With such a deluge of available content, it can be hard for consumer brands to reach customers.
Enter Zaius.
The Boston-based behavioral marketing platform helps brands like Scotts, Sotheby’s and Moda Operandi reach new customers and make them more loyal. How? By tracking their behaviors and giving brands the ability to reach out at the right time on the right platform — whether that’s email, Facebook or push notifications.
“Today, consumers have adopted multiple devices and channels that are available for marketers,” said Mark Gally, CEO. “But when marketers deploy a patchwork of solutions, silos of data are created.”
What sets Zaius apart from other marketing platforms is that it has unified consumer interaction data from multiple marketing tools and has created a single interface for all different campaigns, Gally said.
“The B2C CRM space is just as big as the B2B CRM space,” Gally said. “But the B2C market lacks a central system of record that the B2B market has. So there’s this huge market opportunity sitting right in front of us and no one is doing it like us.”
Founded in 2013, Zaius’ platform combines analytics, CRM software and marketing automation to solve some of marketers biggest pain points by helping them see which actions drive revenue and then automating those points of contact with customers.
This, Gally said, leads to serious moneymaking potential on various channels.
According to Zaius, their average customer sees positive return on investment within three months, with returning consumers increasing their average order values by up to 150 percent.
Zaius raised an $8 million round in June 2016 to expand its sales and marketing teams and invest in product development. Since then, Gally said they have been doubling every six months in terms of both sales bookings and employee headcount.
The startup currently employs about 50 people in Boston and has open roles in customer success, sales, product development and engineering.
Gally added that Boston is an ideal place to look for tech talent.
“Building a company in Boston, you notice that the employees are more loyal than other parts of the country and that’s kind of unique,” Gally said. “Startups require that loyalty because employees are what propel a business farther and farther forward.”
