Top Hybrid Marketing Jobs in Boston, MA

Own go-to-market execution and performance marketing for AI-native applications. Develop multi-channel campaigns across Meta and Google, use generative AI to create and test ad assets, optimize acquisition budgets and conversion rates, and analyze CAC, ROAS, LTV, and related metrics. Collaborate with product, design, marketing, and analytics teams on tracking, dashboards, experimentation, and reporting. Evaluate emerging AI tools and document scalable marketing practices.

Leads product positioning, messaging, customer research, product launches, customer storytelling, demonstrations, and sales enablement for Tulip’s AI-native B2B platform. Builds voice-of-customer programs through interviews, site visits, win-loss reviews, advisory boards, and sales-call analysis. Partners with product, sales, customer success, and marketing teams to connect platform capabilities to manufacturing customer outcomes and improve market performance.

Leads B2B SaaS email marketing strategy across prospect nurture, demand generation, customer adoption, cross-sell, and upsell. Owns multi-quarter roadmaps, campaign prioritization, creative direction, email building and QA in Knak, database health, segmentation, testing, deliverability, and performance analysis. Partners cross-functionally with Demand Generation, Sales, Marketing Operations, Lifecycle, and Customer Marketing to drive engagement, pipeline, opportunities, and revenue.

Own digital marketing operations, analytics, attribution, marketing automation, paid media, and organic search strategy. Build HubSpot workflows, lifecycle stages, audience segments, dashboards, and end-to-end tracking using GTM and GA4. Manage Google, LinkedIn, and Meta campaigns, including budgets, bids, conversion tracking, testing, and ROAS optimization. Improve SEO, AI search visibility, pipeline generation, lead conversion, and acquisition costs while partnering with marketing, sales, and RevOps.

Supports B2B field marketing events, including conferences, trade shows, sponsorships, hospitality programs, and virtual events. Coordinates vendors, venues, travel, catering, materials, communications, budgets, contracts, and timelines. Partners with Sales, Brand, Product Marketing, and external stakeholders to deliver events, manage risks, track performance, and prepare post-event reporting.

Leads end-to-end creative production across campaigns, product launches, partner shoots, social content, and brand storytelling. Manages timelines, budgets, vendors, logistics, localization, asset delivery, and cross-functional collaboration. Builds scalable production workflows, forecasting systems, and operating processes while supporting creative quality and operational efficiency. Evaluates emerging AI-enabled production tools and helps scale WHOOP’s internal production function.

Own global demand generation for a target industry sector, developing full-funnel campaigns, ABM programs, nurture tracks, field events, and executive roundtables. Manage channel selection and budgets, convert product marketing use cases into campaign assets, report on MQL, SQL, and pipeline performance, optimize campaigns, and align closely with Sales, BDR, RevOps, and Product Marketing teams.

Coordinates communications and event projects, drafts internal and executive communications, supports public relations programs, and assists with customer, industry, employee, and executive events. Maintains calendars, trackers, contact lists, and project systems while coordinating cross-functional teams, agencies, speakers, vendors, and executives. Captures outcomes and follow-up actions to improve future campaigns and events.

Coordinates the intake, prioritization, execution, validation, and delivery of promotional offers across digital and traditional marketing channels. Maintains calendars, schedules, trackers, and workflow tools; monitors deadlines, risks, quality assurance, and launch readiness. Collaborates with marketing, merchandising, loyalty, creative, digital, pricing, ecommerce, operations, and external partners. Prepares operational reports, supports troubleshooting, documents procedures, and identifies process improvements.

Leads the global social measurement, platform intelligence, analytics, and AI-enabled reporting strategy. Owns KPI frameworks, data taxonomy, dashboards, measurement methodology, platform expertise, and executive insights across social channels and markets. Partners with Analytics, Enterprise Data, IT, and Marketing to connect social performance with business outcomes. Builds and develops a high-performing social intelligence team while driving automation, anomaly detection, creative testing, and actionable recommendations.