Top Senior Marketing Jobs in Boston, MA

The Lead Partner Marketing Manager will develop and execute marketing strategies for partnerships, manage relationships with key technology allies, and oversee partner marketing initiatives at Dynatrace.

Lead vertical go-to-market: own messaging, positioning, campaigns, and content end-to-end. Drive sourced and influenced pipeline with Sales/BDRs/pre-sales, produce campaign assets (ebooks, webinars, landing pages), design multi-touch account-level campaigns, analyze performance, and iterate rapidly using AI tools.

Lead product marketing for Flywire’s Travel software and payments platform across Hospitality and Experiential segments. Own positioning, ideal customer profiles, buyer personas, go-to-market launches, sales enablement, competitive deal support, and customer insight programs. Partner cross-functionally with Product, Sales, Marketing, Partnerships, and RevOps to improve pipeline quality, conversion, win rates, and revenue. Use AI to increase marketing productivity and execution quality.

Lead and scale global customer marketing to drive retention, engagement, advocacy, and expansion. Build advocacy, storytelling, executive engagement, reference and review programs, align with Sales and Customer Success, measure impact on GRR/NRR and expansion, and manage a high-performing team using analytics and customer/marketing technologies.

Lead strategy and execution for marketing Bose audio technology franchises. Translate technical R&D into clear positioning, naming, and partner narratives; build scalable toolkits, sales enablement, and training; define KPIs and iterate messaging using data; partner with engineering and sales to maintain centralized, market-ready technology messaging.

Lead end-to-end planning and execution of integrated product launches. Build and manage launch timelines, coordinate cross-functional workstreams, track asset readiness and localizations, manage sample and PR workflows, identify risks and drive resolution, and continuously improve launch processes and templates to ensure global launch readiness.

Lead development of integrated communications strategies for new product launches: define audiences, messaging architecture, channel roles, launch phasing, and measurement. Orchestrate cross-functional alignment across marketing, media, PR, social, CRM, retail and partners. Own planning standards, readiness, investment priorities, and post-launch learning to continuously improve communications and consumer experience.

Lead integrated brand campaigns across US, CA, and UK—owning strategy, creative briefs, production, sponsorship evaluation, and performance reporting. Partner cross-functionally with PR, product marketing, media, analytics, and agencies to ensure brand consistency, sell ideas to leadership, manage budgets, and translate brand efforts into business impact.

Lead global brand and portfolio strategy for Shark and Ninja, driving product launches, integrated marketing, retailer partnerships, and performance measurement to grow market share and profitability across markets.

Lead influencer marketing strategy and execution for iGaming and Lottery businesses. Manage creator campaigns across planning, activation, measurement, and analysis; oversee budgets, optimize performance, identify emerging creators and trends, and develop full-funnel programs supporting awareness, engagement, consideration, and acquisition. Collaborate with Marketing, Creative, Analytics, Legal, Compliance, and agencies while improving campaign workflows through automation and emerging technologies.

Develops content amplification strategies across social, video, editorial, public relations, and third-party channels. The role builds external partnerships, promotes executive and subject-matter-expert thought leadership, improves SEO and AI-search discoverability, and measures reach, engagement, referrals, links, citations, video performance, and business outcomes. Responsibilities include content repurposing, competitor monitoring, agency and vendor management, cross-functional collaboration, and identifying opportunities to expand brand authority and organic growth.

Own product positioning, ideal customer profiles, messaging, go-to-market launches, sales enablement, and customer insight for education software and payments solutions. Partner cross-functionally with Product, Sales, Marketing, Partnerships, and RevOps to improve pipeline quality, conversion, win rates, and revenue. Translate complex capabilities into compelling value propositions, support competitive deal strategy, and use AI to improve marketing productivity and scalability.

Leads end-to-end marketing strategy and execution for Commercial and Corporate Banking, including client acquisition, retention, product adoption, digital campaigns, ABM, sales enablement, events, analytics, optimization, budgeting, and regulatory governance. Partners with senior banking, sales, data, and digital stakeholders to develop value propositions, integrated marketing plans, and measurable growth initiatives in a regulated B2B financial services environment.

