19 Boston E-Commerce Companies Changing the Way We Shop

These Boston e-commerce companies are reshaping online retail with AI, marketplace software, fulfillment technology and digital shopping experiences.

Written by Abel Rodriguez
Published on Aug. 27, 2026
Boston skyline
Image: Shutterstock
REVIEWED BY
Ellen Glover
Summary: Boston’s e-commerce sector spans everything from online marketplaces and pet retail to AI-powered merchandising, fulfillment automation and omnichannel retail software. These companies are helping brands, retailers and consumers buy, sell and manage products more efficiently online.

The invention of the internet removed pretty much every reason you had to ever leave the house. With a connection to the web, you can socialize, work and be entertained. But you can also shop, replacing a trip to the store with a trip to your door. Not only has e-commerce changed how we buy things, it’s also expanded what we shop for in the first place.

Below are the Boston e-commerce companies using the internet to drive sales and get people what they need.

Top E-Commerce Companies in Boston

  • CarGurus
  • Chewy
  • NewStore
  • Wayfair
  • Akeneo

Related ReadingAI in Retail: Top Examples to Know

 

Top E-Commerce Companies in Boston

Founded: 2015

Focus: Direct-to-consumer handcrafted Italian footwear

What they do: M.Gemi sells handcrafted Italian shoes and handbags through its e-commerce storefront. The company partners with traditional artisan workshops across Italy to manage production and list curated footwear collections online. Its digital retail platform features online order management, dedicated customer support services and a direct buyer rewards program.

 

Founded: 2016

Focus: Virtual reality storefront software

What they do: Infinite Stores provides browser-based, code-free tools that let retailers build three-dimensional and virtual reality shopping environments. The technology deploys across various VR headsets, letting consumers navigate digital stores and buy products in simulated physical spaces. Merchants can use Infinite Stores’ content management system to create interactive storefronts and virtual malls outfitted with custom video, audio and product displays.

 

Founded: 2008

Focus: Product discovery marketplace

What they do: E-commerce platform Grommet connects shoppers directly with independent creators and small businesses. The site features new products through editorial content while allowing users to upvote and buy items directly from makers. By emphasizing sustainable and domestically made goods, Grommet provides emerging entrepreneurs with a channel for product discovery and direct sales.

 

Founded: 2016

Focus: Automated micro-fulfillment centers

What they do: Takeoff Technologies operates automated micro-fulfillment centers within grocery stores, enabling rapid order assembly and fulfillment for online shoppers. To streamline operations, the company integrates robotics and proprietary software into existing retail locations to help grocers compete in e-commerce. Its hyperlocal automation approach allows retailers to process orders in minutes from compact warehouses that fit inside stores, supporting profitable online growth for grocery retailers.

 

Founded: 2009

Focus: E-commerce software

What they do: Built specifically for furniture retailers, Blueport Commerce offers an e-commerce platform called Essentials that bridges online shopping with physical store operations. The software synchronizes manufacturer catalogs, delivery logic and point-of-sale systems, allowing merchants to quickly launch populated digital storefronts. Blueport’s platform also features embedded artificial intelligence that assists with search, merchandising and personalized recommendations to streamline online sales.

 

Founded: 2012

Focus: Marketplace and dropshipping software

What they do: Mirakl provides an e-commerce platform that enables retailers and business-to-business organizations to run online marketplaces and dropship operations. The software integrates retail media capabilities, artificial intelligence and agentic commerce tools to automate sales across multiple digital channels. Mirakl’s software helps commercial sellers scale their online presence and monetize third-party vendor networks.

 

Founded: 2012

Focus: Customer data management and marketing management

What they do: Klaviyo offers a marketing-tech platform that creates personalized automations and targets customers based on insights with the use of AI and data. The company’s platform allows clients to collect, digitally explore and use customer data in hundreds of application integrations. It has an office in the Financial District.

 

Founded: 1994

Focus: Direct-to-consumer household appliances and consumer electronics

What they do: Consumer appliance manufacturer SharkNinja markets products including vacuums, air fryers, blenders and food processors under its Shark and Ninja brands. The company uses demonstration-based marketing strategies to highlight product features across direct-to-consumer websites, digital marketplaces and retail stores. SharkNinja’s omnichannel approach integrates video advertising with online and physical purchasing options to reach consumers across multiple touchpoints.

