Top Senior Marketing Jobs in Boston, MA

Lead strategy and execution for marketing Bose audio technology franchises. Translate technical R&D into clear positioning, naming, and partner narratives; build scalable toolkits, sales enablement, and training; define KPIs and iterate messaging using data; partner with engineering and sales to maintain centralized, market-ready technology messaging.

Lead development of integrated communications strategies for new product launches: define audiences, messaging architecture, channel roles, launch phasing, and measurement. Orchestrate cross-functional alignment across marketing, media, PR, social, CRM, retail and partners. Own planning standards, readiness, investment priorities, and post-launch learning to continuously improve communications and consumer experience.

Lead integrated brand campaigns across US, CA, and UK—owning strategy, creative briefs, production, sponsorship evaluation, and performance reporting. Partner cross-functionally with PR, product marketing, media, analytics, and agencies to ensure brand consistency, sell ideas to leadership, manage budgets, and translate brand efforts into business impact.

Owns Motive’s full-funnel B2B content strategy, including thought leadership, research, customer stories, executive content, and long-form editorial. Leads programs from opportunity identification through production, distribution, optimization, and measurement. Partners with marketing, sales, communications, SEO, brand, customer, and executive teams to align content with audience, brand, pipeline, and enterprise buying goals. Builds scalable, AI-enabled content processes and establishes editorial standards.

Own competitive intelligence and analyst relations for Sprout Social. Track competitors, product launches, pricing, campaigns, and market developments; publish actionable intelligence; support live competitive deals; maintain battlecards and comparison materials; and advise positioning. Coordinate analyst briefings, evaluations, submissions, and executive presentations. Build intelligence networks and partner with GTM Systems and Applied AI teams to create repeatable AI-powered workflows.

Leads Babylist’s editorial, branded content, social, creator and influencer marketing, community programs, and podcasts. Builds an affiliate creator program from the ground up, establishes content strategy and operating models, directs social-native video, balances editorial integrity with sponsored content, and drives acquisition through organic and paid distribution. Manages a multi-format content leadership team and partners across marketing, creative, and brand strategy to measure performance and scale growth.

Leads partner marketing strategy and execution for Dropbox’s AI and ISV ecosystem, including joint go-to-market plans, positioning, campaigns, launches, evergreen co-marketing, measurement, and growth programs. Manages and develops a partner marketing team while personally leading complex initiatives. Collaborates with Business Development, Partnerships, Product, Sales, Marketing, and Communications, and builds scalable operating models and AI-enabled marketing workflows.

Lead influencer marketing strategy and execution for iGaming and Lottery businesses. Manage creator campaigns across planning, activation, measurement, and analysis; oversee budgets, optimize performance, identify emerging creators and trends, and develop full-funnel programs supporting awareness, engagement, consideration, and acquisition. Collaborate with Marketing, Creative, Analytics, Legal, Compliance, and agencies while improving campaign workflows through automation and emerging technologies.

Leads category growth strategies for CVS Media Exchange by connecting supplier objectives with CVS priorities. Develops consumer and market insights, sales narratives, commercialization opportunities, and multi-supplier campaigns. Partners across merchandising, marketing, analytics, loyalty, sales, and partner management to drive revenue and supplier investment. Leads cross-functional initiatives, business cases, innovation programs, and go-to-market planning while shaping CMX thought leadership and scalable marketing capabilities.

Leads performance marketing across paid media, ecommerce, and CRM, owning multi-million-dollar budgets and full-funnel growth. Develops AI-enabled marketing workflows, conversion strategies, lifecycle programs, measurement frameworks, and testing roadmaps. Partners with Product, Creative, and Analytics to improve acquisition, engagement, and customer value. Builds and manages a high-performing Growth organization while identifying new channels and optimizing campaign execution.

Own the account-based growth marketing motion for named accounts, including ABM campaigns, paid media, intent signals, events, and expansion plays. Improve MQL-to-SQL conversion, lead management, website conversion rates, nurture flows, forms, and funnel experimentation. Partner with Sales, Customer Success, Account Management, RevOps, BDRs, and marketing teams while reporting campaign and account-level performance to leadership.

Leads enterprise-wide marketing strategy and audience growth across awareness, acquisition, engagement, retention, advocacy, fundraising, and brand initiatives. Oversees audience research, segmentation, market intelligence, integrated planning, campaign strategy, and performance analytics. Partners with executive leaders and communications teams to align marketing efforts with organizational goals, while developing a high-performing strategy team and presenting recommendations to senior stakeholders. The role requires up to 25% travel and operates in a hybrid office environment.

