Top Healthtech Marketing Jobs in Boston, MA

Build Synthpop’s product marketing function from the ground up, owning positioning, messaging, launches, campaigns, customer research, product storytelling, demos, sales enablement, and performance measurement. Partner cross-functionally with Product, Engineering, Sales, Customer Success, Design, and leadership to market healthcare AI workflows and translate complex technology into compelling customer outcomes. Establish scalable marketing processes, content standards, research practices, and launch operations while working primarily from the Boston/Cambridge office.

Leads government affairs and public affairs strategy across approximately 12 Northeastern states. Represents the company before legislatures, governors’ offices, Medicaid agencies, and regulators; manages lobbying and stakeholder relationships; monitors policy, procurement, and reimbursement developments; prepares testimony and executive briefings; coordinates advocacy, coalition, and political engagement; and partners cross-functionally to support contracts, compliance, operations, and business objectives.

The Individual Giving Manager manages and grows a portfolio of mid-level individual donors, executes direct and digital fundraising appeals, and develops donor cultivation and stewardship strategies. Responsibilities include overseeing Emerging Leaders and Boston Marathon fundraising programs, engaging donors and community groups, tracking donor data in Raiser's Edge, monitoring performance benchmarks, creating targeted outreach, and collaborating with communications and development teams. The role also includes donor solicitation, event engagement, personalized outreach, and identifying major-gift prospects.

Leads growth and operational excellence for Boston Vision’s vision correction division. Builds referral relationships with healthcare providers and community partners, manages patient journeys, improves conversion rates and satisfaction, analyzes KPIs, develops dashboards, coordinates cross-functional process improvements, supports marketing and reputation initiatives, and contributes to strategic growth and new service launches.

Provides strategic and operational leadership for an integrated healthcare marketing and communications function. Leads brand strategy, service-line marketing, digital campaigns, media relations, executive and internal communications, reputation and crisis communications, analytics, budgeting, vendor management, and team development. Partners with executive, clinical, physician, and operational leaders to support growth, patient acquisition, engagement, organizational change, and market positioning.

Leads Bristol Myers Squibb’s global investor relations program, developing corporate messages, earnings materials, investor presentations, and event content. Serves as a spokesperson for investors and analysts, analyzes trading activity, financial models, industry trends, and peer performance, and partners with executive leadership and cross-functional teams. Builds stakeholder relationships, supports medical and investor events, conducts non-deal roadshows, improves operational effectiveness, and mentors investor relations team members.

Build and manage Chamber’s member engagement operations, including HubSpot CRM architecture, lifecycle campaigns, workflows, automations, segmentation, and data hygiene. Lead multichannel campaigns across email, SMS, phone, and print; manage deliverability and SMS compliance; analyze performance; and coordinate vendors and agencies. Establish campaign QA and operating standards, launch member journeys, optimize activation and retention, and partner cross-functionally to scale engagement programs.

Develops product positioning, messaging, buyer personas, go-to-market strategies, market insights, product launches, pricing and packaging analysis, and sales enablement collateral. Partners cross-functionally with Product, Sales, Customer Success, Finance, Demand, and Content teams to drive pipeline, win rate, and ARR growth. Leads AI-first workflow adoption and supports marketing of healthcare interoperability and data-quality solutions.

Develop and execute B2B content marketing strategies for an enterprise life sciences software platform. Create thought leadership, product, customer, and multi-format content; optimize assets for SEO and GEO; collaborate across marketing, product, sales, and subject matter teams; measure performance; and improve content processes, messaging, and campaign effectiveness.

Guides elders and caregivers through the Elder Service Plan enrollment process, manages enrollment assessments and documentation, meets monthly enrollment goals, coordinates with internal teams, and conducts community outreach to generate referrals. Develops enrollment strategies, researches target markets, supports MassHealth enrollment, maintains CRM records, and participates in presentations and community events.