Top Hybrid Marketing Jobs in Boston, MA

Own dealer acquisition campaigns across North America from strategy through launch, measurement, and optimization. Develop multi-channel programs across email, web, in-product, paid social, and direct mail; manage segmentation, targeting, testing, analytics, budgets, and reporting. Collaborate with Sales, Product Marketing, Product, and Business Operations to drive revenue. Conduct market research and use performance insights to refine messaging, channel mix, and campaign strategies.

Own and optimize marketing operations systems, workflows, integrations, lead scoring, routing, and funnel processes. Partner with Sales, Demand Generation, Web, Analytics, and Systems teams to improve lead quality, conversion, response times, and handoffs. Manage the marketing technology stack, troubleshoot data flows, evaluate vendors and tools, and test AI-powered automation to improve operational efficiency and scalability.

Supports Dynatrace’s global Analyst Relations program by coordinating analyst briefings, inquiries, advisory sessions, events, executive schedules, and cross-functional stakeholders. Prepares briefing materials, maintains analyst databases and engagement records, tracks program metrics, manages reporting dashboards, and shares analyst insights internally. The role also improves operational processes and supports analyst activities at conferences and company events.

Lead product marketing for Flywire’s education software and payments platform. Own positioning, ideal customer profiles, buyer messaging, launches, sales enablement, competitive support, and customer insight programs. Partner with Product, Sales, Marketing, Partnerships, and RevOps to improve pipeline quality, conversion, win rates, and revenue. Use AI to scale marketing workflows and translate complex payment and software capabilities into compelling value propositions.

The Product Marketing Lead drives the narrative and adoption of the ZAIDYN Field Performance AI platform by crafting messaging, developing go-to-market strategies, and collaborating with cross-functional teams to enhance customer value and market presence.

Owns the email marketing channel for a commercial insurance organization, managing strategy, journey development, coding, testing, deployment, governance, optimization, reporting, and platform administration in Salesforce Marketing Cloud. Supports social, advertising, web, and broader MarTech activities while collaborating with creative, marketing, enterprise, and cross-functional partners. Analyzes performance data, develops recommendations, manages stakeholder communications, and advances integrated digital marketing campaigns.

Owns communications strategy for an Impact Hub, translating research and programmatic work into accessible stories and campaigns. Manages editorial planning, email marketing, social channels, executive thought leadership, creative coordination, message consistency, stakeholder communications, and performance measurement. Partners with leaders and subject matter experts to increase visibility and influence across education and workforce fields.

Creates technical documentation, tutorials, learning paths, implementation guidance, and best practices for ServiceNow platform development experiences. Partners with product managers, engineers, designers, and developer experience teams to translate complex technical concepts into actionable content for developers, administrators, and solution builders. Builds prototypes, explores web technologies, identifies content gaps, maintains DITA-based documentation, improves content processes, and contributes to content strategy and customer enablement.

Build and operate scalable, personalized lifecycle marketing experiences across email, push, in-app, SMS, WhatsApp, and emerging channels. Own campaign development, segmentation, journey orchestration, templates, dynamic content, integrations, APIs, SQL validation, and quality assurance across Hightouch and Iterable. Develop automation and AI-enabled workflows, establish technical standards, troubleshoot systems, and collaborate with Marketing, Product, Engineering, Data, and Creative teams.

Produces and maintains client-facing and internal technical documentation, including online help, release overviews, bug fix notes, upgrade packages, newsletters, and special-project content. Coordinates reviews with Product, Engineering, QA, and Client Delivery teams. Requires technical writing experience for software products and familiarity with single-source authoring tools, software development processes, source control, and issue-tracking systems.