Top Hybrid Marketing Jobs in Boston, MA

Lead North American field marketing, connecting marketing, sales, and SDR teams to generate qualified pipeline. Manage inbound leads from events and campaigns, improve sales follow-up, plan targeted account-based outbound campaigns using 6sense and marketing automation, and coordinate execution across a decentralized sales organization. The role also manages two SDRs and an Events Lead while focusing on conversion quality and pipeline outcomes in complex healthcare and life sciences buying environments.

Own content strategy, governance, readiness, and delivery for ServiceNow flagship events including Knowledge and AI Summits. Align product, solution, executive, regional, and experiential content into a cohesive platform narrative. Lead speaker planning, expo messaging, reporting, retrospectives, and high-visibility cross-functional initiatives. Establish scalable frameworks, operating rhythms, dashboards, and AI-enabled workflows that improve content quality, consistency, and execution across programs.

Develop and execute Google alliance marketing and channel strategies to drive revenue, improve customer experience, and increase brand visibility. Manage external channel partnerships, optimize distribution, conduct market research, and identify new business opportunities. Lead teams through complex situations, communicate impactful messages, coach employees, validate outcomes with stakeholders, and improve marketing processes while upholding professional standards.

Lead end-to-end planning and execution of integrated product launches. Build and manage launch timelines, coordinate cross-functional workstreams, track asset readiness and localizations, manage sample and PR workflows, identify risks and drive resolution, and continuously improve launch processes and templates to ensure global launch readiness.

Leads North America revenue marketing strategy and integrated demand-generation programs to drive pipeline, customer acquisition, expansion, and revenue. Partners with Sales, Revenue Operations, Customer Success, and channel teams to optimize campaigns using analytics, AI, marketing technology, experimentation, attribution, and performance data. Manages budgets, partner marketing, strategic planning, forecasting, executive communications, and cross-functional teams while mentoring teammates and improving marketing efficiency.

Supports the Training and Education team by reviewing, updating, recording, editing, and publishing short-form VestmarkONE training videos. Responsibilities include identifying videos affected by UI changes, using screen-capture and editing tools, adding annotations, syncing voiceovers, creating captions, and prioritizing updates with the Training team. The internship provides hands-on experience in video production, instructional design, and education technology.

Build and deploy scalable, personalized lifecycle marketing experiences across email, push, in-app, SMS, WhatsApp, and emerging channels. Own campaign development, audience activation, segmentation, journey orchestration, dynamic content, integrations, SQL validation, quality assurance, and marketing technology governance. Develop automation and AI-enabled workflows while partnering with Marketing, Product, Engineering, Data, and Creative teams to solve technical challenges and improve member communications.

Own Tulip’s market and competitive intelligence function, including battlecards, analyst briefings, category monitoring, and quarterly win/loss programs. Translate buyer behavior, customer feedback, and competitive signals into positioning, sales enablement, product insights, and GTM strategy. Develop AI-enabled research workflows, establish operating metrics, and collaborate with Product Marketing, Sales, Customer Success, industry experts, and executives to improve competitive win rates and pipeline quality.

Create and publish platform-first social content (graphics, short video, carousels) across major channels; use trends and audience insights to drive engagement; write on-brand copy; partner with internal teams to align campaigns; produce timely content during live sports and cultural moments.

Own product positioning, ideal customer profiles, messaging, go-to-market launches, sales enablement, and competitive deal support for Flywire’s education software and payments solutions. Partner with Product, Sales, Marketing, Partnerships, and RevOps to improve pipeline quality, win rates, conversion, and revenue. Synthesize customer and market feedback into product and marketing direction, while using AI to improve content, research, and workflow scalability.