B2B tech sales pros know that showcasing big logos can help establish credibility, but that isn’t the only way — sometimes it’s not even the best way. Built In Boston heard from sales leaders about how to turn prospects into champions of their product.
B2B tech sales pros know that showcasing big logos can help establish credibility, but that isn’t the only way — sometimes it’s not even the best way. Built In Boston heard from sales leaders about how to turn prospects into champions of their product.
Without a thorough onboarding process, work environments can lack camaraderie and community. These Boston companies are invested in helping new hires feel at home.
Leaders at Mendix, BitSight Technologies, ProfitWell and Akeneo discuss how to manage growth while cultivating a strong team culture and the importance of inquisitiveness in sales.