DraftKings
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Digital Media • Gaming • Information Technology • Software • Sports • Esports • Big Data Analytics
Lead the strategy, execution, and delivery of initiatives focused on customer accounts and access, guiding cross-functional teams and driving product lifecycle outcomes.
Digital Media • Gaming • Information Technology • Software • Sports • Esports • Big Data Analytics
Manage and optimize acquisition campaigns with strategic partners, collaborate with creative and analytics teams, analyze performance and recommend improvements, communicate with external partners, test new partnership opportunities and channels, and leverage AI tools to drive scalable customer acquisition and engagement.
Digital Media • Gaming • Information Technology • Software • Sports • Esports • Big Data Analytics
Plan, launch, and optimize paid social campaigns to drive acquisition, engagement, and retention. Execute media buying, A/B tests, audience targeting, bidding strategies, creative testing, and budget allocation. Analyze performance with Analytics, manage creative asset workflows and agency relationships, and communicate insights to cross-functional teams to improve campaign results.
