Top Senior Marketing Jobs in Boston, MA

The Lead Partner Marketing Manager will develop and execute marketing strategies for partnerships, manage relationships with key technology allies, and oversee partner marketing initiatives at Dynatrace.

Own product marketing for Flywire’s Travel solutions across hospitality and experiential segments. Define positioning, ideal customer profiles, buyer personas, messaging, go-to-market strategies, launches, and sales enablement. Partner with Product, Sales, Marketing, Partnerships, and RevOps to improve pipeline quality, conversion, win rates, and revenue. Gather customer and competitive insights, support deal strategy, influence product direction, and use AI to improve marketing content, research, productivity, and scalability.

Lead product marketing for Flywire’s Travel software and payments platform across Hospitality and Experiential segments. Own positioning, ideal customer profiles, buyer personas, go-to-market launches, sales enablement, competitive deal support, and customer insight programs. Partner cross-functionally with Product, Sales, Marketing, Partnerships, and RevOps to improve pipeline quality, conversion, win rates, and revenue. Use AI to increase marketing productivity and execution quality.

Develops content amplification strategies across social, video, editorial partnerships, digital PR, and third-party channels. Partners with SEO, communications, analytics, creative, executives, and subject matter experts to expand brand authority, earn mentions and citations, improve organic and AI search discoverability, and measure reach, engagement, referrals, links, video performance, and business outcomes. Monitors competitors and emerging platforms while managing agencies, vendors, and production partners.

Lead vertical go-to-market: own messaging, positioning, campaigns, and content end-to-end. Drive sourced and influenced pipeline with Sales/BDRs/pre-sales, produce campaign assets (ebooks, webinars, landing pages), design multi-touch account-level campaigns, analyze performance, and iterate rapidly using AI tools.

Lead and scale global customer marketing to drive retention, engagement, advocacy, and expansion. Build advocacy, storytelling, executive engagement, reference and review programs, align with Sales and Customer Success, measure impact on GRR/NRR and expansion, and manage a high-performing team using analytics and customer/marketing technologies.

Lead strategy and execution for marketing Bose audio technology franchises. Translate technical R&D into clear positioning, naming, and partner narratives; build scalable toolkits, sales enablement, and training; define KPIs and iterate messaging using data; partner with engineering and sales to maintain centralized, market-ready technology messaging.

Lead end-to-end planning and execution of integrated product launches. Build and manage launch timelines, coordinate cross-functional workstreams, track asset readiness and localizations, manage sample and PR workflows, identify risks and drive resolution, and continuously improve launch processes and templates to ensure global launch readiness.

Lead development of integrated communications strategies for new product launches: define audiences, messaging architecture, channel roles, launch phasing, and measurement. Orchestrate cross-functional alignment across marketing, media, PR, social, CRM, retail and partners. Own planning standards, readiness, investment priorities, and post-launch learning to continuously improve communications and consumer experience.

Lead integrated brand campaigns across US, CA, and UK—owning strategy, creative briefs, production, sponsorship evaluation, and performance reporting. Partner cross-functionally with PR, product marketing, media, analytics, and agencies to ensure brand consistency, sell ideas to leadership, manage budgets, and translate brand efforts into business impact.

Lead global brand and portfolio strategy for Shark and Ninja, driving product launches, integrated marketing, retailer partnerships, and performance measurement to grow market share and profitability across markets.

Lead influencer marketing strategy and execution for iGaming and Lottery businesses. Manage creator campaigns across planning, activation, measurement, and analysis; oversee budgets, optimize performance, identify emerging creators and trends, and develop full-funnel programs supporting awareness, engagement, consideration, and acquisition. Collaborate with Marketing, Creative, Analytics, Legal, Compliance, and agencies while improving campaign workflows through automation and emerging technologies.

Own product positioning, ideal customer profiles, messaging, go-to-market launches, sales enablement, and customer insight for education software and payments solutions. Partner cross-functionally with Product, Sales, Marketing, Partnerships, and RevOps to improve pipeline quality, conversion, win rates, and revenue. Translate complex capabilities into compelling value propositions, support competitive deal strategy, and use AI to improve marketing productivity and scalability.

