Top Senior Marketing Jobs in Boston, MA

Own Tulip’s content strategy and editorial programs, creating thought leadership, campaign assets, customer stories, social content, and sales enablement materials. Partner with Product Marketing, Demand Generation, Sales, and Design to connect content with pipeline and revenue. Build AI-assisted editorial workflows, manage external contributors, support major events and launches, and use performance data to improve content effectiveness and adoption.

Leads influencer marketing strategy and execution for iGaming and Lottery businesses. Owns full-funnel creator campaigns from partner selection through activation, measurement, and analysis. Manages budgets, evaluates performance, develops recommendations, identifies emerging creators and trends, and improves campaign workflows through process enhancements, automation, and emerging technologies. Collaborates with Marketing, Creative, Analytics, Legal, Compliance, and external agencies to deliver measurable growth.

Own Rally’s top-of-funnel demand generation and pipeline growth. Identify and test acquisition channels, manage events, email strategy, social campaigns, and paid initiatives, and partner with Sales and Product Marketing on pipeline-focused campaigns. Optimize performance using CAC, conversion rates, and pipeline velocity. The role requires independent ownership in a fast-moving SaaS startup environment with limited resources and cross-functional collaboration.

Leads account-based marketing programs for strategic Aerospace and Defense accounts. Designs personalized campaigns, partners with enterprise sales teams, accelerates pipeline and account expansion, manages executive engagement initiatives, analyzes performance through marketing platforms, and oversees budgets and resource allocation. The role requires strong B2B marketing expertise, analytical ability, project management, and experience with complex enterprise software buying cycles.

Manage global performance marketing programs across paid social, search, video, and emerging channels to drive member acquisition and revenue growth. Responsibilities include managing budgets, forecasting, optimizing media spend, improving CAC and ROAS, establishing measurement frameworks, evaluating incrementality, developing testing roadmaps, enhancing creative and targeting performance, and identifying scalable acquisition opportunities. The role partners with Analytics, Product, Creative, Finance, Brand Media, and Lifecycle Marketing teams.

Lead North America marketing operations to streamline data, processes, governance and automation. Manage cross-functional teams, optimize marketing tools and platforms, deliver executive reporting, define roadmaps, oversee training and change management, and drive scalable content production and operational efficiencies in partnership with marketing, data, technology, product, and compliance stakeholders.

Owns the firm’s email marketing platform, including campaign development, templates, automation, segmentation, lead scoring, testing, reporting, compliance, and data integrity. Troubleshoots integrations across Marketo, Salesforce, events platforms, and the broader marketing technology stack. Builds and maintains AI-enabled workflows, coordinates with vendors and technical partners, and identifies platform improvements. Requires advanced Marketo administration, integration troubleshooting, marketing analytics, and AI workflow experience.

Lead North America marketing operations to streamline data operations, governance, and process automation. Manage cross-functional teams, optimize marketing tools, measure impact with executive reporting, define roadmaps, drive efficiencies, oversee training, and partner with marketing, data, technology, product, and compliance to scale content production and improve analytics and automation.

Leads AI and transformation initiatives across global Marketing Operations, including predictive scoring models, agentic workflows, intelligent automation, governance, and responsible AI adoption. The role combines hands-on model and automation delivery with strategy, process redesign, change management, training, stakeholder engagement, and feature governance. It also manages a small team and partners with Data & AI, Campaign Operations, and Technology Strategy teams.

Executes digital marketing campaigns in Eloqua, including emails, forms, landing pages, audience segmentation, testing, deployment, QA, and reporting. Troubleshoots campaign, integration, HTML, CSS, and data issues; supports Marketing and Business Development teams; coordinates offshore execution; maintains platform governance and documentation; analyzes performance and recommends improvements. Requires five or more years of related experience and advanced marketing automation expertise.

Lead U.S. product marketing for Veeva Vault CRM Suite, including positioning, messaging, go-to-market strategy, launches, release marketing, sales enablement, content strategy, customer advocacy, and conference programs. Partner with product management, market strategy, sales, and integrated marketing to drive adoption, retention, cross-sell, and customer growth. Develop compelling narratives, customer-facing content, competitive assets, and enablement materials while guiding team execution and maintaining cross-functional alignment.

Lead U.S. product marketing for Veeva Vault CRM Suite, developing positioning, messaging, value propositions, and go-to-market strategy. Manage product launches, release marketing, sales enablement, customer advocacy, content strategy, conferences, and competitive assets. Partner cross-functionally with product management, market strategy, sales, and field marketing to drive customer adoption, retention, expansion, and growth.

