Sales Startups in Boston

Using Technology to build brand awareness and reach customers through web sites and social media and other digitally enhanced messaging brings exciting opportunity to define our brand clearly and provide people clear access to our core value propositions. This candidate will understand the origins and current best practice of web site content, “SEO” and “SEM” expert, excellent writer, creative thinker, and collaborator who can self-impose deadlines and juggle many urgent short-term priorities with a sustainable approach to our most important asset: our Brand. Technology geeks welcomed, certified HubSpot and WordPress Power User preferred.

The Small Medium Enterprise Sales group here at Drift have a team-first mentality. They take pride in winning and growing as a team. Incredibly collaborative, innately motivated and invested in continuous learn, this team is unlike your normal sales team. They are passionate about putting customers first, which drives a different sort of sale. This team is responsible for growing our mid-tier client base in a fast paced sales environment and educating prospects on the tenets of Conversational Marketing. 

Help drive activation of key marketing programs to the field sales teams, and conversely communicate needs of the field back to the Marketing Director. Support events and webinars in North America, from event communication to coordination with the sales development and sales teams. Assist with the creation of Account Based Marketing programs that are tailored to segments of both individual organizations and groups of organizations with similar business models and challenges. Collaborate with fellow marketers on lessons learned and best practices in order to continually challenge the status quo and improve the regional marketing model.

Develop marketing programs focused on mid-market and enterprise B2B marketers. Execute on account-based marketing initiatives across email, event and digital channels to achieve Enterprise business goals. Align with the BDR manager and Enterprise BDRs to educate and enable the team on new marketing programs. Work closely with Product, Brand, Events and Sales teams as a primary point of contact for all Enterprise Marketer-focused content and campaigns.

We are looking for an entrepreneurial minded CSM to service our customers of Siftrock, a Drift product providing email reply management for marketing automation. We’re looking for someone who will not only service and develop the onboarding strategy for these customers, but who can help us in growing the overall SIftrock go-to-marketing strategy and shaping the long term success plan for our customers.