Top Senior Marketing Jobs in Boston, MA

Manage global performance marketing programs across paid social, search, video, and emerging channels to drive member acquisition and revenue growth. Responsibilities include managing budgets, forecasting, optimizing media spend, improving CAC and ROAS, establishing measurement frameworks, evaluating incrementality, developing testing roadmaps, enhancing creative and targeting performance, and identifying scalable acquisition opportunities. The role partners with Analytics, Product, Creative, Finance, Brand Media, and Lifecycle Marketing teams.

Leads AI and transformation initiatives across global Marketing Operations, including predictive scoring models, agentic workflows, intelligent automation, governance, and responsible AI adoption. The role combines hands-on model and automation delivery with strategy, process redesign, change management, training, stakeholder engagement, and feature governance. It also manages a small team and partners with Data & AI, Campaign Operations, and Technology Strategy teams.

Owns day-to-day administration, monitoring, governance, integrations, data quality, and QA across the marketing technology stack. Manages Pardot, Salesforce, ABM, analytics, middleware, APIs, tracking infrastructure, permissions, workflows, vendor releases, and system audits. Maintains integration standards, UTM taxonomy, attribution tracking, and regression testing. Evaluates new tools, reduces technical debt, and uses AI-assisted workflows to improve operational efficiency. The role is hybrid in Austin, with limited remote eligibility in specified U.S. states.

Executes digital marketing campaigns in Eloqua, including emails, forms, landing pages, audience segmentation, testing, deployment, QA, and reporting. Troubleshoots campaign, integration, HTML, CSS, and data issues; supports Marketing and Business Development teams; coordinates offshore execution; maintains platform governance and documentation; analyzes performance and recommends improvements. Requires five or more years of related experience and advanced marketing automation expertise.

Lead U.S. product marketing for Veeva Vault CRM Suite, including positioning, messaging, go-to-market strategy, launches, release marketing, sales enablement, content strategy, customer advocacy, and conference programs. Partner with product management, market strategy, sales, and integrated marketing to drive adoption, retention, cross-sell, and customer growth. Develop compelling narratives, customer-facing content, competitive assets, and enablement materials while guiding team execution and maintaining cross-functional alignment.

Lead U.S. product marketing for Veeva Vault CRM Suite, developing positioning, messaging, value propositions, and go-to-market strategy. Manage product launches, release marketing, sales enablement, customer advocacy, content strategy, conferences, and competitive assets. Partner cross-functionally with product management, market strategy, sales, and field marketing to drive customer adoption, retention, expansion, and growth.

The Senior Marketing Designer develops campaign, brand, product launch, sales, social, event, and experiential creative. Responsibilities include creating scalable visual systems, environmental designs, style frames, and multimedia direction; art directing motion and video teams; using AI creative tools; collaborating with marketing, product, sales, and communications stakeholders; and helping govern visual identity standards. The role also directs design projects and supports team development.

Drive product marketing strategy and execution for the Home Equity business. Responsibilities include analyzing market, customer, and competitive insights; developing positioning and messaging; managing the marketing calendar; supporting product launches; creating lifecycle and multichannel campaigns; partnering on creative briefs; and monitoring campaign performance to identify growth opportunities.

Leads marketing strategy and team development for CYTENA and DISPENDIX laboratory instrument businesses. Responsibilities include demand generation, product positioning, go-to-market planning, product launches, sales enablement, digital campaigns, customer engagement, marketing analytics, competitive intelligence, and cross-functional collaboration with Sales, Product Management, Applications, and Corporate Marketing across North America and global markets.

Own the company’s marketing strategy and voice across product, corporate, executive thought leadership, public relations, demand generation, agency management, measurement, and investor communications. Develop technical content for industrial and climate-tech audiences, manage European media and events, generate qualified pipeline, oversee agencies and AI-assisted workflows, and report marketing performance to executives.

Lead product positioning, messaging, and go-to-market strategy for higher-education course materials. Drive adoption, engagement, retention, and product launches through educator insights, analytics, cross-functional partnership, and iterative growth experiments.

Develops and optimizes integrated digital marketing campaigns for Harvard Law School’s professional and online education programs. Manages paid search, social, display, and email campaigns; creates persuasive copy; builds lead-nurturing strategies; analyzes performance metrics; conducts A/B testing; prepares reports; and collaborates with marketing, communications, design, program teams, and vendors to improve enrollment and conversion.

Own demand-generation campaign content from anchor assets through landing pages, nurture emails, ads, events, social, video, case studies, SEO, and AEO. Partner with Demand Generation, Product Marketing, Sales, and Events to create audience-specific messaging for technical B2B buyers in regulated markets. Manage editorial publishing, maintain proof libraries, measure conversion and pipeline impact, and develop campaign video content in a remote, fast-growing startup environment.

