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Fitness • Hardware • Healthtech • Sports • Wearables
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Fitness • Hardware • Healthtech • Sports • Wearables
The VP of Communications at WHOOP will lead global communications strategy, oversee PR and internal communications, manage crisis situations, and mentor a communications team. This role requires strong storytelling, collaboration, and experience in high-growth brands, particularly in AI and healthcare.
At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
We’re seeking a highly analytical and strategic Senior Wholesale Commercial Marketing Lead to drive growth across WHOOP’s wholesale business. This cross-functional role will lead sales forecasting, investment planning, performance analysis, pricing and promotion strategy, and partner closely with Finance, Operations, Analytics, and the broader Marketing team. The ideal candidate is an exceptional problem solver, data translator, and operator who thrives in a dynamic, fast-paced environment.
This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
RESPONSIBILITIES:
- Build and maintain monthly retailer-level sales forecasts in partnership with Finance
- Own reporting of weekly trading performance by region and retailer
- Inform financial outlooks and shape the business narrative for internal and external stakeholders
- Collaborate with Marketing to allocate and optimize advertising spend across wholesale campaigns
- Draft business cases and pitch decks for new growth initiatives
- Lead the analytics roadmap, partnering with the Analytics team to optimize and automate reporting
- Integrate Wholesale performance into Marketing Mix Modeling (MMM)
- Align with DTC on omnichannel promotional strategies to maximize sell-through efficiently
- Conduct margin analyses to support new product launches and retailers
- Partner with Finance on quarterly LTV/CAC modeling to assess efficiency and guide resource allocation
- Monitor Wholesale OKRs/KPIs, surface performance gaps, and recommend corrective actions
- Liaise with Operations to ensure alignment on SLA performance and S&OP milestones
QUALIFICATIONS:
- 7+ years of experience in finance, strategy, analytics, or a commercial function
- Proven ability to interpret complex data and translate it into actionable insights
- Experience managing cross-functional projects and aligning multiple stakeholders
- Entrepreneurial mindset with strong ownership and initiative
- High proficiency in Excel/Google Sheets; familiarity with Sigma, Tableau, or SQL a plus
- Enthusiasm for integrating AI tools into workflows to drive smarter, faster decision-making
- Passion for health, fitness, and performance
Interested in the role but don’t meet every qualification? We encourage you to apply! At WHOOP, we believe there’s more to a candidate than what’s on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we welcome all applicants.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
WHOOP Boston, Massachusetts, USA Office
1 Kenmore Sq, Boston, MA, United States, 02215
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