Demand Generation Manager

About Rhapsody:

Healthcare is innovating and you can be a part of it. Getting data from one provider to another, or from a provider to a health insurance company, is harder than it should be. Our mission is to change this – to accelerate innovation by easing the data access burden. Imagine developing solutions that accelerate digital transformation. This is what we do at Rhapsody. By providing data exchange and data quality solutions that enable information such as patient visit details, lab results, and billing balances– to move seamlessly from one system to another. Whether building an application or using one, every piece of the health ecosystem needs Rhapsody as a foundation. 

Most people will not ever see our products (that's how infrastructure works) and services during a medical visit. Our solutions run behind the scenes, and you can think of them as the central nervous system helping to move data to accelerate innovation and improve outcomes. If using your knowledge to help solve this important problem sounds rewarding, apply today at rhapsody.health. 

What we have to offer you:

• Comprehensive benefits package on day 1 (medical, dental, vision, life, disability)
• 401k with a generous company match
• Unlimited PTO, sick time & volunteer days
• An innovative, inclusive, and fun work environment
• Continuous learning and development opportunities

Position Summary:

Rhapsody is looking for a Manager, Demand Generation to lead high-impact marketing campaigns that drive growth across both new prospects and existing customer accounts. This role is a key partner to our Director of Brand & Demand Generation and will co-own campaign strategy, messaging development, and program orchestration assuring the right buyers receive the right messages at the right time across their buying journey so that we create value for Rhapsody.

The ideal candidate is a sharp, strategic executor who brings creative thinking, campaign planning expertise, and a drive for results. This person has strong cross-functional collaboration skills and will drive campaign orchestration across product marketing, sales, digital, and field teams.

Position Responsibilities:

• Partner with the Director of Brand & Demand Generation to develop and execute demand generation and targeted account campaign strategies for new logo acquisition and customer expansion
• Lead targeted account program planning (including some ABM) and execution, including message development, sequencing, play design, sales alignment, and optimizing for maximum impact
• Own the campaign creative development process—crafting briefs, coordinating writers/designers, managing approvals, and ensuring timely delivery
• Run campaigns across email, direct mail, webinars, and nurture programs while partnering with performance marketing on paid activation—aligning efforts to drive performance and pivoting quickly based on results.
• Coordinate campaign kickoffs and project plans in Asana, ensuring deadlines and deliverables are clearly scoped and communicated
• Build strong partnerships with the Go-to-Market Activation team and Sales to ensure enablement materials are developed, distributed, and effectively used, owning campaign communications and supporting alignment through slides, follow-up templates, and email copy
• Identify funnel-stage content gaps and coordinate development of supporting assets with the brand and communications team
• Support measurement by collaborating on campaign reporting, sharing insights, and iterating based on performance

What We’re Looking For:

• 5–8 years of experience in B2B demand generation, ABM, or integrated marketing campaigns· Strong project management skills—organized, deadline-driven, and detail-oriented· Experience working with cross-functional teams and/or agencies· Experience in health tech, SaaS, or enterprise marketing
• Familiarity with Salesforce, Pardot, project management tools, and campaign tracking
• Clear communicator and creative thinker with high standards and collaborative instincts
• Proven track record of developing and executing full-funnel marketing programs that result in qualified opportunity creation

Rhapsody provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local law