Top Senior Marketing Jobs in Boston, MA

Leads North American revenue marketing strategy, pipeline generation, revenue contribution, budget allocation, field and digital programs, public sector and partner marketing, and team development. Partners closely with Sales leadership to drive enterprise, commercial, public sector, and channel growth. Owns integrated marketing planning, performance measurement, investment decisions, and executive communication across the region.

Develop and execute product-led growth, lifecycle marketing, and technical audience programs for Voyage AI. Drive awareness, onboarding, activation, adoption, expansion, and continued usage through campaigns, experiments, content, emerging channels, and cross-sell strategies. Partner with Product, Product Marketing, Analytics, Builder Relations, and Data Science teams. Segment audiences, analyze customer and product data, monitor funnel KPIs, optimize messaging and experiences, and identify scalable growth opportunities.

Leads integrated marketing strategy and execution for major food and wine festivals, driving attendance, ticket revenue, brand growth, and sustained consumer demand. Responsibilities include event positioning, audience development, budgeting, paid media, direct mail, social media, community partnerships, editorial coordination, campaign analysis, KPI tracking, and cross-functional collaboration. The role is fully remote with approximately 15% travel.

Own lifecycle and retention marketing across email, SMS, and membership communications. Build and optimize Klaviyo flows, segmentation, personalization, testing, campaign calendars, and QA. Manage membership onboarding, churn prevention, win-back, and upgrades while connecting CRM activity to conversion, repeat purchase, retention, reactivation, and LTV. Requires hands-on ecommerce marketing expertise and measurable results.

Leads customer-centric marketing strategy consulting, customer journey analysis, segmentation, marketing automation, digital campaigns, and campaign performance optimization. Manages client relationships, business transformation initiatives, and marketing operations while coaching teams and mentoring staff. Uses Adobe Campaign, Adobe Marketo Engage, AI fluency, and digital tools to improve customer engagement, loyalty, and revenue growth.

Leads customer-centric marketing advisory engagements, including customer behavior analysis, segmentation, journey analysis, campaign development, marketing automation, and performance optimization. Develops client marketing and customer experience strategies using Adobe Campaign and Adobe Marketo Engage. Guides cross-functional teams through complex problems, applies systems thinking and AI-enabled tools, manages client relationships, validates outcomes, and coaches diverse teams to improve engagement, loyalty, and revenue growth.

Lead enterprise go-to-market strategy for Zapier’s new products, including Sidekick. Own positioning, packaging, governance messaging, enterprise ICP, competitive differentiation, customer proof points, sales enablement, and commercial readiness. Partner with Product, Sales, Marketing, and Customer Advocacy to support enterprise opportunities, translate product updates into field materials, and incorporate customer and deal feedback into product and GTM decisions.

Own Headway’s provider lifecycle marketing program end to end, from segmentation and trigger design through campaign deployment in Iterable and Intercom. Build journeys that improve provider activation, product adoption, engagement, and retention. Develop experiments, define success metrics, analyze performance, and continuously optimize programs. Partner with Product, Product Marketing, Customer Success, and Creative to align lifecycle campaigns with product priorities and create consistent provider experiences.

Develop and execute lifecycle marketing programs spanning onboarding, activation, retention, reactivation, loyalty, and win-back. Own email and CRM engagement strategy, segmentation, behavioral triggers, campaign testing, performance reporting, and optimization. Collaborate with product, sales, customer success, content, growth, and analytics teams to improve customer engagement, repeat usage, feature adoption, and retention.

Manages and optimizes multi-channel paid media campaigns supporting university enrollment. Oversees campaign strategy, budgets, vendor relationships, reporting, testing, competitive analysis, tagging, and attribution. Uses GA4, Google Tag Manager, Looker Studio, and Salesforce to generate insights. Owns paid media landing page performance, conversion optimization, and user experience improvements while collaborating with creative, marketing, and enrollment stakeholders.

Own Empatica’s US-focused marketing strategy, demand generation, and growth engine across B2B, B2C, and patient-facing segments. Lead the marketing team and budget while overseeing SEO, content, thought leadership, paid acquisition, ABM, lifecycle automation, CRO, market research, marketing technology, website performance, competitive analysis, and KPI reporting. Partner closely with Sales, Product, Clinical, Communications, and Business Operations teams to scale acquisition and improve marketing effectiveness.

Manage and optimize SharkNinja’s US affiliate marketing program, including partner recruitment, onboarding, offers, commissions, placements, compliance, reporting, and performance optimization. Support social affiliate growth across Meta and YouTube, coordinate with agencies, networks, and internal marketing teams, and translate ecommerce priorities into affiliate activations. Monitor performance, improve conversion and ROI, manage partner relationships, and support agreements and payment processes.