Leads end-to-end marketing strategy and execution for Commercial and Corporate Banking, including client acquisition, retention, product adoption, digital campaigns, ABM, sales enablement, events, analytics, optimization, budgeting, and regulatory governance. Partners with senior banking, sales, data, and digital stakeholders to develop value propositions, integrated marketing plans, and measurable growth initiatives in a regulated B2B financial services environment.

Lead North America field marketing to drive regional pipeline and growth. Build and execute regional marketing, ABM, events, and digital campaigns; align closely with sales and SDRs; manage a small team and budgets; use data and AI to optimize performance and forecast pipeline.

Manage high-volume pre- and post-sales marketing deliverables, translating AI, data, identity, and platform capabilities into client narratives, proposals, presentations, and enablement materials. Partner cross-functionally on product marketing, positioning, sales training, field marketing, events, and thought leadership. Develop scalable collateral libraries and explore AI-powered tools and workflows to improve marketing and sales efficiency.

The Senior Product Marketing Manager at GameChanger will lead go-to-market strategies, oversee positioning, collaborate with product teams, and drive adoption for the company's products.

Lead enterprise content marketing initiatives across industries and buyer personas. Develop and manage data reports, e-books, videos, articles, webinars, and webpages; create briefs, messaging, and outlines; write and edit content; ensure brand consistency; and coordinate with product, regional, demand generation, customer marketing, sales, and creative teams. Use audience insights, SEO, AI-powered tools, and performance metrics to support full-funnel campaigns and editorial planning.

Lead North America B2B field marketing to drive demand, pipeline, and sales acceleration through integrated campaigns, events, account-based marketing, and digital activation. Execute in-market programs, coordinate with sales and cross-functional partners, manage agencies and vendors, analyze campaign performance, and handle budgeting, contracting, and reporting. Travel up to 25% to support events and customer engagement.

Own enterprise partnership lifecycle marketing across journey architecture, segmentation, creative strategy, execution, experimentation, reporting, and optimization. Build scalable journey templates, creative frameworks, QA processes, KPI dashboards, and reporting standards from scratch. Serve as a Customer Success point of contact, lead partner launch workstreams, diagnose performance issues, present recommendations, and use AI to accelerate marketing workflows while applying sound judgment.

Design and execute multi-channel ABM strategies across the Americas for the Commercial SMB segment. Lead paid media, field, and event programs (1:many, 1:few, 1:1), build operating playbooks, partner closely with sales, and establish reporting to measure and optimize pipeline generation.

Leads omni-channel shopper marketing, retail media, merchandising, influencer, and promotional programs across major national retail accounts. Partners with sales teams on joint business planning, line reviews, budgets exceeding $1 million, and trade ROI optimization. Advises on digital advertising, content optimization, retailer media tactics, and influencer campaigns. Manages agencies and vendors, supports product launches, and mentors retail marketing team members.

Lead partner marketing programs for standards organizations, content publishers, resellers, and channel partners. Develop co-branded campaigns, enablement materials, webinars, events, messaging, and product launch activities. Collaborate with Sales, Product Marketing, Partner Management, and regional teams to drive partner engagement, pipeline, revenue, and global campaign execution. Track performance, ROI, sourced pipeline, MDF usage, and partner activation while supporting co-selling and account-based marketing initiatives.

Lead strategy, administration, and optimization of AI tools for the SDR organization (Qualified, Gong, Microsoft Co‑Pilot). Identify AI use cases, build implementation roadmaps, define requirements and success metrics, manage pilots and vendors, monitor adoption and impact, maintain governance and documentation, and partner cross-functionally to improve SDR productivity, lead conversion, and pipeline generation.

Leads and coaches a team of Marketing Specialists delivering multi-channel campaigns for restaurant customers. Owns service execution, capacity planning, SLAs, quality assurance, customer escalations, playbooks, dashboards, and operational improvements. Partners with Product, Sales, Customer Success, Legal, and Finance to scale managed marketing services while improving campaign quality, customer satisfaction, and business outcomes.