B2B Interactive Marketing Manager

Primary Purpose

The Interactive Marketing Manager will be responsible for creating high-impact and experiential content designed for employer and broker audiences. This role works collaboratively with creative, product, and digital marketing roles to spearhead the development of assets that bring our products, insights, and value propositions to life. Examples include tailored website experiences, short-form video, attention-grabbing social content, and interactive reports and brochures.

This role is focused on generating awareness and interest in the employer market.

This is a hybrid role requiring 3 days a week onsite at our headquarters in Newton, MA.

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.

Essential Functions/Responsibilities

• Own the creation of interactive and experiential B2B marketing assets that support awareness-building, consideration, and pipeline conversion goals
• Develop assets such as product demonstration videos, interactive reports and brochures, calculators, microsites, and tailored website components that help employer buyers self-educate and move toward sales engagement
• Develop and manage towards an interactive asset calendar that aligns with thought leadership themes and generation campaigns, priority segments, and sales motions
• Partner with Digital Marketing to design, launch, and optimize on-site experiences that personalize content and tools for different employer audiences and stages of intent
• Manage LinkedIn content strategy and amplification tool for all employer services, creating buzz-worthy assets and equipping and encouraging Growth Team members to share and engage with posts for broader reach
• Define and track success metrics for interactive experiences and advocacy content, such as engagement, completion rates, influenced pipeline, sales usage, and participation levels
• Use performance data and qualitative feedback from sales and client-facing teams to continuously refine assets

Minimum Qualifications:

• Bachelor's Degree
• 5 Years of experience in B2B marketing, demand generation, digital marketing, experience marketing, or product marketing
• 1 year of media production experience

Preferred Qualifications:

• Experience with dot.vu or similar software
• 3 years of experience in enterprise b2b SaaS or services, HR technology or benefits
• Strong interpersonal and collaboration skills, capable of working well cross-functionally at multiple levels of the organization

• Working knowledge of common interactive asset design tools and mediums, including microsites, short-form video, and social posts

• Prior success experience developing assets within well-defined brand guidelines
• Analytical mindset, adept at tracking performance of created assets, identifying successful elements, monitoring ‘competitive’ examples, and driving continuous improvement

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Be part of a community where people grow, futures are shaped, and lives are changed. We offer the rewards, opportunities, and support you deserve because making a difference goes both ways. We’re changing the world of work and family, and it starts with you. At Bright Horizons, you’re the difference.

Compensation:

The annual salary for this position is between $98,000-$109,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical, dental, and vision insurance
• Paid vacation, sick, holiday, and parental bonding leave
• 401(k) retirement plan
• Long-term and short-term disability insurance
• Life insurance
• Money-saving discounts and financial planning tools
• Tuition assistance and education coaching
• Caregiving support and resources for the children and adults in your family
• Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness

Life at Bright Horizons:

At Bright Horizons, you’re more than your job title — you’re the difference. Whether you’re nurturing a child’s first steps or supporting the systems behind the scenes, your work creates real impact. We’re a community that celebrates individuality, invests in your growth, and supports your whole self. Because when you thrive, so do the children, families, and clients we serve. Join us and help build a brighter future — for yourself and for others.

Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or [email protected]. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.