Sr. Manager, Marketing Strategy

Why join our team?

Are you a passionate, progress-driven individual looking to make a positive impact at an industry-leading organization? Do you seek an opportunity to develop your professional skills, while contributing to an organization working to make health care simpler, more affordable, and more accessible?

We want to identify, attract, and mobilize top talent to ensure successful execution of Blue Cross Blue Shield of Massachusetts business strategy. As a member of our team, you will be challenged to be the best you can be and supported throughout your individual journey.

Our commitment to you

We are committed to investing in your development and providing the necessary resources to enable your success. We are dedicated to creating a refreshing and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path. We take pride in our diverse, community-centric, wellness-focused culture and believe every member of our team deserves to enjoy a positive work-life balance.

What we need:

Reporting directly to the Director of Product Marketing, the Commercial Medical, Health & Wellness Sr. Manager, Marketing Strategy role is responsible for developing and executing various product marketing strategies. This role will collaborate directly with business leaders in product management, marketing, sales, and other departments to deliver go-to-market strategies for key Commercial Medical, Health & Wellness initiatives that align with our corporate strategy and goals. It will also support relevant offerings launched by Blue Cross, in partnership with external vendors. This role will need to demonstrate product marketing effectiveness against key performance indicators. Being successful in this role is highly dependent on the person’s ability to think strategically, build relationships, deliver results on time, and to influence positive outcomes.

This position is eligible for our Flex persona.

Your Day to Day:

• Provide product marketing thought leadership, develop product marketing strategies, further strengthen the current market positioning, and turn enterprise strategies into successful go-to-market campaigns.
• Help drive Commercial Medical, Health & Wellness product(s) adoption, customer engagement, and member/account satisfaction by understanding customers’ needs/preferences and translating them into actionable marketing insights.
• Deliver timely Commercial Medical, Health & Wellness communications to our sales, broker, account, and member audiences as well as maintain various marketing collateral, assets, etc.
• Partner with Product, Marketing, Sales, and Digital teams to ensure clear and consistent messaging on product features, benefits, value propositions, etc. based on targeted audiences/segments.
• Manage the creative process and business approval for Commercial Medical, Health & Wellness marketing assets and other related communications.

We’re Looking for:

• Strong product marketing, account management, and project management background with strategic decision-making skills grounded in facts and data.
• Excellent oral, writing, communication, and presentation skills for multiple management level as well as being self-directed with excellent planning, organizational, problem solving, and interpersonal skills.
• Attention to detail, stakeholder management, experience leading cross functional teams while handling multiple projects in a fast-paced environment.
• Healthcare experience is required.
• Experience with WorkFront and Adobe Creative Cloud, a plus.

What You Bring:

• Bachelors or Master’s in Marketing; Relevant graduate degree and/or professional credential preferred
• Seasoned professional with at least 10+ years of B2C and B2B2C marketing experience

#LI-HYBRID

High school degree or equivalent required unless otherwise noted above

The job posting range is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the posted range, and the range may be modified in the future.  An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs and affordability.

This job is also eligible for variable pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well-being benefits to eligible employees.

Note:  No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

WHY Blue Cross Blue Shield of MA?

We understand that the confidence gap and imposter syndrome can  prevent  amazing candidates coming our way, so please don’t hesitate to apply. We’d love to hear from you. You might be just what we need for this role or possibly another one at Blue Cross Blue Shield of MA. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be brilliant. We encourage you to bring us your true colors, , your perspectives, and your experiences. It’s in our differences that we will remain relentless in our pursuit to transform healthcare for ALL.

As an employer, we are committed to investing in your development and providing the necessary resources to enable your success. Learn how we are dedicated to creating an inclusive and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path by visiting our Company Culture page. If this sounds like something you’d like to be a part of, we’d love to hear from you. You can also join our Talent Community to stay “in the know” on all things Blue.

At Blue Cross Blue Shield of Massachusetts, we believe in wellness and that work/life balance is a key part of associate wellbeing. For more information on how we work and support that work/life balance visit our "How We Work" Page.