Partners with marketing, sales, communications, SEO, brand, customer, and executive teams to align content with audience, brand, pipeline, and enterprise buying goals. Builds scalable, AI-enabled content processes and establishes editorial standards.

Own competitive intelligence and analyst relations for Sprout Social. Track competitors, product launches, pricing, campaigns, and market developments; publish actionable intelligence; support live competitive deals; maintain battlecards and comparison materials; and advise positioning. Coordinate analyst briefings, evaluations, submissions, and executive presentations. Build intelligence networks and partner with GTM Systems and Applied AI teams to create repeatable AI-powered workflows.

Leads Babylist’s editorial, branded content, social, creator and influencer marketing, community programs, and podcasts. Builds an affiliate creator program from the ground up, establishes content strategy and operating models, directs social-native video, balances editorial integrity with sponsored content, and drives acquisition through organic and paid distribution. Manages a multi-format content leadership team and partners across marketing, creative, and brand strategy to measure performance and scale growth.

Leads partner marketing strategy and execution for Dropbox’s AI and ISV ecosystem, including joint go-to-market plans, positioning, campaigns, launches, evergreen co-marketing, measurement, and growth programs. Manages and develops a partner marketing team while personally leading complex initiatives. Collaborates with Business Development, Partnerships, Product, Sales, Marketing, and Communications, and builds scalable operating models and AI-enabled marketing workflows.

Lead global brand and portfolio strategy for Shark and Ninja, driving product launches, integrated marketing, retailer partnerships, and performance measurement to grow market share and profitability across markets.

Lead influencer marketing strategy and execution for iGaming and Lottery businesses. Manage creator campaigns across planning, activation, measurement, and analysis; oversee budgets, optimize performance, identify emerging creators and trends, and develop full-funnel programs supporting awareness, engagement, consideration, and acquisition. Collaborate with Marketing, Creative, Analytics, Legal, Compliance, and agencies while improving campaign workflows through automation and emerging technologies.

Lead North America field marketing to drive regional pipeline and growth. Build and execute regional marketing, ABM, events, and digital campaigns; align closely with sales and SDRs; manage a small team and budgets; use data and AI to optimize performance and forecast pipeline.

Develop and execute lifecycle and growth marketing programs for B2B SaaS developers, driving platform adoption, retention, expansion, and revenue. Own campaigns across onboarding, activation, re-engagement, and monetization; optimize messaging, channels, and user journeys through experimentation and A/B testing. Partner with Product, Analytics, Data Science, Customer Success, Product Marketing, and Developer Relations. Analyze customers, markets, and KPIs to identify growth opportunities and deliver measurable programs.

Build Mimica’s product marketing function and own product positioning, messaging, go-to-market strategy, launches, market research, customer narratives, sales enablement, and marketing collateral. Partner closely with Product, Sales, Content, Demand Generation, and other teams to translate technically complex AI and enterprise software capabilities into compelling stories for varied industries, personas, use cases, and customer segments.

Manage high-volume pre- and post-sales marketing deliverables, translating AI, data, identity, and platform capabilities into client narratives, proposals, presentations, and enablement materials. Partner cross-functionally on product marketing, positioning, sales training, field marketing, events, and thought leadership. Develop scalable collateral libraries and explore AI-powered tools and workflows to improve marketing and sales efficiency.

Lead North America B2B field marketing to drive demand, pipeline, and sales acceleration through integrated campaigns, events, account-based marketing, and digital activation. Execute in-market programs, coordinate with sales and cross-functional partners, manage agencies and vendors, analyze campaign performance, and handle budgeting, contracting, and reporting. Travel up to 25% to support events and customer engagement.