Top Hybrid Marketing Jobs in Boston, MA

Leads product marketing strategy for ZS platforms and products, including positioning, messaging, competitive analysis, go-to-market planning, product launches, demand generation, sales enablement, and performance optimization. Partners with product management, sales, customer success, and leadership while managing and developing a product marketing team. Requires extensive SaaS or platform product marketing experience and strong strategic, analytical, communication, and leadership skills.

Leads product demand generation for ZAIDYN and ZS’s product portfolio, developing integrated B2B campaigns across digital, ABM, events, alliances, email, paid media, social, webinars, and SEO. Manages campaign performance, attribution, budgets, pipeline contribution, and ROI while partnering with Product Marketing. Leads and develops the demand generation team, establishes campaign governance and processes, and uses post-campaign insights to improve marketing operations and scalability.

Provides customer-centric marketing advisory and consulting services. Responsibilities include analyzing customer needs and behavior, developing targeted and digital marketing campaigns, managing value propositions and automation workflows, interpreting campaign performance data, improving customer experience, and supporting business transformation. The role involves client collaboration, strategic recommendations, AI-human collaboration, and developing marketing initiatives that increase engagement, loyalty, and revenue.

Leads Dynatrace’s global executive marketing strategy, designing scalable programs such as peer roundtables, strategic briefings, and event experiences. Builds operating models, audience journeys, content standards, and activation toolkits while coordinating Marketing, Sales, Customer Success, Product, Communications, partners, and regional teams. Owns measurement, dashboards, budgets, vendor relationships, and continuous program optimization to strengthen executive relationships, influence opportunities, and support retention.

Own dealer acquisition campaigns across North America from strategy through launch, measurement, and optimization. Develop multi-channel programs across email, web, in-product, paid social, and direct mail; manage segmentation, targeting, testing, analytics, budgets, and reporting. Collaborate with Sales, Product Marketing, Product, and Business Operations to drive revenue. Conduct market research and use performance insights to refine messaging, channel mix, and campaign strategies.

Own and optimize marketing operations systems, workflows, integrations, lead scoring, routing, and funnel processes. Partner with Sales, Demand Generation, Web, Analytics, and Systems teams to improve lead quality, conversion, response times, and handoffs. Manage the marketing technology stack, troubleshoot data flows, evaluate vendors and tools, and test AI-powered automation to improve operational efficiency and scalability.

Lead product marketing for Flywire’s education software and payments platform. Own positioning, ideal customer profiles, buyer messaging, launches, sales enablement, competitive support, and customer insight programs. Partner with Product, Sales, Marketing, Partnerships, and RevOps to improve pipeline quality, conversion, win rates, and revenue. Use AI to scale marketing workflows and translate complex payment and software capabilities into compelling value propositions.

Owns the email marketing channel for a commercial insurance organization, managing strategy, journey development, coding, testing, deployment, governance, optimization, reporting, and platform administration in Salesforce Marketing Cloud. Supports social, advertising, web, and broader MarTech activities while collaborating with creative, marketing, enterprise, and cross-functional partners. Analyzes performance data, develops recommendations, manages stakeholder communications, and advances integrated digital marketing campaigns.

Owns communications strategy for an Impact Hub, translating research and programmatic work into accessible stories and campaigns. Manages editorial planning, email marketing, social channels, executive thought leadership, creative coordination, message consistency, stakeholder communications, and performance measurement. Partners with leaders and subject matter experts to increase visibility and influence across education and workforce fields.

Creates technical documentation, tutorials, learning paths, implementation guidance, and best practices for ServiceNow platform development experiences. Partners with product managers, engineers, designers, and developer experience teams to translate complex technical concepts into actionable content for developers, administrators, and solution builders. Builds prototypes, explores web technologies, identifies content gaps, maintains DITA-based documentation, improves content processes, and contributes to content strategy and customer enablement.

Build and operate scalable, personalized lifecycle marketing experiences across email, push, in-app, SMS, WhatsApp, and emerging channels. Own campaign development, segmentation, journey orchestration, templates, dynamic content, integrations, APIs, SQL validation, and quality assurance across Hightouch and Iterable. Develop automation and AI-enabled workflows, establish technical standards, troubleshoot systems, and collaborate with Marketing, Product, Engineering, Data, and Creative teams.