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Beauty • Robotics • Design • Appliances • Manufacturing
Own global media investment tracking, reconciliation, forecasting, reporting, governance, and optimization. Manage agency relationships and enterprise media partnerships, monitor performance, recommend budget reallocations, and improve tools and processes. Lead platform pilots, media transformation initiatives, and cross-functional collaboration with Marketing, Social, Finance, Commercial, local markets, and external partners. Deliver investment summaries and actionable performance recommendations to senior media leadership.
Beauty • Robotics • Design • Appliances • Manufacturing
Leads the global social analytics function, managing four regional managers and establishing measurement standards across paid, organic, influencer, and earned channels. Builds the team and operating model while advancing AI-powered, agent-driven insight generation. Oversees social listening, trend and competitor detection, campaign and brand-impact measurement, and executive reporting. Partners with social, marketing, creative, media, product, brand, and regional teams to shape strategy and investment.
Beauty • Robotics • Design • Appliances • Manufacturing
Leads global category strategy for consumer product portfolios, defining roadmap direction, assortment architecture, omnichannel strategy, pricing, promotions, and high-impact growth initiatives. Translates consumer, competitive, channel, and financial insights into commercial recommendations, influences product launches, and aligns Global Marketing, Product Development, Finance, Supply Planning, and regional teams. Builds executive alignment, develops analytical teams, and guides local market execution across regions while protecting global price integrity.
