Top Hybrid Marketing Jobs in Boston, MA

Lead product marketing for consumer products, shaping value propositions, GTM strategy, and positioning. Drive product insights into roadmap, manage launches and optimization, mentor product marketing team, build GTM playbooks, partner with Creative and Performance teams, and set measurable goals to drive adoption, engagement, and revenue.

Support go-to-market launches and adoption for dealer products. Plan and execute multi-channel B2B campaigns, develop positioning and sales enablement materials, analyze customer insights and performance, and optimize campaigns through testing and reporting. Collaborate cross-functionally with Product, Sales, and Account Management to drive acquisition, engagement, adoption, and retention.

Translate performance insights into actionable marketing investment strategies, build scalable processes linking Analytics and Integrated Marketing, inform channel and market-level planning, strengthen reporting and planning, and create clear materials for stakeholders while identifying opportunities to improve workflows and use AI to enhance marketing decision-making.

Lead the Americas events marketing strategy, manage the full event lifecycle, and integrate demand generation while driving sales enablement and tracking performance against a regional budget.

Lead marketing analytics for the US business: develop unified measurement (MMM, MTA, experiments), drive site and channel insights, forecast performance, operationalize models with Data Science/Engineering, design experiments, build executive dashboards, and influence marketing spend and strategy through actionable analysis.

The Marketing Operations & Transformation Consultant drives operational excellence by improving processes, implementing AI-enabled tools, and leading strategic marketing initiatives across departments.

Lead data-driven, AI-enabled revenue marketing to drive pipeline and revenue. Build and execute integrated multi-channel demand generation campaigns, partner with Sales and Revenue Operations, leverage marketing automation and AI for segmentation and personalization, analyze performance and attribution, optimize spend and conversion, manage partner/co-marketing initiatives, and continuously experiment to improve campaign scalability and ROI.

Lead ABM and paid acquisition programs to drive pipeline growth using AI, Demandbase, and data. Develop and optimize multi-channel paid strategies, audience segmentation, experiments, and attribution while partnering with sales and ops to maximize conversion and ROI.

Lead global digital campaigns and paid media to drive demand, account engagement, and pipeline. Set campaign strategy, build AI-enabled marketing workflows, own measurement and optimization, partner with product, field, sales, and revenue ops, and manage a global campaigns and digital marketing team to deliver measurable revenue outcomes.

Lead internal and executive communications for Corporate & Investment Banking, advising senior leaders, developing multi-channel messaging strategies, creating executive content (town halls, emails, forums), translating enterprise priorities for global employees, managing channel sequencing, supporting talent/technology/ risk initiatives, and measuring engagement to drive adoption.

Support execution of brand, communications, and content programs including social media management, content creation using generative AI, event coordination, partner enablement, PR support, government affairs assistance, and marketing operations. Manage calendars, reporting, vendor coordination, and AI-assisted workflows to amplify Forward Financing's brand and partner programs.

The Senior Product Marketing Manager will lead vertical-specific messaging, development of GTM strategies, and drive revenue impact through collaboration with various departments, focusing on data-driven decision making and market insights for hospitality verticals.