Top Hybrid Marketing Jobs in Boston, MA

Build and operate scalable, personalized lifecycle marketing experiences across email, push, in-app, SMS, WhatsApp, and emerging channels. Own campaign development, segmentation, journey orchestration, templates, dynamic content, integrations, APIs, SQL validation, and quality assurance across Hightouch and Iterable. Develop automation and AI-enabled workflows, establish technical standards, troubleshoot systems, and collaborate with Marketing, Product, Engineering, Data, and Creative teams.

Lead product marketing for Klaviyo’s SMS and mobile messaging products. Define positioning, messaging, go-to-market strategies, product launches, competitive intelligence, adoption campaigns, ROI models, sales enablement, and cross-functional initiatives. Partner with Product Management to influence the roadmap, identify market opportunities, support mobile compliance positioning, and drive customer adoption and revenue growth globally.

Lead product marketing for Flywire’s education payments and software solutions. Own positioning, ideal customer profiles, buyer personas, go-to-market launches, messaging, sales enablement, and competitive deal support. Translate complex products into compelling value propositions, collaborate with Product, Sales, Marketing, Partnerships, and RevOps, and use customer and market insights to improve pipeline, conversion, and revenue. Apply AI to increase marketing productivity, content quality, research speed, and executional scalability.

Produces and maintains client-facing and internal technical documentation, including online help, release overviews, bug fix notes, upgrade packages, newsletters, and special-project content. Coordinates reviews with Product, Engineering, QA, and Client Delivery teams. Requires technical writing experience for software products and familiarity with single-source authoring tools, software development processes, source control, and issue-tracking systems.

Lead North American field marketing, connecting marketing, sales, and SDR teams to generate qualified pipeline. Manage inbound leads from events and campaigns, improve sales follow-up, plan targeted account-based outbound campaigns using 6sense and marketing automation, and coordinate execution across a decentralized sales organization. The role also manages two SDRs and an Events Lead while focusing on conversion quality and pipeline outcomes in complex healthcare and life sciences buying environments.

Own PointFive’s growth and demand-generation engine across paid media, lifecycle marketing, integrated campaigns, field events, outbound orchestration, website conversion, and pipeline reporting. Manage budgets, agencies, contractors, and marketing technology including HubSpot, Salesforce, Snowflake, Google Analytics, and Common Room. Partner closely with sales to align targeting and outbound programs while independently testing channels, analyzing performance, and optimizing pipeline creation.

Own content strategy, governance, readiness, and delivery for ServiceNow flagship events including Knowledge and AI Summits. Align product, solution, executive, regional, and experiential content into a cohesive platform narrative. Lead speaker planning, expo messaging, reporting, retrospectives, and high-visibility cross-functional initiatives. Establish scalable frameworks, operating rhythms, dashboards, and AI-enabled workflows that improve content quality, consistency, and execution across programs.

Lead end-to-end planning and execution of integrated product launches. Build and manage launch timelines, coordinate cross-functional workstreams, track asset readiness and localizations, manage sample and PR workflows, identify risks and drive resolution, and continuously improve launch processes and templates to ensure global launch readiness.

Own Tulip’s content strategy and editorial programs, creating thought leadership, campaign assets, customer stories, social content, and sales enablement materials. Partner with Product Marketing, Demand Generation, Sales, and Design to connect content with pipeline and revenue. Build AI-assisted editorial workflows, manage external contributors, support major events and launches, and use performance data to improve content effectiveness and adoption.

Lead MacPaw’s global PR and communications strategy, shape corporate and product narratives, build relationships with top-tier technology media, manage reputation and industry events, establish PR KPIs and reporting, integrate AI into communications workflows, oversee budgets, and mentor a high-performing PR team.