Top Senior Marketing Jobs in Boston, MA

Develop and execute merchant acquisition and activation programs through platform and ISV channels. Own channel strategy, integrated campaigns, partner collaboration, messaging, content, execution, measurement, and optimization. Work cross-functionally with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to drive acquisition, activation, pipeline, GMV, and revenue. Analyze performance, manage multiple programs, and turn successful campaigns into reusable playbooks.

Lead adoption of Atlassian’s Teamwork Graph platform by developing positioning, messaging, go-to-market strategy, onboarding programs, enablement, and activation initiatives. Translate complex platform, data, and AI concepts for technical and business audiences, collaborate with Product, Engineering, Sales, and Customer Success, measure adoption analytics, optimize engagement programs, and represent the platform externally.

Own product marketing strategy and execution, including positioning, messaging, go-to-market launches, sales enablement, competitive intelligence, analyst relations, and expansion campaigns. Partner with Product, Sales, Marketing, and Customer Success to drive adoption, pipeline, retention, and revenue. Translate complex technical capabilities into compelling narratives and measure launch performance. The role requires at least five years of B2B product marketing experience, or three years with an advanced degree, and travel up to 25%.

Directs sales, marketing, and revenue-generating strategies for a resort hotel. Leads and develops the sales and marketing team, grows group and transient business, manages client relationships, oversees campaigns and public relations, maintains digital and OTA presence, analyzes market and sales performance, manages budgets, forecasts demand, and collaborates with hotel operations and revenue management to achieve commercial goals.

Leads Affirm’s Marketing Services organization and long-term partner marketing strategy. Oversees marketplace, partner, and platform marketing teams; manages co-marketing investments, events, monetization programs, measurement frameworks, governance, and partner-funded initiatives. Collaborates with Product, Sales, Partnerships, Finance, Analytics, Legal, and other teams to drive merchant growth, improve return on investment, and strengthen strategic relationships. Builds scalable operating models and develops senior marketing leaders.

Leads product marketing strategy for CrowdStrike’s cloud risk and developer security portfolio. Owns positioning, launches, messaging, analyst engagement, field readiness, technical content, competitive strategy, thought leadership, and adoption. Partners with Product and CTO leaders to shape roadmap and market direction, creates technical proof for cloud and application security audiences, and uses customer, pipeline, usage, and competitive insights to improve business outcomes.

Own go-to-market execution and performance marketing for AI-native applications. Develop multi-channel campaigns across Meta and Google, use generative AI to create and test ad assets, optimize acquisition budgets and conversion rates, and analyze CAC, ROAS, LTV, and related metrics. Collaborate with product, design, marketing, and analytics teams on tracking, dashboards, experimentation, and reporting. Evaluate emerging AI tools and document scalable marketing practices.

Build and manage patient lifecycle campaigns across email, SMS, push, and in-app channels. Own audience segmentation, campaign QA, experimentation, holdout measurement, and retention optimization. Partner with Product, Engineering, and Data Science to instrument events, develop notification infrastructure, and apply predictive personalization signals such as churn propensity and appointment readiness. The role requires hands-on campaign execution, strong lifecycle platform expertise, data fluency, and comfort operating in an ambiguous environment.

Own the global marketing strategy for HiBob’s technology partner ecosystem and marketplace. Develop joint positioning, integrated go-to-market campaigns, demand-generation programs, regional activation frameworks, and partner prioritization models. Collaborate with Product, Sales, Partner Managers, and regional Marketing teams to drive adoption, pipeline, revenue, and customer value. Use performance data to optimize investments and scale successful programs globally.

Develops and executes hotel marketing strategies and campaigns across digital and social channels to drive revenue and guest engagement. Monitors industry trends, presents monthly performance insights to Sales and Revenue Management, leads cross-functional initiatives, and supervises, coaches, and supports marketing team members.

Own client acquisition performance across Meta advertising, strategy, direct-response copy, creative testing, funnel tracking, and client relationships. Manage multiple accounts, optimize campaigns toward appointment and conversion targets, lead performance calls, troubleshoot pixels and automations, develop VSL scripts and messaging, and identify improvements across the funnel. The role requires strong analytical, communication, copywriting, and client-retention skills, with preferred experience in financial services and performance marketing agencies.

Execute integrated omnichannel marketing campaigns across digital, web, email, social, and print. Create branded content and creative assets, leverage AI tools to accelerate production, manage campaign workflows and cross-functional approvals, deploy campaigns through marketing platforms, and analyze performance data to optimize messaging and engagement. The role combines creative execution, digital campaign operations, project management, and data-driven marketing improvement in a fast-paced matrixed environment.

