Top Senior Marketing Jobs in Boston, MA

Plan, execute, and optimize multi-channel B2B demand generation and ABM campaigns for the mid-market segment. Partner with content, product marketing, marketing operations, sales, and analytics teams to align targeting, messaging, enablement, and pipeline goals. Manage webinars, sales plays, direct mail, and other channels; monitor performance, conduct testing, optimize spend, maintain reporting, and translate campaign data into actionable recommendations. Use AI tools to improve personalization and execution.

Leads SentiLink’s B2B marketing organization, strategy, team development, pipeline generation, integrated campaigns, brand and digital growth, enterprise account programs, events, and marketing measurement. Partners with Sales, Product, Data Science, Revenue Operations, and executives to drive qualified pipeline, conversion, revenue, and ARR growth.

Build and grow HiBob’s North America partner ecosystem through acquisition, engagement, enablement, and co-marketing programs. Develop full-funnel campaigns with consultants, brokers, accountants, and other partners to generate leads and pipeline. Manage strategy, budgets, timelines, stakeholder coordination, execution, performance measurement, and optimization while aligning Partner Managers, Sales, and Marketing teams.

Own Eve’s messaging house, positioning, competitive narrative, first-call deck, keynote and event content. Partner with executives, Product, Sales, Enablement, Demand Gen, and Content to ensure consistent, differentiated messaging. Gather market feedback from customers, prospects, and sales calls, translating technical AI capabilities into clear value for plaintiff attorneys. The role requires exceptional writing, executive presence, strategic messaging expertise, and 7+ years of B2B SaaS or legal technology product marketing experience.

Owns the email marketing channel for a commercial insurance organization, managing strategy, journey development, coding, testing, deployment, governance, optimization, reporting, and platform administration in Salesforce Marketing Cloud. Supports social, advertising, web, and broader MarTech activities while collaborating with creative, marketing, enterprise, and cross-functional partners. Analyzes performance data, develops recommendations, manages stakeholder communications, and advances integrated digital marketing campaigns.

Build and operate scalable, personalized lifecycle marketing experiences across email, push, in-app, SMS, WhatsApp, and emerging channels. Own campaign development, segmentation, journey orchestration, templates, dynamic content, integrations, APIs, SQL validation, and quality assurance across Hightouch and Iterable. Develop automation and AI-enabled workflows, establish technical standards, troubleshoot systems, and collaborate with Marketing, Product, Engineering, Data, and Creative teams.

Own end-to-end search growth across paid, organic, and AI discovery channels. Lead Google Ads and Microsoft Advertising strategy, campaign optimization, AI search testing, CRO, landing-page improvements, measurement, forecasting, and performance reporting. Partner cross-functionally with SEO, content, web, analytics, creative, and marketing teams to improve qualified traffic, conversion, revenue outcomes, and customer growth.

The Digital Marketing Manager will develop and execute Luminos Fund’s digital marketing and online fundraising strategy. Responsibilities include launching an individual giving program, managing email campaigns and donor journeys, overseeing social media, engaging influencers, optimizing website donation experiences, and analyzing performance across digital channels. The role will set growth targets, improve donor acquisition and retention, coordinate campaigns, and report recommendations to Development and Communications leadership.

Develops product positioning, messaging, buyer personas, go-to-market strategies, market insights, product launches, pricing and packaging analysis, and sales enablement collateral. Partners cross-functionally with Product, Sales, Customer Success, Finance, Demand, and Content teams to drive pipeline, win rate, and ARR growth. Leads AI-first workflow adoption and supports marketing of healthcare interoperability and data-quality solutions.

Leads Hotel Commonwealth’s sales and marketing strategy to drive revenue, market share, group business, transient growth, consortia and corporate partnerships. Manages strategic accounts, marketing campaigns, public relations and digital partners, revenue optimization, CRM initiatives, and market development. Directly supervises and coaches 5–8 commercial team members while building Boston-market relationships and overseeing integrated commercial performance.

Leads revenue generation through mall asset and media sales, develops strategic marketing plans and budgets, executes retailer and corporate programs, manages advertising, visual merchandising, media relations, social media growth, and community partnerships. Oversees forecasting, ROI analysis, programming, team collaboration, and mall management responsibilities while supporting financial objectives and brand messaging.

Manages copywriting, copyediting, and quality review for Medicare and Commercial health insurance communications. Ensures materials meet voice, tone, plain-language, brand, legal, compliance, accuracy, and readability standards. Collaborates with business partners and subject matter experts, validates facts and disclaimers, supports member-experience initiatives, trains colleagues, and manages workflow through Workfront. The role also identifies operational improvements and coordinates multiple projects and deadlines.

