Top Senior Marketing Jobs in Boston, MA

Own the paid performance marketing portfolio for Engine’s B2B Travel product, including strategy, execution, measurement, and channel expansion across search, social, programmatic, CTV, audio, and emerging platforms. Drive efficient customer acquisition, sign-ups, and first bookings while optimizing ROAS and LTV:CAC. Lead creative testing, attribution and measurement partnerships, performance reporting, lifecycle handoffs, and AI-enabled workflows.

Own marketing campaign operations, including email, webinar, and event execution; maintain Salesforce and Customer.io data quality; administer marketing automation and workflow tools; build Liquid-based email modules; manage lead routing and cross-system data synchronization; support reporting and dashboards; and improve attribution and operational processes. Partner with growth, sales, and revenue operations teams to drive accurate, scalable campaign execution and pipeline growth.

Own the global partner marketing strategy for ReversingLabs, developing joint campaigns, co-branded assets, demand-generation programs, and partner enablement across global regions. Manage MDF and co-op funding, measure partner-sourced and partner-influenced pipeline, and report program returns. Collaborate with field marketing, sales, alliances, technology partners, hyperscalers, and distributors to build scalable campaigns and strengthen partner revenue contribution.

Leads marketing strategy and activation for assigned legal practices and business units. Develops positioning, messaging, integrated campaigns, annual marketing plans, KPIs, and measurement frameworks aligned with business development and growth objectives. Advises senior leaders on market positioning and audience engagement, identifies growth opportunities, and coordinates cross-functional marketing initiatives across the firm.

Develop and execute B2B content marketing strategies for an enterprise life sciences software platform. Create thought leadership, product, customer, and multi-format content; optimize assets for SEO and GEO; collaborate across marketing, product, sales, and subject matter teams; measure performance; and improve content processes, messaging, and campaign effectiveness.

Develop and execute B2B content strategies for an enterprise life sciences software platform. Create thought leadership, product, customer, and multi-format content; optimize content for SEO and GEO; collaborate with marketing, sales, product, and customer teams; measure performance; and improve messaging, processes, and content operations.

Own go-to-market strategy, positioning, messaging, competitive intelligence, and launch execution for Catapult’s Tactics & Coaching product portfolio. Partner with Product and Sales to drive demand, pipeline, and revenue across American Football, Basketball, and Ice Hockey. Establish launch governance, marketing calendars, messaging standards, and product marketing best practices while coordinating cross-functional teams and incorporating customer and market feedback.

Own and build the marketing operations function for a B2B SaaS company. Responsibilities include funnel dashboards, cohort reporting, multi-touch attribution, pipeline and campaign ROI analysis, Pardot and Salesforce administration, lead routing, data hygiene, AI-assisted reporting and content workflows, and compliance with marketing regulations. The role partners across Marketing, Sales, RevOps, and leadership to diagnose funnel issues, improve systems, and provide executive-level insights.

Own and build the company’s marketing function across brand strategy, positioning, demand generation, digital campaigns, content, events, sales enablement, CRM, vendor coordination, and marketing analytics. The role develops go-to-market programs for technical B2B audiences, manages the website and marketing channels, supports thought leadership, tracks KPIs, and oversees the marketing budget while partnering closely with sales and leadership.

Develop and execute product marketing strategies for childcare and preschool programs to increase enrollment, revenue, and benefit utilization. Responsibilities include market research, competitive analysis, positioning, messaging, go-to-market planning, campaign development, performance tracking, and providing insights for product and business strategy. The role collaborates across product, client, and partner teams and is fully remote within the United States.

Develop and edit high-impact marketing and sales copy across web, email, social, ads, blogs, events, and campaigns. Own brand voice and messaging frameworks, communicate IANS’s evolution into a cybersecurity intelligence platform, and create integrated campaign concepts. Use AI tools, performance data, audience insights, and SEO/GEO best practices to improve content, engagement, and conversion while collaborating with marketing, product, sales, and design teams.

Own Tulip’s content strategy and editorial programs, creating thought leadership, campaign assets, customer stories, social content, and sales enablement materials. Partner with Product Marketing, Demand Generation, Sales, and Design to connect content with pipeline and revenue. Build AI-assisted editorial workflows, manage external contributors, support major events and launches, and use performance data to improve content effectiveness and adoption.

Manages execution of targeted marketing campaigns across banking channels, including offer and referral deployments. Translates customer experiences into technical requirements, coordinates implementation plans, testing, data requests, production certification, monitoring, and SLA adherence. Partners with technology, business, and marketing teams on channel and product expansion while providing platform expertise, technical leadership, and continuous process improvement.