Leads solutions and portfolio marketing for Labcorp’s Specialty Testing business across neurology, autoimmune, endocrinology, gastroenterology, and rheumatology. Develops positioning, scientific narratives, sales enablement, competitive intelligence, portfolio strategy, KPIs, and customer insights. Partners with Product Management, Sales, Medical, Science, and other stakeholders to accelerate growth and adoption. Manages and develops Portfolio Marketers while applying AI to marketing workflows, evidence synthesis, dashboards, and sales enablement.

Leads Northeast regional marketing across dealer, distributor, and retail channels. Develops localized go-to-market, demand generation, account-based marketing, event, training, merchandising, and customer engagement programs in partnership with sales. Manages budgets, analyzes Salesforce performance data, tracks pipeline and ROI, supports loyalty and incentive programs, and collaborates with cross-functional marketing teams to drive customer engagement, revenue, and growth.

Supports integrated marketing programs for Fidelity’s institutional investor segment, coordinating digital campaigns, events, communications, social media, product marketing, timelines, assets, and compliance approvals. Partners with client-facing and cross-functional teams, prepares marketing updates and materials, and analyzes market insights, campaign results, and industry trends to improve program effectiveness.

Leads developer marketing programs across Akamai’s Cloud and Security portfolios, including podcasts, webinars, livestreams, workshops, events, and onboarding. Partners with Developer Relations, product marketing, sales, demand generation, and community teams to convert developer engagement into sign-ups, pipeline, product adoption, and account engagement. Owns developer and open-source presence at KubeCon and related organizations, manages budgets and vendors, measures ROI, and maintains the program calendar.

Coordinates firm webinars and related marketing activities from intake through execution, including planning, invitations, technology rehearsals, email scheduling, CLE requests, branded content, and live webinar support. The role manages competing deadlines, coordinates stakeholders, prepares presentations and performance reports, handles marketing operations requests, and uses workflow, CRM, webinar, and Microsoft Office tools. It requires strong organization, communication, project management, attention to detail, and independent execution in a fast-paced law firm environment.

Manages marketing and business development support for private companies and fund formation practices. Responsibilities include prioritizing marketing requests, managing pitches and proposals, coordinating legal rankings submissions and practice-led events, maintaining attorney bios and marketing assets, conducting market research, and onboarding lateral attorneys. The role also supervises and mentors direct reports while partnering with internal marketing, creative, strategy, and events teams.

Leads the Marketing Operations team and serves as the Slate marketing automation expert. Manages email campaigns, event platforms, integrations, workflows, prospect data, segmentation, lead scoring, reporting, dashboards, data quality, documentation, and stakeholder support. Supervises staff, improves marketing processes, develops automation solutions, and translates business needs into technical requirements while supporting pipeline growth and data-informed decision-making.

Own product positioning, messaging, launches, competitive strategy, sales enablement, analyst relations, customer proof, and adoption for Bizzabo’s enterprise Event Experience OS. Partner across Product, Sales, Account Management, and Marketing to translate complex and AI-driven capabilities into compelling business value. Lead competitive intelligence, field readiness, analyst evaluations, peer review strategy, and AI-enabled go-to-market workflows.

Build Synthpop’s product marketing function from the ground up, owning positioning, messaging, launches, campaigns, customer research, product storytelling, demos, sales enablement, and performance measurement. Partner cross-functionally with Product, Engineering, Sales, Customer Success, Design, and leadership to market healthcare AI workflows and translate complex technology into compelling customer outcomes. Establish scalable marketing processes, content standards, research practices, and launch operations while working primarily from the Boston/Cambridge office.

Own the affiliate marketing channel end to end, including partner recruitment, budget allocation, forecasting, tracking, attribution, optimization, compliance, fraud auditing, and ROI management. Lead affiliate specialists and contractors while collaborating with Analytics, Finance, Provider Success, and executive stakeholders. Grow high-quality publisher relationships, improve patient acquisition outcomes, and develop scalable channel operations through data-driven decisions and automation.

Leads and builds Donorbox’s product marketing function, owning positioning, messaging, product-led growth, launches, enablement, competitive intelligence, and performance measurement. Partners with Product, Sales, Customer Success, and Marketing to drive acquisition, conversion, retention, and expansion. Manages one direct report, establishes scalable processes and KPIs, influences roadmap priorities, and presents data-driven insights to executive leadership.

Drive product marketing strategy and execution for the Home Equity business. Responsibilities include analyzing market, customer, and competitive insights; developing positioning and messaging; managing the marketing calendar; supporting product launches; creating lifecycle and multichannel campaigns; partnering on creative briefs; and monitoring campaign performance to identify growth opportunities.

Own and optimize marketing operations systems, workflows, integrations, lead scoring, routing, and funnel processes. Partner with Sales, Demand Generation, Web, Analytics, and Systems teams to improve lead quality, conversion, response times, and handoffs. Manage the marketing technology stack, troubleshoot data flows, evaluate vendors and tools, and test AI-powered automation to improve operational efficiency and scalability.