Top Healthtech Marketing Jobs in Boston, MA

Own Babylist Media’s ad technology, inventory, yield, and offsite distribution strategy. Configure and optimize Koddi, establish capacity and prioritization rules, improve eCPM, fill, and utilization, and transition sponsorships toward CPM and self-serve buying. Lead outsourced ad operations partners, incident response, campaign delivery health, and distribution across Meta, TikTok, YouTube, Pinterest, and Babylist Connect. This player-coach role combines hands-on ad server administration, strategy, vendor management, and cross-functional communication.

Lead and scale organic growth across SEO, AEO, and CRO. Own multi-year strategy, experimentation, site architecture, and measurement. Partner with Engineering, Product, and Design to improve discoverability and conversions, ensure HIPAA/WCAG compliance, manage P&L, recruit and mentor teams, and drive revenue through AI-native discovery and conversion optimization.

Build and manage patient lifecycle campaigns across email, SMS, push, and in-app channels. Own audience segmentation, campaign QA, experimentation, holdout measurement, and retention optimization. Partner with Product, Engineering, and Data Science to instrument events, develop notification infrastructure, and apply predictive personalization signals such as churn propensity and appointment readiness. The role requires hands-on campaign execution, strong lifecycle platform expertise, data fluency, and comfort operating in an ambiguous environment.

Executes and coordinates multi-channel member marketing campaigns across email, SMS, landing pages, and direct mail. Manages campaign QA, vendor and event logistics, marketing intake, experiment pipelines, customer launch checklists, content updates, reporting, and automation handoffs. Works cross-functionally with Customer Success, Member Services, Product, creative partners, and external print and mail vendors to deliver timely, accurate, brand-aligned communications.

Own clinic communications, customer case studies, engagement programs, pet-parent educational content, partner resources, and scalable content processes. Collaborate with Product, Customer Success, Growth, sales, veterinary experts, and external partners to create and distribute content across products and marketing channels. Manage video production, vendors, budgets, editorial workflows, and performance measurement while strengthening Vetcove’s brand presence.

Leads go-to-market activation for GoodRx HCP and DTC media offerings. Translates strategy into launch plans, positioning, packaging, sales enablement, training, and field-ready materials for pharmaceutical brands and agencies. Coordinates cross-functional execution across Sales, Product, Analytics, Marketing, Legal, Client Success, and Revenue Operations. Builds commercial narratives, supports pitches and RFPs, gathers market feedback, and develops repeatable commercialization and enablement frameworks.

Leads Inato’s marketing organization and strategy, including account-based marketing for enterprise sponsors, integrated sales campaigns, product positioning, go-to-market execution, customer marketing, and advocacy programs. Establishes marketing goals and metrics tied to business outcomes while partnering with Sales, Product, Customer Success, Strategy, and executive leadership. Coaches and develops the marketing team, builds internal product marketing capabilities, and drives measurable pipeline creation, customer expansion, and market differentiation.

Lead and scale field marketing across the western US: design and execute events (dinners, roundtables, workshops, conferences, roadshows), align with sales to drive pipeline, manage vendors/sponsorships, measure program ROI and attribution, build repeatable playbooks, and apply AI tools to improve efficiency and outcomes.

Build and lead Vitalize's marketing function end-to-end: define strategy, generate enterprise pipeline, align with Sales, drive product positioning and launches, convert customer outcomes into advocacy, hire and develop the marketing team, and scale systems and processes to make marketing a primary growth engine.

Leads solutions and portfolio marketing for Labcorp’s Specialty Testing business across neurology, autoimmune, endocrinology, gastroenterology, and rheumatology. Develops positioning, scientific narratives, sales enablement, competitive intelligence, portfolio strategy, KPIs, and customer insights. Partners with Product Management, Sales, Medical, Science, and other stakeholders to accelerate growth and adoption. Manages and develops Portfolio Marketers while applying AI to marketing workflows, evidence synthesis, dashboards, and sales enablement.