Top Senior Marketing Jobs in Boston, MA

Own North American regional field marketing and account-based marketing programs for mid-market audiences. Plan and execute trade shows, roadshows, roundtables, virtual events, direct mail, and ABM initiatives while partnering with sales and marketing teams. Manage lead capture, follow-up, sales enablement, campaign performance, pipeline conversion, and ROI analysis. The role requires approximately 40% travel and use of AI tools for research, planning, and analysis.

Leads product marketing for Huntress Managed EDR, owning positioning, messaging, content, campaigns, sales enablement, demand generation, and go-to-market strategy. Partners with product, sales, growth marketing, brand, and security teams to launch offerings, communicate technical benefits, drive pipeline, and expand customer accounts. The role requires deep cybersecurity product marketing experience and technical knowledge of endpoint security technologies.

Own product positioning, messaging, competitive intelligence, sales enablement, and launch marketing for ClassWallet’s ESA, school choice, K-12, and platform offerings. Partner with Product Management, Sales, and proposal teams; conduct buyer and user research; support product discovery; create messaging and enablement materials; and train sales leadership to drive adoption.

Lead and coordinate co-marketing campaigns with merchant partners across onsite, offsite, affiliate, and emerging channels. Manage partner relationships, campaign execution, performance optimization, budgets, compliance, RFPs, and cross-functional coordination. Analyze results to improve investment, revenue, GMV, acquisition, engagement, and lifetime value. Collaborate with sales, product, growth, creative, media, legal, and compliance teams across North American markets.

Own strategy, execution requirements, performance, and optimization for revenue-focused lifecycle marketing motions, including PLG, PQL conversion, cross-sell, expansion, and reactivation. Develop customer journeys, messaging, audiences, sequencing, and success measures; align Product Marketing, Product, Sales, Legal, Analytics, and Marketing Operations; track pipeline and revenue outcomes; and optimize campaigns through testing, attribution, and data-driven insights.

Leads enterprise product marketing strategy for ZS’s platform and product portfolio. Responsibilities include market research, positioning, messaging, pricing and packaging input, launches, commercialization, sales enablement, lifecycle adoption, executive influence, resource prioritization, and building a high-performing product marketing team. The role requires translating AI and technical capabilities into credible business value and driving awareness, demand, adoption, retention, expansion, and revenue growth across complex B2B SaaS markets.

Leads and builds Donorbox’s product marketing function, owning positioning, messaging, product-led growth, launches, enablement, competitive intelligence, and performance measurement. Partners with Product, Sales, Customer Success, and Marketing to drive acquisition, conversion, retention, and expansion. Manages one direct report, establishes scalable processes and KPIs, influences roadmap priorities, and presents data-driven insights to executive leadership.

Owns Deepgram’s North American events and field marketing portfolio, including 20+ trade shows, conferences, partner programs, executive events, roadshows, and account-based initiatives. Responsibilities include event strategy, budgeting, vendor and contract management, partner funding, brand activations, sales enablement, pipeline attribution, lead routing, ROI analysis, and post-event reporting. The role partners closely with Sales, Demand Generation, Product Marketing, alliances, and Marketing Operations, while developing AI-powered workflows and supporting the Deepgram Speak event series.

Own campus acquisition and enrollment marketing across 50+ higher-education partners. Build term playbooks, campaigns, email and SMS programs, campus toolkits, events, student communities, and advocate networks. Track sign-ups by channel, optimize conversion and retention, manage event and campaign investments, and use AI to scale execution. The role partners with higher-education teams and campus stakeholders to increase course enrollment and improve fill rates.

Own the technical infrastructure supporting paid media, including tracking pixels, conversion signals, CRM audience syncs, marketing automation, data pipelines, platform integrations, UTM governance, launch QA, monitoring, and reporting infrastructure. Partner closely with paid media teams to troubleshoot data discrepancies, improve campaign launch speed, maintain data quality, and support audience operations across multiple advertising platforms.

Leads integrated AMER marketing campaigns to build awareness, generate pipeline, and drive revenue for a B2B SaaS company. Responsibilities include localizing global campaigns, developing content, managing cross-functional projects, partnering with Sales and BDR teams, measuring performance, optimizing full-funnel activities, supporting customer advocacy and expansion, and providing regional market insights.

Manage HubSpot-based email and SMS marketing operations, including campaign setup, segmentation, HTML editing, testing, deployment, automated workflows, audience management, deliverability, reporting, and optimization. Serve as the HubSpot subject matter expert, maintain campaign processes and quality standards, analyze performance, and collaborate with marketing, creative, analytics, and data teams to improve campaign effectiveness and operational efficiency.