Manages the firm’s marketing technology stack, including CRM, experience management, websites, CMS, analytics, email marketing, and automation platforms. Responsibilities include system administration, configuration, troubleshooting, integrations, reporting, data stewardship, implementation support, user training, adoption, SEO, compliance, and continuous optimization. The role supervises marketing technology administrators and collaborates with marketing, business development, IT, vendors, and attorneys to improve technology effectiveness and data-driven decision-making.

Develop and manage targeted B2B marketing programs for Staples’ third-party logistics business. Coordinate cross-functional campaigns across Sales, Marketing, Digital, Creative, Analytics, and partner channels. Create audience-specific messaging and sales enablement assets, oversee execution, define KPIs, analyze performance, and optimize campaigns through testing. Manage complex projects, prioritize resources, support pipeline growth, and mentor junior contributors.

Supports Federal and Northeast marketing teams by managing concurrent AEC proposal efforts, statements of qualifications, shortlist interviews, presentations, and sales materials. Responsibilities include proposal writing and editing, content coordination, subconsultant data management, quality control, deadline management, meeting leadership, market research, CRM maintenance, and internal and external communications. The role requires collaboration across offices, service lines, technical teams, and partner firms, with occasional travel and overtime as needed.

Own product positioning, messaging, and go-to-market strategy for cybersecurity and cyber risk intelligence solutions. Lead cross-functional launches, create sales and marketing assets, enable enterprise sales teams, and translate complex security capabilities into compelling customer outcomes. Partner with Product, Sales, Marketing, and Customer Success to influence product strategy, drive adoption and pipeline, and measure revenue impact. Build expertise in cybersecurity buyers, competitors, market trends, and AI-driven security challenges.

Own partner marketing initiatives from go-to-market strategy and joint positioning through channel activation, campaign execution, optimization, and reporting. Develop partner messaging, campaigns, sales tools, enablement, and training while collaborating with Sales, Partnerships, Product, and Marketing. Analyze pipeline, revenue, engagement, and adoption performance; identify funnel improvements; manage budgets and resources; and lead multiple complex initiatives to drive partner-sourced growth.

Executes integrated marketing campaigns for transactions advisory and private equity offerings, including content, thought leadership, events, digital programs, and go-to-market initiatives. Coordinates with advisory leaders, subject matter experts, and marketing teams to produce campaign assets, expand service penetration, and support pipeline growth. Tracks engagement, lead generation, and pipeline metrics; manages campaign calendars and timelines; and recommends process and strategy improvements.

Develops and executes industry-specific B2B marketing strategies, content, thought leadership, integrated campaigns, events, and market-facing programs. Partners with industry leaders, service-line marketers, field marketing, communications, and sales enablement teams. Owns content roadmaps, campaign activation, stakeholder engagement, performance measurement, and optimization while using AI-enabled tools to improve marketing workflows.

Develops and executes industry-specific B2B marketing strategies, content roadmaps, thought leadership, integrated campaigns, events, and market-facing programs. Partners with industry leaders, service lines, field marketing, communications, and sales enablement to deliver measurable growth initiatives. Responsibilities include stakeholder advising, content creation, campaign activation, event planning, performance measurement, optimization, and use of AI-enabled marketing tools.

Lead and scale global customer marketing to drive retention, engagement, advocacy, and expansion. Build advocacy, storytelling, executive engagement, reference and review programs, align with Sales and Customer Success, measure impact on GRR/NRR and expansion, and manage a high-performing team using analytics and customer/marketing technologies.

Owns and advances enterprise marketing automation, personalization, and customer engagement capabilities. Serves as the Adobe Marketo subject matter expert, defining platform architecture, governance, integrations, campaign frameworks, customer journeys, segmentation, and triggered communications. Partners with Marketing, Analytics, Technology, and business stakeholders to implement scalable automation, measurement, testing, compliance, and operational improvements across the customer lifecycle.

Lead Jasper’s enterprise growth engine across performance, lifecycle, field, account-based, and organic marketing. Partner with Sales and cross-functional leaders to drive predictable pipeline and revenue, optimize funnel performance through analytics, establish forecasting and reporting rhythms, and apply AI and automation to improve marketing execution. Build and coach a multidisciplinary, high-performing team while shaping company-wide growth strategy and overseeing campaign execution, experimentation, personalization, and investment optimization.

Own end-to-end execution of strategic marketing initiatives from planning through launch. Build project roadmaps, manage timelines, dependencies, stakeholders, executive reviews, and cross-functional teams. Identify risks, drive decisions, and ensure flawless delivery. Improve marketing operations by developing processes, workflows, templates, and review systems, using AI and LLM tools to increase efficiency and quality.