Lead North America field marketing to drive regional pipeline and growth. Build and execute regional marketing, ABM, events, and digital campaigns; align closely with sales and SDRs; manage a small team and budgets; use data and AI to optimize performance and forecast pipeline.

Lead enterprise content marketing initiatives across industries and buyer personas. Develop and manage data reports, e-books, videos, articles, webinars, and webpages; create briefs, messaging, and outlines; write and edit content; ensure brand consistency; and coordinate with product, regional, demand generation, customer marketing, sales, and creative teams. Use audience insights, SEO, AI-powered tools, and performance metrics to support full-funnel campaigns and editorial planning.

Lead North America B2B field marketing to drive demand, pipeline, and sales acceleration through integrated campaigns, events, account-based marketing, and digital activation. Execute in-market programs, coordinate with sales and cross-functional partners, manage agencies and vendors, analyze campaign performance, and handle budgeting, contracting, and reporting. Travel up to 25% to support events and customer engagement.

Own enterprise partnership lifecycle marketing across journey architecture, segmentation, creative strategy, execution, experimentation, reporting, and optimization. Build scalable journey templates, creative frameworks, QA processes, KPI dashboards, and reporting standards from scratch. Serve as a Customer Success point of contact, lead partner launch workstreams, diagnose performance issues, present recommendations, and use AI to accelerate marketing workflows while applying sound judgment.

Design and execute multi-channel ABM strategies across the Americas for the Commercial SMB segment. Lead paid media, field, and event programs (1:many, 1:few, 1:1), build operating playbooks, partner closely with sales, and establish reporting to measure and optimize pipeline generation.

Own Jasper’s paid media engine across LinkedIn Ads, Google Search, and emerging AI advertising channels. Manage campaign strategy, audience development, bidding, budget pacing, optimization, account-based marketing, conversion tracking, attribution, and executive reporting. Optimize campaigns for qualified pipeline, SQLs, opportunities, and revenue while partnering with growth marketing, sales, creative, marketing operations, and data science. Test creative and channels, support demand programs, and apply AI automation to improve campaign execution and analysis.

Lead partner marketing programs for standards organizations, content publishers, resellers, and channel partners. Develop co-branded campaigns, enablement materials, webinars, events, messaging, and product launch activities. Collaborate with Sales, Product Marketing, Partner Management, and regional teams to drive partner engagement, pipeline, revenue, and global campaign execution. Track performance, ROI, sourced pipeline, MDF usage, and partner activation while supporting co-selling and account-based marketing initiatives.

Lead strategy, administration, and optimization of AI tools for the SDR organization (Qualified, Gong, Microsoft Co‑Pilot). Identify AI use cases, build implementation roadmaps, define requirements and success metrics, manage pilots and vendors, monitor adoption and impact, maintain governance and documentation, and partner cross-functionally to improve SDR productivity, lead conversion, and pipeline generation.

Leads and coaches a team of Marketing Specialists delivering multi-channel campaigns for restaurant customers. Owns service execution, capacity planning, SLAs, quality assurance, customer escalations, playbooks, dashboards, and operational improvements. Partners with Product, Sales, Customer Success, Legal, and Finance to scale managed marketing services while improving campaign quality, customer satisfaction, and business outcomes.

The Social Media Marketing Manager will develop and execute a global social media strategy, optimize digital campaigns, and enhance brand visibility, working across various marketing functions.

Lead partner lifecycle marketing for the Mastercard Partner Advantage Program, designing journeys across onboarding, activation, engagement, growth, advocacy, and retention. Create personalized, data-driven campaigns and digital experiences, measure impact, optimize engagement, and build partner community and advocacy. Collaborate cross-functionally, influence stakeholders, and scale global programs to drive partner adoption and commercial growth.

Lead global paid performance channels (search, social, mobile UA) to drive new user acquisition and ROI. Own strategy, testing, measurement, platform partnerships, and performance reporting; partner with Data Science and cross-functional teams to design experiments, scale playbooks, and surface insights to leadership.