DraftKings
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Digital Media • Gaming • Information Technology • Software • Sports • Esports • Big Data Analytics
Leads the Journey Intelligence Team’s analytics strategy, develops analysts, and builds measurement frameworks, segmentation strategies, and scalable data assets. Conducts exploratory analysis, experimentation, and customer lifecycle research to identify engagement opportunities. Partners with Product, Operations, and senior leadership to translate customer behavior insights into strategic initiatives and measurable improvements across the customer journey.
Digital Media • Gaming • Information Technology • Software • Sports • Esports • Big Data Analytics
Develop and execute full-funnel growth marketing campaigns for DraftKings Sportsbook and Predictions. Collaborate with cross-functional teams to align objectives, messaging, creative, timelines, and customer experiences. Analyze customer insights and campaign performance, establish KPIs and measurement frameworks, identify growth opportunities, and recommend optimizations. Create marketing and creative briefs, coordinate campaign kickoffs, improve workflows, and support marketing efficiency.
Digital Media • Gaming • Information Technology • Software • Sports • Esports • Big Data Analytics
Engage high-potential and prospective VIP players across communication channels, build relationships, evaluate VIP program eligibility, and support player engagement strategies. The role contributes feedback to improve onboarding, supports customer loyalty, and assists with business acquisition during new state product launches. It requires client-facing experience, adaptability, travel availability, nights and weekends, and the ability to obtain and maintain state gaming licenses.