Develop customer-centric positioning and messaging for Tines’ technical B2B software platform. Conduct market and competitive research, create differentiation resources, lead product launches, build sales enablement, and produce content such as blogs, webinars, guides, and collateral. Partner cross-functionally with product, engineering, sales, customer success, support, and marketing teams while shaping the company’s perspective on AI and platform capabilities.

Own go-to-market strategy, positioning, messaging, competitive intelligence, and launch execution for Catapult’s Tactics & Coaching product portfolio. Partner with Product and Sales to drive demand, pipeline, and revenue across American Football, Basketball, and Ice Hockey. Establish launch governance, marketing calendars, messaging standards, and product marketing best practices while coordinating cross-functional teams and incorporating customer and market feedback.

Leads solutions and portfolio marketing for diagnostic services, overseeing positioning, value propositions, scientific narratives, competitive intelligence, sales enablement, portfolio KPIs, and strategic planning. Partners with Product Management, Sales, Medical, Science, and Customer Marketing to accelerate adoption and growth. Manages and develops Portfolio Marketers while applying AI to marketing workflows, evidence synthesis, monitoring, dashboard commentary, and sales enablement execution.

Leads pursuit marketing efforts by developing RFQ/RFP responses, presentations, value propositions, collateral, and branded materials to win construction work. Coordinates with operations, estimating, leadership, and business development teams, manages timelines and deliverables, facilitates kickoffs and debriefs, conducts research, and mentors junior team members. Requires strong writing, design, organization, communication, and project coordination skills, along with AEC marketing experience and proficiency in Adobe Creative Suite and Microsoft Office.

Leads marketing operations across campaign execution, performance analytics, agency management, marketing technology, governance, and prioritization. The role translates marketing strategy into executable plans, manages integrated campaigns, owns executive reporting and KPIs, oversees platforms including Salesforce and HubSpot, and drives cross-functional process improvements to increase pipeline contribution, revenue impact, efficiency, and scalability.

Leads B2B2C client and employee marketing for employer-sponsored benefits, driving awareness, registrations, opt-ins, and ongoing usage. Develops client and program launch strategies, scalable marketing processes, calendars, events, benefits-fair materials, and integrated campaigns. Partners with clients and internal teams to improve engagement and revenue outcomes while leading, mentoring, and developing a high-performing marketing team.

Own sales enablement and product marketing for cybersecurity and AI resilience solutions. Responsibilities include developing positioning and messaging, creating sales collateral, leading sales onboarding and certification programs, supporting product launches, partnering with Product and Sales, gathering field feedback, and measuring enablement effectiveness. The role translates complex technical capabilities into clear, compelling, sales-ready content and training.

Supports B2B account-based and digital marketing programs to generate pipeline and accelerate sales. Responsibilities include developing sales collateral and marketing content, managing HighSpot content, executing multichannel ABM campaigns, coordinating webinars and conferences, writing website and campaign content, collaborating with sales and business development, and analyzing campaign performance to optimize traffic, MQLs, SQLs, and conversions. The role is remote, up to 30 hours weekly, with potential full-time conversion.

Own clinic communications, customer case studies, engagement programs, pet-parent educational content, partner resources, and scalable content processes. Collaborate with Product, Customer Success, Growth, sales, veterinary experts, and external partners to create and distribute content across products and marketing channels. Manage video production, vendors, budgets, editorial workflows, and performance measurement while strengthening Vetcove’s brand presence.

Leads brand strategy execution, integrated marketing campaigns, paid media planning, agency partnerships, volunteer engagement initiatives, and Alzheimer's awareness campaigns. Guides content development across earned, social, and direct marketing channels; oversees collateral and campaign production; manages budgets, timelines, performance reporting, and brand consistency while advising internal and external partners.

Own the paid performance marketing portfolio for Engine’s B2B Travel product, including strategy, execution, measurement, and channel expansion across search, social, programmatic, CTV, audio, and emerging platforms. Drive efficient customer acquisition, sign-ups, and first bookings while optimizing ROAS and LTV:CAC. Lead creative testing, attribution and measurement partnerships, performance reporting, lifecycle handoffs, and AI-enabled workflows.

Own marketing campaign operations, including email, webinar, and event execution; maintain Salesforce and Customer.io data quality; administer marketing automation and workflow tools; build Liquid-based email modules; manage lead routing and cross-system data synchronization; support reporting and dashboards; and improve attribution and operational processes. Partner with growth, sales, and revenue operations teams to drive accurate, scalable campaign execution and pipeline growth.

Own the global partner marketing strategy for ReversingLabs, developing joint campaigns, co-branded assets, demand-generation programs, and partner enablement across global regions. Manage MDF and co-op funding, measure partner-sourced and partner-influenced pipeline, and report program returns. Collaborate with field marketing, sales, alliances, technology partners, hyperscalers, and distributors to build scalable campaigns and strengthen partner revenue contribution.