 

Founded: 2002

Focus: Home goods marketplace

What they do: Wayfair sells home furnishings, lighting and decor through its digital marketplace. The company integrates interactive shopping tools into its platform, including a virtual reality patio feature that lets customers preview furniture layouts. Wayfair’s visual technologies also allow shoppers to evaluate home products in virtual spaces prior to purchase.

 

Founded: 2009

Focus: Custom goods marketplace

What they do: Online custom jeweler CustomMade operates a specialized e-commerce marketplace for bespoke engagement rings, wedding bands and fine jewelry. The platform pairs buyers with project managers and GIA-certified gemologists who assist in sourcing gemstones through a digital inventory network. Customers then collaborate with designers via interactive online consultations to review custom renderings and complete personalized jewelry purchases.

 

Founded: 1989

Focus: Fine art auction marketplace

What they do: Invaluable connects buyers with fine art, collectibles and antiques sourced from auction houses, dealers and galleries. The platform enables users to place live bids or purchase items directly through its digital storefront. Additionally, sellers utilize Invaluable’s promotional and marketing tools to manage listings and reach global collectors.

 

Founded: 2006

Focus: Online automotive marketplace and deal analytics

What they do: CarGurus operates an online automotive marketplace that helps consumers and dealers buy and sell vehicles using data analytics and transparent pricing information. The platform provides vehicle listings, deal ratings and pricing tools that connect buyers with dealers. CarGurus uses machine learning to analyze market data and assign ratings to deals, helping shoppers identify pricing opportunities and make informed purchasing decisions in the used and new car market.

 

Founded: 2015

Focus: Omnichannel retail software

What they do: NewStore powers online and in-store commerce through a modular, mobile-first retail platform. The system coordinates order management, point-of-sale processing and inventory tracking to unify store fulfillment with digital shopping channels. Retailers use NewStore’s tools to connect mobile e-commerce applications directly with physical store inventory.

 

Founded: 2011

Focus: Pet retail

What they do: Headquartered in Dania Beach, FL, Chewy is an online provider of pet supplies with locations across the United States. From daily deals to fast delivery, it is one of the largest and fastest growing e-commerce retailers. Whether shopping for a gerbil or a Great Dane, Chewy provides high quality brands and products for a variety of animals.

 

Founded: 2015

Focus: Marketplace advertising software

What they do: Teikametrics operates its AI-powered Marketplace Optimization Platform, which allows brand owners and sellers throughout the world to maximize their products’ potential on the Amazon and Walmart.com marketplaces. The company’s Flywheel platform also enhances advertising optimization efforts for brands of all kinds and incorporates goal-based campaign creation, algorithmic keyword bidding, automated keyword actions and custom analytics into current workflows, leading to stronger profitability insights and more customers reached on average.

 

Founded: 2013

Focus: Art marketplace

What they do: ArtLifting runs an e-commerce platform and corporate design service that connects artists with disabilities to enterprise clients and individual consumers. The company sells original artwork, prints and licensing rights to organizations like Bank of America, Google and Intuit for workplace installations. ArtLifting’s business model generates direct income for creators through profit-sharing arrangements and art licensing royalties.

 

Founded: 1977

Focus: Grocery fulfillment and delivery technology

What they do: Ahold Delhaize USA manages the digital marketing and e-commerce operations for its regional grocery brands. The company utilizes partnerships with SmartCommerce and Pear Commerce to embed Click2Cart technology into promotional media, allowing advertisements to convert directly into digital shopping carts. Ahold Delhaize USA’s approach connects targeted marketing campaigns with fulfillment logistics to support online customer purchases.

 

Founded: 2013

Focus: Product information management (PIM) software

What they do: Akeneo provides product information management and product experience solutions that help e-commerce businesses centralize product data across sales channels and platforms. The company’s SaaS platform enables merchants and brands to manage product information at scale, organize data efficiently and deliver consistent product experiences to customers. Akeneo operates offices in Boston and other major markets globally.

 

Founded: 2010

Focus: E-commerce analytics and pricing intelligence

What they do: E-commerce analytics firm Profitero delivers software and advisory services that help consumer brands optimize their online marketplace listings. The platform monitors product availability, pricing trends and product display performance across digital retail channels worldwide. Brands leverage Profitero’s data insights to refine their digital shelf strategy, automate content updates and manage retail media programs.

 

This article was originally published in 2016. Rose Velazquez and Ana Gore contributed reporting to this story.

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