Top Hybrid Marketing Jobs in Boston, MA

Own product marketing for Flywire’s Travel solutions across hospitality and experiential segments. Define positioning, ideal customer profiles, buyer personas, messaging, go-to-market strategies, launches, sales enablement, and competitive materials. Partner with Product, Sales, Marketing, Partnerships, and RevOps to improve pipeline, conversion, win rates, and revenue. Analyze customer and market feedback, support product decisions, and apply AI to improve marketing execution.

Leads brand strategy and go-to-market initiatives to increase brand awareness and business growth. Oversees positioning, messaging, creative campaigns, PR, social media, SEO, LLM visibility, partnerships, content strategy, budgets, agencies, and cross-functional marketing programs. Manages and mentors the Brand and GTM team while using data to optimize brand performance and customer acquisition.

Leads customer-centric marketing strategy consulting, customer journey analysis, segmentation, marketing automation, digital campaigns, and campaign performance optimization. Manages client relationships, business transformation initiatives, and marketing operations while coaching teams and mentoring staff. Uses Adobe Campaign, Adobe Marketo Engage, AI fluency, and digital tools to improve customer engagement, loyalty, and revenue growth.

Owns and grows Bose product franchises through brand strategy, consumer and market insight, product positioning, storytelling, product development influence, and integrated go-to-market planning. The role leads franchise lifecycle strategy, new product launches, messaging, naming, and activation guidance while aligning Product, Engineering, Research, and Marketing teams.

Lead product marketing for ZAIDYN Field Performance, defining positioning, narratives, go-to-market strategies, launches, packaging, and sales enablement. Develop messaging, demos, case studies, ROI stories, and competitive materials while partnering with product, sales, customer success, and industry marketing teams. Conduct market and buyer research, oversee win/loss analysis, support advocacy programs, and translate AI and analytics capabilities into compelling customer value across global markets.

Develop and execute strategic internal communications plans for Global Risk Solutions North America. Partner with leaders and talent teams to translate business objectives into employee communications, oversee complex campaigns, coordinate enterprise messaging calendars, manage vendors and budgets, and evaluate communication effectiveness. Champion responsible GenAI use while ensuring alignment with brand, culture, and organizational goals.

Own lifecycle marketing strategy and performance for apparel, accessories, referrals, and promotional campaigns. Develop coordinated email, SMS, and in-app experiences, using member data, segmentation, personalization, and experimentation to drive discovery, cross-sell, repeat purchases, referrals, and growth. Analyze test results, scale effective initiatives, and partner with Growth, Marketing, Creative, Analytics, and Commercial teams.

Develop and lead integrated brand campaigns across broadcast, video, digital, social, retail, and email channels. Write scripts, headlines, taglines, manifestos, landing pages, and other copy while owning Chewy’s brand voice. Present concepts to creative directors, stakeholders, and C-suite leadership; manage productions through post-production; collaborate with art, production, and cross-functional teams; and mentor junior copywriters. The role is hybrid, requiring in-person work in Boston three days weekly and travel when needed.

Own dealer acquisition campaigns across North America from strategy through launch, measurement, and optimization. Develop multi-channel programs across email, web, in-product, paid social, and direct mail; manage segmentation, targeting, testing, analytics, budgets, and reporting. Collaborate with Sales, Product Marketing, Product, and Business Operations to drive revenue. Conduct market research and use performance insights to refine messaging, channel mix, and campaign strategies.

Own and optimize marketing operations systems, workflows, integrations, lead scoring, routing, and funnel processes. Partner with Sales, Demand Generation, Web, Analytics, and Systems teams to improve lead quality, conversion, response times, and handoffs. Manage the marketing technology stack, troubleshoot data flows, evaluate vendors and tools, and test AI-powered automation to improve operational efficiency and scalability.