Top Hybrid Marketing Jobs in Boston, MA

Manage and optimize PPC campaigns across search engines, including campaign creation, keyword research, ad copy, bidding, product feeds, landing pages, and experimentation. Analyze large datasets and campaign performance to identify growth opportunities, make recommendations, and improve customer acquisition. Collaborate with marketers, product managers, engineers, and internal partners while managing projects across multiple offices.

The Communications & Brand Director will own Akeneo’s global communications narrative, with an initial focus on the US market. Responsibilities include executive communications, media and analyst relations, thought leadership, agency leadership, brand governance, crisis communications, budget ownership, and performance measurement. The role partners with senior executives, product and marketing teams, agencies, and global regional leaders while using AI workflows to monitor media, competitors, and brand perception and accelerate content creation.

Build and lead Dynatrace’s go-to-market launch operating model for Product Marketing. Responsibilities include tiering and prioritizing launches, managing the master calendar, coordinating cross-functional readiness, shaping umbrella messaging, delivering enablement packages, measuring pipeline and adoption outcomes, and improving launch processes through retrospectives and AI automation. This individual contributor role requires significant B2B technology marketing and complex enterprise software launch experience.

Lead MacPaw’s global PR and communications strategy, shape corporate and product narratives, build relationships with top-tier technology media, manage reputation and industry events, establish PR KPIs and reporting, integrate AI into communications workflows, oversee budgets, and mentor a high-performing PR team.

Optimize creative production workflows and marketing technology platforms from intake through delivery. Build templates, automations, AI prompts, documentation, metadata standards, and quality controls. Identify bottlenecks, test new technologies, and improve collaboration across creative, marketing, analytics, legal, and technical teams. Apply AI and automation responsibly to reduce manual effort, increase consistency, and support scalable marketing operations.

Owns Catalant’s B2B events, webinars, and conference programs from concept through follow-up. Responsibilities include developing topics, coordinating speakers and vendors, managing logistics, writing promotional communications, creating collateral, aligning messaging, tracking performance, and connecting events to pipeline generation. The role collaborates with sales, PR, leadership, content, brand, and segment marketing teams while managing multiple concurrent programs and attending most events.

Build and scale post-sale customer growth programs for B2B SaaS customers. Identify expansion opportunities using product telemetry, customer insights, and behavioral signals; create personalized journeys across email, in-app experiences, webinars, and workshops; and partner with Sales, Customer Success, Product, and GTM Operations to drive adoption, consumption, qualified expansion pipeline, and revenue. Develop AI-powered workflows, run experiments, and establish repeatable customer growth processes.

Lead product marketing for ServiceNow’s CRM portfolio by developing positioning, messaging, competitive intelligence, sales enablement, content, and go-to-market activation programs. Partner with Sales, Product, Demand Generation, and Field Marketing to execute launches, equip sellers, improve field adoption, and drive measurable outcomes such as pipeline and win rates. The role requires strong communication, enterprise sales collaboration, stakeholder management, and the ability to operate effectively amid ambiguity.

Leads public relations campaigns and workstreams across the US, Canada, and UK. Develops messaging, media materials, outreach, spokesperson preparation, and launch coordination; builds reporter relationships; translates data and market trends into compelling stories; supports crisis communications; elevates subject-matter experts; and measures PR impact through coverage, sentiment, and message pull-through.

Leads product positioning, messaging, customer research, product launches, customer storytelling, demonstrations, and sales enablement for Tulip’s AI-native B2B platform. Builds voice-of-customer programs through interviews, site visits, win-loss reviews, advisory boards, and sales-call analysis. Partners with product, sales, customer success, and marketing teams to connect platform capabilities to manufacturing customer outcomes and improve market performance.