Top Hybrid Marketing Jobs in Boston, MA

The Performance Marketing Analyst manages and analyzes campaigns for mid-funnel traffic acquisition, ensuring data accuracy and collaboration with stakeholders. Responsibilities include campaign execution, performance analysis, and budget management.

Design and produce high-quality digital assets for paid social, web, email, and programmatic campaigns; run iterative A/B creative tests with Growth Marketing; maintain brand consistency and design systems in Figma; create motion graphics and basic video edits; prepare assets for web developers and support landing page layouts to improve conversion performance.

The Senior Product Marketing Manager will lead vertical-specific messaging, development of GTM strategies, and drive revenue impact through collaboration with various departments, focusing on data-driven decision making and market insights for hospitality verticals.

Lead product marketing for Flywire's Education solutions: define positioning, ICPs, messaging, and go-to-market strategy. Drive launches, enable sales with materials and training, and measure impact on pipeline and conversion. Synthesize customer and win/loss insights to inform product and commercial decisions. Use AI to accelerate content, messaging, and research workflows.

Create and publish platform-first social content (graphics, short video, carousels) across major channels; use trends and audience insights to drive engagement; write on-brand copy; partner with internal teams to align campaigns; produce timely content during live sports and cultural moments.

Develop and execute marketing channel strategies to drive revenue and brand visibility. Write and edit customer-centric copy across web, email, social and events; manage campaign project traffic, stakeholder partnerships, and channel performance analysis; integrate market research and local trends to optimize distribution and customer experience.

The Product Marketing Lead drives the narrative and adoption of the ZAIDYN Field Performance AI platform by crafting messaging, developing go-to-market strategies, and collaborating with cross-functional teams to enhance customer value and market presence.

Lead and own the corporate website as a strategic growth channel: define roadmap, optimize digital customer journeys, drive SEO/GEO and conversion rate optimization, evaluate AI capabilities, manage analytics and agencies, ensure site security and performance, and lead a website team to accelerate pipeline growth and customer engagement.

Lead multi-channel visual concepting and execution for product campaigns. Direct photo/video shoots, produce scalable digital/broadcast assets, integrate Figma and generative AI, maintain premium visual standards, present ideas to leadership, and mentor designers to deliver high-velocity creative work.

Primary owner of email marketing for Global Risk Solutions NA: strategy, end-to-end execution, SFMC journey building and administration, A/B testing, template builds, list hygiene, reporting, and cross-channel backup for social, advertising, and MarTech. Partner with creative, enterprise platform teams, and stakeholders to optimize performance and governance.