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Cloud • eCommerce • Information Technology • Retail • Software • Database
Own global demand generation for a target industry sector, developing full-funnel campaigns, ABM programs, nurture tracks, field events, and executive roundtables. Manage channel selection and budgets, convert product marketing use cases into campaign assets, report on MQL, SQL, and pipeline performance, optimize campaigns, and align closely with Sales, BDR, RevOps, and Product Marketing teams.
