Top Hybrid Marketing Jobs in Boston, MA

Owns the email marketing channel for a commercial insurance organization, managing strategy, journey development, coding, testing, deployment, governance, optimization, reporting, and platform administration in Salesforce Marketing Cloud. Supports social, advertising, web, and broader MarTech activities while collaborating with creative, marketing, enterprise, and cross-functional partners. Analyzes performance data, develops recommendations, manages stakeholder communications, and advances integrated digital marketing campaigns.

Leads internal communications strategy for Liberty Mutual’s Global Risk Solutions North America business. Partners with executives, talent teams, and communications stakeholders to develop messaging, campaigns, and communication plans supporting business strategy and employee experience. Oversees complex initiatives, coordinates communication calendars, manages vendors and deliverables, tracks budgets and schedules, evaluates effectiveness, and promotes responsible use of GenAI in communications.

Owns communications strategy for an Impact Hub, translating research and programmatic work into accessible stories and campaigns. Manages editorial planning, email marketing, social channels, executive thought leadership, creative coordination, message consistency, stakeholder communications, and performance measurement. Partners with leaders and subject matter experts to increase visibility and influence across education and workforce fields.

Creates technical documentation, tutorials, learning paths, implementation guidance, and best practices for ServiceNow platform development experiences. Partners with product managers, engineers, designers, and developer experience teams to translate complex technical concepts into actionable content for developers, administrators, and solution builders. Builds prototypes, explores web technologies, identifies content gaps, maintains DITA-based documentation, improves content processes, and contributes to content strategy and customer enablement.

Leads national signature events and experiences to strengthen brand visibility, engage clients, and drive business growth. Develops marketing campaigns, manages event budgets, logistics, vendors, and health and safety protocols, and analyzes market trends and client feedback. Collaborates across teams to ensure brand consistency, promotes technology-enabled event processes, builds stakeholder relationships, and mentors team members while supporting business development and strategic marketing goals.

Own product marketing for Flywire’s education software and payments solutions. Responsibilities include defining positioning, ideal customer profiles, buyer personas, messaging, go-to-market strategies, launch execution, sales enablement, competitive deal support, and customer insight programs. The role partners closely with Product, Sales, Marketing, Partnerships, and RevOps to improve pipeline quality, conversion, win rates, and revenue while using AI to enhance marketing workflows.

Own product marketing for Flywire’s Travel solutions across hospitality and experiential segments. Define positioning, ideal customer profiles, buyer personas, messaging, go-to-market strategies, launches, sales enablement, and competitive materials. Partner with Product, Sales, Marketing, Partnerships, and RevOps to improve pipeline quality, conversion, win rates, and revenue. Synthesize customer and market feedback into product and commercial direction, while applying AI to improve marketing workflows and scalability.

Build and operate scalable, personalized lifecycle marketing experiences across email, push, in-app, SMS, WhatsApp, and emerging channels. Own campaign development, segmentation, journey orchestration, templates, dynamic content, integrations, APIs, SQL validation, and quality assurance across Hightouch and Iterable. Develop automation and AI-enabled workflows, establish technical standards, troubleshoot systems, and collaborate with Marketing, Product, Engineering, Data, and Creative teams.

Lead product marketing for Klaviyo’s SMS and mobile messaging products. Define positioning, messaging, go-to-market strategies, product launches, competitive intelligence, adoption campaigns, ROI models, sales enablement, and cross-functional initiatives. Partner with Product Management to influence the roadmap, identify market opportunities, support mobile compliance positioning, and drive customer adoption and revenue growth globally.

Produces and maintains client-facing and internal technical documentation, including online help, release overviews, bug fix notes, upgrade packages, newsletters, and special-project content. Coordinates reviews with Product, Engineering, QA, and Client Delivery teams. Requires technical writing experience for software products and familiarity with single-source authoring tools, software development processes, source control, and issue-tracking systems.

Lead North American field marketing, connecting marketing, sales, and SDR teams to generate qualified pipeline. Manage inbound leads from events and campaigns, improve sales follow-up, plan targeted account-based outbound campaigns using 6sense and marketing automation, and coordinate execution across a decentralized sales organization. The role also manages two SDRs and an Events Lead while focusing on conversion quality and pipeline outcomes in complex healthcare and life sciences buying environments.

Own PointFive’s growth and demand-generation engine across paid media, lifecycle marketing, integrated campaigns, field events, outbound orchestration, website conversion, and pipeline reporting. Manage budgets, agencies, contractors, and marketing technology including HubSpot, Salesforce, Snowflake, Google Analytics, and Common Room. Partner closely with sales to align targeting and outbound programs while independently testing channels, analyzing performance, and optimizing pipeline creation.