Top Marketing Jobs in Boston, MA

The Lead Partner Marketing Manager will develop and execute marketing strategies for partnerships, manage relationships with key technology allies, and oversee partner marketing initiatives at Dynatrace.

Leads strategic marketing initiatives for PwC’s Cyber and Technology Risk practice, including market research, campaign development, digital marketing, content strategy, performance analysis, stakeholder engagement, and business development. The role manages CRM-supported client relationships, strengthens brand visibility, drives revenue growth, and coaches marketing team members.

Supports Shark brand marketing across beauty and home products through consumer research, competitive analysis, campaign planning, influencer and creator engagement, product launches, packaging updates, sampling, events, agency coordination, and sales enablement. Reviews marketing collateral, maintains category databases, analyzes SKU assortments and digital campaigns, identifies growth opportunities, and contributes creative ideas while collaborating with cross-functional teams.

Analyze and optimize paid search, social, and affiliate campaigns to achieve ROAS and revenue goals. Identify customer acquisition and efficiency opportunities, contribute to campaign strategy, and provide reporting, insights, and launch forecasts. Coordinate with media teams, internal departments, partners, and agencies while managing timelines, budgets, billing, forecasts, and deliverables.

Own product marketing for Flywire’s Travel solutions across hospitality and experiential segments. Define positioning, ideal customer profiles, buyer personas, messaging, go-to-market strategies, launches, and sales enablement. Partner with Product, Sales, Marketing, Partnerships, and RevOps to improve pipeline quality, conversion, win rates, and revenue. Gather customer and competitive insights, support deal strategy, influence product direction, and use AI to improve marketing content, research, productivity, and scalability.

Lead product marketing for Flywire’s Travel software and payments platform across Hospitality and Experiential segments. Own positioning, ideal customer profiles, buyer personas, go-to-market launches, sales enablement, competitive deal support, and customer insight programs. Partner cross-functionally with Product, Sales, Marketing, Partnerships, and RevOps to improve pipeline quality, conversion, win rates, and revenue. Use AI to increase marketing productivity and execution quality.

Develops content amplification strategies across social, video, editorial partnerships, digital PR, and third-party channels. Partners with SEO, communications, analytics, creative, executives, and subject matter experts to expand brand authority, earn mentions and citations, improve organic and AI search discoverability, and measure reach, engagement, referrals, links, video performance, and business outcomes. Monitors competitors and emerging platforms while managing agencies, vendors, and production partners.

Develop and execute brand strategies, product roadmaps, go-to-market plans, messaging, packaging, digital, retail, PR, and social campaigns. Analyze consumer, category, competitive, and performance data to guide product positioning, assortment, pricing, and innovation decisions. Support retailer sell-in, creative development, product launches, and post-launch evaluations while coordinating cross-functional teams and managing multiple projects.

Lead vertical go-to-market: own messaging, positioning, campaigns, and content end-to-end. Drive sourced and influenced pipeline with Sales/BDRs/pre-sales, produce campaign assets (ebooks, webinars, landing pages), design multi-touch account-level campaigns, analyze performance, and iterate rapidly using AI tools.

Own developer acquisition for Bluebox.ai by testing and scaling paid channels such as newsletters, Reddit, search, YouTube, podcasts, and community sponsorships. Manage paid media, attribution, funnel analytics, campaign reporting, and content distribution. Optimize for sign-ups, meaningful usage, and activation while experimenting with SEO, AI-SEO, and LLM optimization. Operate independently in a startup-like environment, documenting results and reallocating budget based on data.

Lead Tulip's global marketing function: set strategy and category positioning, build and scale an AI-native marketing organization, own brand, demand, product marketing, communications and partner ecosystem, and drive measurable pipeline and revenue in collaboration with CEO, Product, and Commercial teams.

The Product Marketing Lead drives the narrative and adoption of the ZAIDYN Field Performance AI platform by crafting messaging, developing go-to-market strategies, and collaborating with cross-functional teams to enhance customer value and market presence.

