Top Senior Product Marketing Manager Jobs in Boston, MA

Lead U.S. product marketing for Veeva Vault CRM Suite, developing positioning, messaging, value propositions, and go-to-market strategy. Manage product launches, release marketing, sales enablement, customer advocacy, content strategy, conferences, and competitive assets. Partner cross-functionally with product management, market strategy, sales, and field marketing to drive customer adoption, retention, expansion, and growth.

Owns TaxSys product marketing by developing positioning, value stories, ROI proof points, sales and demo enablement, client adoption programs, implementation communications, competitive intelligence, and customer proof. Partners cross-functionally with Product, Sales, Client Success, Content, and Customer Marketing to expand the platform into new markets and improve content, training, and campaign effectiveness. Requires strong strategic writing, presentations, executive communication, and evidence-based decision-making.

Lead go-to-market strategy and PLG motions for Motive products. Drive product launches, positioning, messaging, pricing, and sales enablement. Use customer insights and data to inform product strategy, influence roadmap, and collaborate cross-functionally with product, demand gen, communications, enablement, and partnerships to increase adoption, awareness, and revenue.

Own product marketing across Planful’s platform, AI, and Consolidation Premium offerings. Responsibilities include coordinating product launches, building field and partner enablement, managing analyst relations and evaluation submissions, running competitive intelligence, supporting pricing execution, and partnering with product, engineering, sales, and solutions consulting on messaging, positioning, and launch narratives.

Own go-to-market strategy and hands-on growth execution for G2’s AI Solutions portfolio, from early beta validation through revenue and integration into G2.com. Responsibilities include defining audiences, positioning products, running acquisition and activation experiments, conducting user research, building pipeline, enabling Sales, monitoring competitive trends, and partnering with Product and Marketing teams. The role requires taking ambiguous, early-stage AI products from zero to revenue in a B2B SaaS environment.

Own market and competitive intelligence, win-loss programs, buyer personas, customer research, and competitive positioning. Influence product roadmaps, packaging, differentiation, and go-to-market strategy through actionable customer and market insights. Partner with Product, Sales, Marketing, and executive teams, present findings to senior audiences, and manage complex initiatives such as pricing, packaging, market entry research, and advisory boards.

Own go-to-market strategy, positioning, messaging, content, sales enablement, and market narrative for Varonis Atlas, an AI security platform. Translate complex AI security concepts into compelling buyer and executive stories, lead launches, support analyst and PR efforts, monitor market and regulatory trends, and equip sales teams to compete in a rapidly evolving category.

Own product marketing strategy and execution across launches, go-to-market planning, enterprise enablement, product positioning, cross-sell initiatives, and member engagement. Lead messaging for Function’s integrated health and imaging products, optimize customer journeys, conduct user and market research, and translate insights into product and marketing recommendations. Collaborate cross-functionally with Product, Marketing, Design, Enterprise, Ezra, and Research teams.

Lead go-to-market strategy for Coinbase retail trading products, translating complex instruments into customer-first positioning. Own launches, audience and channel strategy, creative briefs, and measurement. Drive volume via growth and CRM partnerships, design engagement and win-back programs, run experiments, and deliver metric-driven recommendations to product and marketing leadership.

Leads and coaches a product marketing team while owning go-to-market strategy, positioning, messaging, market research, persona development, competitive intelligence, and sales enablement for Benevity’s enterprise platform. Partners with Product, Sales, Customer Success, Content, Website, and Demand Generation teams to align strategy, deliver customer insights, support launches, and strengthen the buyer journey.

Own product marketing for the Lone Wolf portfolio, including customer feedback programs, competitive intelligence, positioning, messaging, pricing, launches, sales enablement, content, and partner marketing. The role requires deep real estate or proptech expertise, strong writing, AI tool proficiency, and the ability to lead cross-functional initiatives through influence and alignment.

Own product positioning, messaging, launches, competitive intelligence, and sales enablement for brightfin’s enterprise B2B SaaS platform. Develop messaging frameworks, launch plans, competitive battlecards, sales content, customer proof points, and training. Partner with Product on pricing and packaging, support analyst relations, and align go-to-market decisions with pipeline, win rate, and adoption outcomes. This hands-on role builds the product marketing function and operates cross-functionally across Product, Marketing, Sales, Customer Success, and leadership.

Own go-to-market for Upbound’s AI inference portfolio, including positioning, messaging, competitive strategy, launches, enterprise buyer research, sales enablement, pricing input, and open-source-to-commercial narratives. The role requires customer-facing thought leadership through analyst briefings, executive preparation, public speaking, podcasts, and community engagement. Success requires deep B2B infrastructure product marketing experience, technical fluency, open-core experience, and the ability to launch emerging products rapidly.

