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At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!
We have an opening for a Global Managing Editor. Reporting to the Director of Content, you will be responsible for the day-to-day direction and publication of the blog and its editorial calendar. This includes collaborating with external developers and copywriters as needed, and working internally with product marketing and other stakeholders to ensure that blog content aligns with the company’s and product’s positioning.
Your role will center on combining SEO best practices with small business–centric storytelling to create, guide, and optimize educational blog content. This content should resonate with and inspire our small business prospects and customers to succeed in their online marketing efforts. The blog represents Constant Contact in the United States, Canada, the United Kingdom, Australia, and New Zealand, with potential expansion into additional international markets.
What you’ll do:
- Develop a deep understanding of our customers and the small business audience
- Direct and manage the full lifecycle of blog content creation, including:
- Working with SEO director to identify keyword gaps and opportunities
- Collaborating with brief writers (internal and/or external) in order to ensure SEO briefs fit content best practices, brand positioning, etc.
- Managing external copywriters for performance against briefs or other directed content creation.
- Editing and optimizing submitted or existing content.
- Publishing content against an established editorial calendar, using WordPress, Yoast, and other tools as needed.
- Work with international teams to direct and manage incoming geo-specific content to provide recommendations and ensure consistency and performance.
- Concept and write additional blog content as needed.
- Coordinate with cross-functional stakeholders to recommend and create blog updates or additions to support brand, product, and SEO initiatives (including net new content for product launches, feature launches, etc.)
- Coordinate with Content team members to assign and manage blog copywriting, edits, and posting as needed.
- Coordinate with other internal contributors to boost Constant Contact expertise and voices; direct and edit contributions for clarity, brand standards, and SEO relevance
- Routinely review blog content to determine effectiveness and optimize outbound links, CTAs, etc.
- Experiment with new content forms and strategies
Who you are:
- Must have 8+ years of experience in blog and other optimized web content creation and editing
- Tactical expertise with SEO is a must, with experience in Ahrefs and Google Analytics, or similar tools
- Excellent copywriting and storytelling abilities, with a focus on web content is required to be successful in this role
- You have a passion for small businesses and helping them succeed
- WordPress or similar CMS experience is required
- Experience with international content needed
#LI-HK1 #LI-Hybrid
Why You’ll Love Us:
- We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
- Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
- You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
- A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.
Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.
Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact [email protected].
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Notice to Recruiters and Staffing Agencies:
Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.
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