Leads DEKA FIT’s influencer and organic social strategy across TikTok, Instagram, and Facebook to drive ticket sales and new customer acquisition. Recruits and manages local creators, budgets, contracts, tracking codes, and performance reporting. Owns content calendars and community engagement while supplying creative insights to paid media, email, SMS, PR, and grassroots teams. The role requires measurable revenue results, cross-functional collaboration, and travel for event coverage.

Own Jasper’s customer advocacy and experiential marketing engine, including customer story development, reference programs, analyst and press preparation, customer-generated content, and six annual Customer Advisory Boards. Build executive and practitioner relationships, design high-touch events, deploy customer proof into sales and post-sale programs, and measure product behavior change, account coverage, expansion pipeline, and advocacy conversion. Partner cross-functionally with Sales, Customer Success, Product Marketing, Marketing Ops, and RevOps in a fully remote role requiring 20–25% travel.

Lead marketing strategy and execution for assigned supplier portfolios. Develop annual plans, manage co-op budgets, create integrated campaigns across digital, email, web, content, social, events, and sales enablement channels, and coordinate programs from planning through completion. Build supplier and cross-functional partnerships, track campaign performance through dashboards and reviews, and use analytics, automation, AI, and best practices to improve marketing effectiveness and investment outcomes.

Leads marketing strategy and growth initiatives for consumer checking, deposits, and wealth management businesses. Partners with senior stakeholders to drive acquisition, deposit growth, engagement, retention, and relationship expansion. Develops go-to-market strategies, segmentation, targeting, positioning, messaging, customer journeys, KPIs, and measurement frameworks. Uses customer insights, analytics, market trends, and competitive intelligence to prioritize investments and optimize performance across a matrixed organization.

Leads marketing strategy and growth for Citizens’ consumer lending portfolio, including credit cards, mortgages, home equity, and student lending. Develops customer-centric acquisition, adoption, engagement, retention, and go-to-market strategies; partners with business, analytics, product, risk, compliance, and marketing teams; and establishes performance metrics to drive profitable, responsible growth.

Leads ClassWallet’s full marketing function, including brand, product marketing, demand generation, account-based marketing, events, content, marketing operations, and website strategy. Owns marketing strategy, budget, pipeline targets, positioning, launches, public-sector go-to-market, attribution, agency management, and team development. Partners with Sales, Product Management, and executives to support the company’s product-led growth model.

Leads Dropbox’s lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. Manages a team, sets the roadmap, develops scalable customer programs, and partners with Product, Data Science, Marketing Operations, and other teams. Oversees segmentation, personalization, experimentation, measurement, marketing automation, and operating-model development to improve adoption, retention, and revenue.

Develop and execute merchant acquisition and activation programs through platform and ISV channels. Own channel strategy, integrated campaigns, partner collaboration, messaging, content, execution, measurement, and optimization. Work cross-functionally with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to drive acquisition, activation, pipeline, GMV, and revenue. Analyze performance, manage multiple programs, and turn successful campaigns into reusable playbooks.

Lead adoption of Atlassian’s Teamwork Graph platform by developing positioning, messaging, go-to-market strategy, onboarding programs, enablement, and activation initiatives. Translate complex platform, data, and AI concepts for technical and business audiences, collaborate with Product, Engineering, Sales, and Customer Success, measure adoption analytics, optimize engagement programs, and represent the platform externally.

Leads integrated B2B marketing and go-to-market strategy across priority markets, verticals, solutions, and audiences. Develops full-funnel demand-generation programs, aligns cross-functional teams, manages budgets and agencies, uses data and AI to optimize performance, and develops marketing talent. Requires substantial healthcare, health technology, life sciences, or health research marketing experience.

Owns the marketing technology strategy, architecture, roadmap, governance, and optimization across multiple BHSI businesses. Leads Twilio Segment, MoEngage, integrations, customer data standards, audience activation, reporting, AI adoption, vendor management, budgeting, and platform reliability. Partners with Marketing, Product, Engineering, Data, Analytics, Security, Compliance, and external vendors to translate business needs into scalable technical solutions and ensure privacy and data governance compliance.

Develops and executes integrated marketing and communications strategies for Harvard Business School’s Advanced Leadership Initiative. Responsibilities include fellowship recruitment marketing, partner outreach, content and storytelling, website and digital communications, social media, events, community engagement, analytics, vendor coordination, and performance reporting. The role requires strategic planning alongside hands-on writing, editing, campaign execution, and stakeholder collaboration to strengthen the initiative’s visibility, reputation, engagement, and impact.

Leads the Chemical Analysis Division’s marketing team, developing global go-to-market strategies, integrated campaigns, demand-generation programs, and customer-focused initiatives. Partners cross-functionally to increase product adoption, strengthen market position, and drive strategic growth. Responsibilities include marketing analytics, budget and P&L management, team development, operational improvement, and performance measurement. The role is on-site in Tewksbury, Massachusetts and requires up to 20% domestic and international travel.