The Product Marketing Manager will execute product launches and support go-to-market initiatives, collaborating with cross-functional teams to develop and deliver messaging and enablement materials targeting both technical and business stakeholders.

Own product marketing for Tempo’s Atlassian Marketplace suite and connect multiple products to its flagship platform and Strategic Portfolio Management narrative. Develop multi-product messaging, persona and industry positioning, pricing and packaging support, PLG go-to-market programs, launch frameworks, sales enablement, competitive materials, and growth campaigns. Partner with Product, Finance, Growth, and Partner Marketing, conduct customer research, influence roadmaps, and use AI tools to improve research and content workflows.

Define and execute go-to-market strategy, messaging, positioning, and sales enablement for Manage and Fulfill products and the Conga Platform/Cloud. Conduct market segmentation, persona and competitive analysis, create content and enablement assets, support partner programs and events, and collaborate cross-functionally to drive sales, renewals, and revenue.

Own Kraken Consumer’s marketing product roadmap and the connection between marketing and product. Build acquisition and reactivation experiences across web and mobile, including campaign journeys, lifecycle messaging, incentives, referrals, recurring deposits, landing pages, and search. Partner with marketing, design, engineering, and data to improve conversion, launch experiments, define growth metrics, and enable measurable paid, social, affiliate, and offline acquisition channels.

Leads US product marketing strategy and commercial execution for Neuro Critical Care and MIS Neurosurgery medical device products. Responsibilities include marketing plans, product launches, positioning, promotional assets, forecasting, competitive analysis, surgeon education, field collaboration, regulatory and legal approvals, stakeholder management, and mentoring. The role supports revenue growth, product availability, customer engagement, and cross-functional execution across the product lifecycle.

Executes multi-brand marketing programs across Sanofi’s hemophilia portfolio. The role coordinates account planning with Sales and Market Access teams, develops congress and event content, manages agencies and timelines, and ensures regulatory-compliant, scientifically accurate materials. It also tracks performance metrics, supports customer segmentation and influence mapping, and aligns Medical Affairs, Regulatory, field teams, and other stakeholders to deliver effective portfolio marketing initiatives.

Own Talon.One’s product narrative, positioning, messaging, competitive intelligence, sales enablement, and go-to-market support for enterprise buyers. Develop collateral, battlecards, solution briefs, launch messaging, ecosystem positioning, and customer-driven insights. Partner with Product, Sales, Marketing, Partnerships, and Customer Success across distributed teams, translating complex technical capabilities—including AI and machine learning—into clear business value for retail and QSR markets.

Own go-to-market strategy, positioning, launches, messaging, content, sales enablement, and performance measurement for Horizon3’s internal and cloud pentesting portfolio. Translate complex cybersecurity capabilities into credible value propositions for technical practitioners and executive buyers. Partner cross-functionally with Product, Engineering, Sales, Customer Success, and partners to drive pipeline, adoption, expansion, competitive differentiation, and measurable risk reduction. Use market intelligence, customer feedback, analytics, and field insights to continuously improve marketing programs.

Own go-to-market strategy for a product portfolio, including positioning, messaging, buyer personas, competitive programs, launches, pricing and packaging input, sales enablement, customer advocacy, and growth initiatives. Use market intelligence, customer insights, analytics, and ROI measurement to improve acquisition, expansion, retention, adoption, and competitive performance. Represent the company through customer engagements, conferences, webinars, media opportunities, and executive presentations.

Own product marketing for Tempo’s enterprise Strategic Portfolio Management and AI-native platform. Develop persona- and industry-specific messaging, positioning, narratives, launches, go-to-market programs, sales enablement, competitive materials, and partner marketing. Partner with Product, Finance, Sales, Growth, and Partner Marketing teams on pricing, campaigns, customer research, launch frameworks, and roadmap influence. Use AI tools to improve research, analysis, content production, and marketing workflows.

Build and lead WEKA’s competitive and market intelligence capability for the AI infrastructure market. Research competitors, pricing, packaging, market trends, customer needs, and ecosystem dynamics; translate findings into positioning, battlecards, deal strategies, product insights, executive briefings, and field enablement. Establish intelligence systems, workflows, feedback loops, and measurement programs while partnering with Product, Sales, Solutions Engineering, Marketing, and executive leadership. Use AI and automation to improve research and intelligence distribution.

Own product launch communications and monthly release programs for the Avenir platform and technology partners. Develop launch plans, messaging, sales enablement materials, training, and customer-facing collateral. Coordinate readiness across Product, Sales, Account Management, Customer Success, Partnerships, and Marketing. Conduct market, competitor, and customer research, track launch performance, and provide insights supporting product positioning, adoption, and go-to-market initiatives.