Top Hybrid Marketing Jobs in Boston, MA

Own global demand generation for a target industry sector, developing full-funnel campaigns, ABM programs, nurture tracks, field events, and executive roundtables. Manage channel selection and budgets, convert product marketing use cases into campaign assets, report on MQL, SQL, and pipeline performance, optimize campaigns, and align closely with Sales, BDR, RevOps, and Product Marketing teams.

Build and operate scalable, personalized lifecycle marketing experiences across email, push, in-app, SMS, WhatsApp, and emerging channels. Own campaign development, segmentation, journey orchestration, templates, dynamic content, integrations, APIs, SQL validation, and quality assurance across Hightouch and Iterable. Develop automation and AI-enabled workflows, establish technical standards, troubleshoot systems, and collaborate with Marketing, Product, Engineering, Data, and Creative teams.

Leads marketing technology strategy, implementation, administration, and operations across Salesforce, AEM, and adjacent martech platforms. Oversees configuration, workflows, data quality, campaign technology, automation, adoption, and user readiness. Coordinates stakeholders, manages project workstreams, identifies risks and opportunities, and coaches team members on platform functionality and issue resolution. Requires at least four years of sales, marketing, or PwC experience and two years developing AEMaaCS.

Coordinates communications and event projects, drafts internal and executive communications, supports public relations programs, and assists with customer, industry, employee, and executive events. Maintains calendars, trackers, contact lists, and project systems while coordinating cross-functional teams, agencies, speakers, vendors, and executives. Captures outcomes and follow-up actions to improve future campaigns and events.

Coordinates the intake, prioritization, execution, validation, and delivery of promotional offers across digital and traditional marketing channels. Maintains calendars, schedules, trackers, and workflow tools; monitors deadlines, risks, quality assurance, and launch readiness. Collaborates with marketing, merchandising, loyalty, creative, digital, pricing, ecommerce, operations, and external partners. Prepares operational reports, supports troubleshooting, documents procedures, and identifies process improvements.

Supports integrated brand campaigns, partnerships, and grassroots initiatives across the US, Canada, and UK. Manages project plans, localized creative briefs, stakeholder coordination, brand communications, press releases, social content, internal messaging, PR agency collaboration, reputation monitoring, campaign reporting, budgets, and invoices. The role requires strong writing, organization, project management, cultural awareness, and early brand marketing or agency experience.

Leads the global social measurement, platform intelligence, analytics, and AI-enabled reporting strategy. Owns KPI frameworks, data taxonomy, dashboards, measurement methodology, platform expertise, and executive insights across social channels and markets. Partners with Analytics, Enterprise Data, IT, and Marketing to connect social performance with business outcomes. Builds and develops a high-performing social intelligence team while driving automation, anomaly detection, creative testing, and actionable recommendations.

Manage North American paid search across Google Ads and Microsoft Advertising, including bidding, budgets, keywords, testing, conversion tracking, and performance reporting. Generate high-quality B2B leads and optimize campaigns against growth targets. Partner with SEO on answer engine optimization and assess AI-driven search impacts. Collaborate with Sales, Field Marketing, Creative, global Paid Media teams, and platform representatives while using AI tools to improve campaign execution and analysis.

Lead product marketing for ServiceNow’s Service CRM portfolio. Own go-to-market activation, launch plans, sales enablement, competitive intelligence, messaging, positioning, content, and cross-functional programs. Build seller tools, deliver enablement, analyze market competition, translate product capabilities into customer-facing narratives, and partner with Sales, Product, Demand Generation, and Field Marketing to drive adoption, pipeline, win rates, and competitive success.

Own go-to-market excellence for Klaviyo by developing sales plays, enablement programs, product adoption motions, partner resources, launch materials, and field insights. Partner with Sales, Customer Success, Product Marketing, Enablement, and ecosystem teams to improve seller and CSM effectiveness, pipeline, win rates, adoption, and expansion. Establish enablement strategy, measure program performance, and influence product and messaging priorities through customer and field feedback.