Aura

HQ
Boston, Massachusetts, USA
Total Offices: 3
360 Total Employees
Year Founded: 2017

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Aura Leadership & Management

Updated on October 23, 2025

This page was generated by Built In using publicly available information and AI-based analysis of common questions about the company. It has not been reviewed or approved by the company.

How are the managers & leadership at Aura?

Strengths in employee support, aligned leadership, and development coexist with communication gaps, shifting plans, and resourcing strains during change. Together, these dynamics suggest an experienced leadership team that can enhance stability and trust by sharpening change communication, planning consistency, and staffing discipline.
Positive Themes About Aura
  • Employee Empowerment & Support: Managers are often described as supportive and empowering, helping employees align with company goals and feel successful in their roles. Feedback suggests suggestions are taken seriously and there are opportunities to grow and wear multiple hats.
  • Collaborative & Aligned Leadership: Leadership rallies teams around common objectives and communicates clear company goals. Feedback suggests the mission is admired and the direction feels purpose‑driven.
  • Development & Mentorship: Managers show interest in employee development and foster a growth‑oriented environment. Feedback suggests access to learning opportunities and broader responsibility to build skills.
Considerations About Aura
  • Lack of Transparency & Communication: Communication gaps emerge in high‑pressure situations and during organizational changes, with conflicting requests and last‑minute policy shifts creating stress. Feedback suggests limited clarity on decision‑making and pay/equity erodes trust.
  • Weak or Short-Term Strategic Direction: Frequent reorganizations, rapid strategy shifts, and "whiplash" changes indicate inconsistency in longer‑term planning. Feedback suggests a need for more consistent direction and clearer planning to reduce instability.
  • Resource Mismanagement: Hiring freezes and unbackfilled roles increase workload and constrain advancement. Feedback suggests concerns about job security, the handling of layoffs, and perceived inequities in compensation and equity distribution.
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The insights on this page are generated by submitting structured prompts to some of the most popular large language models (“LLMs”) and summarizing recurring themes from the responses. Because the insights are generated using AI, they may contain errors. The insights do not necessarily reflect internal data, employee interviews, or verified company information. They may be influenced by incomplete, outdated, or inaccurate data, and may vary across LLM providers. These insights are intended for informational purposes only and should not be interpreted as a factual or definitive assessment of a company's reputation. Built In makes no representations or warranties regarding the accuracy, completeness, or reliability of this information, and disclaims any liability for any actions taken based on this information. If you are a representative of this company, and would like this page to be removed, you may contact us via this form.
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