Top Hybrid Marketing Jobs in Boston, MA

Coordinates communications and event projects, drafts internal and executive communications, supports public relations programs, and assists with customer, industry, employee, and executive events. Maintains calendars, trackers, contact lists, and project systems while coordinating cross-functional teams, agencies, speakers, vendors, and executives. Captures outcomes and follow-up actions to improve future campaigns and events.

Coordinates the intake, prioritization, execution, validation, and delivery of promotional offers across digital and traditional marketing channels. Maintains calendars, schedules, trackers, and workflow tools; monitors deadlines, risks, quality assurance, and launch readiness. Collaborates with marketing, merchandising, loyalty, creative, digital, pricing, ecommerce, operations, and external partners. Prepares operational reports, supports troubleshooting, documents procedures, and identifies process improvements.

Supports integrated brand campaigns, partnerships, and grassroots initiatives across the US, Canada, and UK. Manages project plans, localized creative briefs, stakeholder coordination, brand communications, press releases, social content, internal messaging, PR agency collaboration, reputation monitoring, campaign reporting, budgets, and invoices. The role requires strong writing, organization, project management, cultural awareness, and early brand marketing or agency experience.

Leads the global social measurement, platform intelligence, analytics, and AI-enabled reporting strategy. Owns KPI frameworks, data taxonomy, dashboards, measurement methodology, platform expertise, and executive insights across social channels and markets. Partners with Analytics, Enterprise Data, IT, and Marketing to connect social performance with business outcomes. Builds and develops a high-performing social intelligence team while driving automation, anomaly detection, creative testing, and actionable recommendations.

Manage North American paid search across Google Ads and Microsoft Advertising, including bidding, budgets, keywords, testing, conversion tracking, and performance reporting. Generate high-quality B2B leads and optimize campaigns against growth targets. Partner with SEO on answer engine optimization and assess AI-driven search impacts. Collaborate with Sales, Field Marketing, Creative, global Paid Media teams, and platform representatives while using AI tools to improve campaign execution and analysis.

Lead product marketing for ServiceNow’s Service CRM portfolio. Own go-to-market activation, launch plans, sales enablement, competitive intelligence, messaging, positioning, content, and cross-functional programs. Build seller tools, deliver enablement, analyze market competition, translate product capabilities into customer-facing narratives, and partner with Sales, Product, Demand Generation, and Field Marketing to drive adoption, pipeline, win rates, and competitive success.

Own go-to-market excellence for Klaviyo by developing sales plays, enablement programs, product adoption motions, partner resources, launch materials, and field insights. Partner with Sales, Customer Success, Product Marketing, Enablement, and ecosystem teams to improve seller and CSM effectiveness, pipeline, win rates, adoption, and expansion. Establish enablement strategy, measure program performance, and influence product and messaging priorities through customer and field feedback.

Develop and execute full-funnel growth marketing campaigns for DraftKings Sportsbook and Predictions. Collaborate with cross-functional teams to align objectives, messaging, creative, timelines, and customer experiences. Analyze customer insights and campaign performance, establish KPIs and measurement frameworks, identify growth opportunities, and recommend optimizations. Create marketing and creative briefs, coordinate campaign kickoffs, improve workflows, and support marketing efficiency.

Lead global demand generation strategy and execution for enterprise accounts, owning pipeline growth, ABX, digital, field and regional marketing, events, web experience, budget, attribution, and full-funnel performance. Manage a global cross-functional team and align Marketing with Sales and Revenue Operations across multiple regions. Drive predictable revenue through data-driven optimization, AI-enabled scaling, and enterprise B2B SaaS go-to-market programs.

Leads enterprise product marketing strategy for ZS’s platform and product portfolio. Responsibilities include market research, positioning, messaging, pricing and packaging input, launches, commercialization, sales enablement, lifecycle adoption, executive influence, resource prioritization, and building a high-performing product marketing team. The role requires translating AI and technical capabilities into credible business value and driving awareness, demand, adoption, retention, expansion, and revenue growth across complex B2B SaaS markets.