Develops and executes intermediary channel marketing strategies for asset management distribution channels, including broker-dealers, wirehouses, banks, and RIAs. Creates campaigns across digital, email, content, social, and events; coordinates with sales, product marketing, creative, legal, compliance, and production teams; manages deliverables and stakeholders; and establishes KPI frameworks to measure and optimize marketing effectiveness.

Develop and execute integrated B2B and B2C marketing campaigns, product launches, digital experiences, CRM initiatives, content, PR, events, and sales enablement. Manage agencies, budgets, timelines, messaging, website launches, paid media, and customer insights. Partner cross-functionally with product, sales, engineering, legal, and leadership teams to translate complex technical offerings into compelling customer communications and optimize marketing performance.

Leads influencer marketing strategy and execution for iGaming and Lottery businesses. Owns full-funnel creator campaigns from partner selection through activation, measurement, and analysis. Manages budgets, evaluates performance, develops recommendations, identifies emerging creators and trends, and improves campaign workflows through process enhancements, automation, and emerging technologies. Collaborates with Marketing, Creative, Analytics, Legal, Compliance, and external agencies to deliver measurable growth.

Own Rally’s top-of-funnel demand generation and pipeline growth. Identify and test acquisition channels, manage events, email strategy, social campaigns, and paid initiatives, and partner with Sales and Product Marketing on pipeline-focused campaigns. Optimize performance using CAC, conversion rates, and pipeline velocity. The role requires independent ownership in a fast-moving SaaS startup environment with limited resources and cross-functional collaboration.

Leads account-based marketing programs for strategic Aerospace and Defense accounts. Designs personalized campaigns, partners with enterprise sales teams, accelerates pipeline and account expansion, manages executive engagement initiatives, analyzes performance through marketing platforms, and oversees budgets and resource allocation. The role requires strong B2B marketing expertise, analytical ability, project management, and experience with complex enterprise software buying cycles.

Manage global performance marketing programs across paid social, search, video, and emerging channels to drive member acquisition and revenue growth. Responsibilities include managing budgets, forecasting, optimizing media spend, improving CAC and ROAS, establishing measurement frameworks, evaluating incrementality, developing testing roadmaps, enhancing creative and targeting performance, and identifying scalable acquisition opportunities. The role partners with Analytics, Product, Creative, Finance, Brand Media, and Lifecycle Marketing teams.

Lead North America marketing operations to streamline data, processes, governance and automation. Manage cross-functional teams, optimize marketing tools and platforms, deliver executive reporting, define roadmaps, oversee training and change management, and drive scalable content production and operational efficiencies in partnership with marketing, data, technology, product, and compliance stakeholders.

Owns the firm’s email marketing platform, including campaign development, templates, automation, segmentation, lead scoring, testing, reporting, compliance, and data integrity. Troubleshoots integrations across Marketo, Salesforce, events platforms, and the broader marketing technology stack. Builds and maintains AI-enabled workflows, coordinates with vendors and technical partners, and identifies platform improvements. Requires advanced Marketo administration, integration troubleshooting, marketing analytics, and AI workflow experience.

Lead North America marketing operations to streamline data operations, governance, and process automation. Manage cross-functional teams, optimize marketing tools, measure impact with executive reporting, define roadmaps, drive efficiencies, oversee training, and partner with marketing, data, technology, product, and compliance to scale content production and improve analytics and automation.

Leads AI and transformation initiatives across global Marketing Operations, including predictive scoring models, agentic workflows, intelligent automation, governance, and responsible AI adoption. The role combines hands-on model and automation delivery with strategy, process redesign, change management, training, stakeholder engagement, and feature governance. It also manages a small team and partners with Data & AI, Campaign Operations, and Technology Strategy teams.

Executes digital marketing campaigns in Eloqua, including emails, forms, landing pages, audience segmentation, testing, deployment, QA, and reporting. Troubleshoots campaign, integration, HTML, CSS, and data issues; supports Marketing and Business Development teams; coordinates offshore execution; maintains platform governance and documentation; analyzes performance and recommends improvements. Requires five or more years of related experience and advanced marketing automation expertise.

Lead U.S. product marketing for Veeva Vault CRM Suite, including positioning, messaging, go-to-market strategy, launches, release marketing, sales enablement, content strategy, customer advocacy, and conference programs. Partner with product management, market strategy, sales, and integrated marketing to drive adoption, retention, cross-sell, and customer growth. Develop compelling narratives, customer-facing content, competitive assets, and enablement materials while guiding team execution and maintaining cross-functional alignment.