The Senior Marketing Designer develops campaign, brand, product launch, sales, social, event, and experiential creative. Responsibilities include creating scalable visual systems, environmental designs, style frames, and multimedia direction; art directing motion and video teams; using AI creative tools; collaborating with marketing, product, sales, and communications stakeholders; and helping govern visual identity standards. The role also directs design projects and supports team development.

Drive product marketing strategy and execution for the Home Equity business. Responsibilities include analyzing market, customer, and competitive insights; developing positioning and messaging; managing the marketing calendar; supporting product launches; creating lifecycle and multichannel campaigns; partnering on creative briefs; and monitoring campaign performance to identify growth opportunities.

Leads marketing strategy and team development for CYTENA and DISPENDIX laboratory instrument businesses. Responsibilities include demand generation, product positioning, go-to-market planning, product launches, sales enablement, digital campaigns, customer engagement, marketing analytics, competitive intelligence, and cross-functional collaboration with Sales, Product Management, Applications, and Corporate Marketing across North America and global markets.

Own the company’s marketing strategy and voice across product, corporate, executive thought leadership, public relations, demand generation, agency management, measurement, and investor communications. Develop technical content for industrial and climate-tech audiences, manage European media and events, generate qualified pipeline, oversee agencies and AI-assisted workflows, and report marketing performance to executives.

Lead product positioning, messaging, and go-to-market strategy for higher-education course materials. Drive adoption, engagement, retention, and product launches through educator insights, analytics, cross-functional partnership, and iterative growth experiments.

Develops and optimizes integrated digital marketing campaigns for Harvard Law School’s professional and online education programs. Manages paid search, social, display, and email campaigns; creates persuasive copy; builds lead-nurturing strategies; analyzes performance metrics; conducts A/B testing; prepares reports; and collaborates with marketing, communications, design, program teams, and vendors to improve enrollment and conversion.

Own demand-generation campaign content from anchor assets through landing pages, nurture emails, ads, events, social, video, case studies, SEO, and AEO. Partner with Demand Generation, Product Marketing, Sales, and Events to create audience-specific messaging for technical B2B buyers in regulated markets. Manage editorial publishing, maintain proof libraries, measure conversion and pipeline impact, and develop campaign video content in a remote, fast-growing startup environment.

Manages the firm’s marketing technology stack, including CRM, experience management, websites, CMS, analytics, email marketing, and automation platforms. Responsibilities include system administration, configuration, troubleshooting, integrations, reporting, data stewardship, implementation support, user training, adoption, SEO, compliance, and continuous optimization. The role supervises marketing technology administrators and collaborates with marketing, business development, IT, vendors, and attorneys to improve technology effectiveness and data-driven decision-making.

Develop and manage targeted B2B marketing programs for Staples’ third-party logistics business. Coordinate cross-functional campaigns across Sales, Marketing, Digital, Creative, Analytics, and partner channels. Create audience-specific messaging and sales enablement assets, oversee execution, define KPIs, analyze performance, and optimize campaigns through testing. Manage complex projects, prioritize resources, support pipeline growth, and mentor junior contributors.

Supports Federal and Northeast marketing teams by managing concurrent AEC proposal efforts, statements of qualifications, shortlist interviews, presentations, and sales materials. Responsibilities include proposal writing and editing, content coordination, subconsultant data management, quality control, deadline management, meeting leadership, market research, CRM maintenance, and internal and external communications. The role requires collaboration across offices, service lines, technical teams, and partner firms, with occasional travel and overtime as needed.

Own product positioning, messaging, and go-to-market strategy for cybersecurity and cyber risk intelligence solutions. Lead cross-functional launches, create sales and marketing assets, enable enterprise sales teams, and translate complex security capabilities into compelling customer outcomes. Partner with Product, Sales, Marketing, and Customer Success to influence product strategy, drive adoption and pipeline, and measure revenue impact. Build expertise in cybersecurity buyers, competitors, market trends, and AI-driven security challenges.

Own partner marketing initiatives from go-to-market strategy and joint positioning through channel activation, campaign execution, optimization, and reporting. Develop partner messaging, campaigns, sales tools, enablement, and training while collaborating with Sales, Partnerships, Product, and Marketing. Analyze pipeline, revenue, engagement, and adoption performance; identify funnel improvements; manage budgets and resources; and lead multiple complex initiatives to drive partner-sourced growth.

Executes integrated marketing campaigns for transactions advisory and private equity offerings, including content, thought leadership, events, digital programs, and go-to-market initiatives. Coordinates with advisory leaders, subject matter experts, and marketing teams to produce campaign assets, expand service penetration, and support pipeline growth. Tracks engagement, lead generation, and pipeline metrics; manages campaign calendars and timelines; and recommends process and strategy improvements.