Products don’t just fall into consumers’ laps fully formed. Digital agencies help give those looking for a solution answers to their questions, connecting brands with lifelong customers. While advertising used to be about coming up with cool copy and neat artwork, today’s marketing, advertising and PR firms have to provide value on all fronts, including digital production.
What they do: AMP Agency started with non-traditional roots, but has since morphed into a full-service agency helping companies with digital marketing and advertising needs. The team of more than 100 has built campaigns targeted at everyone from mothers of preschoolers to sport fanatics.
Example clients: Samsung, Hasbro, Maybelline
Perks and culture: AMP looks for ego-free employees who enjoy collaborative, entrepreneurial work. Stretches between free lunch Thursdays can be filled with stops by the original Pizzeria Regina just down the street, and company outings help build a family-like atmosphere.
What they do: Data is core to the work CTP manages and is behind nearly every decision it makes. The digital, advertising and PR agency uses a data-driven approach to its work, but adds a human touch to support authentic engagement and genuine interest.
Example clients: Microsoft, Boston Red Sox, Red Hat
Perks and culture: While CTP employees work at an advertising-focused business, they aren’t just PR and advertising people. The company emphasizes incorporating personal interests into the job, helping to build a sense of community at the office.
What they do: By designing mobile apps, web platforms and other software, Raizlabs helps brands solve business problems with modern solutions. The company partners with firms of all sizes to help them connect with customers without building out expensive internal tech teams.
Example clients: RunKeeper, HubSpot, Intuit
Perks and culture: Raizlabs values critical thinkers with an entrepreneurial spirit. Hack days, a trust-based vacation policy and weekly team meals reflect a culture that emphasizes teamwork. Employees also have access to conferences and events to promote continued personal growth.
What they do: Verndale helps brands and customers connect. The company builds digital experiences for large and mid-sized companies, connecting to customers who turn to the internet first and expect that interactions will be consistent across the brand.
Example clients: Black+Decker, Visa, Taco Bell
Perks and culture: A commuter benefit plan, generous work-from-home policy and a dozen company outings every year make Verndale a compelling place for top-level talent to turn on the job hunt. Office scooters get you to the meeting on time after getting distracted by a co-worker’s dog, or more likely, get you to the 3:30 beer meeting on Friday afternoons.
What they do: Boston Interactive is a full-service marketing agency that improves online success. Employees engage with clients across industries as diverse as healthcare, financial services, consumer goods, technology and more.
Example clients: Bose, ASPCA, Zildjian
Perks and culture: Breaking things is part of day-to-day life at Boston Interactive, with employees making sure they fix what breaks before it goes out. But that’s hard work, and to keep fit and mentally healthy, perks include an on-site gym, volunteer opportunities and ping-pong tournaments.
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