Digital Marketing Specialist
Rapid7 is helping organizations around the globe advance securely. Our technology, services, and community-focused research simplify complexity for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. With more than 7,400 customers across 120 countries, Rapid7 is a recognized leader in cybersecurity that has proudly earned numerous industry accolades and strong recognition for our technology and culture. Learn more at www.rapid7.com.
Rapid7 is seeking a digital marketing professional who is looking to take the next step in their career and help propel us to our next phase of growth. The right candidate has hands-on experience running paid digital marketing campaigns within a demand generation team.
- Managing and executing our paid channels across Google (display and search), paid social platforms (Facebook, Twitter, Linkedin, Reddit)
- Identifying and testing other strategic cost per acquisitions platforms and programs
- Overseeing our SEO strategy by partnering with our content team to drive organic traffic growth across our web properties
- Accountable for digital lead activity to grow the database and acquire net-new contacts we can market to
- Working closely with the Global Demand Generation teams around the world to make sure we are supporting their efforts via digital channels
- Teaming up with our web strategy group to ensure that the campaigns we are driving lead to a seamless website experience focused on a quality user experience and lead acquisition
- Report on the effectiveness and impact of our digital programs from top to bottom of the funnel.
A typical day could include:
- Working with internal stakeholders to understand business trends across our various offerings
- Strategizing and implementing digital marketing plans across both paid and organic channels based off feedback, business direction, and revenue goals to help reach and exceed our targets
- Daily optimizations across paid programs to ensure that we are as efficient as possible with our budgets
- Gaining a deep understanding around the security space so that you can properly pitch Rapid7’s best-in-class solution and service offerings
- Socializing the impact that the digital marketing team is having via regular reporting
- At least 2-3 years of hands-on paid search marketing campaign experience
- Preferred: Google Adwords certified (fundamentals and/or advanced search)
- In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), remarketing, social network advertising (Facebook, Twitter, LinkedIn, Reddit, and more)
- Experience handling marketing budgets and forecasting/reporting results
- High degree of emotional intelligence, with the ability to facilitate and influence change, and collaborate effectively with stakeholders across the organization
- The right candidate possesses a high sense of urgency and a willingness to experiment
- Excellent communications skills with the ability to communicate complex ideas and analysis, simply and visually
- Proven ability to operate effectively in a fast-paced, entrepreneurial company in which cross-functional teamwork and initiative are musts