Top Hybrid Marketing Jobs in Boston, MA

Own lifecycle marketing strategy and performance for apparel, accessories, referrals, and promotional campaigns. Develop coordinated email, SMS, and in-app experiences, using member data, segmentation, personalization, and experimentation to drive discovery, cross-sell, repeat purchases, referrals, and growth. Analyze test results, scale effective initiatives, and partner with Growth, Marketing, Creative, Analytics, and Commercial teams.

Lead Simply Business’s public relations and social media strategy, including earned media, executive communications, agency management, crisis response, storytelling, media relations, social channel execution, community management, and performance reporting. The role will increase brand visibility, thought leadership, and LLM citation through integrated communications across insurance and small-business audiences.

Develop and lead integrated brand campaigns across broadcast, video, digital, social, retail, and email channels. Write scripts, headlines, taglines, manifestos, landing pages, and other copy while owning Chewy’s brand voice. Present concepts to creative directors, stakeholders, and C-suite leadership; manage productions through post-production; collaborate with art, production, and cross-functional teams; and mentor junior copywriters. The role is hybrid, requiring in-person work in Boston three days weekly and travel when needed.

Develops and leads Chewy brand campaigns across broadcast television, social media, and other marketing channels. Responsibilities include concept development, art direction, production management, stakeholder presentations, visual consistency, photo and video shoot guidance, cross-functional collaboration, designer support, and using campaign data to improve creative performance.

Leads product marketing strategy for ZS platforms and products, including positioning, messaging, competitive analysis, go-to-market planning, product launches, demand generation, sales enablement, and performance optimization. Partners with product management, sales, customer success, and leadership while managing and developing a product marketing team. Requires extensive SaaS or platform product marketing experience and strong strategic, analytical, communication, and leadership skills.

Provides customer-centric marketing advisory and consulting services. Responsibilities include analyzing customer needs and behavior, developing targeted and digital marketing campaigns, managing value propositions and automation workflows, interpreting campaign performance data, improving customer experience, and supporting business transformation. The role involves client collaboration, strategic recommendations, AI-human collaboration, and developing marketing initiatives that increase engagement, loyalty, and revenue.

Leads Dynatrace’s global executive marketing strategy, designing scalable programs such as peer roundtables, strategic briefings, and event experiences. Builds operating models, audience journeys, content standards, and activation toolkits while coordinating Marketing, Sales, Customer Success, Product, Communications, partners, and regional teams. Owns measurement, dashboards, budgets, vendor relationships, and continuous program optimization to strengthen executive relationships, influence opportunities, and support retention.

Own dealer acquisition campaigns across North America from strategy through launch, measurement, and optimization. Develop multi-channel programs across email, web, in-product, paid social, and direct mail; manage segmentation, targeting, testing, analytics, budgets, and reporting. Collaborate with Sales, Product Marketing, Product, and Business Operations to drive revenue. Conduct market research and use performance insights to refine messaging, channel mix, and campaign strategies.

Own and optimize marketing operations systems, workflows, integrations, lead scoring, routing, and funnel processes. Partner with Sales, Demand Generation, Web, Analytics, and Systems teams to improve lead quality, conversion, response times, and handoffs. Manage the marketing technology stack, troubleshoot data flows, evaluate vendors and tools, and test AI-powered automation to improve operational efficiency and scalability.

Lead product marketing for Flywire’s education software and payments platform. Own positioning, ideal customer profiles, buyer messaging, launches, sales enablement, competitive support, and customer insight programs. Partner with Product, Sales, Marketing, Partnerships, and RevOps to improve pipeline quality, conversion, win rates, and revenue. Use AI to scale marketing workflows and translate complex payment and software capabilities into compelling value propositions.

Owns the email marketing channel for a commercial insurance organization, managing strategy, journey development, coding, testing, deployment, governance, optimization, reporting, and platform administration in Salesforce Marketing Cloud. Supports social, advertising, web, and broader MarTech activities while collaborating with creative, marketing, enterprise, and cross-functional partners. Analyzes performance data, develops recommendations, manages stakeholder communications, and advances integrated digital marketing campaigns.