Lead North America field marketing to drive regional pipeline and growth. Build and execute regional marketing, ABM, events, and digital campaigns; align closely with sales and SDRs; manage a small team and budgets; use data and AI to optimize performance and forecast pipeline.

Develop and execute go-to-market strategies for healthcare and employee benefits products. Responsibilities include market and competitive analysis, product positioning and messaging, marketing collateral, product launches, sales enablement, cross-functional collaboration, client feedback analysis, and performance measurement. The role translates complex product capabilities into compelling customer-focused stories and supports thought leadership initiatives.

Manage demand generation across paid and organic advertising, social media, SEO, email, and lead-generation programs. Own marketing CRM systems, segmentation, website optimization in Wix, funnel performance reporting, dashboards, and field marketing support. Partner with the CEO to develop strategy, execute campaigns, improve lead quality, conduct A/B testing, and drive measurable growth in a healthcare technology startup.

Develop and execute lifecycle and growth marketing programs for B2B SaaS developers, driving platform adoption, retention, expansion, and revenue. Own campaigns across onboarding, activation, re-engagement, and monetization; optimize messaging, channels, and user journeys through experimentation and A/B testing. Partner with Product, Analytics, Data Science, Customer Success, Product Marketing, and Developer Relations. Analyze customers, markets, and KPIs to identify growth opportunities and deliver measurable programs.

Develops and maintains print and digital marketing content for institutional, advisory, and private wealth audiences. Creates factsheets, presentations, brochures, sales materials, investment graphics, and web and email content. Manages content through Seismic, supports quarterly updates, maintains brand assets, and partners with Compliance to meet regulations. Requires strong design, writing, project management, financial communications, and marketing technology skills.

Develops and executes regional marketing and demand-generation plans across the Northeast United States and Canada. Partners with commercial teams to identify target accounts, create activation plans, and align investments with business priorities. Leads customer events and engagement programs, collaborates on integrated campaigns and product positioning, and measures marketing performance through funnel analysis, market intelligence, CRM utilization, and continuous-improvement tools.

Build Mimica’s product marketing function and own product positioning, messaging, go-to-market strategy, launches, market research, customer narratives, sales enablement, and marketing collateral. Partner closely with Product, Sales, Content, Demand Generation, and other teams to translate technically complex AI and enterprise software capabilities into compelling stories for varied industries, personas, use cases, and customer segments.

Create and manage B2B content across channels to drive awareness and pipeline. Own storytelling, SEO/AEO/GEO optimization, editorial calendar, content governance, webinar and speaker programs, cross-functional alignment, and performance measurement to support demand generation and product marketing.

Manage high-volume pre- and post-sales marketing deliverables, translating AI, data, identity, and platform capabilities into client narratives, proposals, presentations, and enablement materials. Partner cross-functionally on product marketing, positioning, sales training, field marketing, events, and thought leadership. Develop scalable collateral libraries and explore AI-powered tools and workflows to improve marketing and sales efficiency.

Manage digital content production and web publishing workflows in Adobe Experience Manager, coordinating briefs, reviews, approvals, authoring, and quality assurance. Coordinate digital projects, timelines, dependencies, agencies, and development partners through project management tools. Maintain governance, brand, and compliance standards; provide operational coverage; monitor web analytics; prepare performance reports; and identify content, UX, and process improvements.

Lead marketing designer who rapidly creates brand systems, templates, and high-volume marketing assets using Figma and AI image tools. Build reusable Figma libraries and components, produce social/app store/OG visuals and short videos, polish product UI where needed, and push design tooling and workflows to scale across many products.

Design and execute multi-channel ABM strategies across the Americas for the Commercial SMB segment. Lead paid media, field, and event programs (1:many, 1:few, 1:1), build operating playbooks, partner closely with sales, and establish reporting to measure and optimize pipeline generation.

Own enterprise partnership lifecycle marketing across journey architecture, segmentation, creative strategy, execution, experimentation, reporting, and optimization. Build scalable journey templates, creative frameworks, QA processes, KPI dashboards, and reporting standards from scratch. Serve as a Customer Success point of contact, lead partner launch workstreams, diagnose performance issues, present recommendations, and use AI to accelerate marketing workflows while applying sound judgment.