Senior Demand Generation Specialist

| Greater Boston Area
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Rapid7 (NASDAQ: RPD) is helping organizations around the globe advance securely. Our technology, services, and community-focused research simplify complexity for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. With more than 9000 customers across 120+ countries, Rapid7 is a recognized leader in cybersecurity that has proudly earned numerous industry accolades and strong recognition for our technology and culture. 

Our Mission 

By continuously improving our technology, stemming the creation of risk in the community, and making security more usable and accessible, Rapid7 enables technology professionals to gain the clarity, command, and confidence they need to safely drive innovation and protect against risk. Our product suite helps organizations to quickly predict, deter, detect, and remediate attacks and obstacles to productivity. 

The Opportunity 

Rapid7’s North America Growth Marketing team acts as an engine to fuel demand for Rapid7 solutions through marketing programs that nurture the buyer through from prospect to customer. This role will be a key participant in delivering campaigns to market that resonate with our target audience, and ultimately inspiring action. You're able to think strategically and are also comfortable executing the tactics needed to get the job done. 

The Role 

You are a curious person who has experience building marketing programs that drive pipeline for sales organizations. You’re inherently customer centric, placing the experience of the buyer above all. As a metrics-obsessed marketer who knows B2B marketing funnel dynamics, you pride yourself on being an engaged problem solver with a demonstrated ability to think strategically, partner cross-functionally, and drive complex programs to conclusion. As the Sr. Demand Generation Specialist at Rapid7 you will: 

  • Plan and manage marketing strategy for our North American Named and Enterprise accounts. This includes acquisition programs that generate net-new, high-quality leads as well as expand programs to create cross-sell and upsell opportunities for our healthy customers

  • Work with our pre and post sales teams to educate and deploy the aforementioned national programs. This would include our sales development team, account executives, and our customer success organization

  • Partner with our West and Canadian sales teams and leaders to ensure that our marketing programs are making an impact on their territories as well as ideating on programs to fill any gaps.

  • Support Rapid7’s thematic campaigns by working with Product Marketing, campaigns and the broader team on strategy, content, messaging, and execution with Large and Strategic accounts in mind

  • Ability to manage campaigns from idea to execution to measurement. You should feel comfortable with all aspects of campaign creation and execution, from digital ads to direct mail.

  • Strong understanding of marketing funnel and sales funnel metrics and how the performance of your programs contribute to company goals

About You 

  • 3-5 years of experience in a demand generation role, preferably in B2B, with sales experience and SaaS product knowledge a plus

  • Proficient in marketing automation tools (Marketo preferred) and a desire to learn new technologies including ABM ad platforms (Terminus), direct mail automation (Sendoso), 3rd party intent (Bombora), and sales engagement platforms (SalesLoft)

  • Passionate about working with a fast-paced sales team

  • High level of comfort presenting campaigns and performance 

  • Exceptional project management skills and ability to work cross-functionally, partnering with multiple stakeholders to achieve desired outcomes 

  • Excellent written and verbal communication and presentation skills 

  • Ability to measure and report on campaign performance to support overall marketing goals 

  • Creative thinker, passionate about demand generation and marketing automation

  • Security industry experience and knowledge of the SaaS technology landscape preferred

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • ExpressFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM

Location

Rapid7 is conveniently located between the North End and West End of Boston, with plenty of restaurants, bars and public transport close by.

An Insider's view of Rapid7

What does your typical day look like?

For the majority of the day it’s a mix of weekly check-ins with various teams, project updates, and the occasional brainstorm.

When I’m not in meetings I’ve got headphones in while planning, writing, or designing — at my desk or perched somewhere around the office.

Grace

Senior Brand Storyteller

What are some things you learned at the company?

When we talk about being a moose and impact together, what we are saying is that we support each other on our journey forward. We actively look for ways to collaborate, strengthen our ideas and learn from each other, no matter what department you may be in at Rapid7.

David

Global Director of Sales Engineering

What are Rapid7 Perks + Benefits

Culture
Volunteer in local community
Once a year, Rapid7 offices across the globe close for the day so employees can volunteer.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Rapid7 is led by a diverse management team that represent the security community we serve. We believe that we all have a responsibility to continuously improve our DE&I efforts.
Unconscious bias training
We believe in continuous learning, our in-house trainers conduct consistent diversity trainings. We advocate for diverse thinking and strive to cultivate a workforce that mirrors the best minds.
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
We have so many amazing and organically created employee resource groups! These internal Rapid7 communities allow for an authentic experience where diverse employees and allies can come together.
Hiring Practices that Promote Diversity
We've taken the Parity Pledge, we reinforce strategic recruitment, we are committed to diversity partnerships, and we understand the importance in training around unconscious bias.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Our remote work program includes full-time remote for specific positions, Work remotely on occasion as needed.
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Our employees receive unlimited hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Employees receive unlimited hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Rapid7 has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored sparkling water you can handle.
Some Meals Provided
Employees get free lunch during quarterly in-office Town Halls and some team meetings.
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Variable.
Time allotted for learning
Online course subscriptions available
Paid industry certifications
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