Sr Director, LATAM Marketing - Ninja

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
About the Role
As Sr Director of LATAM Marketing, you will lead Ninja's marketing strategy and execution across Latin America and serve as a key voice in shaping our approach to Latin consumers in the US and around the world. Based in Miami, you'll act as both a commercial driver and cultural ambassador, ensuring Ninja resonates with diverse regional audiences while supporting our global growth strategy.
This highly visible role requires a balance of strategic thinking, compelling storytelling, local expertise, commercial rigor, and team leadership to build brand connection and deliver measurable growth.
Responsibilities
Regional Leadership & Strategic Planning

• Serve as the voice of the Latin consumer to the CMO, advocating for regional nuances in consumer behavior, retail dynamics, and media consumption
• Lead localization of the marketing strategy, aligned with SharkNinja's global priorities and brand standards
• Provide advisory input into US and European marketing strategies that target Latin consumer segments
• Escalate to global stakeholders what is required for Ninja to win in the LATAM region

Go-to-Market Excellence

• Own GTM planning for the LATAM region, including product positioning, partnerships, launch strategy, pricing, media, and retail readiness
• Localize global campaigns while ensuring cultural relevance and business impact
• Partner with sales to drive category expansion, retail activation, and trade marketing strategies across key accounts

Team Leadership & Collaboration

• Build, lead, and develop a high-performing LATAM Marketing team, who are responsible for the GTM execution of the global marketing strategy in their specific markets
• Foster strong cross-functional partnerships across Product Marketing, Media, Creative, Sales, and Regional Distributors to achieve Outrageously Extraordinary growth
• Liaise with local agencies and partners to drive executional excellence in media, PR, and in-store experiences

Consumer, Category & Brand Stewardship

• Champion a consumer-first mindset, elevating local insights to inform brand strategy and innovation roadmaps
• Monitor performance KPIs, optimize marketing investments, and drive continuous improvement across markets
• Ensure the marketing portfolio is positioned for long-term relevance and growth in the region, act as advocate

Qualifications

• 10+ years of marketing experience at a multinational beauty or personal care company, with at least 5 years in a regional or general management role across LATAM markets
• Deep understanding of Latin American culture, consumer preferences, and retail environments (including but not limited to Mexico)
• Experience influencing global organizations and adapting global playbooks to regional realities
• Strong leadership, stakeholder management, and team development capabilities
• Fluent in Spanish and English (Portuguese a plus)
• Willingness to travel across the region and to HQ as needed

Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]