Top Hybrid Marketing Jobs in Boston, MA

Lead product marketing for Flywire’s education payments and software solutions. Own positioning, ideal customer profiles, buyer personas, go-to-market launches, messaging, sales enablement, and competitive deal support. Translate complex products into compelling value propositions, collaborate with Product, Sales, Marketing, Partnerships, and RevOps, and use customer and market insights to improve pipeline, conversion, and revenue. Apply AI to increase marketing productivity, content quality, research speed, and executional scalability.

Produces and maintains client-facing and internal technical documentation, including online help, release overviews, bug fix notes, upgrade packages, newsletters, and special-project content. Coordinates reviews with Product, Engineering, QA, and Client Delivery teams. Requires technical writing experience for software products and familiarity with single-source authoring tools, software development processes, source control, and issue-tracking systems.

Lead North American field marketing, connecting marketing, sales, and SDR teams to generate qualified pipeline. Manage inbound leads from events and campaigns, improve sales follow-up, plan targeted account-based outbound campaigns using 6sense and marketing automation, and coordinate execution across a decentralized sales organization. The role also manages two SDRs and an Events Lead while focusing on conversion quality and pipeline outcomes in complex healthcare and life sciences buying environments.

Own PointFive’s growth and demand-generation engine across paid media, lifecycle marketing, integrated campaigns, field events, outbound orchestration, website conversion, and pipeline reporting. Manage budgets, agencies, contractors, and marketing technology including HubSpot, Salesforce, Snowflake, Google Analytics, and Common Room. Partner closely with sales to align targeting and outbound programs while independently testing channels, analyzing performance, and optimizing pipeline creation.

Own content strategy, governance, readiness, and delivery for ServiceNow flagship events including Knowledge and AI Summits. Align product, solution, executive, regional, and experiential content into a cohesive platform narrative. Lead speaker planning, expo messaging, reporting, retrospectives, and high-visibility cross-functional initiatives. Establish scalable frameworks, operating rhythms, dashboards, and AI-enabled workflows that improve content quality, consistency, and execution across programs.

Develop and execute Google alliance marketing and channel strategies to drive revenue, improve customer experience, and increase brand visibility. Manage external channel partnerships, optimize distribution, conduct market research, and identify new business opportunities. Lead teams through complex situations, communicate impactful messages, coach employees, validate outcomes with stakeholders, and improve marketing processes while upholding professional standards.

Lead end-to-end planning and execution of integrated product launches. Build and manage launch timelines, coordinate cross-functional workstreams, track asset readiness and localizations, manage sample and PR workflows, identify risks and drive resolution, and continuously improve launch processes and templates to ensure global launch readiness.

Leads North America revenue marketing strategy and integrated demand-generation programs to drive pipeline, customer acquisition, expansion, and revenue. Partners with Sales, Revenue Operations, Customer Success, and channel teams to optimize campaigns using analytics, AI, marketing technology, experimentation, attribution, and performance data. Manages budgets, partner marketing, strategic planning, forecasting, executive communications, and cross-functional teams while mentoring teammates and improving marketing efficiency.

Build and deploy scalable, personalized lifecycle marketing experiences across email, push, in-app, SMS, WhatsApp, and emerging channels. Own campaign development, audience activation, segmentation, journey orchestration, dynamic content, integrations, SQL validation, quality assurance, and marketing technology governance. Develop automation and AI-enabled workflows while partnering with Marketing, Product, Engineering, Data, and Creative teams to solve technical challenges and improve member communications.

Own Tulip’s content strategy and editorial programs, creating thought leadership, campaign assets, customer stories, social content, and sales enablement materials. Partner with Product Marketing, Demand Generation, Sales, and Design to connect content with pipeline and revenue. Build AI-assisted editorial workflows, manage external contributors, support major events and launches, and use performance data to improve content effectiveness and adoption.