Top Hybrid Marketing Jobs in Boston, MA

Leads the strategic operating model and execution of onsite retail media and digital merchandising. Oversees campaign setup, trafficking, quality assurance, optimization, reporting, billing, seasonal planning, and site merchandising operations. Partners with brands, sales, account management, product, technology, analytics, and marketing teams to drive revenue and customer experience. Manages enterprise governance, platform roadmaps, budgets, vendors, workforce planning, and high-performing teams while influencing executive stakeholders and transformational initiatives.

Leads the global social measurement, platform intelligence, analytics, and AI-enabled reporting strategy. Owns KPI frameworks, data taxonomy, dashboards, measurement methodology, platform expertise, and executive insights across social channels and markets. Partners with Analytics, Enterprise Data, IT, and Marketing to connect social performance with business outcomes. Builds and develops a high-performing social intelligence team while driving automation, anomaly detection, creative testing, and actionable recommendations.

Manage North American paid search across Google Ads and Microsoft Advertising, including bidding, budgets, keywords, testing, conversion tracking, and performance reporting. Generate high-quality B2B leads and optimize campaigns against growth targets. Partner with SEO on answer engine optimization and assess AI-driven search impacts. Collaborate with Sales, Field Marketing, Creative, global Paid Media teams, and platform representatives while using AI tools to improve campaign execution and analysis.

Lead product marketing for ServiceNow’s Service CRM portfolio. Own go-to-market activation, launch plans, sales enablement, competitive intelligence, messaging, positioning, content, and cross-functional programs. Build seller tools, deliver enablement, analyze market competition, translate product capabilities into customer-facing narratives, and partner with Sales, Product, Demand Generation, and Field Marketing to drive adoption, pipeline, win rates, and competitive success.

Leads financial services thought leadership content from research and development through publication. Edits articles, reports, and executive briefs; manages editorial calendars and content workstreams; applies governance and quality standards; uses AI-enabled tools and digital platforms; coaches editors and contributors; and collaborates with senior stakeholders to shape messaging, resolve issues, and support brand visibility and business development.

Own go-to-market excellence for Klaviyo by developing sales plays, enablement programs, product adoption motions, partner resources, launch materials, and field insights. Partner with Sales, Customer Success, Product Marketing, Enablement, and ecosystem teams to improve seller and CSM effectiveness, pipeline, win rates, adoption, and expansion. Establish enablement strategy, measure program performance, and influence product and messaging priorities through customer and field feedback.

Operates and improves structured content systems and publishing workflows across multiple content types and markets. Manages Contentful models, databases, metadata, templates, queues, and quality checks; uses AirOps and LLM tools to support content production. Reviews accuracy, brand consistency, SEO, and AI-search citation visibility while troubleshooting workflow issues. Partners with editorial, SEO, engineering, and analytics teams to document processes, improve automation, and scale reliable content operations.

Develop and execute full-funnel growth marketing campaigns for DraftKings Sportsbook and Predictions. Collaborate with cross-functional teams to align objectives, messaging, creative, timelines, and customer experiences. Analyze customer insights and campaign performance, establish KPIs and measurement frameworks, identify growth opportunities, and recommend optimizations. Create marketing and creative briefs, coordinate campaign kickoffs, improve workflows, and support marketing efficiency.

Leads Rapid7’s Platform Product Marketing function, managing product marketing teams and translating product strategy into positioning, messaging, launches, field enablement, and go-to-market execution. Partners with Product, Sales, Marketing, Customer Success, and executives to drive product adoption, competitive differentiation, market readiness, and revenue growth across the cybersecurity portfolio.

Lead global demand generation strategy and execution for enterprise accounts, owning pipeline growth, ABX, digital, field and regional marketing, events, web experience, budget, attribution, and full-funnel performance. Manage a global cross-functional team and align Marketing with Sales and Revenue Operations across multiple regions. Drive predictable revenue through data-driven optimization, AI-enabled scaling, and enterprise B2B SaaS go-to-market programs.