Grommet

We are the place for the not-so-commonplace. The place where you get more out of shopping small—from finding ingenious products you never knew about to supporting small businesses that might be right in your neighborhood. These businesses aren’t very big (yet), but their ideas are. We seek out and curate these unique, useful products, giving every underdog their day.

Since 2008, we’ve seen first-hand how voting with your dollars to choose small means more. It’s one action that connects customers to small businesses, enriching communities. Many of the products we’ve helped launch have gone on to become household names like Bananagrams, FitBit, GoldieBlox, IdeaPaint, Mrs. Meyer’s Clean Day, OtterBox, Swell, among many others.