ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.
PLEASE READ BEFORE APPLYING – THIS ROLE IS NOT:
- a Product Manager role; there is no ownership of product roadmap, feature delivery, or sprint management in this position.
We’re looking for a Senior Product Marketing Manager who treats online reviews as one component of a broader third-party proof and influence strategy. In this role, you’ll own how ZoomInfo shows up across trusted external domains including review platforms, comparison sites, analyst peer forums, and other authoritative third-party sources that shape buyer trust and AI-driven discovery.
This role is critical to our AI Optimization (AIO) strategy, ensuring customer voice and third-party validation consistently reinforce ZoomInfo’s leadership across both human decision-making and AI-generated answers. You’ll combine customer insight, domain strategy, and advanced AI capabilities to scale impact and stay ahead of how trust signals are evolving.
What You’ll Do- Define and execute ZoomInfo’s strategy for third-party domain brand presence in support of AI Optimization (AIO), spanning online reviews, comparison platforms, and other authoritative external sources.
- Own and scale online review programs across platforms such as G2, Capterra, TrustRadius, Gartner Peer Insights, and emerging category sites.
- Identify, prioritize, and influence high-impact third-party domains that shape AI understanding of our category, credibility, and differentiation.
- Partner with SEO, Brand, Communications, Product Marketing, and Advocacy to ensure third-party validation consistently reinforces our positioning and narrative.
- Leverage AI agents and advanced automation to analyze sentiment, monitor domain presence, identify gaps, and scale execution.
- Translate third-party signals into insights that inform messaging, launches, competitive strategy, and executive reporting.
- Experiment with how large language models interpret third-party content and optimize for visibility within AI-generated recommendations and answers.
- 5–8 years of experience in Product Marketing, Customer Marketing, or Customer Advocacy within B2B SaaS, ideally supporting GTM, AI, or data-driven platforms.
- Proven end-to-end ownership of online reviews and third-party brand presence across platforms such as G2, Capterra, TrustRadius, Gartner Peer Insights, and similar ecosystems.
- Strong understanding of how third-party domains, reviews, and customer validation influence SEO, AI Optimization (AIO), buyer trust, and AI-driven discovery.
- Hands-on experience using AI tools or agents to analyze qualitative feedback, surface insights, or automate workflows at scale.
- Demonstrated ability to translate customer sentiment and third-party signals into measurable business outcomes, with comfort building or contributing to dashboards and executive reporting.
- Experience creating and activating customer proof assets across sales enablement, web experiences, and demand generation channels.
- Track record of influencing and partnering cross-functionally with Brand, SEO, Product, Communications, and Sales without direct authority.
- Strategic mindset paired with strong execution skills, with the ability to operate independently in a fast-moving environment.
This role is a rare opportunity to shape how ZoomInfo is trusted, discovered, and recommended by both buyers and AI systems, using customer voice and third-party validation as a true growth engine. You’ll invent the future of how LLMs interpret credibility and influence, while owning a highly visible, measurable program that directly impacts brand perception and business outcomes
#LI-AP3
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Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.
In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
About us:
ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.
ZoomInfo is committed to protecting your privacy when you apply for jobs with us. Please review our Job Applicant Privacy Notice for more details on how we handle your personal information.
ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.
ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.
For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.
Top Skills
ZoomInfo Waltham, Massachusetts, USA Office
275 Wyman St, Waltham, MA, United States, 02451
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