Manager, Marketing Automation at Rapid7
Rapid7 (NASDAQ: RPD) is helping organizations around the globe advance securely. Our technology, services, and community-focused research simplify complexity for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. With more than 9000 customers across 120+ countries, Rapid7 is a recognized leader in cybersecurity that has proudly earned numerous industry accolades and strong recognition for our technology and culture. Learn more at www.rapid7.com.
By continuously improving our technology, stemming the creation of risk in the community, and making security more usable and accessible, Rapid7 enables technology professionals to gain the clarity, command, and confidence they need to safely drive innovation and protect against risk. Our product suite helps organizations to quickly predict, deter, detect, and remediate attacks and obstacles to productivity.
You are a curious technology & process-minded person who has experience understanding how world class Marketing Automation Platforms are built and run. You are an engaged problem solver, an empathic communicator, and you’ve demonstrated the ability to think strategically, partner cross-functionally and drive large scale programs to conclusions:
Manage Marketing Automation function, inclusive of developing a strong team
Own marketing automation platform (Marketo) and be the go-to-person for all things related
Building and managing the execution of key processes within marketing automation and Salesforce.com including email marketing, lead scoring, lead assignment, deliverability, conversions, nurturing and more
Monitors and maintains data quality between Marketo and Salesforce, working with Business Ops and the Integrated Marketing teams to append data as needed to improve segmentation and campaign targeting
Be the ‘Go-To’ for our global nurture programs, working with our regional marketing team to design our strategy, and take the lead on our testing and optimization efforts.
Own the marketing database, data hygiene and identifying data inconsistencies or gaps across marketing platforms, working with team members to identify root causes and recommending sound solutions
Collaborate with Marketing, Business Ops and BDR/SDR Management and Sales to streamline data flows and lead handling
Taking a lead role to drive our approach to lead management, tracking, scoring and improving funnel efficiency and providing guidance and training
Research and champion and processes, sharing best practices that’ll drive speed and efficiency across our systems and organization
Minimum 6 years of marketing operations & automation experience with Marketo certification
Knowledge and impact of industry regulations, compliance including GDPR required
Proven experience with Marketo instance owning scope and integration with Salesforce.com, as well as implementation of new technologies like Drift, Salesloft
Strong analytical mindset; detail-oriented and passionate about working with a fast-growing, global marketing team
Strong understanding of digital technologies and analytics and capable of translating data into meaningful insights
Experience managing, monitoring, and enforcing SLAs for lead routing, reporting, nurtures etc
Ability to simultaneously manage multiple projects in a fast-paced environment, while interacting with multiple stakeholders
Up-to-date with the latest trends and best practices in marketing and martech
Excellent communication skills both written and oral