Digital Enablement and Channel Execution - Senior Marketing Manager

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

As the Senior Manager, Digital Enablement and Channel Execution for PSS Marketing for CVS Health, you will report to the Director, Digital Enablement and Channel Execution, and lead a small team responsible for managing the execution of content management solutions across all PSS marketing web properties and client facing microsites.

You will be responsible for driving the functional execution of marketing initiatives within each digital content channel, supporting PSS best practices, standardization, and scale. You'll ensure ’last mile’ of execution is driven efficient and effective within all digital content channels to enable business and marketing success.

You will facilitate partnerships with enterprise technology, digital and data connectivity, product and operational teams to augment PSS platform usage and capabilities. You will drive the digital content roadmap for PSS marketing and communicate upcoming releases and new features.

Key Responsibilities include:

• Execution of content updates to all PSS Marketing web properties and client facing microsite development and maintenance.
• Support strategic marketing functions across b2b and b2c functions with flawless channel execution and production.
• Support strategic MarTech projects to enable new capabilities and channels.
• Create best in class channel execution and training for partners and marketers
   

To be a candidate for this role you will need to possess the following:

• Excellent written and verbal communication skills, including sharing ideas and information across diverse audiences (technology partners, marketing strategists, etc).
• Strategic and analytical thinker, with problem-solving skills and the ability to look into the details while keeping in mind the strategy in place.
• Ability to inspire, collaborate with and influence your team as well as business partners.
• Proven success in navigating and succeeding in a highly matrixed organization.

Qualifications

• 7+ years experience in digital marketing with a focus on execution.
• Prior experience with Adobe Experience Manager, Adobe Analytics, Adobe Target and Workfront.
• Experience coaching and developing manager level team members.

Hybrid model with 3 onsite days/week at one of these locations:

• Woonsocket, RI
• Wellesley, MA or Boston, MA
• Hartford, CT
• Chicago, IL

Education

• Bachelor's Degree in marketing or equivalent (HS Diploma + 4 years of relevant experience) required.

Pay Range

The typical pay range for this role is:

$82,940.00 - $199,144.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 04/05/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.