Leads paid social and programmatic performance marketing strategy and execution, primarily across Meta, while optimizing campaigns, budgets, account structures, creative, and ROAS. Develops media plans, forecasts, business cases, incrementality tests, and performance recommendations. Partners with agencies and cross-functional stakeholders, presents insights, manages compliance approvals, supports digital marketing capabilities, and drives customer acquisition and profitable growth.

Own a portfolio of client accounts and drive performance across Meta advertising, client strategy, direct-response copywriting, video sales letter scripts, creative testing, tracking, and funnel execution. Manage campaigns toward appointment and acquisition targets, lead client communications, analyze performance data, troubleshoot pixels and automations, and collaborate on creative development to improve lead quality, conversions, and client retention.

Lead global marketing and business development for the Technology sector: set strategy, manage a global M&BD team, drive pitching/RFPs, run campaigns, events, sponsorships, client development, internal knowledge sharing, and coordinate sector-wide communications to grow client engagement and market positioning.

Owns a portfolio of client accounts and drives performance across Meta advertising, client strategy, direct-response copywriting, video sales letter scripts, creative testing, tracking, and funnel execution. The role manages campaigns toward appointment and acquisition targets, leads client communications, troubleshoots integrations and conversion tracking, and supports retention through data-driven recommendations and performance improvements.

Own a portfolio of client accounts and lead performance marketing strategy across Meta advertising, direct-response copy, video sales letters, creative testing, funnel tracking, and appointment-generation campaigns. Manage budgets, optimize performance against acquisition targets, lead client calls, prepare reports, troubleshoot pixels and marketing automations, and collaborate on creative execution. The role is accountable for client performance, retention, communication, and measurable improvements in lead quality and conversions.

Own a portfolio of performance marketing client accounts end to end. Responsibilities include managing Meta lead-generation campaigns, optimizing budgets and acquisition metrics, leading client strategy calls, writing direct-response ad copy and video sales letter scripts, developing creative tests, troubleshooting pixels and conversion tracking, configuring Calendly and Zapier workflows, and diagnosing funnel performance issues. The role requires accountability for client results, retention, lead quality, booked appointments, and campaign profitability.

Owns client accounts and performance strategy for Meta lead-generation campaigns. Responsibilities include media buying, campaign optimization, direct-response copy and video sales letter scripting, creative testing, client communication, conversion tracking, funnel troubleshooting, Calendly and Zapier integrations, reporting, and retention-focused strategic recommendations.

Leads U.S. marketing for Vibram FiveFingers by translating consumer, cultural, sport, wellness, and market insights into integrated brand programs. Develops local activations, partnerships, events, community initiatives, content, PR, and retail programs while adapting global campaigns for American audiences. Builds relationships with athletes, creators, ambassadors, and communities; represents the brand at events; manages stakeholders; and collaborates globally to strengthen brand relevance and growth.

Coordinates business development and marketing activities for the Intellectual Property and Technology practice, including pitches, RFPs, legal directory submissions, client events, research, reporting, content development, budgets, and onboarding. The role requires strong writing, editing, organization, project coordination, deadline management, and collaboration with attorneys and business professionals. It supports patent litigation-related business development and uses litigation research, CRM, and marketing technology platforms.

Lead integrated B2B marketing across enterprise, SMB, and ABM programs for a HealthTech SaaS company. Own campaign strategy, messaging, creative direction, lifecycle marketing, performance reporting, and optimization. Build account-based plays, improve pipeline and revenue attribution, support customer retention and expansion, and coach demand generation and field marketing teams. Partner closely with Sales, Account Management, Product, Revenue Operations, and the CMO in a growth-stage environment.

Develop and execute product-led growth, lifecycle marketing, and technical audience programs for Voyage AI. Drive awareness, onboarding, activation, adoption, expansion, and continued usage through campaigns, experiments, content, emerging channels, and cross-sell strategies. Partner with Product, Product Marketing, Analytics, Builder Relations, and Data Science teams. Segment audiences, analyze customer and product data, monitor funnel KPIs, optimize messaging and experiences, and identify scalable growth opportunities.

Leads client-facing implementations of Salesforce Marketing Cloud and other marketing automation platforms. Configures dynamic messages, landing pages, segmentation, data extensions, journeys, email and SMS sends, scripting, automation, reporting, and quality assurance. Collaborates with architects, data engineers, clients, and stakeholders on requirements, solution design, campaign execution, platform governance, AI-enabled features, and roadmap improvements. Identifies implementation risks, develops technical documentation, and provides strategic insights while supporting program performance and platform innovation.

Own commercial product marketing by building sales plays, messaging, competitive materials, seller readiness, pricing and packaging guidance, and launch activation. Translate field feedback, deal patterns, objections, and competitive intelligence into stronger positioning and revenue impact. Partner with Product, RevOps, Finance, Technical PMM, and sellers to improve adoption, win rates, pipeline, and commercial execution.