Lead and scale global customer marketing to drive retention, engagement, advocacy, and expansion. Build advocacy, storytelling, executive engagement, reference and review programs, align with Sales and Customer Success, measure impact on GRR/NRR and expansion, and manage a high-performing team using analytics and customer/marketing technologies.

Lead strategy and execution for marketing Bose audio technology franchises. Translate technical R&D into clear positioning, naming, and partner narratives; build scalable toolkits, sales enablement, and training; define KPIs and iterate messaging using data; partner with engineering and sales to maintain centralized, market-ready technology messaging.

Lead end-to-end planning and execution of integrated product launches. Build and manage launch timelines, coordinate cross-functional workstreams, track asset readiness and localizations, manage sample and PR workflows, identify risks and drive resolution, and continuously improve launch processes and templates to ensure global launch readiness.

Lead development of integrated communications strategies for new product launches: define audiences, messaging architecture, channel roles, launch phasing, and measurement. Orchestrate cross-functional alignment across marketing, media, PR, social, CRM, retail and partners. Own planning standards, readiness, investment priorities, and post-launch learning to continuously improve communications and consumer experience.

Lead digital brand media campaigns across the US, Canada, and the UK. Define channel mix and investment strategy, own creative testing and production from brief to trafficking, manage agencies and internal teams, track performance and budgets, partner with analytics/engineering to improve measurement, and present monthly campaign reports.

Lead integrated brand campaigns across US, CA, and UK—owning strategy, creative briefs, production, sponsorship evaluation, and performance reporting. Partner cross-functionally with PR, product marketing, media, analytics, and agencies to ensure brand consistency, sell ideas to leadership, manage budgets, and translate brand efforts into business impact.

Lead global brand and portfolio strategy for Shark and Ninja, driving product launches, integrated marketing, retailer partnerships, and performance measurement to grow market share and profitability across markets.

Translate performance insights into actionable marketing investment strategies, build scalable processes linking Analytics and Integrated Marketing, inform channel and market-level planning, strengthen reporting and planning, and create clear materials for stakeholders while identifying opportunities to improve workflows and use AI to enhance marketing decision-making.

Lead influencer marketing strategy and execution for iGaming and Lottery businesses. Manage creator campaigns across planning, activation, measurement, and analysis; oversee budgets, optimize performance, identify emerging creators and trends, and develop full-funnel programs supporting awareness, engagement, consideration, and acquisition. Collaborate with Marketing, Creative, Analytics, Legal, Compliance, and agencies while improving campaign workflows through automation and emerging technologies.

Own product positioning, ideal customer profiles, messaging, go-to-market launches, sales enablement, and customer insight for education software and payments solutions. Partner cross-functionally with Product, Sales, Marketing, Partnerships, and RevOps to improve pipeline quality, conversion, win rates, and revenue. Translate complex capabilities into compelling value propositions, support competitive deal strategy, and use AI to improve marketing productivity and scalability.

Leads end-to-end marketing strategy and execution for Commercial and Corporate Banking, including client acquisition, retention, product adoption, digital campaigns, ABM, sales enablement, events, analytics, optimization, budgeting, and regulatory governance. Partners with senior banking, sales, data, and digital stakeholders to develop value propositions, integrated marketing plans, and measurable growth initiatives in a regulated B2B financial services environment.

Lead North America field marketing to drive regional pipeline and growth. Build and execute regional marketing, ABM, events, and digital campaigns; align closely with sales and SDRs; manage a small team and budgets; use data and AI to optimize performance and forecast pipeline.

Own go-to-market strategy and execution for YCharts data products, partnering with Product, Marketing, Sales, and Customer Success. Responsibilities include launch planning, product positioning, messaging, sales enablement, customer and competitive research, internal and external communications, and coordinating multiple concurrent launches. The role translates complex financial products and market data into clear customer value for wealth managers, advisors, and asset managers.